Loud And Clear

Lerma Agency

Coming straight from the offices of LERMA/, an omnicultural advertising agency in Dallas,TX, we talk to advertising and marketing professionals and their view of what they do, where the business is going and where it comes from. Tune in and listen #LoudAndClear. read less
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Episodes

Advertising Matchmakers: Transforming Agency-Client Relationships with Think Catalyst
May 29 2024
Advertising Matchmakers: Transforming Agency-Client Relationships with Think Catalyst
On this episode of Loud and Clear, Francisco Cárdenas hosts a dynamic conversation with industry veterans Riccardo Ferraris and Vivek Kuchibotla, co-founders of ⁠Think Catalyst⁠. Dive deep into the heart of advertising agency-client relationships and discover how ⁠Think Catalyst⁠ is revolutionizing the matchmaking process between brands and agencies. With decades of experience across global markets, Riccardo and Vivek share their insights on building long-lasting, productive partnerships in an era of rapid technological change and consumer empowerment. Learn about the pitfalls of the current pitch process, the importance of mutual understanding, and why creating "advertising marriages" over "advertising Tinder" is crucial for brand success. This episode is a must-listen for anyone in the advertising world looking to navigate the complexities of modern agency-client dynamics. Guests: Vivek Kutchibotla, Co-Founder Think Catalyst ⁠ & Riccardo Ferraris, Co-Founder Think Catalyst Producer: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Rolf Ruiz⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠, Digital Strategist, Creative Technologist & Agricultor at ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠LERMA/⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Host: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Francisco Cárdenas⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠, Principal of Digital Strategy & Integration at ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠LERMA/⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Music: ⁠⁠S.A. De C.V.
AI🤖: Friend or Foe? a chat with Matt Villanueva
Dec 19 2023
AI🤖: Friend or Foe? a chat with Matt Villanueva
Join us on this episode of Loud and Clear as we dive deep into the dynamic world of advertising with a unique twist – the perspective of a Creative Copywriter, Matt Villanueva. Artificial Intelligence (AI) has been making waves in the advertising industry, but is it a friend or a foe for creative professionals like Matt? We explore the impact of AI on copywriting, creativity, and the advertising landscape in this thought-provoking conversation. Discover how AI tools are transforming the way ads are crafted and campaigns are optimized. Matt shares his experiences, highlighting the importance of the human touch and creativity in a tech-driven world. Is AI a valuable tool that enhances the creative process, or does it pose challenges and concerns for the industry? We tackle these questions, along with success stories, examples, and predictions for the future of AI in advertising. Whether you're an advertising enthusiast or simply curious about the intersection of technology and creativity, this episode provides valuable insights and sparks a compelling discussion. Tune in to Loud and Clear for a captivating exploration of AI's role in the advertising world. This podcast description was created in its entirely by Artificial Intelligence using Chat GPT . Guests: Matt Villanueva, Award-winning Creative Director | M.A. Creative Advertising Producer: ⁠⁠⁠⁠⁠⁠⁠Rolf Ruiz⁠⁠⁠⁠⁠⁠⁠, Digital Strategist, Creative Technologist & Agricultor at ⁠⁠⁠⁠⁠⁠⁠LERMA/⁠⁠⁠⁠⁠⁠⁠ Host: ⁠⁠⁠⁠⁠⁠⁠Francisco Cárdenas⁠⁠⁠⁠⁠⁠⁠, Principal of Digital Strategy & Integration at ⁠⁠⁠⁠⁠⁠⁠LERMA/⁠⁠⁠⁠⁠⁠⁠ Music: ⁠⁠⁠⁠⁠⁠⁠Pedro Lerma⁠⁠⁠⁠⁠⁠⁠ and the Band, ⁠⁠⁠⁠⁠⁠⁠LERMA/⁠
Hispanic Market Power, a Book by Isaac Mizrahi
Sep 25 2023
Hispanic Market Power, a Book by Isaac Mizrahi
