I have built my business on Personal Brand, and, am a HUGE fan of building business on personal brand - to a point. Recently I have realised the Her Empire Builder is SO much bigger than me and in order to take the company to the next level of impact that we want to create, it needs to slowly change from the Tina show, to Her Empire Builder.  We want to elevate members, provide exceptional quality education and support, connection and collaboration and that takes a strong team that are all empowered to step into those roles. For me, my role on the back end doesn't change, except to being able to prodice such a higher level of support, but on the front end you'll be seeing me showing up differently.  To keep all of the beautiful educational content and inspiration as you build your business, jump on over and follow Her Empire Builder account https://www.instagram.com/herempirebuilder/ See you there! TT

We have the second group of members joining me inside the Her Empire Builder Launch House! We're talking about launching, overcoming imposter syndrome, how we define success and the scariest parts about running an online business. To join us inside Her Empire Builder, visit https://www.tinatower.com/herempirebuilder  I am joined by: Kerry Rowett https://www.alignandattract.com/  Stacey Hughes https://www.staceyhughes.co/  Jen Be https://jenbebrands.com/  Karyn McRae & Helen Lynch https://www.mcraeandlynch.com.au/  Rebecca Saunders https://www.rebeccasaunders.com/

An episode like you've never heard before! I am coming to you live from Launch House and I'm not alone. I'm joined by 5 of my fabulous Her Empire Builder members - Jaimie Abbott, Ros Ranse, Taryn Richardson, Eve Drew and Becca Maxwell. They're sharing with you the moments that made them, broke them and their advice for you as a course creator looking for growth. Join us at >>> herempirebuilder.com

Is intuition our amazing superpower? In this episode, I had the pleasure of chatting with Kerry Rowett, a remarkable member of Her Empire Builder. Kerry and I had a fantastic conversation about the incredible importance of trusting our intuition, finding joy in the launch process, and ultimately, discovering fulfillment in our work. We both wholeheartedly agree that detachment and embracing growth and learning are vital aspects of the launch process. In a nutshell, this episode is all about aligning with our goals and intuition as course creators. It's truly remarkable how intuition can be our guiding star, leading us towards success and fulfillment in our entrepreneurial adventures.   Find Kerry at alignandattract.com , Get a free copy of her book at alignandattract.com/freebook and join us inside Her Empire Builder at herempirebuilder.com

Curious about the incredible journey that sparks profound transformation? Get ready for something special on this episode! Join me as I chat with Jen Bowers, a valued member of the Her Empire Builder community, about her truly inspiring journey. Jen's voyage of self-discovery in branding and marketing started with a challenge many of us can relate to – overcoming self-doubt, which was triggered by a corporate job redundancy. I'm thrilled to share with you the role that courage played in this remarkable transformation, pushing Jen towards her authentic self. We'll explore the unique tools that fueled her growth, such as the incredible power of hypnotherapy and the importance of self-awareness. Plus, we'll unpack the ins and outs of creating courses, discussing both the challenges and the incredible rewards, while highlighting the crucial role of community support. Jen generously shares her wisdom on growing an online course business and the vital ingredient of self-belief. This podcast episode is a treasure trove of inspiration and practical guidance for those embarking on their own journey of self-discovery and entrepreneurial success. So, get ready to be inspired! Find Jen at jenbebrands.com and join us inside Her Empire Builder at herempirebuilder.com

Ever wondered how to make the old-school accounting industry feel fresh and exciting? Well, I've got a treat for you in this podcast episode! I had a fantastic chat with Amanda Gascoigne, a chartered accountant and the brain behind The Balanced Firm. Amanda shares her unique approach to shaking things up in accounting. She shared her journey of taking her accounting practice online, and what really caught my attention was her focus on building genuine relationships and connections with clients instead of just relying on social media and ads. But it wasn't all about business. Amanda emphasized the importance of finding joy and balance in what you do. And, she also shares her experience inside Her Empire Builder and the incredible benefits of being part of such a supportive community. In a nutshell, Amanda's story is a burst of fresh air in the world of accounting, proving that mixing tradition with innovation can lead to something truly extraordinary. Find Amanda at thebalancedfirm.com and join us inside Her Empire Builder at herempirebuilder.com

This week I am joined by Her Empire Builder member and divorce coach, Becca Maxwell. Becca is such a complex and fabulous woman and she's sharing with us going from corporate to her side hustle, running ultramarathons and navigating divorce with love. Becca is also one of the fabulous members we have joining us inside of Launch House! Find Becca at dodivorceright.com and join us inside Her Empire Builder at herempirebuilder.com

