The Alchemy of Fresh Bellies

Brand Alchemist Podcast

Aug 17 2023 • 26 mins

Saskia Sorrosa is the Founder and CEO of Fresh Bellies, which produces savory snacks focused on combating childhood obesity. By offering vegetables without added sugar and seasoning with Latin-inspired herbs and spices, Fresh Bellies helps shape nutritional preferences early to encourage healthier choices later in life. In 2019, the company debuted on Shark Tank season 10 and launched with GS Entrepreneur Cohort in 2021. Before founding Fresh Bellies, Saskia was the VP of Marketing for the NBA.

In this episode…

The food system in America is broken. Prepackaged snacks contain artificial coloring, harmful chemicals, and copious amounts of salt and refined sugar. With these widely-available and cost-effective foods on the market, is it possible to offer fresh and healthy alternatives?

When manufacturing nutritious food options, many brands reengineer inexpensive ingredients to reduce their COGS and production times, resulting in low-quality products. As an advocate for clean ingredients, Saskia Sorrosa believes in augmenting the flavor of whole foods using authentic spices and seasoning. While building and sustaining a functional CPG brand requires you to be flexible and pivot to embrace unpredictability, Saskia says to observe your initial mission of producing nourishing foods with quality ingredients.

Join Taja Dockendorf in today’s episode of the Brand Alchemist Podcast as she sits down with Saskia Sorrosa, the Founder and CEO of Fresh Bellies, to talk about her mission to redefine the food system. Saskia shares Fresh Bellies’ flavor profiles, the brand’s goals to expand its product lines, and how she differentiates her products in the market.