The Most Incredible Marketing Show Ever!

Craig Valine

"The Most Incredible Marketing Show Ever!" - a weekly podcast hosted by seasoned marketing expert Craig Valine. This dynamic, weekly show brings together a powerhouse panel of respected marketing strategists, all trained and certified by the legendary Dan Kennedy. Each 30-minute (+/-) episode is a treasure trove of smart, direct response marketing insights, ideas, and strategies tailored for ambitious entrepreneurs and business owners. Whether you're a budding entrepreneur or a seasoned business owner, this show is your gateway to mastering Dan Kennedy-style marketing from certified pros. read less
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Episodes

Marketing Myths Uncovered: Strategies That Actually Work
1w ago
Marketing Myths Uncovered: Strategies That Actually Work
Welcome to this week's episode of "The Most Incredible Marketing Show Ever!" In this episode, Join our host, Craig Valine, alongside esteemed guests Richelle Shaw, Chuck Trautman, and Ben Thole, as they dissect pervasive marketing fallacies and uncover the truths that every marketer should know. We debunked the idea that a shiny new tactic will solve your problems, and we clarified the real value of branding. We also emphasized the goldmine that is your existing customer base and why diversifying your marketing tactics is crucial. Whether it's direct mail, social media, or webinars, diversity creates stability. Prepare for an enlightening discussion on the importance of targeting the right audience, adding real value to your offerings, and maintaining frequent and engaging client communication. We promise you actionable insights, real-world examples, and a special free gift available at mostincrediblemarketingshowever.com **Here's a Sneak Peek of What We Discussed:** 🔍 **Richelle Shaw** kicked things off by challenging the notion that every new tactic (like TikTok or Facebook Ads) will inherently work for your business. She emphasized the importance of having a solid foundation before jumping into any new marketing platform. 🔍 **Ben Thole** explored myths around branding. He stressed that while direct response is crucial, it should be balanced with branding to build long-term loyalty and a solid customer base. 🔍 **Chuck Trautman** busted the belief that acquiring new customers is the only way to grow. He highlighted how focusing on existing clients, securing referrals, and reconnecting with lost customers are often more cost-effective and quicker methods to boost your business. 🔍 **Craig Valine** addressed the classic "but my business is different" myth, reinforcing that universal marketing principles apply across all industries. Adjusting strategies to fit specific circumstances is key. 🔍 **More Mythbusting!** From the misconceptions around "having to be on social media" all the time to the idea that "direct mail is dead," we left no stone unturned. ----------- Resources Mentioned in This Episode: Free Gift Pack from the Expert Panelists on This Show Available at: https://MostIncredibleMarketingShowEver.com ------------ Expert Panelists Featured in this Episode: Craig Valine (former Certified Dan Kennedy Independent Business Advisor for the Los Angeles Area, CA). Richelle Shaw (Former Dan Kennedy Certified IBA for Las Vegas, NV). Chuck Trautman (Former Dan Kennedy Certified IBA for Phoenix, AZ). Ben Thole (former Certified Dan Kennedy IBA from Raleigh/Durham, NC) #marketingmyths #marketingtactics #marketingthatworks
Busting Marketing Myths with Dan Kennedy's Disciples
May 16 2024
Busting Marketing Myths with Dan Kennedy's Disciples
