#063: Launching by posting a few times, talking about your offer every day, and sending out emails is literally throwing spaghetti at the wall and hoping it will stick. And for most people, it doesn't work. Instead, it's about creating a strategic journey for your potential customer...one where they are interested in what you have to say because it's relevant, one where they want to show up for your free event, because it delivers value, and one where your offer is an absolute no-brainer. This all comes back to strategy. In today's episode, I'm diving into launch strategy that sells! In this episode I share: Key strategic decisions to craft a journey for your potential customer What to do instead of simply showing up, creating hype and talking about your offer over and over againWays you can improve the appeal of your offer without having to create another courseYou can check out the VIP Launch Strategy Day here: https://loublakely.com/vip-dayEnjoy the episode,Lou xx

#062: Are you wondering if creating an online course is the right move for you? There are some telltale signs if an online course is right for you, right now, and I share them with you in this short but punchy episode. In this episode, I share:Key signs that now is the right time to finally create that online course. How an online course can help with a planned or unexpected time away from your business. How I knew it was time to switch up my business modelTune in if you're interested in creating an online course in your business! Enjoy the episode,Lou xx

#061: As a business owner, it's absolutely essential to be all over your numbers, to be able to pay yourself, make a profit, and pay yourself. But how exactly do you make sure all of this happens? On today's epsisode, I'm interviewing Amy Bett, Profit First professional, course creator and owner of Lady Without Limits. In this episode, Amy shares: Why Profit First is a must-have business system for course creators, and how to implement it into your business. How to achieve Cash Flow Clarity using Profit First. Steps you can take to improve your business cash flow. Her journey from creating her online course to now having over 300 students.You can connect with Amy by going to her website: https://amybett.com/Enjoy the episode!Lou xx

#060: In this episode, I dive deep into resilience, consistency, and business upgrades from within my own business. Whether you're facing hurdles in your projects, and progress is slower than you imagined, or you're trying to get better at  "consistency", this episode is packed with insights to keep you on the path to success.In this episode, I share: The impact of making tweaks within your projects rather than throwing in the towel. My visualisation technique I’ve used to become consistent with my podcast. Behind-the-scenes insights into my new podcast and business branding. If you're after a dose of motivation today, this is the episode for you! Enjoy it! Lou xx

#059: Are you an online course creator struggling with low completion rates? In this episode, we dive deep into strategies that will not only boost your course completion rates but also leave your students raving about their learning experience.In this episode, you will:How to set up and measure a course completion rate, giving you valuable insights into your students' progress.Discover different ways you can add rewards, accountability, and motivation into your course to keep your students engaged from start to finish.Explore various course structures that are guaranteed to help your students achieve the results they desire.Don't miss out on these invaluable tips to uplevel your online course delivery and see your students succeed like never before.Enjoy the episode,Lou xx

#058: If you sat down and brainstormed what you could create an online course about, you'd probably end up with 10 different options. So should you go ahead and create all 10 different courses, or are you better to focus on one? And what should that one course be? This is something I hear so often, so I'm diving into it in this podcast episode. You will learn: The difficulties you will face if you have two many different online courses and offers in your business. What kind of online course you should absolutely avoid if you want to see success.My step-by-step strategic approach to creating a product suite that will skyrocket your revenue. Enjoy! Lou Blakely

#057: Heading into another launch and want to upgrade your results? This episode is full of practical tips and strategies to get you there. You will learn: How to make the most of the launch traffic you're already getting What content to share in your prelaunch runway How to keep the people who sign up to your masterclass or challenge engaged before your launch event kicks off.  The blog post I refer to in this episode is here: https://www.louiseblakely.com/landing-page-conversion-rateEnjoy the episode, Lou xx

#056: Ever wondered how the power of your voice can amplify your business? Wonder no more! Join me as I interview Sally Prosser, an acclaimed voice and public speaking coach, who opens up about her passion for speaking, the profound impact it has had on her business, and how you can leverage your voice to make a real difference. In this episode, you will learn: 3 tips to start sharing your voice more onlineHow to reframe your relationship with social media so you can use it grow your business A unique strategy for moving past the fear of judgement The ways that Sally has learnt to deal with haters online, and how you can move past the fear of getting hatersHow to show up consistently online, even when you don't feel like it Enjoy the episode. About Sally ProsserSally Prosser is a voice and public speaking coach. Over the past 20 years she's helped hundreds of professionals speak with more confidence, had a career as a TV reporter and built a community of more than 300 thousand on TikTok.She's a TEDx Speaker Coach, an expert on using a hairbrush as a microphone and in 2020 was named Young Entrepreneur of the Year for PR and Media in Queensland.Sally is your one-stop-shop for everything speaking. From gaining the confidence to put yourself out there…to producing a strong voice…to crafting speeches for the stage…and designing strategy to get your spoken message heard. And with a strong belief that our voice is the organ of our soul, she's all about finding your unique voice and speaking from the heart!To discover more about Sally and how she can help you speak up for your business:Follow Sally on InstagramCheck out her websiteEnjoy the episode!

