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ASHER Strategies

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Episodes

Lessons for Marketers: Adapting to the Changing Landscape of ChatGPT
Feb 21 2023
Lessons for Marketers: Adapting to the Changing Landscape of ChatGPT
In this episode, John Edwards will answer some of the burning questions about ChatGPT and the impact it has on the world of marketing. He’ll give us some insight into the technology behind it and the legal challenges it faces. Today, John Asher's guest is John Edwards, a partner at Communica, a marketing and public relations agency. John is an expert in the field of artificial intelligence (A.I.) and he’s here to talk to us about one of the hottest topics in the industry: ChatGPT. John will explain how ChatGPT works and why it sometimes gets things wrong. He’ll also discuss the threat ChatGPT poses to traditional search and companies like Google. He’ll share his thoughts on the future of SEO and what marketers should be thinking about as the world starts to change. Christopher Penn once said, “Build your insurance policy.” and John will tell us what this means for marketing professionals. He’ll explain what reliable reach is and discuss some of the reliable reach channels available, such as first-party data lists, private social media communities, and best content landing pages. Finally, John will share some lessons and tips for marketers and companies. He’ll explain what they need to start doing to adapt to this changing landscape. So, get ready to learn everything you need to know about ChatGPT and its impact on marketing. Let’s dive into the interview and get some answers from John Edwards, an expert in the field of A.I. and ChatGPT.
Accelerate Sales Growth through Empathy, Emotional Intelligence and Research
Feb 1 2023
Accelerate Sales Growth through Empathy, Emotional Intelligence and Research
John Asher is joined by Fred Diamond to discuss the changing landscape of sales in the post-pandemic world. With the advancement of technology and increased access to information, sales professionals are facing new challenges in their roles. But great salespeople will always be in demand as sales is the lifeblood of any company. It is more important than ever for sales professionals to be well-informed, and prepared, as well as leading with empathy and emotional intelligence. Join us as we explore these exciting changes and discover what it takes to be a top-performing sales professional in the modern world. Links from this episode: https://www.amazon.com/Go-Giver-Expanded-Little-Powerful-Business/dp/1591848288  https://freddiamond.com/  https://www.salesgamechangerspodcast.com/  https://i4esbd.com/  https://asherstrategies.com  Fred Diamond on LinkedIn: https://www.linkedin.com/in/freddiamond John Asher on LinkedIn: https://www.linkedin.com/in/johnasher/  Susan Finch on LinkedIn: https://linkedin.com/in/susanmfinch    About our guest: Fred Diamond is an engaging, energetic sales professional who spent time as an in-demand party DJ when he started his career. This experience, coupled with his rich experience as a senior marketing and sales professional at Apple, Compaq, and as a consultant to hundreds of high-growth software and tech firms, bodes well for an exceptional interviewing experience. As Co-founder and President of the Institute for Excellence in Sales (IES), he's interviewed thousands of sales professionals about their career always seeking tips from them to pass on to IES members and leaders to help them get better at the art and science of professional sales. He is the author of Insights for Sales Game Changers and Love, Hope, Lyme: What Family Members, Partners, and Friends Who Love a Chronic Lyme Survivor Need to Know.
ChatGPT: The Future of B2B Sales
Jan 23 2023
ChatGPT: The Future of B2B Sales
In this episode, John Asher sits down with social media expert Judy Schramm to discuss the power of ChatGPT for B2B marketers and sales professionals. With ChatGPT's rapid growth, reaching 5 million users within a week of its release, Schramm shares her own success and excitement in using the tool to enhance sales efficiency and close deals faster. She also notes that Microsoft, a major backer of the product, plans to integrate it into its entire software suite and use it to compete with Google. Schramm suggests that ChatGPT can be a powerful tool for sellers, but it is important to note that it is still a baby technology in some ways. Listen to the episode to discover more about how ChatGPT can revolutionize your marketing strategy, particularly in its usage on LinkedIn.   Producer's note: This headline and post were created using ChatGPT. After we ordered the transcript, we picked a big chunk of the episode to submit to ChatGPT with these instructions: Create a 250-word post for this podcast episode featuring Judy Schramm hosted by John Asher. Judy is giving us ideas on how to use ChatGPT for marketing. Just give a hint of what she is covering. Do not give all the points. Entice the listener to listen to the episode. Focus on LinkedIn usage, and how it will help marketers. The audience is b2b marketers and sales professionals. Then, we asked it to generate a headline for the same post: Please generate a headline for the same post "Revolutionizing B2B Marketing: Unlocking the Potential of ChatGPT with Social Media Expert Judy Schramm" Then, we requested five optional headlines. You may have a different favorite. "Maximizing Sales Efficiency with ChatGPT: Insights from Social Media Expert Judy Schramm""ChatGPT in B2B Marketing: How to Leverage its Power with LinkedIn""Expert Tips on Using ChatGPT for B2B Sales and Marketing Strategies""ChatGPT: The Game-Changing AI Technology for B2B Marketers and Sales Professionals""Unlocking the Potential of ChatGPT: A Guide for B2B Marketers and Sales Teams with Judy Schramm"Finally, I asked for shorter headlines: Give me five more with 12 words or fewer. "ChatGPT for B2B Sales: Expert Insights""Revolutionizing B2B Marketing with ChatGPT""ChatGPT: The Future of B2B Sales""Unlocking ChatGPT's Potential for B2B""B2B Marketing with ChatGPT: A Game Changer"We posted in Podbean and let Grammarly have a run at it. Many grammatically weak areas were remedied. This has been a consistent finding with ChatGPT. It's close, but it is a DRAFT that needs your help. This process took an additional 10 minutes from initial submission to publication.
