Brand Alchemist Podcast

The Brand Alchemist Podcast

Brand Alchemist Podcast dives deep into what makes the world's most sought-after brands tick, trip, and triumph. Join Taja Dockendorf, Founder and Creative Director of the CPG branding, marketing, and launch agency, Pulp+Wire, as she interviews the top brand owners forging the path forward and making magic along the way.

The Alchemy of Atomic Coffee Roasters
2d ago
The Alchemy of Atomic Coffee Roasters
Logan Mahoney is the Director of Business Development and Strategic Partnerships at Atomic Coffee Roasters, a North Shore-based coffee roaster, wholesaler, and retailer. In his role, he manages grocery, office, and contract manufacturing. With a passion for business management, Logan began working in customer service before becoming a Business Development Manager for both Atomic Coffee Roasters and Cold Craft Juicery. He holds a BS in business management from Bentley University.  Spencer Mahoney is the VP of Operations and Marketing at Atomic Coffee Roasters, where he oversees and coordinates numerous selling channels, hundreds of product variants, manufacturing, and marketing efforts. Before joining Atomic, he worked in various social media roles and founded an online coaching business training runners and obstacle course racing athletes. In this episode… Handling operations as a manufacturer and DTC brand is complex, as it involves overseeing production, marketing, and product development. So, how can you streamline your processes while ensuring top-notch customer service and engagement? With a coffee cafe and DTC brand, Logan and Spencer Mahoney are constantly innovating products, customizing labels and packages, updating equipment, and optimizing marketing campaigns to remain flexible and anticipate consumer trends. They’ve also created an informative coffee roasting experience that gives customers the opportunity to curate customized beverages, ensuring an impeccable reputation as a local brand. In today’s episode of the Brand Alchemist Podcast, Taja Dockendorf welcomes Logan and Spencer Mahoney of Atomic Coffee Roasters to talk about their experiences running a manufacturer and brand. Together, they explain what makes Atomic unique in the CPG space, how the brand innovates prevailing trends in the coffee and beverage space, and strategies for building a local CPG brand and optimizing customer experiences.
The Alchemy of Hiyo Social Tonics
Nov 17 2022
The Alchemy of Hiyo Social Tonics
Cygne Cooper is the Co-founder and Chief Brand Officer at hiyo, a brand producing stress-relieving social tonics crafted with natural adaptogens, nootropics, and functional botanicals. As a creative director and brand strategist, she has experience building thoughtful and impactful brands and creative assets for the media, entertainment, lifestyle, and fashion industries. Cygne has worked with notable brands, including The Miss Universe Organization, New York Fashion Week, and Pure Foods.  Evan Quinn is the Co-founder and CEO of hiyo. After a family member was hospitalized for alcoholism, he noticed a lack of non-alcoholic beverages with fun, flavor, and social appeal. He founded hiyo to fill the gap in the market and provide an alternative to alcohol. Before founding hiyo, Evan was a MBA analyst at Mucker Capital and an Associate for the Structured Real Estate Group at Guggenheim Partners. In this episode… The functional beverage space is an emerging opportunity for entrepreneurs. Yet, there is a lot of consumer skepticism surrounding the pricing, flavor, and benefits of these products. So, how can you position your beverage brand to educate consumers and communicate your value proposition? Cygne Cooper and Evan Quinn have developed a functional tonic infused with naturopathic ingredients like botanicals and packed with distinctive flavors to provide consumers with a non-alcoholic and appealing beverage. Cygne and Evan intentionally coordinate package designs with the beverage’s unique sensations and health purposes to educate customers and pique their interest in these products. When establishing your brand in the market, they recommend starting with DTC distribution methods to foster a direct relationship with consumers and complement your brand’s mission with its designs. In today’s episode of the Brand Alchemist Podcast, Taja Dockendorf interviews Cygne Cooper and Evan Quinn of hiyo about creating a functional beverage brand with intention. Together, they share their process for building their product’s flavor profile and ingredients, how they position hiyo to educate consumers on its value proposition, and advice for launching products in the functional beverage market.