The CEO of Alma, arguably the most awarded Hispanic advertising agency in the United States, talks to us from the headquarters of LERMA/ in Dallas, TX about the launch of his book Hispanic Market Power, America's Business Growth. Learn from the author, Isaac Mizrahi, what motivated him to write the book, his journey in multicultural marketing throughout the years, and what the perception of that market is today, even after a worldwide pandemic. Marc Pritchard from Procter & Gamble famously said, "If you're not doing Hispanic Marketing, you're not doing marketing", and this book goes into detail about the whys and the how highlighting the huge opportunity for a group that contributes $2.7 Trillion to the economy with a median age 10 years younger than the rest of the United States population. Enjoy case studies from several blue chip brands like Cheetos, Coors Light, Lilly, Kia, etc. Isaac's new book gives you context and reasons for how you could take your marketing strategy to the next level by thinking multicultural. Enjoy!! Hispanic Marketing Power. America's Business Growth Engine can be purchased here. Guests: Isaac Mizrahi, CEO of Alma, Author, Speaker, Board Director, Multicultural Marketing Expert, Forbes Contributor, AdWeek 50 Producer: ⁠⁠⁠⁠⁠⁠Rolf Ruiz⁠⁠⁠⁠⁠⁠, Digital Strategist, Creative Technologist & Agricultor at ⁠⁠⁠⁠⁠⁠LERMA/⁠⁠⁠⁠⁠⁠ Host: ⁠⁠⁠⁠⁠⁠Francisco Cárdenas⁠⁠⁠⁠⁠⁠, Principal of Digital Strategy & Integration at ⁠⁠⁠⁠⁠⁠LERMA/⁠⁠⁠⁠⁠⁠ Music: ⁠⁠⁠⁠⁠⁠Pedro Lerma⁠⁠⁠⁠⁠⁠ and the Band, ⁠⁠⁠⁠⁠⁠LERMA/⁠
Understanding Ad Fatigue: Why You Keep Seeing the Same Ads with Caleb Williams and Moe Chughtai
Jun 22 2023
Understanding Ad Fatigue: Why You Keep Seeing the Same Ads with Caleb Williams and Moe Chughtai
Join us in this insightful episode as we unravel the mystery of seeing the same ads repeatedly on streaming platforms like YouTube TV, Hulu, and Peacock. We sit down with Caleb Williams and Moe Chughtai, leading figures at MiQ, a forefront player in programmatic marketing. We delve into the strategic choices behind ad repetition, discussing the roles of budget, targeting, ad inventory, and frequency capping. Listen in as we explore the psychological effect of repeated exposure to advertisements and its potential pitfalls, such as viewer ad fatigue. Advertising on streaming platforms is a delicate balancing act, and Caleb and Moe shed light on the effort that goes into creating a viewer-friendly and effective ad campaign. As a viewer, if you've ever asked yourself why you're repeatedly exposed to the same ads, this episode is a must-hear. As industry professionals, the knowledge shared in this episode provides a fresh perspective on ad strategies in the digital age. Please comment on this episode and let's continue the conversation. Guest: Caleb Williams, Senior Sales Director at MiQ Guest: Moe Chughtai, Product and Strategy Executive | Global Head of Advanced TV at MiQ Producer: ⁠⁠⁠Rolf Ruiz⁠⁠⁠, Digital Strategist, Creative Technologist & Agricultor at ⁠⁠⁠LERMA/⁠⁠⁠ Host: ⁠⁠⁠Francisco Cardenas⁠⁠⁠, Principal of Digital Strategy & Integration at ⁠⁠⁠LERMA/⁠⁠⁠ Music: ⁠⁠⁠Pedro Lerma⁠⁠⁠ and the Band, ⁠⁠⁠LERMA/ Remember to tune in and let's demystify digital advertising together!
Mass Shootings in America: How Advertising Agencies Can Help through The Power of Persuasion with Sarah Allen & Pedro Lerma
Apr 4 2023
Mass Shootings in America: How Advertising Agencies Can Help through The Power of Persuasion with Sarah Allen & Pedro Lerma
Join us in this thought-provoking episode as we explore the potential of how advertising agencies could help combat the epidemic of mass shootings in the US. We sit down with Pete Lerma, founder of LERMA, and Sarah Allen, principal of brand planning, to discuss how creative minds in the ad industry can raise awareness, promote responsible gun ownership, and drive meaningful change. Tune in to discover the power of advertising and an invitation to turn awareness into action. This problem is not new, but in the last two decades, the continuous random acts of violence have been outrageous, especially in our schools. As allegedly one of the world's most influential organizations (at least that's how we make ends meet) ad agencies and communication conglomerates need to push for a solution or solutions by organizing and assigning resources to the problem. #StopGunViolence #StopViolence Please do comment on this episode and spark the conversation. The website on the episode is stopgunviolence.info please go, click and speak up! Guest: Sarah Allen Principal of Brand Planning at ⁠⁠⁠⁠LERMA/⁠⁠⁠⁠ Guest: ⁠⁠⁠Pedro Lerma⁠⁠⁠ CEO of the ⁠⁠⁠LERMA/⁠ Agency HQ in Dallas, Texas Producer: ⁠⁠Rolf Ruiz⁠⁠, Digital Strategist, Creative Technologist & Agricultor at ⁠⁠LERMA/⁠⁠ Host: ⁠⁠Francisco Cardenas⁠⁠, Principal of Digital Integration at ⁠⁠LERMA/⁠⁠ Music: ⁠⁠Pedro Lerma⁠⁠ and the Band, ⁠⁠LERMA/
The Solution on Diversity, Equity and Inclusion in Advertising is not Written in Black & White. A chat with Reonna Johnson and Shannon Dunbar-Rubio.
