Advice from VICE: How to harness your brand’s power

Strategy for Breakfast

Oct 19 2022 • 19 mins

Now more than ever, the ability to move from insight to foresight is the key technology in a brand’s arsenal, and most interestingly it's not just a question of data or analytics, but of human and emotional intelligence. In this discussion, GDS Group Presenter Stephanie Garey speaks with Mark Adams, the SVP and Chief Innovation Officer at VICE Media, who tells us the 5 steps necessary to take your brand to a place where cultural trends become opportunities to capitalise and grow market share. Let us know what you think in the comments or email

Discussion points

  • What is every brand’s most powerful technology?
  • How can we gather and harness better foresight and prediction?
  • What are the major obstacles to success?

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