Who knew that 100,000 miles, 75 hotel stays, a lot of missed family dinners, and one soul-crushing board meeting could turn into the opportunity of a lifetime? On today’s episode, Nicole chats with Wesleyne Greer, founder and owner of Transformed Sales, about the "aha" moment that launched her entrepreneurial journey, poor sales leadership, the blunder of trying to be everything to everyone, and the marketing advice that every business needs.

ABOUT WESLEYNE GREER
Wesleyne is a seasoned sales and leadership professional with over 15 years of experience managing multi-million dollar teams. Inspired by her love for sales and passion for coaching, she launched Transformed Sales to help businesses achieve sales goals by providing sales leadership training and developing good B2B sales leadership. With a strong track record for driving revenue through sales, marketing, and ongoing customer support, Wesleyne has earned numerous accolades, including multiple Sales Team of the Year and Sales Excellence Awards.

HIGHLIGHTS

• 1:52 - How an extroverted introvert spends a free day
• 4:29 - Poor leadership equals opportunity and turns a steadfast employee into a fierce entrepreneur
• 7:42 - The mishap of 2020 that transformed the heart of a company and revealed Wesleyne’s superpower
• 10:12 - Nicole shares her aha moment
• 11:15 - Niching down in your business
• 13:17 - Don’t be too generic - Wesleyne shares some of the best marketing advice out there

RESOURCES + LINKS

• Connect with Wesleyne Greer on LinkedIn, https://www.linkedin.com/in/wesleyne/
• Discover Transformed Sales for yourself at https://www.transformedsales.com/?r_done=1
• Find The Power of One More by Ed Mylett’s on Amazon or other book retailers
• Connect with Nicole on LinkedIn at www.linkedin.com/in/nicole-donnelly-dmg
• Learn more about DMG Digital at dmgdigital.io

SUBSCRIBE + FOLLOW FOR MORE

Looking to overcome marketing blunders and find inspiration from the experts who have been there?

Subscribe to Tales of Misadventure with Nicole Donnelly wherever you prefer to stream podcasts!

Get in touch with the team at Tales of Misadventure by visiting dmgdigital.io.

Don’t forget to enroll in our newsletter for more small business marketing tips and entrepreneurial inspiration!https://info.dmgdigital.io/welcome-to-dmg-digital