Mar 22 2023
The Solution on Diversity, Equity and Inclusion in Advertising is not Written in Black & White. A chat with Reonna Johnson and Shannon Dunbar-Rubio.
Join us for a thought-provoking episode of our podcast, where we sit down with two dynamic women, Reonna Johnson and Shannon Dunbar-Rubio, to discuss the importance of diversity, equity, and inclusion in advertising. With their extensive experience in the industry, Reonna and Shannon offer valuable insights into the challenges companies face in promoting DE&I efforts, and the solutions they have found to be effective. As the founder of Three's a Crowd and the Pledge for 13 campaign, Reonna sheds light on the need for greater Black representation in leadership roles, while Shannon, as the Sr. Director of Strategic Planning at LERMA/ and leader of Inclusivista, offers practical steps companies can take to create a more inclusive workplace culture. This conversation is a must-listen for anyone interested in making a positive impact in the advertising industry. So, tune in now to discover why the solution to DE&I is not simply black and white. (Episode entry courtesy of GPT-4) Episode references: BIPI (Brand Inclusivity Performance Index) https://www.pledgeinfor13.com/ Hex Code Black Three's a crowd Guest: Reonna Johnson, Co-Founder of Three's a Crowd, Pledge for 13 and VP/ Director of Growth Strategy at Deutsch LA Guest: ⁠Shannon Dunbar-Rubio Sr. Director of Strategic Planning at ⁠⁠LERMA/⁠⁠ and Managing Director/Sr. Consultant at Inclusivista. Producer: ⁠Rolf Ruiz⁠, Digital Strategist, Creative Technologist & Agricultor at ⁠LERMA/⁠ Host: ⁠Francisco Cardenas⁠, Principal of Digital and Social Strategy at ⁠LERMA/⁠ Music: ⁠Pedro Lerma⁠ and the Band, ⁠LERMA/
Building Digital Bridges in the Latin American Food Tech Industry: An Interview with Evelyn Gonzalez, VP of Marketing at Puratos
Feb 11 2023
Building Digital Bridges in the Latin American Food Tech Industry: An Interview with Evelyn Gonzalez, VP of Marketing at Puratos
Welcome to the second episode of season 5 of the LERMA/Loud and Clear podcast, where we explore the intersection of advertising, marketing, and technology. This week, we are honored to bring you an in-depth conversation with Evelyn Gonzalez, the Marketing Vice President in the Consumer Goods Industry across the Latin American Region, and a Food Tech Expert for Puratos. In this episode, Evelyn shares her expertise on the digitalization of the food tech industry and the role of marketing in building digital bridges with customers in the baking, patisserie, and chocolate products industry. With her extensive experience in the field, she provides us with valuable insights into the challenges and opportunities of marketing in the Latin American region, and how Puratos is leveraging technology to connect with its customers in innovative and meaningful ways. Join us as Evelyn takes us on a journey through her career and discusses the key elements of successful marketing strategies, the importance of understanding local markets, and the impact of technology on the food industry. Whether you're in the marketing industry or just curious about it, this episode is sure to inspire and educate. Tune in to the LERMA/Loud and Clear podcast, and let's learn together from the experts in advertising, marketing, and technology. (Title and episode description courtesy of ChaptGPT "Plus") Guest: Evelyn Gonzalez, Marketing Vice President in the consumer goods industry, across Latin America region / Food Tech expert at Puratos Producer: Rolf Ruiz, Digital Strategist, Creative Technologist & Agricultor at LERMA/ Host: Francisco Cardenas, Principal of Digital Integration at LERMA/ Music: Pedro Lerma and the Band, LERMA/
Claudia Romo Edelman, a Voice for Hispanics in America and a Plan of Action for Brands and Ad Agencies
Jul 15 2022
Claudia Romo Edelman, a Voice for Hispanics in America and a Plan of Action for Brands and Ad Agencies
On this episode of Loud and Clear, Claudia Romo Edelman founder of We Are All Human and The Hispanic Star inspires us on what Hispanics role is in America changing the perception that they are TAKERS to what they actually are MAKERS. Join us in this fast-paced, high-energy conversation and get inspired on how unification can lead to Hispanics progressing which is ultimately progress for the United States of America.  Claudia, using the platform of The Hispanic Star and the work of ad man Pepe Aguilar, has successfully built an agnostic packaged brand to uplift Hispanics in the U.S. The Hispanic Star has become a framework of action for brands to belong and work with this important community. She invites companies like Procter & Gamble led by Marc Pritchard and inspires other marketers and ad agencies like ours to take a more active role in connecting and celebrating the Latino community by recognizing their values and strengths.   