Let's Talk Business

Meny Hoffman

Today, there are more opportunities than ever to create a business and succeed. But with all of those opportunities also come challenges, questions, and confusion. “How do I rise above the competition? How do I manage my growth? How do I attract and retain top talent? How do I drive my business forward?” Meny Hoffman, CEO of Ptex Group and founder of the Let’s Talk Business Platform, will interview some of the world’s most successful business leaders about their no-nonsense advice to help you learn, grow, and lead. Offering fresh insights for turning ambition into action, blunders into breakthroughs, and passion into profits, these leaders will open up about the challenges they’ve had to overcome, how they’ve reached success—and their candid advice for how you can do the same.Meny lives by one simple belief – that every person should be given the opportunity to succeed in life. This burning belief inside of him from the age of fourteen has allowed him to collaborate with growing businesses and leaders all over the world to help them realize their potential. Now, as the CEO of Ptex Group, an award-winning marketing agency headquartered in Brooklyn, NY, his work centers on creating sophisticated marketing solutions for emergent brands, spanning a variety of industries to help them achieve new milestones in growth. A firm believer and fervent advocate for business education, Meny created the Let’s Talk Business email series, a business advice column with tens of thousands of subscribers. The success of the series prompted him to create a larger Let’s Talk Business platform, a one-of-a-kind business education hub for entrepreneurs and leaders. This game-changing movement continues to help entrepreneurs flourish, equipping them with the tools they need to learn, grow, and lead.Meny frequently shares his strategies for success at public-speaking engagements for regional corporations and trade associations, and is a published business author with two books ranked as Amazon best sellers. More recently, he’s fused his business development experience into the role of angel investor. By investing in promising startups and walking them through the exciting but challenging journey of growth, he is helping his fellow business people succeed, fulfilling a lifelong entrepreneurial passion.Whether you’re looking to take your business to the next level or tackle a specific business challenge, join Meny on the Let’s Talk Business podcast, where he’ll share the strategies he’s learned with audiences in various venues, from conferences and universities, to corporate meetings and summits. He will also be giving practical business insights and actionable tips and strategies that will put you on the fast-track towards serious growth. Likewise, his successful entrepreneur guests will give you the courage to make bold moves in your own business and life. Don’t miss out on all of this and more, right here on the Let’s Talk Business podcast. read less
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Episodes

Unveiling the Secrets of E-Commerce Finance with Pinchas Engel
6d ago
Unveiling the Secrets of E-Commerce Finance with Pinchas Engel
Welcome to another exciting episode of "Let's Talk Business"! In today's conversation, our host, Meny Hoffman, sits down with Pinchas Engel, founder of Pinit Bookkeeping, to delve deep into the world of e-commerce and financial management.  Pinchas shares invaluable insights on how to stand out in the competitive e-commerce landscape, the pivotal roles of bookkeepers, controllers, and CFOs, and the importance of delegating tasks to elevate your business. From understanding key financial metrics and their impact on profitability to navigating the challenges posed by COVID-19, Pinchas brings a wealth of knowledge to help business owners align their vision, financial strategies, and marketing efforts. Whether you're an early-stage entrepreneur or a seasoned business owner, this episode is packed with practical tips on improving your financial literacy, creating a structured business model, and hiring the right financial support to ensure success. Tune in to learn why understanding your finances is crucial and how you can leverage expert advice to make better decisions and grow your business profitably. Let's talk business with Pinchas Engel! BIO : Pinchas Engel founded Pinit Bookkeeping, a firm dedicated to helping established e-commerce sellers. Pinchas's main mission is to give his clients clear insights into their finances, turning complex data into simple, actionable strategies. With a knack for making numbers make sense, he’s helped many clients boost their profits, making Pinit a trusted place for sellers looking for financial support. LINKS :  pinitbookkeeping.com PLEX GROUP:  To watch or listen to this episode, visit: https://ptexgroup.com/podcast/ Listen via WhatsApp: https://chat.whatsapp.com/LQcX4QJzavWEKTGAbgK3Gh For all other episodes or to view all other ways to subscribe, visit https://ptex.co/podcast.   TIMESTAMPS :  06:20 Business owners must know key financial metrics. 08:08 Key business metrics: return on investment, profitability. 13:10 High product profit gives room for contingencies. 17:12 New companies need strategy to succeed. 19:31 CFO focuses on future; bookkeeper, controller on past. 21:46 Marketing spends should align with company objectives. 26:33 Outsourcing services for business growth and efficiency. 29:54 Start with pricing, then justify cost. 32:55 Prefers business conversation over transaction categorization stress. 35:46 Create a clear business roadmap for success. 39:34 "Assess skills, seek support, and plan growth." PRACTICAL POINTERS: Identify tasks you are not proficient at or do not enjoy and delegate them to your team. Make a list of tasks to delegate and assign them to team members or outsource as necessary. Implement systems to track and manage inventory and sales data, especially important for e-commerce. Invest in analytics tools and review inventory data weekly to avoid over or under-stocking. For early-stage businesses, consider outsourcing bookkeeping and hiring a fractional CFO to manage finances cost-effectively. Research and engage a bookkeeping service and fractional CFO to ensure professional financial oversight. If you're a business owner, objectively assess your financial skills and seek support where needed. Take a financial literacy course or workshop, and consider consulting a CFO to get a professional audit of your financial strategy. Develop a structured business model and a hiring roadmap that evolves as your company grows. Draft a business model that includes your long-term goals and a phased hiring plan based on projected growth milestones.