The Alchemy of Brides, Intimate Wellness, and Normalization
Nov 10 2022
The Alchemy of Brides, Intimate Wellness, and Normalization
Brittany Lo is the Founder and CEO of Beia, a beauty wellness brand that empowers women to indulge in self-care through a diverse line of clean beauty and wellness products. She founded Beia with the intention of encouraging women to feel and look their best while dismantling the stigma of indulgence. Brittany is also the Founder and CEO of Beautini, which provides hair and makeup services for weddings and events while addressing women’s intimate needs and personal skincare concerns.  In this episode… When establishing a beauty brand, it’s important to evaluate consumer demands to hone your product. So, how can you develop an effective strategy for product-to-market launch? With a beauty brand centered around sexual wellness and intimacy, Brittany Lo had to conduct specific and practical market research to pinpoint her customer’s precise concerns and develop products to meet their needs. She emphasizes the importance of conducting focus groups to address questions, generate product feedback, and build community. Brittany also recommends leveraging various social media platforms to involve customers in the product decision-making process. In this episode of the Brand Alchemist Podcast, Taja Dockendorf chats with Brittany Lo, Founder and CEO of Beia, to talk about creating beauty products to address specific needs. Brittany explains how she utilizes beauty products to normalize sexual wellness and intimacy before discussing strategies for customer engagement and offering advice for conducting market testing and research.
The Alchemy of Seitan, Pizza, Wings, and Self-Manufacturing
Nov 3 2022
The Alchemy of Seitan, Pizza, Wings, and Self-Manufacturing
Emanuel Storch is the CEO of Blackbird Foods, a plant-based food company producing wholesale and retail seitan, frozen pizza, and plant-based meat. His passion for social entrepreneurship, animal welfare, the environment, and public health inspired Emanuel to found Blackbird. As one of the first team members at Simply Gum, he played an integral role in transforming the small, natural chewing gum startup into a top-selling brand.  In this episode… As a CPG brand in a competitive market, it’s often challenging to appeal to consumers and differentiate yourself from your competition. So, how can you bring value to your chosen market from ideation to launch? As an entrepreneur with a plant-based comfort food brand, Emanuel Storch has developed and honed seitan — a meat-like dough made from wheat protein — for the modern market. Through his self-manufacturing process and distinctive packaging, Emanuel creates high-quality and authentic products that anyone can enjoy, regardless of diet. When bringing your products to market, he recommends focusing on creating a unique brand vision and acquiring consumer feedback to improve your products continuously.  In this episode of the Brand Alchemist Podcast, Taja Dockendorf chats with Emanuel Storch, CEO of Blackbird Foods, about how he has refined his products and processes from conception, to launch, and to scale. Emanuel discusses how Blackbird revolutionizes seitan for restaurants, the challenges of transitioning from food service to DTC, and his company’s self-manufacturing process.
The Alchemy of Soup Dumplings, Traditions, and D2C
Oct 27 2022
The Alchemy of Soup Dumplings, Traditions, and D2C
Jennifer Liao is the Co-founder of Xiao Chi Jie (XCJ), a direct-to-consumer food company specializing in authentic Chinese street food. As a second-generation Asian American, she founded the brand with her husband to connect with family history and create new and genuine representations of their experiences as multicultural individuals. XCJ’s mission is to create widespread awareness for the inclusion of Chinese food and culture in America and to empower other Asian Americans to explore their identities. In this episode… Direct-to-consumer (DTC) marketing as a CPG brand can be profitable, as it encourages customer connection and engagement. With so many different growth methods involved in this approach, how can you create brand awareness and structure your business to scale? To promote her products and expand her reach, Jennifer Liao has developed strategies for omnichannel distribution, online advertising, and product education and innovation. She delivers a seamless and high-quality customer service experience by offering free replacements for damaged products. Jennifer maintains the importance of developing, honing, and conveying your brand story to engage with consumers and generate trust for optimal growth.  Tune in to this episode of the Brand Alchemist Podcast, as Taja Dockendorf interviews Jennifer Liao, Co-founder of Xiao Chi Jie, about honing her DTC food brand for consumer engagement. Jennifer shares how she self-manufactures her products while maintaining authenticity and consistency, XCJ’s innovative products and expansion efforts, and strategies for generating DTC brand awareness and growth.