Claudia's leadership and enthusiasm are contagious. Her positive outlook is a much-needed approach to the polarizing times we're living in and she suggests a fresh approach to fixing the problem where she presents a plan of action and not just a cry for help or complaint like we see often on our social feeds. She presents the WHAT, the WHY and the HOW so if you're up for it, please join us in this conversation and share your thoughts and ideas with us.  Check out more Loud And Clear #LoudAndClear episodes: https://lermaagency.com/loud-and-clear/ Guest: Claudia Romo Edelman, Founder of We Are All Human, The Hispanic Star and Global GoalsCast. Marketer for social causes, advocate and catalyst for change. Producer: Rolf Ruiz, Digital Strategist, Creative Technologist & Agricultor at LERMA/ Host: Francisco Cardenas, Principal of Digital and Social Strategy at LERMA/ Music: Pedro Lerma and the Band, LERMA/
The Godmother of the Metaverse and a look into the future with Cathy Hackl
Jun 28 2022
The Godmother of the Metaverse and a look into the future with Cathy Hackl
In this episode (S4:E4) of Loud and Clear we talk to Cathy Hackl as she explains her perspective on the evolution of the internet, specifically VR in the form of the Metaverse. Cathy is a futurist, author, and speaker who has collaborated with brands like Adobe, AT&T, Amazon, Microsoft, Nokia, Oculus, and others to build and understand the Metaverse. Her most recent book titled "Navigating the Metaverse" is an easy-to-read guide to the limitless possibilities of the WEB3. She is known as the "Godmother of the Metaverse". You might not wear a VR headset every day, but you still need to know about the Metaverse. There's a new world on the horizon, and it's going to change everything about how we live in the digital realm. It'll be just like the internet was when it first took off, with potential for new technologies and opportunities that we can't even begin to imagine. This conversation is about virtual reality (VR) and the idea that this isn't some fad technology, or just something niche gamers will get into while they're waiting around for their next console upgrade. No, VR is already here, and it's coming fast. The key thing to remember is that this isn't "just" a new way of experiencing games or movies; it's a whole new way of interacting with our digital world – with other people and with information itself – that has profound implications for all businesses everywhere. With the democratization of VR and the Metaverse, it is only logical that ad agencies look at this space as an important connexion point between brand storytelling and consumers. The Metaverse is the next frontier of humanity and the internet. It's a place where people can create their own content, their own businesses, and their own laws. The Metaverse is not here yet but it's coming—and it will be built by us! Join us in the conversation and learn how together we're shaping the future.  Check out Cathy's book on Amazon. Check out more Loud And Clear #LoudAndClear episodes: https://lermaagency.com/loud-and-clear/ Guest: Cathy Hackl, Co-Founder & Chief Metaverse Officer at Journey | Top Web3 Strategist | Author: Navigating the Metaverse | Investor | Speaker  Producer: Rolf Ruiz, Digital Strategist, Creative Technologist & Agricultor at LERMA/ Host: Francisco Cardenas, Principal of Digital and Social Strategy at LERMA/ Music: Pedro Lerma and the Band, LERMA/
Influence is Your Superpower with Zoe Chance
Apr 19 2022
Influence is Your Superpower with Zoe Chance
Do you know how to use your superpower of influence as a force for good? On this episode of Loud And Clear join us on a conversation with Dr. Zoe Chance. Zoe is a writer, teacher, researcher, and climate philanthropist obsessed with the topic of interpersonal influence. Her work has been published in The New York Times, BBC and The Economist. She has appeared on CNN, written for Harvard Business Review and has a Ted Talk called How To Make a Behavior Addictive. Zoe has helped Google on how to define food policy and helped multiple companies untangle internal and external problems with the use of influence and persuasion. She talks about the power of NO in order to say YES.  On this episode we discuss the power of influence in the context of advertising agencies and the marketing industry. She has a relationship to the ad industry at a professional and even a personal level. Join us as we reframe the role of ad agencies on several topics that range from climate change, ad culture, our business model and the power of reframing your problems to solve them using the art of collaboration. #InfluenceIsYourSuperpower Find Zoe on the links below: Twitter: @ZoebChance www.zoechance.com Guest: Zoe Chance, Author of international bestseller Influence is Your Superpower, Yale SOM prof, climate philanthropist Producer: Rolf Ruiz, Digital Strategist, Creative Technologist & Agricultor at LERMA/ Host: Francisco Cardenas, Principal of Digital and Social Strategy at LERMA/ Music: Pedro Lerma and the Band, LERMA/
A Diversity, Equity and Inclusion tool for Marketers.