From Struggling Salesperson to Top Producer with Eric Lofholm
Jun 10 2024
From Struggling Salesperson to Top Producer with Eric Lofholm
Coming to you from the Ptex headquarters in Brooklyn, NY, this podcast is for no-nonsense advice to help you learn, grow, and lead.  Today, I’m excited to welcome back my good friend and past speaker of the Let’s Talk Business Conference, Eric Lofholm Eric Lofholm is a Master Sales Trainer who has taught his proven sales systems to thousands of professionals around the world. He is President and CEO of Eric Lofholm International, Inc., an organization he founded to professionally train people on the art and science of selling. Eric has been teaching people how to make more sales since 1999. In today’s insightful discussion, our host Meny Hoffman sits down with master sales trainer Eric Lofholm to delve into the intricacies of achieving sales success. Eric shares his expertise on the pivotal "inner game" of sales, emphasizing the importance of mindset and beliefs in driving performance. From viewing selling as a service to overcoming the fear of rejection, Eric offers practical tips and strategies to elevate your sales game. Tune in as we explore the transformational sales triangle, uncovering the critical roles of mindset, technique, and consistent action. Eric also shares his personal journey from struggling salesperson to top producer, highlighting how proper training and a positive outlook can revolutionize your career. Whether you’re an entrepreneur, salesperson, or sales manager, this episode is packed with valuable insights on goal setting, planning, and the art of closing deals. Join us and learn how to master the inner and outer game of sales, leverage content creation and technology, and most importantly, fall in love with the sales process itself. Get ready for a transformative conversation that will reshape your understanding of sales and set you on the path to success! This and so much more only on the Let’s Talk Business Podcast…  Let’s get right to our conversation with Eric Lofholm Links : wwww.saleschampion.com https://www.linkedin.com/in/ericlofholm https://www.facebook.com/ericlofholm https://www.youtube.com/saleschampion1 https://www.facebook.com/EricLofholmInternational TIMESTAMPS :  05:34 Explore strengths and passion for successful sales. 06:32 Being in sales is universal, skills essential. 11:13 Negative beliefs create roadblocks, especially in sales. 14:51 Prepare presentation with clear desired outcome defined. 18:43 Adapt communication and processes to each client. 21:52 Self-acknowledgment boosts sales success and confidence. 25:09 Transition from salesperson to manager requires different skills. 26:55 Consider compensation, leads, and text marketing efficiency. 30:35 Free goal-setting classes offered twice yearly online. 33:50 Key sales tips: positive mindset, action-based goals. PRACTICAL POINTERS: Eric Lofholm emphasizes the crucial role of maintaining a positive mindset in sales. He suggests the importance of being mindful of your thoughts, advising you to catch and replace negative thoughts with optimistic ones.  Focusing on actions rather than outcomes is another key lesson. Lofholm encourages setting action-based goals, such as making a certain number of prospect calls daily, instead of fixating on sales numbers.. Regular and structured planning is vital for sustained success. Eric highlights the importance of conducting mid-year and annual reviews to set and adjust your goals. By using the SMART (Specific, Measurable, Achievable, Relevant, and Time-bound) framework, you can make your goals clearer and more actionable. Understanding and being flexible in the sales process is essential. Mapping out the stages of your sales process and reviewing them periodically ensures that you stay in control.  Effective sales management involves understanding and facilitating your sales team. Knowing what motivates each salesperson and understanding their specific challenges allows you to customize your management approach.
How Laughing at These Money Mistakes Made Me Rich with Naftali Horowitz
Jun 3 2024
How Laughing at These Money Mistakes Made Me Rich with Naftali Horowitz
Welcome back to another insightful episode of "Let's Talk Business."  Today, our host Meny Hoffman dive deep into the intricacies of happiness, satisfaction, and fulfillment. Naftali shares his perspective on why fleeting happiness should take a backseat to the enduring pursuit of meaning and satisfaction. Drawing from his experience as a managing director and financial advisor at JPMorgan and his best-selling book "You Revealed," Naftali emphasizes the importance of living authentically, harnessing unique skills, and practicing gratitude. In this episode, we'll explore essential financial wisdom, such as the importance of budgeting, responsible spending, and understanding investments to avoid risky ventures. We'll also hear Naftali's thoughts on economic cycles, adjusting standards of living, and prioritizing savings for the future. As Naftali and Meny tackle the challenges of modern financial pressures, they provide actionable advice for those living paycheck to paycheck. We'll also illuminate personal development themes, like recognizing one's potential, focusing on self-improvement, and steering clear of futile comparisons. With discussions on self-esteem, the success of "You Revealed," and Naftali's plans for further contributions to self-development, this episode promises to inspire and empower you on your journey toward a fulfilling and responsible life. Tune in now to gain valuable insights into making meaningful changes in your financial and personal life. Links :  Buy his book : https://www.artscroll.com/Books/9781422627464.html   Episode Timestamps : 05:29 Think twice before spending to avoid regret. 07:19 Choose long-term enjoyment through disciplined financial decisions. 09:44 Save, budget, and plan for financial security. 13:03 Importance of budgeting for understanding expenses and value. 18:07 Stocks yield 6-10% above risk-free treasury. 19:09 Questioning 14% return as less risky than stocks. 25:16 Comparing people is ridiculous; spurs personal growth. 26:48 Focus on your own potential, not others. 31:03 Professional perspective on personal development and growth. 33:18 Do you communicate, keep promises, seek shortcuts? 38:09 Gratitude is vital for happiness and fulfillment. 40:32 Be grateful for what you have, always. 44:19 Book changes lives, inspires self-development and learning. 46:20 The impactful Torah book is challenging yet popular. 50:01 Closing remarks encouraging sharing and subscribing. Practical Pointers Understanding and navigating economic fluctuations are crucial for maintaining financial health. By being aware of these cycles, individuals can make informed decisions about saving, investing, and spending, which can lead to more stable and secure financial outcomes. Early financial planning is key to long-term stability. Initiating savings, investments, and retirement plans at the start of one's career can compound over time, providing a robust financial buffer and enabling greater financial freedom in the future. Achieving financial balance is essential for a satisfying life. It's important to enjoy the present while also ensuring future financial security. This involves making conscious choices about spending and saving, allowing for both immediate enjoyment and long-term financial goals. Breaking free from the paycheck-to-paycheck cycle requires deliberate financial action. By setting goals, reducing unnecessary expenses, and increasing income through various means, individuals can create a more sustainable financial situation that allows for savings and investment. Budgeting is a powerful tool for uncovering financial vulnerabilities and creating opportunities for advancement. By regularly reviewing and adjusting a budget, individuals can identify areas where they can cut back on expenses and redirect funds towards career development or other investments that can lead to increased income.   Happiness, satisfaction, fulfillment, purpose, unique skill sets, gratitude, perspective, Naftali Horowitz, Meny Hoffman, Let's Talk Business podcast, personal development, economic cycles, financial advice, responsible spending, budgeting, comparing oneself to others, potential for growth, JPMorgan, Yu Revealed, investment risks, self-esteem, financial planning, retirement savings, reckless spending, fraudulent investment schemes, career advancement, time management, communication skills, self-improvement, book readership, Torah learning