#055: If you want to create and launch an online course so you can have more freedom in your business and life, it's important to get started on the process.We all know this, so why do we often hesitate because we're worried that no one will buy? Or think that next year will be a better time, because we'll have things sorted by then. In this episode, I'm sharing my insight from inside the launch trenches with my clients. You will learn: What's really behind thinking that you don't have time right now or "I'll do it next year". A huge mindset shift that will get you excited about your first launch (instead of fearing it). How to create a launch funnel that suits you (and it doesn't HAVE to include social media. If you're interested in learning more about Launch and Thrive, you can find out all the details here: https://www.loublakely.co/launchEnjoy the episode, Lou xx

#054: If you're thinking about creating an online course, but you also feel like it's very competitive out there...you're not imagining things. The online space has definitely gotten noisier. However the online education industry is booming. And there are projections that it will continue to grow on a large scale. So there is space for you, there is space for what you teach, and there are people out there who need to hear from you. It's all about strategically standing out. And that's what I dive into in this episode. You will learn: Why what you are seeing online is not a true representation of what your customers are seeing, so it's not as crowded as you think.Specific ways you can become the obvious choice for your ideal customer in a crowded market. Using the tiny details to your advantage.You can join the bootcamp here: https://www.loublakely.co/bootcampView the shownotes here: https://www.louiseblakely.com/54Enjoy the episode, Lou xx

#053: Are you unsure how to turn your existing service or what you do as a freelancer into an online course that you love and does your work justice, but also is in high demand and will deliver the results for your business? Look no more, because I'm diving into this on this episode. I believe it's very important to have a combination of the two. In this episode, you will learn: Why I believe that you loving your course is just as important as there being demand for your course, and how you can gut check the offer first before you create it. The things you need to know about your audience BEFORE you start creating your online course offer Bringing it all together so that you can create the right course that will generate sales, get results for your customers and also has longevity in your businessI hope you enjoy this episode. And don't forget to sign up to the bootcamp here: https://www.loublakely.co/bootcampLou xx -- Join me on IG here:https://www.instagram.com/loublakely_/Follow me on FB:https://www.facebook.com/loublakelycoach

#053: Do you grow your audience before launching your new online course, or should you put your course together and see how that first launch goes? The common advice is to grow your audience first, and while yes, audience growth is vital as a course creator, I believe in a different approach. I'm sharing that with you in this episode.  Here's what you'll learn in this episode: Why no audience, or a small audience, shouldn't hold you back from creating and selling your first online course What you need to know about your audience in order to create an online course offer that they will buy (because an audience doesn't guarantee sales) Ways you can leverage your existing network and connections for course sales, even if it's not your own audience If you want to create an online course offer that sells, sign up for my free 5 day bootcamp here: https://www.loublakely.co/bootcampSee you there!Lou xx --View the shownotes here: https://www.louiseblakely.com/52Join me on IG here:https://www.instagram.com/loublakely_/Follow me on FB:https://www.facebook.com/loublakelycoach

#051: Are you experiencing lower than usual launch results at the moment? If so, it's time to refocus and make sure your offer is hitting the mark. In this episode, I share very tactical things you can do to improve your results, regardless of the economy. In this episode, I share: The importance of being specific in who your online course is for How to improve your messaging to align with your dream customers and what they need right now How to increase the perceived value of your online course offer The importance of creating a two-way communication channel with your audience and why this is more important than ever The big mistake I see course creators make with their email list and why now is the time to change thisI hope you enjoy the episode! View the shownotes here:https://www.louiseblakely.com/launch-results-down Lou xx Book your free 30 minute Launch Game Plan call here: https://www.louiseblakely.com/gameplan