Feb 2 2022
A Diversity, Equity and Inclusion tool for Marketers.
In the past few years, the buzz in the advertising and marketing industry has been loud, but not entirely clear to all. It has caused conversation, tension, and in some cases, even notable consequences as more and more groups start to speak up. We are talking about Diversity, Equity, and Inclusion. Under its various acronyms, the intention to address the issue is good, how can we become more inclusive as an industry, especially if we are an industry that at any given point needs to connect and some say, even represent, the reality of the markets we sought to bring our messages and products to.   LERMA/ is an agency that was born out of the need to address the harsh reality of misrepresentation. We are an agency created because there was a gap in the market for an audience that was not being taken into consideration. Today, the commitment of the agency has led to creating a tool that allows brands to measure themselves against other brands on where they stand as an inclusive brand and perhaps inspire the leaders of these brands to do more. Join the team that put together ideas and brought them to life and conversation that is #LoudAndClear.   To access the Brand Inclusivity Performance Index (BIPI) click here: https://lermaagency.com/bipi Guest: Shannon Dunbar-Rubio, Group Strategic Director at LERMA/; Lysbeth Zimmerman Co-Founder and Principal at Drumline (formerly Quadratic), Pedro Lerma, Principal and Founder of LERMA/ Producer: Rolf Ruiz, Digital Strategist, Creative Technologist & Agricultor at LERMA/ Host: Francisco Cardenas, Principal of Digital and Social Strategy at LERMA/ Music: Pedro Lerma and the Band, LERMA/
Marketing With Purpose: A Simple Truth by Jan Van Mossevelde Global President of icebreaker.
Oct 29 2021
Marketing With Purpose: A Simple Truth by Jan Van Mossevelde Global President of icebreaker.
The Global President of VF Corporation icebreaker, Jan Van Mossevelde, talks about how having a simple truth guide you allows this New Zealand clothing brand to bring ad agencies and partners into a well-defined strategy and reason to exist that moves this brand to be positioned from an activist brand in the early ’90s to today, a brand that leads the mainstream trends in the world. By creating a community and a movement, the product is the story. A natural story that can be told by many in unique and different ways. Jan, a P&G veteran, and an engineer simplifies the complex by going back to basics and finding focus on a simple truth that lies on what consumers want but also focuses on the purpose of why a product like icebreaker clothing exists. He recognizes that innovation can be found in nature by keeping it pure and just reshaping it to fit in the current times and making it relevant. We talk about entrepreneurship, branding, marketing, and even regenerative farming, join us on this great episode. You might want to join The Flock once we’re done. Check out icebreaker Transparency Report: https://www.icebreaker.com/en-us/transparency.html Check out icebreaker's Uncomfortable Truths about Plastic Campaign: https://www.icebreaker.com/en-us/move-to-natural.html Icebreaker’s socials: Instagram, YouTube, Facebook Guest: Jan Van Mossevelde, Global President of VF Corporation icebreaker Producer: Rolf Ruiz, Digital Strategist, Creative Technologist & Agricultor at LERMA/ Host: Francisco Cardenas, Principal of Digital and Social Strategy at LERMA/ Music: Pedro Lerma and the Band, LERMA/