Solutions for Today's Challenges: AI, Automation, and Smart Suite Innovations with Jon Darbyshire
May 27 2024
Solutions for Today's Challenges: AI, Automation, and Smart Suite Innovations with Jon Darbyshire
Welcome to "Let's Talk Business"! In today's episode, host Meny Hoffman sits down with entrepreneur Jon Darbyshire to delve into the intricacies of software implementation and AI-driven business solutions. Tune in as they explore why so many software projects fail, the pivotal role of AI in transforming everyday tasks, and how Darbyshire's Smart Suite is setting new standards in project management. They also share insights from the startup grind conference, discuss how to vet the best project management systems, and the critical importance of customer feedback and company culture in driving growth and innovation. Plus, get inspired by exclusive stories from Darbyshire's journey, including the successful sale of Archer Technologies. Whether you're a tech enthusiast or a business leader aiming for greater efficiency, this episode offers a wealth of practical advice and forward-thinking strategies.  Jon's Links and Etc  (smartsuite.com) (https://www.linkedin.com/in/jondarbyshire/) (https://www.youtube.com/@hellosmartsuite) The book that changed my life : Outliers by Malcolm Gladwell. Advice I'll never forget : follow the customer. Topics within this episode :  ### 1. Factors Contributing to Software Implementation Failures - Overly simple or complex processes - Need for automation to streamline tasks ### 2. Utilization of AI in Smart Suite - Enhancing user experience and improving client work - Automating content generation, summarization, and management - Creating custom workflows and CRM systems - Enabling data analysis through chatbots and dashboards ### 3. Insights from Startup Grind Conference - AI's potential impact on various industries - Exponential growth and utilization of AI in businesses ### 4. Importance of Using AI for Task Automation - Automating disliked or inefficiently performed tasks - Leveraging AI for improved productivity and time-saving benefits ### 5. Selecting Software and Considering Tech Stack - Importance of the tech stack for younger employees handling day-to-day activities - Vetting the proper system for project management   - Understanding available features   - Mapping out the process   - Utilizing free trials for comparison ### 6. Involving Team in Decision-Making Process - Creating ownership and involvement in chosen systems ### 7. Client Feedback and Product Development - 90% of feature growth from direct client feedback - Public roadmap and customer-inspired development - Building relationships through regular customer meetings - Involving customers in development processes for better outcomes and adoption ### 8. Archer's Referral Program and Hiring Practices - $2,500 offered for referrals leading to hires staying for a year - Assessing cultural fit through lunch meetings with existing team members ### 9. Long-term Versus Short-term Hiring Practices - Prioritizing culture fit and internal referrals - Differences between bootstrapped companies and venture-backed companies ### 10. Archer's Acquisition by EMC - Negotiations with multiple parties - Adjustments due to differences in company culture - Post-acquisition operational and community involvement changes - Archer's culture ultimately prevailing ### 11. Development of Smart Suite - Inspiration from Hoffman's break and startup investments - Need for a single platform to manage various processes and projects - Native integrations with over 6000 products - Eliminating the need for multiple point solutions ### 12. Data Integration and Management Reporting - Solving the problem of disparate point solutions - Importance of accessible and consolidated data for decision-making - User-friendly and collaborative interfaces for younger users ### 13. Use Case and Customer Experience with AI - Rebranding PTAC's group website focusing on UI/UX, coding, and analytics - Significant cost savings and efficiency improvements within 20 days of implementation ### 14. Future Strategic Goals for Smart Suite - Integrating AI in a non-intrusive and understandable way - Simplifying interfaces for general users while adding features for advanced users ### 16. Rapid-fire Questions and Personal Insights - Book recommendation - Memorable advice - Future traveling aspirations ### 17. Hiring Practices at Archer - Hiring individuals with specific experience levels - Focus on consulting backgrounds - Prioritizing employee referrals for cultural compatibility - Balancing hiring top talent with maintaining company culture This sequence encapsulates the primary and sub-topics discussed in this episode, providing a clear and comprehensive understanding of the content.   Keywords :  software implementation failures, AI in business, automation in tasks, Smart Suite AI, custom workflows, CRM systems, data analysis, startup grind conference, AI impact, employee tech stack, project management system, free software trials, team decision-making, customer feedback, public roadmap, customer-inspired development, recruitment strategies, culture fit, internal referrals, bootstrapped companies, venture-backed companies, acquisition negotiations, Archer Technologies, EMC acquisition, direct-to-consumer product, managing processes, no-code platforms, data integration, user-friendly interfaces, Microsoft Clarity, cost savings and efficiency.
(Re-Run) The Power of Joy to Transform Your Business—with Barry Shore
Apr 13 2024
(Re-Run) The Power of Joy to Transform Your Business—with Barry Shore
Leading a purpose-driven life is now a lot easier to do through the help of the wisdom of Barry Shore from The JOY of Living as he breaks down his acronyms. When you lead a purpose-driven life, you can go MAD—Make A Difference. This is just one of the acronyms guest Barry Shore from The JOY of Living has under his sleeves, helping people live a healthier, wealthier, and wiser life through his memorable wisdom and insights. In this episode, he joins Meny Hoffman to impart some of those with us by breaking down the three fundamentals of life and giving some tips on how to take care of them to live our best lives. Barry also shares with us his story, one that many would have given up on, but still, he managed to overcome. He talks about what caused that mindset shift and how he built and preached it to many. From the personal to the professional aspects of our lives, Barry digs up some great tips and tools about being profitable, overcoming stress, living inspirationally, and more. The Power of Joy to Transform Your Business—with Barry Shore Our guest is Barry Shore also known as the Ambassador of JOY. I’m not going to read the full bio that Barry prepared because I want you to read this episode. This episode is contagious with the amount of positivity and joy shared and much no-nonsense advice on how you could be a better person in your life. Read Barry’s story and how he turned that story into a lifelong mission. Without further ado, here is my interview. Links Mentioned: www.BarryShore.com/freewww.BarryShore.comhttps://www.LinkedIn.com/in/barryshore/@BarryEShore – Twitterhttps://www.Facebook.com/groups/joyoflivingclubhttps://www.Instagram.com/barryeshore/https://www.YouTube.com/channel/UC-Tn96AXiTFWtyMDGifVSKw Episode Timestamps : 00:00 PTEX Group CEO supports business growth mindset. 04:10 Spreading happiness, purpose-driven life leads to success. 07:18 2020 pandemic will be remembered for years. 10:10 Seven-foot walking wand made by a Zen master. 15:33 Reflecting on past success and mindset shift. 17:51 Barry involved in business and sense of wonder. 19:54 Questioning existential suffering and search for purpose. 23:55 Show interruption to emphasize the shift happens. 28:43 Barry, how can we be more positive? 30:20 Book titled "Joy of Living" promotes positivity. 33:57 Emphasize kindness and wisdom in all interactions. 35:24 Two ways of looking at a situation. 39:43 Don't wiggle toes for 8 seconds. 44:06 Find links in show notes for gifts. 46:44 Closing remarks from Let's Talk Business podcast.
