Bill Cates has been an entrepreneur for almost 40 years. He has started, built, and sold two successful book publishing companies.

After the sale of his second publishing company, Bill devoted the last 25 years to the art and science of relationship marketing.  He has three books on the topic of referrals: Get More Referrals Now, Don’t Keep Me a Secret, and Beyond Referrals.

As the founder of The Cates Academy for Relationship Marketing – Bill has become widely recognized as an international expert in his ability to help businesses create exponential growth through purposeful word of mouth, strategic networking, referrals, and personal introductions.

Bill has now turned his attention to helping businesses and professionals develop and communicate more relevant and compelling value propositions to win more ideal clients or customers.  His newest book is Radical Relevance – Sharpen Your Marketing Message, Cut Through the Noise, Win More Ideal Clients.

In this episode, Karen and Bill discuss:

• Success Story of Bill
• Commit to Get Leads
• • Use introductions to multiple your best clients.
• Consult to Sell
• • Know both the demographics and the psychographics of your ideal client.  When you have a knowingness of their world, you can express that knowingness and empathy to better connect.
• Connect to Build and Grow
• • It’s all about leverage - creating something and utilizing it in different ways and platforms to get the most out of that creation.
• Success Thinking, Activities and Vision
• • What you put your attention on grows stronger in your life.
• Sweet Spot of Success

"The narrower your market, the better you get at it."- Bill Cates

*5 Minute Success - Listener Giveaway*

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Connect with Bill Cates:

Twitter: twitter.com/Bill_Cates

Facebook: facebook.com/ReferralCoach

Website: ReferralCoach.com

Email: BillCates@ReferralCoach.com

Book: Beyond Referrals, Get More Referrals Now!, Don’t Keep Me a Secret, and More! - referralcoach.com/store/#store-books

YouTube: youtube.com/c/BillCatesReferralCoach

LinkedIn: linkedin.com/in/billcates/

About the Podcast

Join host Karen Briscoe each week to learn how you can achieve success at a higher level by investing just 5 minutes a day! Tune in to hear powerful, inspirational success stories and expert insights from entrepreneurs, business owners, industry leaders, and real estate agents that will transform your business and life. Karen shares a-ha moments that have shaped her career and discusses key concepts from her book Real Estate Success in 5 Minutes a Day: Secrets of a Top Agent Revealed.

Here’s to your success in business and in life!

Connect with Karen Briscoe:

Twitter: @5MinuteSuccess

Facebook: 5MinuteSuccess

Website: 5MinuteSuccess.com

Email: Karen@5MinuteSuccess.com

5 Minute Success Links

Learn more about Karen’s book, Real Estate Success in 5 Minutes a Day

Karen also recommends Moira Lethbridge's book "Savvy Woman in 5 Minutes a Day"

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