Join host, Rasheryl McCreary, and her guest, personal branding guru, William Arruda, CEO of Reach Personal Branding and best-selling author of ‘Career Distinction’, as they discuss his new book, ‘Ditch. Dare. Do!’.
‘Ditch. Dare. Do!’ is a quick-start guide and deep-dive instruction manual created by William and co-author, Deb Dib, for time-strapped executives and employers who need to leverage the power of personal branding.
Step-by-step, William will guide you through the Ditch. Dare. Do! Nine-Minute Brand Plan, a revolutionary concept of small but meaningful actions that you can execute in 9 minutes each day, to manage your brand and advance your career.
For William’s expert advice on personal branding as a way to advance your career, support the corporate brand, and deliver greater value to your team or company, listen to The Leader and The Muse on Friday at 12noon PACIFIC or on iTunes anytime.