The Alchemy of Expo East 2022
Oct 20 2022
The Alchemy of Expo East 2022
Taja Dockendorf is the Founder, Owner, and Creative Director at Pulp + Wire, a female-founded, award-winning, full-service, CPG branding and marketing agency. Pulp + Wire specializes in helping natural and organic foods, cannabis, hemp, and lifestyle brands discover their identities and create websites, packaging, and social media strategies that resonate with their audiences.  Taja has built P+W into one of the most in-demand, referred design houses in the Northeast, and her creative approach to a client-centric and holistic business model has consistently earned the company multiple graphic design and advertising awards. She is a regular contributor to Forbes, focusing on team culture in the creative space, and has been featured in The Dieline, Graphic Design USA, and Food Manufacturing Magazine, among other publications. Before Pulp + Wire, Taja co-founded multiple other brands and companies.  Naomi Davidowitz is the Managing Director at Pulp + Wire, where she takes a holistic approach to corporate and client management by fostering long-term relationships with brands. As a leader with extensive design agency, CPG brand management, and television experience, Naomi has spent more than 20 years managing cross-functional teams in sales, planning, and execution of large-scale projects. Before Pulp + Wire, she was the Chief Customer Officer and VP of Client Success at Crowdtap and the Managing Director at Ceci New York.   Ashton Bean is the Brand Manager at Pulp + Wire, where she focuses on strategic storytelling, branding, and design.  As a marketing and accounts professional, she identifies, strategizes, and delivers needs for clients while managing branding design projects from conception to completion. Before Pulp + Wire, Ashton was the DEI Director at AIGA Charlotte and the Education Director at AAF Charlotte.  Liz Lovasco is the Design Director at Pulp + Wire, where she creates package designs to tell visual stories for distinct CPG brands. Liz has helped Fortune 500 companies scale through holistic brand creation, top-notch visual identity systems, and compelling creative concepts. Before Pulp + Wire, she was the Creative Director, Art Director, and Senior Designer at Design B&B and the Design Director at Atlanta Magazine. In this episode… The 2022 Expo East trade show featured a wide variety of CPG brands spearheading trends and developing innovative products in the upcycle, functional beverage, and natural and organic food categories. So, how are these brands forging their paths to success, and what trends should you observe? Brands like Big Picture Foods and Blackbird Foods are experimenting with regenerative farming and upcycled ingredients to create healthier and sustainable products that educate consumers and protect the environment. Similarly, functional beverage brands, including Aqua ViTea and Herbal Revolution, have created unique flavor profiles and revolutionized ancient herbal recipes to reach a wider audience and impact wellness.  In today’s episode of the Brand Alchemist Podcast, Taja Dockendorf, Naomi Davidowitz, Ashton Bean, and Liz Lovasco of Pulp + Wire share highlights from Expo East 2022. Together, they discuss their experiences interacting with brands at the convention, notable trends in CPG categories, and their favorite brands at Expo East.
The Alchemy of Alchemical Skincare
Oct 13 2022
The Alchemy of Alchemical Skincare
Nick Grossenbacher is the Founder and Chief Product Formulator at REÅLEA Skincare, which delivers potent, topical solutions rooted in global traditions of medicinal alchemy. He has studied herbalism and traditional healing with regional experts worldwide and trained as an academic historian of pre-modern science and traditional medicine at the Spagyricus School of Alchemy under esteemed alchemist Robert Bartlett. Nick’s studies have brought him to India, the Middle East, the Balkans, Guatemala, and Scotland.  In this episode… Consumer interest in health and wellness is rising, with a particular focus on naturopathic food and medicine. One practice that is still largely exclusive is medicinal alchemy. So, what is this form of healing, and how can you implement its elements into your routine to enhance your life? Alchemy is a system of thought that encompasses many practices, including medicine, pharmacology, philosophy, chemistry, and metallurgy. Alchemist Nick Grossenbacher, along with Crispin Clarke Co-Founder, CEO & Innovation Strategist, cultivate and purify various plants and herbs, one of Nick’s favorites being lemon balm, to create their signature skincare products that optimize traditional medicine and healing. When utilizing these products in your daily life, Nick recommends practicing mindfulness and intentional awareness to reap the full benefits of these powerful elixirs. Tune in to this episode of the Brand Alchemist Podcast as Taja Dockendorf hosts Nick Grossenbacher, Founder and Chief Product Formulator at REÅLEA Skincare, to discuss the intersection of alchemy and skincare. Nick shares his early recipes and the experimental process of creating them, the history and uses of his main ingredients, and how consumers can leverage the full benefits of REÅLEA’s products.