Aligning Sales and Marketing Strategy and Execution to Optimize Growth
Jan 12 2023
Aligning Sales and Marketing Strategy and Execution to Optimize Growth
One of the most difficult and enduring challenges business leaders face is the misalignment of sales and marketing. And Brian Beveridge knows how to fix this. Even if you have winning talent and winning solutions, if you can’t get your sales and marketing strategy and execution working seamlessly you’re missing out on money.  ----more---- While these challenges vary some between Enterprise and SMB markets, there are key steps business leaders can take to make substantial impact toward revenue growth. With decades of experience in this arena, Brian has key recommendations for how you can have immediate results to boost sales and crush your competition. Tune in to “Asher Sales Sense” to hear John Asher talk with Brian Beveridge of Dun & Bradstreet about “Aligning Sales and Marketing Strategy and Execution to Optimize Growth. Brian Beveridge - Client Director at Dun & Bradstreet Brian thrives on learning his clients' corporate goals and their aligned business objectives to support those strategic plans. By developing a trusted-advisor relationship with executives, decision makers and their resource teams, he strives to understand the complexity and requirements to achieve lofty goals, and align their SME resources to develop data, insights and solutions to support the decisioning process for his clients. Problem solving is in his blood, and he's always excited to bring hisy hyper-curiosity to the conversation. Dun & Bradstreet, a leading global provider of business decisioning data and analytics, enables companies around the world to improve their business performance. Dun & Bradstreet’s Data Cloud fuels solutions and delivers insights that empower customers to accelerate revenue, lower cost, mitigate risk, and transform their businesses. Since 1841, companies of every size have relied on Dun & Bradstreet to help them manage risk and reveal opportunity.   Chair – Vistage Peer Advisory Board For more than 60 years, Vistage has been bringing together executives in a confidential peer setting where they can candidly discuss operational, financial, legal, structural or even personal challenges. The powerful group dynamic gives each member access to a wealth and diversity of experience and advice dedicated to achieving one another’s success. As a Vistage Chair, I have the privilege of stewarding a private advisory group of successful CEOs, business owners and key executives to help them improve the performance and outcomes of their businesses. ________________________________________________ Asher Sales Sense is sponsored by Asher Strategies  ASHER Strategies Has Improved Sales for Thousands of Companies.
Being Honest Isn’t the Same as Being Mean or Brutal, But It’s Necessary
Jun 1 2022
Being Honest Isn’t the Same as Being Mean or Brutal, But It’s Necessary
Join these two authors, John Asher and Vincent Burruano, talking about what took them so long to write their books. That leads to the motivation behind Vincent's latest book, "A Daily Dose of Sales Wisdom". This takes us to an important distinction regarding being nice can be unkind. What Vince means is that honesty is necessary to build trust, and sometimes that means telling a hard truth or two to your sales team. They both make the distinction between being honest and being mean or brutal. These are great communication skills and will help you help your team improve without being on the defensive. Tune in for this episode of Asher Sales Sense, "Being Honest Isn't the Same as Being Mean or Brutal, But It's Necessary."   About John's guest: Vince Burruano is a leader of high-performance sales teams, a sales training professional, a published author on sales strategies, and a sales coach. He believes learning and growth are the keys to success at both the individual and team levels. Vince practices a customer-centric approach that encourages mutually beneficial relationships. As a VP of Sales, Vince understands not just the challenges of selling, but ineffectively setting goals and managing sales teams to achieve them.  He is also the author of “A Daily Dose of Sales Wisdom: Practical Advice for Sales Professionals and Leaders to Excel” and “The New Sales Professional’s Playbook” and a member of the Forbes Business Development Council. Receiving his MBA in Business Administration, Management, and Operations from The George Washington University and his Bachelor of Philosophy from the School of Philosophy at the Catholic University of America, Vince is also certified in the Top-Ten Sales Skills of Elite Salespeople (ASHER Global Leaders in Growth Strategies) and SPIN Selling and Managing the Complex Sale (Huthwaite International).