An online course launch is something that I love! The concentrated effort of marketing into one big campaign works well for my personality. As we go through the years in this industry, I am always trying to find ways to communicate more creatively and innovate the launch process and do it in a way that's true edutainment. I believe with Launch House, we've found it! The theme of Launch House is 'Go big, or go home' and I'm certainly embodying that myself with this launch. We'll be running @herempirebuilder launch from a luxury house on the Gold Coast with 2 groups of 5 of our members coming in to learn from the inside, chat with potential members, have photoshoots and - we'll be filming it all for you in a reality series to stream on YouTube each night! There's no bullshit, it will be raw, real and a whole lot of fun! I am nervous... nervecited and know that whatever happens, this launch will be both entertaining, and educational. In this episode I'm talking about what I'm afraid of, how launch house came about, how much we're investing, and what's gone wrong so far! Check it out at launchhouse.tv

Stacey's business journey is an absolute thrill to explore, taking her from a corporate job she loathed to reigning supreme in her own entrepreneurial venture as a Facebook ads sensation. Prepare to hear how Facebook ads seized her attention and then propelled her client roster and online course sales. For those venturing into Facebook ads, Stacey's nuggets of wisdom are pure gold – her philosophy centers on infusing unwavering passion, honed skills, and determination into the pursuit of that success story. However, we keep it real: while Facebook ads are transformative, they're no magic fix, and Stacey candidly lays out the facts. In today's episode Stacey's sharing with you her invaluable Facebook ad insights to build your online course business! Stacey is one of our OG clients, joining in our very first intake of 6 members and so we’ve seen her grow and change so much as Her Empire Builder has evolved. If you want to join us too, check out >>> herempirebuilder.com

Rebecca Saunders is one of my OG Her Empire Builder members and has been through so much reinvention in the past few years to now, where she’s in a place that is so aligned and so what she was born to do. I wanted Bec to share her journey with you because we often think that we need to have it all figured out but often, when we open our minds and heart and view business and life as one big giant beautiful experience, it leads us right to where we were always meant to be. In this episode Bec is sharing how with alopecia she learnt to embrace her uniqueness, and how she went from a video studio service provider, to video course creator, to her purpose - The Champagne Lounge. A community for ambitious women to share and celebrate with one another. Bec has taken what she’s learnt in Her Empire Builder and the other learnings she’s gathered to craft an offer and messaging that has taken off, because she’s found “her thing”. And that’s what makes us so happy. We see things click for our members when they truly let their own light shine, stop worrying about what they “should do” and start following their heart and then supercharging its success with quality systems and business strategy. Now is the time if you’re wanting to do that too! Her Empire Builder is opening doors next month and our Early Birds always get the very best deal of launch so if you want to be on the list, jump over to herempirebuilder.com and get yourself on the waitlist.

This is the episode that I went to record three times and then changed my mind because it felt too raw. NO ONE is immune to a crisis of confidence. In fact, I think it's essential to our growth to go through an introspective period before every big rise. The key is, how do actually listen to the voice in your ahead that's whispering "you can" and spurring you into taking action, when you have another part often yelling at you that you can't, and trying to keep you safe. This episode, is how I get myself through it and hopefully it helps you to do the same because we're all made for more. Show notes at tinatower.com/224 Share the episode and tag me at @tina_tower

Today's podcast episode is twofold goodness! I have the fabulous Odette Barry joining who is sharing not only her course creation journey but also, her expertise on how you hack your own PR to grow your audience. She has so much business experience and as a raging extrovert cultivates community and connection all over the place! Odette is someone I've admired for a long time for the way that she does life and business and she's sharing so openly and honestly about the journey and also some cool practical tips that you can implement straight into your business for results.   Insta: https://www.instagram.com/odetteandco Website: https://www.odetteandco.com.au/   Show notes at tinatower.com/223 Share the episode and tag me at @tina_tower

I'm a firm believer in the power of education, and over my 20 years in business I've invested in coaching programs, masterminds, and group retreats. Taking massive action on what I learn is my thing, even if sometimes, things might not go as planned, but I see those moments as opportunities to learn and grow. I'm sharing how I decide what to allocate to my education budget and how this changes depending on my goals at the time. Together, let's nurture our thirst for knowledge, as education empowers us to make a difference!   Show notes at tinatower.com/222 Share the episode and tag me at @tina_tower