The Alchemy of Tech, Spices, and Ayurveda
Oct 6 2022
The Alchemy of Tech, Spices, and Ayurveda
Raina Kumra is the Founder of Spicewell, the world’s first nutrient-dense, Ayurvedic line of pantry essentials. As an operational leader, investor, and advisor, she is a Partner at The Fund — where she leads healthcare and consumer deals — the former CEO of Juggernaut, and the former Co-founder of the app engagement platform Mavin.  Raina served on the Biden-Harris transition team overseeing the US Global Media tech strategy and previously served as Co-director of Innovation at the BBG, where she advanced the organization’s mission to reach global audiences and protect journalists under the Obama Administration. She has worked with The Knight Foundation, Microsoft, Burberry, Nike, Nokia, Levi’s, and several other worldwide brands. In this episode… Are you a CPG brand on a mission to change the world one product at a time? As a brand structured around advocating for society’s welfare, how can you educate consumers about the benefits of your products? With her innovative salt, pepper, and Ayurvedic spices, Raina Kumra strives to inform consumers about the benefits of Ayurveda and help them optimize their diets to achieve a healthy lifestyle. To accomplish this, she has recruited talented investors and advisors to propel her mission by advocating for policy changes. Raina maintains the importance of hiring passionate people to educate the public and acquiring a strong PR team to generate widespread awareness.  Join Taja Dockendorf in today’s episode of the Brand Alchemist Podcast as she chats with Raina Kumra, founder of Spicewell, about how she utilizes her products to advocate for the health benefits of Ayurveda. Raina goes on to discuss her process for educating American consumers on the benefits of a healthy diet and Spicewell’s innovative product line and expansion initiatives.
The Alchemy of Seafood, Family, and Salmon Burgers
Sep 29 2022
The Alchemy of Seafood, Family, and Salmon Burgers
Nina Damato is the Managing Partner at Blue Circle Foods, a company that provides consumers with clean, nutritious, 100% traceable seafood using best sustainability practices. Her mother, father, and uncle founded the brand in 2005 with the goal of delivering organic seafood through transparent processes. Nina has held a variety of roles at Blue Circle, including product and supply chain manager. Before joining the company, she was a Special Events Coordinator at the Museum of Modern Art, a Graphics Manager at Studley, and a Development Assistant at Public Art Fund. Nina earned a bachelor’s degree in integrated design curriculum from Parsons School of Design. In this episode… As a seafood brand, it can be challenging to acquire and retain an enthusiastic customer base. With so much hesitation surrounding this type of food, how can you promote receptiveness among your products? Nina Damato understands that not everyone enjoys seafood. For this reason, she innovates her products to give consumers unique and convenient ways to experience the dish. With compelling packaging, her salmon burgers and sausages and frozen fish convince even the most reluctant customers. And by implementing sustainable best practices in her cultivation and production process, Nina generates devoted consumers.  In this episode of the Brand Alchemist Podcast, Taja Dockendorf hosts Nina Damato, Managing Partner at Blue Circle Foods, to discuss product innovation for customer trust. Nina shares her creative process for redefining seafood, how she overcomes the challenges surrounding consumers’ acceptance of seafood, and how Blue Circle revolutionizes sustainability.
The Alchemy of Sauces, Community, and Universe Alignment
Sep 22 2022
The Alchemy of Sauces, Community, and Universe Alignment
Hawa Hassan is the CEO and Founder of Basbaas Foods, an authentic, packaged line of Somalian hot sauces and chutneys. The brand has been featured in Forbes, The New York Times, Eater, and many other notable publications. As a dynamic chef, recipe developer, and entrepreneur, Hawa is the author of In Bibi’s Kitchen, where she shares recipes and stories from grandmothers in eight African countries bordering the Indian Ocean. In this episode… As a pioneer of authentic products in the CPG space, it’s crucial to position your brand as an industry leader. So, what does it take to develop an inspiring brand story that impacts your consumers? Hawa Hassan emphasizes the importance of community and relationships in brand success. When establishing her business, she partnered with another brand owner who shared her beliefs and ideologies. This partnership generated growth opportunities for both companies who were able to help each other overcome challenges. Hawa encourages others to create meaningful change by supporting similar brands with the potential to make a valuable impact on the market. Tune in to this episode of the Brand Alchemist Podcast as Taja Dockendorf sits down with Hawa Hassan, CEO and Founder of Basbaas Foods, to talk about fostering community and storytelling with CPG brands. Hawa shares how her background inspired her to launch Basbaas, the origin of her sauces, and the influence community plays on her brand.