Accountability, Inspiration, Passion, and Feedback: Learning About Leadership with Chaim Berkovic
Apr 8 2024
Accountability, Inspiration, Passion, and Feedback: Learning About Leadership with Chaim Berkovic
Growing up in Williamsburg, Chaim Berkovic learned the importance of having a vision; years later, as the president and founder of Skyscraper Insurance, he was able to actualize that vision, even though the ways to achieve it were sometimes unclear. In this fascinating conversation, Meny asks Chaim about some of the methods he used to create and grow his business, as well as his strategies for being an effective leader. Listen in as they talk about transmitting passion to employees, how to maintain “brutal accountability” while also creating a positive company culture, the role of inspiration in leadership, what can be learned from failure, why feedback is indispensable, and more. [00:01 - 05:00] The Visionary's Journey Chaim’s transition from early failures to founding Skyscraper Insurance The importance of learning from mistakes and taking calculated risks How personal challenges fueled Chaim’s entrepreneurial spirit [05:01 - 15:00] Risk Management and Client Trust How Skyscraper Insurance approaches risk management differently The significance of understanding client needs and building trust Insights into the complexities of the insurance industry [15:01 - 25:00] Leadership Beyond the Boardroom The role of inspirational leadership in building a successful team Balancing company culture with high performance and accountability Strategies for nurturing a positive, growth-oriented workplace [25:01 - 35:00] Mastering Growth and Scalability Chaim’s perspective on business growth and strategic acquisitions The impact of community and relationship-building in expansion Learning from industry shifts and adapting for scalability [35:01 - 46:08] The Mastermind Effect The benefits of participating in mastermind groups for business leaders How shared knowledge and accountability drive success Chaim’s personal experiences and gains from mastermind involvement   Want to connect with Chaim? Follow him on LinkedIn. Head to Skyscraper Insurance for a better tomorrow! Key Quotes: "The biggest risk takers are the ones that know back end the calculated risks behind it." - Chaim Berkovic "If your circle doesn’t inspire you, you’re in the wrong circle." - Chaim Berkowick   Connect with Ptex Group: Facebook, Instagram, Twitter, LinkedIn LEAVE A REVIEW + and SHARE this episode with someone who wants to achieve in business. Listen to previous episodes on  Spotify,  Apple Podcasts, or wherever you get your podcasts!   Watch this episode on Youtube https://youtu.be/R9h--lL2ftk   Find it on your favorite podcast app: https://ptexgroup.com/ltbpodcast/ Direct link: https://ptexgroup.com/accountability-inspiration-passion-and-feedback-learning-about-leadership-with-chaim-berkovic/   WhatsApp: https://chat.whatsapp.com/LQcX4QJzavWEKTGAbgK3Gh
Learn the Magic Words, Become a Sales Master: A Conversation with Phil M. Jones
Apr 1 2024
Learn the Magic Words, Become a Sales Master: A Conversation with Phil M. Jones
So many people simply can’t break through and find success in sales; is there any way to help them get better at it? What if there are words, patterns of speech, questions, and phrases that can immediately help anyone become not just adept at sales, but a master? Join Meny as he speaks with Phil M. Jones, author of the bestselling Exactly What to Say: The Magic Words for Influence and Impact and one of the world’s most accomplished sales coaches, for an enlightening conversation about the magic words that can change your life and quickstart your sales success.   You’ll learn why sales is the art of making a recommendation, and the process you must follow in order to earn the right to make that recommendation; what are some of the most important questions you can ask in order to move the conversation in the direction you want, and to guarantee a positive response; how to stick to your process when your potential buyer keeps interrupting; methods of instilling curiosity in your client; the importance of slowing the sales process down to get fast results; ways that potential leaders can use communication to actualize their leadership potential; and much more.      [00:01 - 10:02] Early Beginnings to Sales Mastery Phil's entrepreneurial spirit from a young ageTransition from business ventures to sales expertiseIntroduction to the concept of "magic words" in sales   [10:03 - 20:46] The Art of the Pitch Strategies for effective selling and communication.Importance of understanding customer needs before pitchingCase studies illustrating successful sales conversations   [20:47 - 30:58] Language as a Tool for Influence Discussion on the power of specific phrases and questionsHow language can steer conversations and outcomesPhil’s approach to teaching effective communication skills   [30:59 - 40:50] Leadership Through Words The role of communication in leadership and team dynamicsTechniques for providing feedback and inspiring actionStories of transformative leadership through strategic language use   [40:51 - 49:12] Real-world Applications and Closing Thoughts Examples of language's impact in various professional scenariosPhil's personal insights and experiences with communicationFinal takeaways and the universal applicability of the discussed principles     Want to connect with Phil? Follow him on LinkedIn. Head to his website to understand the power of words!       Key Quotes:   "Selling is earning the right to make a recommendation." - Phil Jones   "Success in selling has nothing to do with you. It has everything to do with how you can help people realize that what you have will help them with the problem that matters in their world." - Phil Jones   "Understand that you can change your world by changing your words. Everything that leaves your mouth is either helping or hurting." - Phil Jones       Connect with Ptex Group: Facebook, Instagram, Twitter, LinkedIn   LEAVE A REVIEW + and SHARE this episode with someone who wants to achieve in business. Listen to previous episodes on  Spotify,  Apple Podcasts, or wherever you get your podcasts!
HR Takeaways That Your Business Needs Today With Izzy Friedman
Mar 25 2024
HR Takeaways That Your Business Needs Today With Izzy Friedman
Unless your business is growing fast, you probably haven’t thought seriously about Human Resources. But Izzy Friedman, an expert in HR and Senior Director of Human Resources for MEDRITE Urgent Care, thinks that you’re making a big mistake - and he’s ready to tell you all about the Human Resources issues you need to consider right away, no matter how big or small your business is. Check out Izzy’s conversation with Meny, which addresses HR issues including processes that will help you avoid liability, the correct and incorrect way to interview a potential hire, the difference between company culture and perks, how to encourage employees to become engaged in the company’s success, what to look for when hiring an employee (and the high cost of making the wrong decision), the right and wrong way to do performance reviews, what makes a good HR department tick, and more.     [00:01 - 15:18] Transitioning Paths: Sales to HR Izzy's career shift from sales to HRThe impact of managerial experience on HR rolesRecognizing the value of employee engagement and conflict resolution   [15:19 - 30:39] HR Essentials for Business Success The evolution of HR's role in modern businessesImportance of legal compliance and structured processesEmployee-centric strategies for enhancing company culture   [30:40 - 45:12] Cultivating a Positive Work Environment Implementing effective employee feedback and recognition systemsThe role of HR in building a supportive and inclusive cultureStrategies for consistent employee development and satisfaction   [45:13 - 58:02] Performance Management and Growth Discussing the nuances of performance reviews and employee growthBalancing quantitative metrics with qualitative personal developmentAligning employee objectives with company goals for mutual growth   [58:03 - 01:06:37] Navigating Challenges in HR Addressing the complexities of employee negotiations and terminationsThe significance of succession planning and organizational resilienceEmbracing change and fostering adaptability within HR practices   Want to connect with Izzy? Follow him on LinkedIn.     Key Quotes:   "As a business owner the more involved you are in the direct culture will actually give you an advantage to be more involved in the growth of the company in a positive way." - Izzy Friedman   "People are holding once you know where your employees are holding is when you can start to make decisions on a corporate level." - Izzy Friedman       Connect with Ptex Group: Facebook, Instagram, Twitter, LinkedIn   LEAVE A REVIEW + and SHARE this episode with someone who wants to achieve in business. Listen to previous episodes on  Spotify,  Apple Podcasts, or wherever you get your podcasts!