Managing Burnout and Stress - To Help Your Team Perform at Their Best
Nov 30 2021
Managing Burnout and Stress - To Help Your Team Perform at Their Best
This Asher Sales Sense Podcast - “Selling with Authentic Persuasion” - features host John Asher with guest Jordan Benjamin, Founder of My Core OS, working with companies and sales teams to help drive a growth mindset and create championship business cultures. My Core OS is built to help update your personal/corporate operating systems to drive peak performance and harmony between work and life. Jordan also hosts the ‘Peak Performance Selling Podcast,’ interviewing top sellers and sales leaders on how they show up at their best every day. ----more---- Mental health in the business environment is a topic that wasn’t talked about much before the pandemic, but stress and burnout in work and life have led to turbulence in the workforce and poor business results. How can personal stress adversely affect business culture and profits?Where do our business leaders have the opportunity to support the mental wellbeing of their teams, while also making sure they achieve their goals?Why is burnout becoming such a widespread challenge in sales today?How can we re-train our brains to manage this pressure more effectively?What are some simple practices people can use to manage this better for themselves?In which direction are business and people management heading? Listen to the answers to these questions and learn how to move your business and sales teams in calmer and more profitable directions.   Asher Sales Sense is hosted by John Asher of ASHER Strategies which is a program on the Funnel Radio Channel.  ASHER Strategies is the sponsor of ASHER Sales Sense.
Selling with Authentic Persuasion
Nov 2 2021
Selling with Authentic Persuasion
This Asher Sales Sense Podcast - “Selling with Authentic Persuasion” - features host John Asher with guest Jason Cutter, Sales Success Architect and Keynote Speaker in Fort Myers, Florida. Jason is the CEO and Founder of the Cutter Consulting Group and the author of the book with the same name as this episode’s title - Selling With Authentic Persuasion: Transform from Order Taker to Quota Breaker. Jason is also the host of the Authentic Persuasion Show, the Scalable Call Center Sales podcast, and Call Center Confidence with Cutter & Catt. ----more---- About John's Guest: With a degree in Marine Biology, years of experience tagging sharks, then time spent at Microsoft on the tech support team, Jason didn’t know what he wanted to do with his life. He fell into sales at age 27, following the path of so many others: no plans on being in sales, no training, no coaching, and no real leadership. But after 18 successful years in sales seeing so many sales teams struggle, he’s made it his mission to empower over one million people to become AUTHENTIC PERSUADERS. What was it about his path in life that led to an ability to sell so effectively?Why do most people end up in a sales role/career?And why do most of them end up being an “Order Taker” in their sales role?What can you do if you are in sales, but don’t feel like a ‘natural-born salesperson’?What are the keys to becoming effective at sales?Why do sales slumps happen?How have buyers changed over time?What can business owners do to support their sales team in being more effective? Listen to the answers to these questions and learn how to transform from being an Order Taker to Quota Breaker.   Asher Sales Sense is hosted by John Asher of ASHER Strategies which is a program on the Funnel Radio Channel.  ASHER Strategies is the sponsor of ASHER Sales Sense.
Sales Acceleration through Connecting Technical and Business Value
Oct 5 2021
Sales Acceleration through Connecting Technical and Business Value
Today’s buyers are inundated with sales pitches coming at them from websites, peer reviews, social media, and email blasts. Is it any wonder they’re overloaded, overwhelmed, and tuned out? The fact is, product-centered pitching simply doesn’t cut it anymore. Buyers don’t want to hear about your product’s features―they want to hear about how it can solve their problems or help them reach their goals. This Asher Sales Sense Podcast - “Sales Acceleration through Connecting Technical and Business Value” - features host John Asher with guest Brent Keltner, Founder and President of Winalytics, helping clients reach their top growth potential by shifting from product-driven conversations to authentic conversations that anchor on what buyers and customers value most. Brent also is the author of the forthcoming book The Revenue Acceleration Playbook. ----more---- Why did Brian Keltner write his new book The Revenue Acceleration Playbook?What is a value playbook? And, why is it so important to sales success?And what about buyer personas? How do they work together with a value playbook?How do you apply value playbooks to a more technical or engineering-oriented sale?What does it mean to connect technical and business value? How does that help close more sales and expand more sales?How does anchoring on value help with pricing and pricing negotiations in a technical sale? Listen to the answers to these questions and learn how you can stop selling, start connecting, and accelerate your sales.