The Alchemy of Mafia Movies, Manifestation, and Building Strong Teams
Sep 8 2022
The Alchemy of Mafia Movies, Manifestation, and Building Strong Teams
Nabeel Alamgir was born in Bangladesh and moved to Kuwait seven years later, then to Queens, New York, seven years after that. He began his career as the first busboy at the Bareburger flagship store in Astoria and spent his free time devising marketing objectives for the CEO. In 2019, Nabeel founded Lunchbox, the modern ordering system for restaurants to grow their online revenue, which was built out of the frustration of trying to build his own digital ordering system at Bareburger. Lunchbox has empowered over 2500 restaurant locations across the country, including Bareburger, Clean Juice, Fuku, Little Sesame, Papa Gino’s, Sticky’s Finger Joint, and Tacombi. To date, Lunchbox has saved restaurants over $43 million that would have otherwise gone to third-party ordering platforms. In this episode… As a brand owner, teamwork and cooperation are crucial to generating an impact on your audience. So, how can you promote high-performance levels for authentic brand equity? Nabeel Alamgir creates a productive and enriching team culture by offering his employees coaching sessions and initiating a space for high performers to thrive. He encourages collaboration among each team member to devise innovative and original ideas that foster growth and positivity. To initiate additional partnerships, Nabeel urges brand owners to support other businesses in their launch phases and help them convey their messages to their audiences.  In this episode of the Brand Alchemist Podcast, Taja Dockendorf chats with Nabeel Alamgir, CEO and Co-founder of Lunchbox, about building brand relationships and strong company culture. Nabeel shares his approach to inspiring growth and connection among his restaurateurs, advice for launching a brand and discovering your passion, and his secret for recruiting talented employees.
The Alchemy of Ketchup, Veggies, and Perseverance
Sep 1 2022
The Alchemy of Ketchup, Veggies, and Perseverance
Abraham Kamarck is the Founder and CEO of True Made Foods, a brand that reinvents America’s favorite condiments using real fruits and vegetables instead of sugar. Before founding True Made Foods, Abraham served as a Naval aviator for eight years, where he ran operations and deployments around the world and worked in counter-terrorism. He also lived and worked as an entrepreneur in emerging and frontier markets, including China, Egypt, and Lebanon. Abraham launched multiple businesses in difficult environments and helped raise debt and equity capital in Africa and China. In this episode… As a contemporary CPG brand with innovative products, it can be difficult to establish a presence in the market. With nationally-recognized brands using venture capital to surpass startups, how can you bootstrap to get your products into consumers’ hands? Instead of purchasing ads and relying on influencers to market his products, Abraham Kamarck found success by conducting demonstrations and in-person tasting events. These initiatives allowed him to gather feedback from consumers and hone his brand for the ideal market. He advises other CPG startups to convey a story and research their market and competition to develop an authentic brand that positively impacts the consumer. Join Taja Dockendorf in today’s episode of the Brand Alchemist Podcast as she talks with Abraham Kamarck, Founder and CEO of True Made Foods, about the importance of determination when launching a CPG brand. Abraham discusses the challenges of bootstrapping in the CPG industry, shares advice for conducting product demonstrations and targeting an ideal market, and how he manages his SKUs (stock keeping units).
The Alchemy of Tahini, Family and Innovation
Aug 25 2022
The Alchemy of Tahini, Family and Innovation
Amy Zitelman is the CEO of Soom Foods, a supplier of globally-inspired pantry foods. The company has been featured in publications such as the New York Times, Washington Post, Food & Wine, and Cooking Light. As Soom’s strategic leader, Amy utilizes interpersonal communication skills to develop and maintain relationships with key stakeholders, manage sales and marketing strategy development, and oversee finance, operations, and logistics. She is the author of The Tahini Table cookbook and, in 2018, was a recipient of Forbes 30 Under 30 for the food and beverage category.  In this episode… As a CPG brand, it’s central to hone your vision and products for the modern market. So, how can you position your brand as an industry innovator? Brands with products that have a high market value should consider leveraging the food service industry. As a pioneer of tahini, Amy Zitelman partnered with restaurants to launch her brand. This approach provided significant opportunities to generate revenue and diversify her product. When experiencing considerable growth, Amy recommends rebranding to accommodate market changes. It’s important to establish yourself in the market first before initiating a rebrand to ensure authenticity.  In today’s episode of the Brand Alchemist Podcast, Taja Dockendorf sits down with Amy Zitelman, CEO of Soom Foods, to discuss pioneering and diversifying tahini for the modern market. Amy shares how Soom Foods revolutionized tahini, how she marketed her products to the food service industry, and advice for launching a rebrand.