The Six Essential Traits of a Successful Entrepreneur—with Gino Wickman
Mar 18 2024
The Six Essential Traits of a Successful Entrepreneur—with Gino Wickman
Do you want to start an entrepreneurial journey, but you’re doubtful about having the skill set to build a successful business?    In this week’s episode, our guest is Gino Wickman, an entrepreneur since the age of 21 who has had an obsession with learning what makes businesses and entrepreneurs thrive. At 25 he took over the family business, which was deeply in debt and in need of help. After turning the company around and running it for seven years, he and his partners successfully sold the company. Gino then set out to help entrepreneurs and leaders get what they want from their businesses. Based on his years of real-world experience, he created the Entrepreneurial Operating System (EOS), a practical method for helping companies achieve greatness. Gino is devoting time and energy toward helping entrepreneurs-in-the-making get a huge jump-start on taking their entrepreneurial leap, which is why he created Entrepreneurial Leap. The mission of Entrepreneurial Leap is to find all of the entrepreneurs-in-the-making, at any age, wherever they are—to help them realize their purpose and live the life they were born to live.   In our interview, Gino discloses how he identified in their family-owned business that systems were needed, which eventually became the EOS system. He also shares how he could identify the real core focus that will drive him to success. He went into detail about the six essential traits of every entrepreneur and what happens if you're missing any of those traits. Most importantly, he provides us with practical tips on how to actually find a mentor and touches on why being patient, but still taking action is key for an entrepreneur. If you think you’re an entrepreneur in the making, this episode is definitely for you!   [00:01 - 08:55] Opening Segment Gino Wickman’s background and work His passion for what makes companies great, and entrepreneurs successfulHis experience creating an operating systemThe pure evolution and a journey of obsessionMake sure to check Entrepreneurial Leap   [08:56 - 29:25] Getting The Leadership Team on The Same Page  The business mindset before and after EOSThe leadership team gets 100% on the same page with a clear visionGetting clear with your core focusWhy does the organization exist?What does it do in the world?What motivated Gino going from the EOS to identify the entrepreneurGino’s definition of what an entrepreneur isThe entrepreneurial range   [29:26 - 48:48] The Six Essential Traits of a True Entrepreneur Gino breaks down the six essential traits of a try entrepreneurWhat happens if you know there might be missing one or two of those traitsYou’re not an entrepreneur. It's all or nothingUnderstanding the glimpse and what you're good at Paint a vivid picture of what the life of an entrepreneur looks likeGino’s outlook on the point of mentoringFind a mentor who is where you want to beThe mentor tracksTake action and be patient   [48:49 - 54:51] Closing Segment What Gino could share for entrepreneurs about notetaking in generalLearn more about Gino with the Rapid Fire Questions!     Connect with Gino   Follow him on LinkedIn, Instagram, Facebook, and Twitter. Head to  Entrepreneurial Leap, find clarity, and create a customized plan with the 1-2-3 Roadmap for your start-up!     We’re a passionate bunch. Together, we help your business flourish. Visit: https://ptexgroup.com     Connect with Ptex Group: Facebook, Instagram, Twitter, LinkedIn     LEAVE A REVIEW + and SHARE this episode with someone who wants to achieve in business. Listen to previous episodes on Spotify, Apple Podcasts, or wherever you get your podcasts!       Key Quotes    “It's not that you don't have a vision, it's that you don't agree.” - Gino Wickman    “If you're someone who is absolutely passionate about entrepreneurship and want to be surrounded by entrepreneurship, but don't have the six essential traits, then, by all means, attach yourself to a true entrepreneur.” - Gino Wickman   “There's so much science on the power of writing from a standpoint of retention and creativity and what it does for your brain.” - Gino Wickman
The Leadership Principles that Make Amazon Unique with Chaim Landau - Part II
Mar 11 2024
The Leadership Principles that Make Amazon Unique with Chaim Landau - Part II
How can you implement Amazon’s leadership principles so that your business can become more efficient, more effective, more profitable, and more enjoyable? Chaim Landau, Principal Cloud Delivery Architect at Amazon Web Services in Tel Aviv, has become an expert in these principles - and in this episode of Let’s Talk Business, he shares some of them, along with practical examples of how you can make them work for you. Join Meny and Chaim as they discuss how to make meetings more efficient, the real meaning of frugality, the importance of taking additional risks (even if you might lose big), the difference between one-way-door decisions and two-way-door decisions, what customer obsession means and what it doesn’t mean, why you need to have a mentor as well as why you should be a mentor, the place of personal development outside the office, and more.   [00:01 - 05:12] The Heart of Innovation: Customer Obsession Customer obsession drives successThe importance of customer feedbackBalancing business needs with customer priorities   [05:13 - 10:29] Cultivating Agility: Decision-Making at Amazon Quick decision-making fosters innovationThe one-way and two-way door decision frameworkLearning from failures to accelerate growth   [10:30 - 15:41] Leadership Principles in Action Bias for action in everyday tasksThe role of leadership principles in shaping cultureAccountability and growth through principle alignment   [15:42 - 20:16] Meeting Culture and Efficiency Efficient meeting strategies at AmazonThe significance of narratives over slidesStreamlining participation to enhance productivity   [20:17 - 31:41] Personal Development: Beyond the Professional The intertwining of personal growth with professional successThe value of mentorship and giving backScaling impact through personal and professional avenues     Want to connect with Chaim? Follow him on LinkedIn and visit Amazon Web Services (AWS)!     Key Quotes:   "If you obsess over your customer, they will obsess over you in return." - Chaim Landau   "You need to fail because if you don't fail, your experience will not grow." - Chaim Landau     Connect with Ptex Group: Facebook, Instagram, Twitter, LinkedIn   LEAVE A REVIEW + and SHARE this episode with someone who wants to achieve in business. Listen to previous episodes on  Spotify,  Apple Podcasts, or wherever you get your podcasts!
The Secret Genius of Amazon with Chaim Landau - Part I
Mar 4 2024
The Secret Genius of Amazon with Chaim Landau - Part I
Amazon is a behemoth that dominates the world, yet in some ways, it runs like a startup company. How did founder Jeff Bezos manage to pull that off, while allowing it to continue to grow ever bigger? Join Meny and his guest Chaim Landau, Principal Cloud Delivery Architect at Amazon Web Services in Tel Aviv, as they talk about the reasons that Amazon has been so successful, their insightful and helpful leadership principles, the importance of noticing and grabbing the opportunities that life offers you, the actual meaning of company culture (and why it matters), the way to start working in I.T., and more.     [00:01 - 07:15] Innovating at Amazon's Scale Amazon's culture fosters autonomy and fast decision-makingThe startup-like environment within a tech giantChaim's early intrigue with technology and his unconventional path into IT   [07:16 - 14:00] From Curiosity to Cloud Expertise The journey from a foundational interest in computers to a leading role in AWSOvercoming challenges and the power of self-learningThe significance of mentorship and coaching in Chaim's career   [14:00 - 21:00] The Amazon Leadership Philosophy The influence of Amazon's leadership principles on employee behavior and company successHow Amazon maintains its innovative edge through cultureChaim's transition from traditional IT roles to cloud computing   [21:00 - 28:00] AWS: Pioneering Cloud Transformation The evolution of AWS and its role in Amazon's ecosystemThe creation and global impact of cloud computingChaim's role in advancing Israel's public sector through AWS   [28:00 - 36:22] Culture as Amazon's Backbone The tangible effects of Amazon's culture on its operations and successThe distinction between perks and culture in the tech industryImplementing Amazon's leadership principles in daily operations   Want to connect with Chaim? Follow him on LinkedIn and visit Amazon Web Services (AWS)!     Key Quotes:   "Culture is human software; it's psychology." - Chaim Landau   "An effective technology team is one that also has a very strong culture supporting it." - Chaim Landau   "You need to fail because if you don't fail, your experience will not grow." - Chaim Landau     Connect with Ptex Group: Facebook, Instagram, Twitter, LinkedIn   LEAVE A REVIEW + and SHARE this episode with someone who wants to achieve in business. Listen to previous episodes on  Spotify,  Apple Podcasts, or wherever you get your podcasts!
