Once you excavate and clarify your personal brand, the next step is elevating your personal brand by crafting your visual identity. For this phase, you want to invest in a professional graphic designer with impeccable style who can increase your brand visibility. Join host, Rasheryl McCreary, and her guest, Natasha Lakos, graphic designer and visual philosopher, as they unlock the secrets to uncovering your visual identity. In this episode, you’ll learn the 5 secrets to uncovering your visual identity, how to work with a designer to leverage your personal brand, why you want to invest in a good graphic designer, the 3 common pitfalls of the client/designer relationship and how to avoid them. Listen to The Leader and The Muse on Friday at 12noon PACIFIC to discover how to link your personal brand with your visual identity.