The Creative Life: Why Purposeful Play At Work Matters

Bricks+Brands Podcast

Jan 18 2022 • 14 mins

Creativity is becoming an essential skill in the workplace of tomorrow. And yet, it is getting squandered by the push from employers to be more productive.

Here's the thing: creativity is not the polar opposite of productivity. In fact, when we can tap into our creativity, we're able to solve problems much more quickly, be more productive, and collaborate with less friction.

When leaders allow their teams the environment to fully express themselves creatively, it often leads to amazing innovations as well as a stronger team bond, a feeling of ownership in the project, and more willing to implement and adapt the solution going forward.

In this episode, I explore three reasons why creativity will become an essential skill in the workplace.


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