Bootstrapping, Delegating and Leadership with David Pilchik
Feb 26 2024
Bootstrapping, Delegating and Leadership with David Pilchik
A business owner in this day and age should be someone who’s accessible to the team, empathetic to the employees’ struggles, and a catalyst to their personal and professional growth.    This week our guest is David Pilchick, the founder and owner of Brooklyn Low Voltage Supply. He drops by to talk about the most important qualities of a modern-day leader. He also discusses his journey to becoming a successful business owner, years after dropping out of high school.    In our interview, we discuss the leadership skills that are difficult to master, yet absolutely crucial, and how exactly anyone can attain them. Leadership in any industry can be an intimidating field, however, if we can tap into our unique selves, gain confidence, and overcome certain fears, anything is possible. Tune in now and learn how to be a modern-day business owner from David.     [00:01 - 06:36] The Unlikely Beginning The transformative power of leadership roles at a young ageOvercoming the stigma of being a high school dropoutThe importance of customer relationships in founding a business   [06:37 - 12:44] Building a People-first Culture Creating an environment where employees feel valued and motivatedThe role of accessibility and presence in leadershipEmpowering employees for growth and leadership roles   [12:45 - 18:27] The Art of Delegation and Scaling Strategies for effective delegation and team empowermentBalancing personal involvement with strategic oversightThe importance of building a self-sustaining business model   [18:28 - 24:53] Competing in the Era of Amazon Leveraging customer service and expertise as a competitive advantageAdapting business strategies to outmaneuver logistical challengesPredicting and responding to market demands more nimbly than larger competitors   [24:54 - 31:31] Vision for the Future The importance of community and giving backSetting goals beyond financial successThe ongoing journey of personal and professional development     Key Quotes    “If your employees feel appreciated and valued, they’re going to come into work with the right attitude, and then they’re going to give your customers the best experience that they can ever expect.” - David Pilchick   “As much as it is great to make money, you’ll also want to do something good for the community at the same time.” - David Pilchick     Connect with David Email david@blvs.com to get in touch with David or follow him on LinkedIn. Check out Brooklyn Low Voltage Supply to learn more about their services!     We’re a passionate bunch. Together, we help your business flourish. Visit: https://ptexgroup.com     Let’s Talk Exits! Check out my new podcast on Apple Podcasts: https://podcasts.apple.com/us/podcast/lets-talk-exits/id1606747718     Connect with Ptex Group: Facebook, Instagram, Twitter, LinkedIn   LEAVE A REVIEW + and SHARE this episode with someone who wants to achieve in business. Listen to previous episodes on Spotify, Apple Podcasts or wherever you get your podcasts!
Confronting the Conflict Between Creativity and Business with Jeff Akerman
Feb 19 2024
Confronting the Conflict Between Creativity and Business with Jeff Akerman
Jeff Akerman is a visionary, creative force, architect, and designer - and as the founder of RISE Architecture and numerous other design firms, he knows as well as anyone the conflict between the creative and business sides of a company. In this episode of Let’s Talk Business, Meny, and Jeff dig deeply into the question of how to bridge the inevitable gap between the number crunchers and the creative dreamers. They discuss the importance of giving your employees room to do things for themselves even as they work within your creative vision, the most important factors to consider when choosing a partner, how to engender loyalty among your staff, the benefits of profit sharing (and, perhaps even more, giving your workers a piece of the company), the ways that business and improving the world can go hand-in-hand, and much more.   Starting out from his basement in Brooklyn, Jeff Akerman founded BizDesignes, now called RISE Architecture, in 2010, and since then established a number of other large architecture and design firms as well. A licensed Architect in New York and 11 other states, Jeff directed the firm as it experienced exponential growth with a wide range of projects from major interior renovations of single-family residential buildings to commercial, mixed-use, industrial, and institutional new buildings. His most recent project is the development of a new city for religious Jews in Florida.   [00:01 - 08:00] The Genesis of Creative Ambition Jeff's unconventional entry into architectureThe realization that business understanding is crucial for creative successThe importance of a supportive figure in finding one's path   [08:01 - 16:00] Expanding Beyond the Blueprint The transition from small projects to major developmentsThe role of rebranding and business evolution in growthLearning the balance between design and practical business considerations   [16:01 - 24:00] Cultivating a Creative Team Building a team that shares your vision and dedicationThe challenge of maintaining creativity while focusing on business growthStrategies for nurturing and retaining talent in a competitive industry   [24:01 - 32:00] Blueprints for Success: From Vision to Reality The intricacies of starting and scaling multiple businessesImplementing effective partnership and profit-sharing modelsOvercoming obstacles and leveraging opportunities for expansion   [32:01 - 39:55] Designing Communities: A Visionary Project in Florida The ambitious project of building a new city in FloridaThe drive and philosophy behind creating lasting impact through architectureBalancing financial goals with the mission of community building and affordable living     Want to connect with Jeff? Follow him on LinkedIn. Head to Rise Architecture for a fresh perspective!     Key Quotes:   "Being good at architecture does not mean you're good at running a business." - Jeff Ackerman   "The biggest challenge in growing a creative agency is not losing the spark of creativity while managing the business side." - Jeff Ackerman       Connect with Ptex Group: Facebook, Instagram, Twitter, LinkedIn   LEAVE A REVIEW + and SHARE this episode with someone who wants to achieve in business. Listen to previous episodes on  Spotify,  Apple Podcasts, or wherever you get your podcasts!