Bringing Your Sales Team Back to the Office
Aug 30 2021
Bringing Your Sales Team Back to the Office
It’s the end of summer. The vacations are ending and kids are returning to school. Your company’s senior leadership just announced you should begin bringing your sales team back to the office (because they need to get back to work). You have to get going now, but you don’t know how to start. Wouldn’t it be great to hear some useful tips from an expert sales leader who’s doing that with his company right now? This Asher Sales Sense Podcast - “Bringing Your Sales Team Back to the Office” - features host John Asher with guest Darrell Gehrt, Senior Vice President, Event Cloud Solutions at Cvent, transforming meetings and events through technology. Darrell joined Cvent pre-IPO in January 2013 and has led several product lines including Web Survey, Mobile, and in 2020 took on the pivot to virtual event technology. ----more---- How important is it to have salespeople in the office rather than continuing to work at home?What does company office culture have to do with a successful office return?What are salespeople telling sales leaders about their desire to come back to the office?What are sales leaders doing to keep sales teams safe when returning to the office?What possible internal obstacles are there to bringing sales back into the office?Will full-time sales operations in the office ever become the norm again? Listen to the answers to these questions and get ready to return your sales team to the office whenever and however you can.
The Power of Sleep for Business and Sales Leaders
Aug 17 2021
The Power of Sleep for Business and Sales Leaders
You’re a busy business professional and know you aren’t getting enough sleep. You have limited time and too much on your mind and think you can sleep when you retire. But what if you were able to get more sleep, be more successful in your job, and have a much better chance at retiring early? There are techniques that can help you get the best sleep out of the time you have. This Asher Sales Sense Podcast - “The Power of Sleep for Business and Sales Leaders” - features host John Asher with guest Bob Martel, professional sleep coach and head of Positive Results Hypnosis in Holden, Massachusetts. Bob is the author of “I am Sleeping Now: How to Fall Asleep, Stay Asleep and Wake Up Refreshed” and the host of the weekly “Mind Magic Radio” show on WCRN talk radio. ----more----   What’s meant by the term “respecting” sleep?How can you condition your mind for sleep?Do purposeful breathing techniques help?If you like to read before you sleep, what’s the best way to do it?How can you get back to sleep after you’ve woken up in the middle of the night?What are some useful and positive self-talk phrases?How can you break the habits that sabotage good sleep? Listen to the answers to these questions - so instead of chasing sleep you can be ready in the morning to chase more business.     Asher Sales Sense is hosted by John Asher and Kyla O’Connell of ASHER Strategies which is a program on the Funnel Radio Channel.  ASHER Strategies is the sponsor of ASHER Sales Sense.
Top Sales Strategies for Realtors and Contractors
Aug 3 2021
Top Sales Strategies for Realtors and Contractors
The real estate market has hotted up and there likely are more realtors than properties for sale. If you’re a realtor, how can you differentiate yourself from the rest of the pack? If you’re a construction contractor, how can you convince buyers to choose value over price? And when you combine the two professions can you generate more sales? This Asher Sales Sense Podcast - “Top Sales Strategies for Realtors and Contractors” - features host John Asher with guest Bill Reiman, Vice President of RK Reiman Construction Incorporated and President of Reiman Properties in Marco Island, Florida. Bill’s also the host of “The Real Build Podcast” - informing people what they need to look for before buying, building, or selling a home. ----more----   What sales strategies should every realtor and contractor be following?How about video? Does it help sell?Why is communication the key to the real estate and construction processes?How about follow-up and having touch-points within a transaction?Is price always the deciding factor? Can you get better quality clients by delivering a superior product?Why is developing a personal brand more important than ever before? Listen to the answers of these questions so you can be a more successful broker-builder like Bill.   Asher Sales Sense is hosted by John Asher and Kyla O’Connell of ASHER Strategies which is a program on the Funnel Radio Channel.  ASHER Strategies is the sponsor of ASHER Sales Sense.