#050: I can't believe I've recorded and published 50 podcast episodes. It's been a wild ride! Nothing could have prepared me for the journey this has been, and I'm only just getting started. I thought I'd record this to share with you the ups and downs of this adventure so far, but also my biggest learnings (in the hope they will help you with any new project). In this episode, I share: The real and raw behind-the-scenes of the first 50 episodes of this podcast My journey from being inconsistent AF back to consistency and the part this podcast has playedThe impact that changing the name of this podcast has had and if it was worth it I hope you enjoy this peek behind the scenes and share my learnings with me. Enjoy the episode and here's to 50 more! Lou xx

#049: What if you could create messaging for your course that truly captures its transformative power and reels in your ideal audience? Look no further! I had the incredible opportunity to chat with Morgan Spencer, a brand and messaging strategist who specialises in helping course creators develop memorable messaging that stands out from the crowd.In this episode, you will learn: How the right content, words, and phrases bring your course to life and captivate your audienceThe differences between messaging, copywriting and branding, and how Morgan's creative process helps her clients shine in saturated markets How to turn specificity into your messaging superpower If your course name matters, and how to come up with a great name. Don't miss this episode packed with actionable insights and inspiration for course creators, straight from the brilliant mind of Morgan Spencer!Tune in now. View the shownotes here: https://www.louiseblakely.com/49Enjoy the episode,Lou xx

#048: Struggling to decide between hosting a free masterclass or a free challenge for your online course launch? In today's episode, I guide you through the pros and cons of each option, ensuring you make the best choice for both you and your audience. In today's episode, you will learn: Do launch event like free masterclasses and challenges still work? The pro's and con's of a free masterclass and who it is best suited to What to consider if you're thinking of doing a free challenge, and how to make it work for you and your audienceWhy your decision needs to be guided by what suits your audience, and how you want to show up, rather than what anyone else is doing.   If you've ever wondered which one you should go with, this episode is a must-listen! Book in for your free 30 min Launch GamePlan session here: https://www.louiseblakely.com/gameplanEnjoy,Lou xx

#47: Imagine making $8,000 before even creating your online course – sounds too good to be true, right? Well, that's exactly what I did, and in this episode, I'm spilling the beans on how I pulled it off. Listen in as I reveal my sell-first-create-second strategy, which I believe is the ultimate game-changer for busy service providers and freelancers looking to launch a successful online course. In this episode, I share: The power of accountability and validation to step out of your procrastination and into creation mode. Tips on crafting a solid outline to gain clarity on your course content.The benefits of teaching your course live for valuable real-time feedback and how it can help you see great success with the online course business model. Don't miss this chance to learn how to turn your expertise into a lucrative freedom-based business with online courses. So, what are you waiting for? Tune in now. Book your very own 30 minute Launch Game Plan Session here: https://www.louiseblakely.com/gameplanEnjoy the episode, Lou xx View the shownotes here: https://www.louiseblakely.com/47

#046: Struggling to pick the perfect course topic for your online business? One that is going to be worth it...because it makes you money? This episode is for you. I walk you through a process that will help you choose an online course topic that people actually want, so that you have the success you deserve. You will learn: The 3 criteria to keep in mind when choosing the best audience for your online course How getting more specific will make your course a no-brainer to more people (not less) How to use market research so that you create the right course for your audience Book your free 30 minute Launch Game Plan session here: https://www.louiseblakely.com/gameplanView the shownotes hereEnjoy! Lou xx

#045: Are you about to start working on your first online course? There are certain mistakes that I see first time course creators make over and over again. Sometimes they actually seem like common sense, but they will slow your progress dramatically. In this episode, I'm sharing them with you so that you can avoid them, and get onto creating success with your online course much faster. You will learn: The only accurate way to test if people will spend money on your course How to get paid to create your course and how this helps your students just as much as it helps you How your success is so intertwined with your pricing, and how to get this right so that you can hit your launch goals I hope this helps you get on track to an amazing first course launch! See shownotes here for the resources mentioned during this episode. Lou xx

#044: Do you find that you tend to hide in your launches, or you still haven't moved forward with your first launch, despite your best intentions? Then this is the episode for you. While strategy is important for a great launch, so is getting your mindset on side so that you can show up and give your launch the effort it deserves. It's not a topic that is talked about enough, so I'm sharing all the mindset launching tips in this episode. You will learn: Common telltale signs that can pop up during one of the four phases of a launch that indicate your mindset needs some work How to integrate a daily mindset practise into your launches, specific to each stage of a launch Why supporting your nervous system in a launch is so important and where to get started Download the Mindset Reset Guide hereView the shownotes hereEnjoy,Lou xx