The Secret Skills of Sales with Sales Coach Menashe Friedman
Feb 12 2024
The Secret Skills of Sales with Sales Coach Menashe Friedman
Sales is what drives your business, and qualified salespeople are your lifeline. But what skills are necessary for success in sales, and can they actually be taught? In this fascinating episode of Let’s Talk Business, traveling salesman turned sales coach Menashe Friedman offers Meny the secrets that help turn regular people into dynamic and effective salesmen. Listen in as they discuss the importance of listening, the skills that drive sales success, why an emphasis on numbers may be misleading, how to transform a failed sales call into a win, why promoting your best salesman to a leadership position is often a mistake, the best way to react when you misread the room, and much more.     [00:01 - 10:57] The Evolution of a Sales Maestro The importance of adapting and evolving in salesLearning from failures is more valuable than celebrating successesContinuous education and adaptation are key to sales longevity   [10:58 - 22:03] Listening: The Ultimate Sales Weapon Active listening helps uncover the real needs of clientsQuestions are more powerful than pitches in sales conversationsPatience in listening can reveal the exact solution a client needs   [22:04 - 34:50] Introverts vs. Extroverts in Sales Introverts can leverage their listening skills to build deep connectionsExtroverts can use their energy to engage and motivate clientsAdaptation and self-awareness are crucial for sales success, regardless of personality type   [34:51 - 48:21] Crafting a Winning Sales Process A tailored sales process increases efficiency and success ratesFlexibility within a structured approach can meet diverse client needsThe sales process should evolve with market trends and customer feedback   [48:22 - 52:30] Leadership and Bluntness in Sales Effective leadership involves clear, honest feedback and guidanceA balance between kindness and firmness can motivate sales teamsRecognizing and addressing the unique needs of each salesperson fosters a productive sales environment     Want to connect with Menashe? Follow him on LinkedIn. Head to M. Friedman Consultingto build or radically improve your sales team’s performance!     Key Quotes:   "Listening is not just a skill; it's your secret weapon in sales." - Menashe Friedman   "In sales, your personality is not your destiny; it's your starting point." - Menashe Friedman   "Every opportunity we have to learn and grow, it's positive, it's forward movement." - Menashe Friedman       Connect with Ptex Group: Facebook, Instagram, Twitter, LinkedIn   LEAVE A REVIEW + and SHARE this episode with someone who wants to achieve in business. Listen to previous episodes on  Spotify,  Apple Podcasts, or wherever you get your podcasts!
Avoiding Mental Energy Suckers: The Secrets of Super Productivity with Shea Myski
Jan 29 2024
Avoiding Mental Energy Suckers: The Secrets of Super Productivity with Shea Myski
You’ve probably heard this one before: you’re an executive with employees who constantly need your time and attention, but you also have hours of work that you need to finish as soon as possible, and the emails keep coming in, and the phone calls never stop and… by the end of the day, you feel like you actually accomplished a fraction of what needed to get done. How can you escape the trap and start being super productive?   Productivity Coach Shea Myski has seen this over and over, and is ready to share some of his biggest secrets of real productivity while saving time and mental energy. Listen in as he and Meny talk about the “Mental Energy Suckers” of choice, noise, and change, including lots of tips about how small changes can lead to big results. So if you’re ready to increase your productivity, the place to start is by cleaning your desk (yes) and listening to this enlightening conversation.   [00:01 - 09:27] Understanding Mental Energy Suckers Identifying three main mental energy suckers: choice, noise, and changeStrategies to minimize decision fatigueThe impact of physical and mental noise on productivity   [09:28 - 18:52] Customizing Productivity Techniques The fallacy of one-size-fits-all productivity methodsTailoring productivity approaches to individual work styles and preferencesThe importance of maintaining a clear and focused mindset throughout the workday   [18:53 - 27:17] Effective Time Management Balancing meeting schedules and workloadsTechniques for managing emails and other routine tasks efficientlyUtilizing breaks and downtime to rejuvenate mental energy   [27:18 - 36:41] Optimizing To-Do Lists Creating realistic and achievable to-do listsDistinguishing between must-dos and wish-list itemsThe psychological impact of an organized task list   [36:42 - 44:48] Creating a Productive Work Environment The significance of a clutter-free workspaceStrategies for setting up an office layout conducive to productivityBalancing open and closed working spaces     Want to connect with Shea? Follow him on LinkedIn. Head to his website to discover the simple business formula!     Key Quotes:   "To me, a to-do list is not about getting things done, but it's about calming your brain down so it doesn't have to create noise." - Shea Myski   "If you could work all day with a quiet brain, then you're going to be so much more productive." - Shea Myski       Connect with Ptex Group: Facebook, Instagram, Twitter, LinkedIn   LEAVE A REVIEW + and SHARE this episode with someone who wants to achieve in business. Listen to previous episodes on  Spotify,  Apple Podcasts, or wherever you get your podcasts!
Scaling and Succeeding in a Creative World: Commercial Photography and Profitable Artistry with Hudi Greenberger
Jan 23 2024
Scaling and Succeeding in a Creative World: Commercial Photography and Profitable Artistry with Hudi Greenberger
Hudi Greenberger is well-known for his commercial photography, particularly in the area of food and cookware. But creating his photography studio was a process that involved growth and setbacks, failure and success.   Listen in as Meny Hoffman asks Hudi about his journey toward becoming one of the very best at what he does. Learn about how he started in this unusual field, the way he maintains his passion for work and some of the secrets of using photos effectively for online sales. You’ll also discover some of the pitfalls (as well as the benefits) of scaling, how to get the most from your employees without smothering them, what you can learn from failure, the best ways to promote you and your services, and more.     [00:01 - 08:17] The Evolution of a Photographer Transition from music to photography driven by curiosity and creativityEarly recognition of e-commerce potential in photographyRealizing the power of high-quality images in driving sales   [08:18 - 16:01] Scaling and Its Challenges Scaling requires learning from experience and continuous self-educationThe importance of understanding business concepts like scalabilityEarly mistakes in scaling can provide valuable lessons for future growth   [16:02 - 24:16] Passion, Creativity, and Business How to balance creative passion with business acumenNecessity of adapting and learning new skills for business growthRecognizing that passion alone isn't enough; business strategies are crucial   [24:17 - 32:00] Managing Growth and Profit Understanding the difference between growth and profitRealizing the impact of a well-managed team on business successThe need for effective project management in scaling a business   [32:01 - 39:46] The Human Aspect of Business The significance of treating employees with respect and humanityBuilding a positive workplace culture for better productivityThe reciprocal nature of employer-employee relationships     Want to connect with Hudi? Follow him on LinkedIn and Instagram. Visit his website to explode your sales!     Key Quotes:   "Don't confuse growth with profit." - Hudi Greenberger   "To me. creativity is the person that has a vision and is able to take that vision and put it into reality." - Hudi Greenberger   "Make sure your photography is answering the customer's questions before they ask it." - Hudi Greenberger     Connect with Ptex Group: Facebook, Instagram, Twitter, LinkedIn   LEAVE A REVIEW + and SHARE this episode with someone who wants to achieve in business. Listen to previous episodes on  Spotify,  Apple Podcasts, or wherever you get your podcasts!