Laeticia is A Strategy & Energetics Mentor, a serial entrepreneur, a podcaster on a mission to help you grow your soul-aligned business with flow. Plus, she’s a brand new published author with her fabulous new book - Light It! The definitive book on why intuition in business isn’t just nice to have. It’s essential. Light it helps you to Reconnect to your inner knowing with this proven 5-step framework and say goodbye to the daily hustle and burn out in your business. With a background in strategy consulting, Laeticia is so incredibly passionate about helping female entrepreneurs to build businesses that are sustainable for the long term. Today we’re talking about avoiding and overcoming burnout, connecting your business growth with your intuition and stepping into your own light. Grab a copy of Laeticia’s new book at essentialshift.co   Show notes at tinatower.com/221 Share the episode and tag me at @tina_tower

Have you ever experienced the feast and famine cycle of live launching? You know, that rollercoaster ride of excitement and anticipation followed by a lull in revenue and a feeling of uncertainty? Well, I've been there too, and today I want to share my experiences and insights on how to break free from this cycle and create a more stable and sustainable income stream through recurring revenue and the membership model. In this episode, I explore the challenges of relying solely on live launches and the emotional toll it can take. You'll discover how implementing a membership option can provide a solid foundation for your business, ensuring predictable monthly income and cultivating loyal customer relationships. And I share practical strategies for creating a successful membership program, including pricing structures, tier designs, and member perks!   Show notes at tinatower.com/220 Share the episode and tag me at @tina_tower

Too often I hear people linking their pricing with their self worth. Your pricing has NOTHING to do with your self worth, and everything to do with your positioning and delivery of the value promised to the customer. In this episode, I'm sharing with you how I recommend you price your courses and how to know if it's aligned and positioned correctly in the market.   Show notes at tinatower.com/219 Share the episode and tag me at @tina_tower

I have a very simple definition of happiness - when your reality matches your expectations. But, how do we set those expectations and make sure that we're creating a life on our own terms and not unconsciously letting other people's demands on our time dictate our life? It's what we do and how we live each day that makes up our life. The little things are often much more important than the big in relation to overall wellbeing and happiness. More than anything, people remark on how "fun" I find the whole journey of building a business. And that's totally true. Today, I'm sharing with you how I create that fun and how I have consciously created my reality to be one of the genuinely happiest people I know. Show notes at tinatower.com/218 Share the episode and tag me at @tina_tower

Ever need a little more cash in your business? "Yes!" said every entrepreneur, ever. Inside Her Empire Builder, I share a 'Cashflow Kickstart' lesson where we aim to add $30k in 30 days. Today, I'm sharing 4 of the 15 strategies with you to get your creative juices flowing of the easiest ways to turn on the tap of revenue inside your business. I say 'easiest', not 'easy' because like everything, it takes effort, but these 4 strategies I'm sharing with you are massively leveraged and a win for both you, and your beautiful clients. Show notes at tinatower.com/217 Share the episode and tag me at @tina_tower

I have significant problems with how some course creators share their offers. It used to be online marketing 101 to be a little dodgy and there's still some hint of that in the industry. The reason is... bullshit sells. People want easy. People want a quick fix... But, if you actually want success, then it's a different game. You're playing the long game. You're going for high quality and sustainability. You're building something that will last however long you want it to and be left with a business that has not only changed your life, but the lives of many of your clients. The unsexy truth is that it takes leveraged effort. Work is not a dirty word and in today's episode I'm sharing with you a few of my pet peeves and that if you're feeling like it's harder for you than everyone else, you're not alone - most people aren't just giving you the whole truth. You've got this! Keep bouncing forward and create a business and life you love. Show notes at tinatower.com/216 Share the episode and tag me at @tina_tower

Ros Ranse is one of those incredible humans who just make everyone around them light up! I've been lucky enough to know Ros for many years, and to work together for the past 4 inside of Her Empire Builder and in that time, she's had the most incredible success story. Why? She cares greatly about her clients and the impact that she makes and that gives her the courage and ambition to implement all of the things she's never done before and go further so that she can take her clients right along with her. Ros went from running a super successful travel agency (which she still runs now) and then started online courses and membership for other Travel Agents where she's sharing everything she's learnt in running a 7 figure agency while living a life she loves (for the most part, more about that in the interview 😉) Each year we give the "Empire Builder of the Year" Award to a member who has done all the things and got great results with integrity, class and grit and Ros was our 2022 winner. I wanted to share her story with you because it's so freaking inspiring, and also, because we're opening doors for a sneaky few days at the end of the month so if you want to join us inside Her Empire Builder, head to herempirebuilder.com   Find out more about Ros: https://www.travelagentachievers.com/ @travelagentachievers