The Reporter’s Studio Ep 4, Hugo Balta, Latino News Network

The Reporter’s Studio

Apr 22 2022 • 40 mins


Hugo Balta has spent his decades-long career trying to bridge the gap between two audiences, the English-speaking and Spanish-speaking consumers. Is there a magic formula for US companies to win over the millions of potential audience members to your brand? We spoke with Hugo about that, also the differences between English and Spanish news, and why it's actually great being a journalist.