Transitioning from Founder to CEO: Adjusting Your Role When You Build Bigger with Eric Adelman
Jan 15 2024
Transitioning from Founder to CEO: Adjusting Your Role When You Build Bigger with Eric Adelman
When you scale your business, becoming a larger organization with multiple employees, you need to stop letting everything run through you - in other words, you need to become a CEO instead of a Founder. Of course, easier said than done - which is why Meny spoke to Business Coach Eric Adelman, who is expert in helping founders transition when their companies grow significantly larger. Together they discuss the basic building blocks needed to make that transition work, and how you can use those building blocks effectively. Learn about delegating, time management, setting goals (and knowing the difference between a goal and a wish), as well as how to create an enjoyable company culture, and why it matters. If you’re ready to make the leap into running a bigger company, this is an episode that you absolutely should not miss.     [00:01 - 07:35] - The Founder to CEO Shift Understanding the need to evolve from hands-on involvement to strategic leadershipThe importance of building a self-sustaining teamRecognizing the right time for this transition   [07:36 - 16:32] - Mastering the Art of Delegation Learning to delegate tasks effectively and understanding the 80% ruleOvercoming the challenge of letting go of controlStrategies for effective and responsible delegation   [16:33 - 24:14] - Time Management: A Leader's Ally Techniques for managing time efficiently as a leaderImportance of intentional scheduling and prioritizingBalancing availability with productivity   [24:15 - 32:05] - Goal Setting: Turning Visions into Reality Adopting the SMART goal framework for actionable resultsDistinguishing between aspirations and achievable goalsAligning personal and business goals for holistic growth   [32:06 - 42:22] - Cultivating a Thriving Company Culture The impact of a fun and engaging work environment on employee retentionTailoring company culture to match team dynamicsIntegrating personal development into professional growth     Want to connect with Eric? Follow him on LinkedIn. Head to Bigger Cup Consulting and find out what you could accomplish!     Key Quotes:     "Delegating is not about finding someone who can do it 100% as well as you. It's about finding someone who can do it 80% as well, but gives you the ability to focus on more important tasks." - Eric Adelman   "A great leader is not defined by how much they can do but by how much they can empower others to do." - Eric Adelman       Connect with Ptex Group: Facebook, Instagram, Twitter, LinkedIn   LEAVE A REVIEW + and SHARE this episode with someone who wants to achieve in business. Listen to previous episodes on  Spotify,  Apple Podcasts, or wherever you get your podcasts!
The Power of Positivity - for Networking, Branding, Entrepreneurship, and More with Ramon Ray
Jan 8 2024
The Power of Positivity - for Networking, Branding, Entrepreneurship, and More with Ramon Ray
What fuels the fire inside today's most unstoppable entrepreneurs? Join host Meny Hoffman's conversation with the high-energy Ramon Ray. They cover the mental shifts and focused hustle needed to drive positive entrepreneurial momentum - from skillful networking to savvy technology integration. You’ll learn Ramon’s personal tales of professional reinvention, unlocking the secrets behind risks that pay dividends. With wisdom earned from toxic career failure, Ramon ignites the entrepreneurial sky, lighting the way for future business trailblazers.   Ramon Ray is an in-demand motivational speaker and event host, as well as a leading expert on personal branding and small business growth. He is the publisher of ZoneOfGenius.com and BWCDaily.com, and is a serial entrepreneur who has started 5 businesses and sold 3 of them. Ramon founded Celebrity CEO in order to help people build their personal brand, and is known for his high energy and positivity.     [00:01 - 13:47] The Value of Staying Positive & Focused Choosing positivity over negativity helps you handle challenges more effectively Implement morning rituals like devotionals, exercise & healthy eating Successful leaders have tremendous focus and clarity of vision As new tech emerges, understand it before jumping on trends Pay attention as trusted sources validate innovations   [13:48 - 24:56] Branding & Networking Strategically Some founders build personal brands, others prioritize company branding Both approaches are valid depending on your goals Turn to people, smile and introduce yourself Follow up online connections with in-person meetings Build genuine relationships, not just surface-level connections   [24:57 - 33:10] Leveraging Relationships & Technology Leverage relationships over time as opportunities arise Technology is undoubtedly a game-changing force Usage and integration matter more than just acquiring tech Tolerance for risk, persistence, self-motivation, and leadership capability are key   [33:11 - 37:03] Closing Segment Learn about your Zone of Genius and reach out to Ramon using the links Ramon on the rapid four questions   Want to connect with Ramon? Follow him on LinkedIn. Visit https://zoneofgenius.com/ to see how they help small business owners live life fulfilled.     Key Quote:   "If I'm not positive, what does that leave me with? I choose to shut off the light. What's the alternative? Darkness. - Ramon Ray       Connect with Ptex Group: Facebook, Instagram, Twitter, LinkedIn   LEAVE A REVIEW + and SHARE this episode with someone who wants to achieve in business. Listen to previous episodes on Spotify, Apple Podcasts, or wherever you get your podcasts!
How to Build a Leadership Bridge with Patrick Veroneau
Jan 1 2024
How to Build a Leadership Bridge with Patrick Veroneau
How can leaders strengthen connections in the workplace and beyond? Host Meny Hoffman interviews leadership consultant Patrick Veroneau about his research-backed CABLES model which provides a metaphorical bridge reinforced by positive interactions. Patrick shares the six relationship CABLES—consistency, appreciation, belongingness, (high-level) listening, empathy, and specifics. Practicing these behaviors adds cables that strengthen trust and engagement. They discuss common leadership pitfalls and how modeling desired behaviors shapes organizational culture more than stated values. Patrick also provides personal development advice on driving happiness in leaders that positively impacts teams.   Patrick Veroneau is a leadership consultant who founded Emery Leadership Group in 2008. With a Master's in Organizational Leadership, he brings over 15 years of experience across various industries. Author of "The Leadership Bridge" and a TEDx speaker, Patrick champions leadership fueled by emotional intelligence and psychological safety. He developed the CABLES model, promoting self-awareness and humanistic behaviors, to steer away from traditional command-and-control approaches. His work includes facilitating workshops and coaching, aiming to enhance engagement and excellence in leadership through the principles outlined in his book.     [00:01 - 14:58] The CABLES Model for Leadership Patrick shares his CABLES model for building strong relationships The 6 key behaviors: consistency, appreciation, belongingness, listening, empathy, specifics Common leadership struggles: listening to respond rather than understand, failing to set clear expectations and hold people accountable   [14:59 - 25:35] Personal Development & Company Culture Leaders need to know themselves before they can be there for others You cannot grow your business without personal growth Company culture starts with leaders modeling desired behaviors Culture = how people behave, not values on website Values allow you to align decisions and behaviors   [25:36 - 30:03] Practical Personal Development The "POWER" model: Praise, Others, Writing, Exercise, Relaxation Based on the 21 day happiness challenge research Writing down 3 things you're grateful for - powerful impact on wellbeing People approach challenges differently when starting from gratitude   [30:04 - 34:19] Closing Segment Just as a physical bridge is built with cables, a leadership bridge is built with the six cables Patrick on the rapid four questions   Want to connect with Patrick? Follow him on LinkedIn & Twitter @coachpatrickv. Learn how the C.A.B.L.E.S. Leadership Academy can help rise above your best at https://www.emeryleadershipgroup.com/.       Key Quotes:   "As leaders, we spend a lot of time trying to think about it in terms of how do we get people to trust us? Trust can go the other way of letting people know, like, I trust you. In terms of your ability to get this done or work through this problem.” - Patrick Veroneau   "The answers to the problems that you're facing right now are within the walls of this organization. For the most part, what happens though, is that people don't get tapped on the shoulder to be asked, how do you think you can solve this?"  - Patrick Veroneau     Connect with Ptex Group: Facebook, Instagram, Twitter, LinkedIn   LEAVE A REVIEW + and SHARE this episode with someone who wants to achieve in business. Listen to previous episodes on Spotify, Apple Podcasts, or wherever you get your podcasts!