The Alchemy of Reinvention, Gratitude, and Dragons
Aug 11 2022
The Alchemy of Reinvention, Gratitude, and Dragons
Ramon Vela is the Founder of CommerceFocused Media, which produces The Story of a Brand, a podcast that features DTC, CPG, and omnichannel brands. The podcast has more than 950 episodes, over 700 interviews with brand founders, and tens of thousands of listeners. As The Story of a Brand’s host, Ramon covers various business categories including fashion, health and wellness, personal care, and more. He explores brand stories and introduces consumers to products worth buying and brands worth supporting. In this episode… Bankruptcy and other business-related setbacks are difficult to cope with, and many entrepreneurs struggle to get back on their feet. So, how can you recover from the mistakes you’ve made to achieve personal and professional success? For starters, it’s essential to develop alternative perspectives to your experience. According to Ramon Vela, modifying your outlook opens up new opportunities for transformation that you otherwise wouldn’t have noticed. And by reinventing your personal and professional life to accommodate this shift, you can build a thriving new business. Join Taja Dockendorf in today’s episode of the Brand Alchemist Podcast as she sits down with Ramon Vela, Founder of The Story of a Brand, to discuss overcoming business failures. Ramon delves into his worst business mistakes and the lessons he learned from them, the strategies for combating negativity, and how business owners can reinvent themselves following a setback.
The Alchemy of CPG Branding, Life/Work Balance and Koalas
Aug 4 2022
The Alchemy of CPG Branding, Life/Work Balance and Koalas
Laureen Moyal is a Founding Partner and Creative Director at Paperwhite Studio, a multi-disciplinary design consultancy. Paperwhite collaborates with clients to build identities and grow them into full-blown experiences and digital spaces. Laureen has experience developing integrated branding solutions and creating web experiences in the food and hospitality industries. She served as a visiting critic at Parsons School of Design and taught branding, design, and typography at the Maryland Institute College of Art. In this episode… When it comes to the consumer packaged goods (CPG) industry, customers are perceptive regarding trends, product designs, and quality. So, how can you create an innovative brand design to market around such specifications?  Laureen Moyal says that designs serve as communication for the product. When producing a design, it’s important to consider the product’s value for the consumer so that the packaging complements the quality and stands out. Another factor to assess is the demand for the product — no matter how appealing the design, you don’t want to launch a product with hundreds of variations already on the market.  In today’s episode of the Brand Alchemist Podcast, Taja Dockendorf sits down with Laureen Moyal, Founding Partner and Creative Director at Paperwhite Studio, to talk about running an agency and creating a unique brand. Laureen reveals Paperwhite’s branding strategy and mission, her tips for brands working with agencies, and her advice for agencies to achieve success.
The Alchemy of Cookies, Partnership and Safe Spaces for Conversation
Jul 28 2022
The Alchemy of Cookies, Partnership and Safe Spaces for Conversation
Luis Gramajo is a Co-Founder and Partner of Wunderkeks, a consumer-packaged cookie brand. He is responsible for the company’s product development, sales, and customer relationship management. With a background in trade marketing and PR, Luis has experience in the CPG space running supermarket brands in the skincare and food industries across Central America.  Hans Schrei is a Co-Founder and Partner of Wunderkeks and has been baking since he was four years old. At Wunderkeks, he is the direct-to-consumer operator and chief marketer, working to develop the brand’s online presence through paid social media campaigns, email, and SMS texts. Hans has a background in CPG running mass-market and healthcare brands across Central America and the Caribbean.  In this episode… In today’s turbulent social landscape, it’s important for brands to show support for underrepresented populations. If you’re considering launching a purpose-driven organization, what are some actions you can take to make an impact for vulnerable audiences?  Luis Gramajo and Hans Schrei understand the challenge of remaining authentic in a profit-driven market, so they maintain the importance of perseverance. When presented with an opportunity to create a safe space for the LGBTQ+ community, Luis and Hans generated campaigns, initiated collaborations, and structured their brand around acceptance despite facing public retaliation. Now they’re encouraging other businesses to elevate their voices to advocate for change. In this episode of the Brand Alchemist Podcast, Taja Dockendorf sits down with Luis Gramajo and Hans Schrei, Co-Founders and Partners of Wunderkeks, to discuss creating a lasting impact with your brand. Together, they share how they established Wunderkeks’ mission despite backlash, the driving force behind their products, and how Wunderkeks advocates for social change.