Welcome to this week's episode of "The Most Incredible Marketing Show Ever!" In this episode, Join our host, Craig Valine, alongside esteemed guests Richelle Shaw, Steve Sipress, and Joe Norcott, as they dissect pervasive marketing fallacies and uncover the truths that every marketer should know. We'll tackle misconceptions like the notion that "more is better" in marketing spend, the impact of lowering prices to stay competitive, and the myth that direct mail is outdated. Prepare for an enlightening discussion on the importance of targeting the right audience, adding real value to your offerings, and maintaining frequent and engaging client communication. We promise you actionable insights, real-world examples, and a special free gift available at mostincrediblemarketingshowever.com **Here’s what you can expect in this episode:** ### 💡 Mythbusters Panel Discussion - **Richelle Shaw** busts the myth that "more is better" in marketing. She shares a compelling story about increasing ad spend without boosting revenue, highlighting that targeted and thoughtful marketing can often do more with less. - **Steve Sipress** underscores the importance of precise audience targeting. Hear how a sewing and quilting shop saw a remarkable revenue increase by focusing on "blue hairs." - **Joe Norcott** reframes marketing as an investment rather than a cost. He delves into the effectiveness of targeting specific demographics through direct mail, sharing a winning strategy that garnered positive responses. ### 🔍 Key Takeaways - **Adding Value Over Lower Prices:** Steve and Richelle emphasize the detrimental effects of price cuts and advocate for adding value to stand out in the market. - **Effective Direct Mail Strategies:** Discover why direct mail remains a powerful tool to capture the attention of successful individuals, beyond the noise of social media. - **Frequent and Valuable Communication:** The panel debunks the myth of emailing clients only once a week, stressing the importance of quality and engaging content. Timestamps: 00:00 Excess doesn't always lead to greater success. 04:36 $25,000 sewing machine targets empty nesters, triples revenue. 06:57 Marketing is an investment, not a cost. 10:20 Business owners think someone wants to do that. 15:34 Physical mail ensures undivided attention in marketing. 19:02 Weekly emails with offers, updates, and storytelling. 20:07 Persistent email marketing builds belief and recognition. 23:16 Lower prices to beat competitors, risk bankruptcy. ----------- Resources Mentioned in This Episode: Free Gift Pack from the Expert Panelists on This Show Available at: https://MostIncredibleMarketingShowEver.com ------------ Expert Panelists Featured in this Episode: Craig Valine (former Certified Dan Kennedy Independent Business Advisor for the Los Angeles Area, CA). Steve Sipress (former Certified Dan Kennedy IBA for Chicago, IL) Richelle Shaw (Former Dan Kennedy Certified IBA for Las Vegas, NV). Joe Norcott (Former Dan Kennedy Certified IBA for Boston-South Area, MA). #marketingmyths #marketingtactics #marketingthatworks
Mastering Marketing Strategies: Tips for Success and Ones to Avoid
May 9 2024
Mastering Marketing Strategies: Tips for Success and Ones to Avoid
In this episode of The Most Incredible Marketing Show Ever!, we dove deep into the world of marketing Wins and Sins with experts Craig Valine, Dan Cricks, Mark Imperial, and Ben Thole. We uncovered the critical value of knowing your audience and the pitfalls of neglecting data-driven decision-making. From hilarious mishaps to successful campaigns that generated incredible revenue—our panel shared it all. Plus, we discussed actionable strategies to amp up your marketing game. Don’t miss out on our next episode, where we continue to decode the secrets of successful marketing. **Episode Highlights:** - Craig Valine talks about transforming a failing newsletter strategy into an engaging, interactive experience. - Dan Cricks reveals how an ill-targeted direct-mail campaign led to zero responses and what could have been done differently. - Mark Imperial shares the perils of not knowing your audience and the power of "caveman marketing." 🔑 **Top 3 Takeaways:** 1. **Understand Your Audience:** Ensuring you know who you're marketing to, as Mark Imperial emphasized, can save you not only money but also prevent potential brand damage. 2. **Data Is King:** Both Ben Thole and Dan Cricks highlighted the critical role of tracking and analyzing customer data to shape effective marketing strategies and avoid wasted efforts. 3. **Multichannel Approaches:** Learn from Dan Cricks' success story on a client making $41,000 in 10 days through a multi-step, multimedia campaign. And more! ----------- Resources Mentioned in This Episode: Free Gift Pack from the Expert Panelists on This Show Available at: https://MostIncredibleMarketingShowEver.com ------------ Expert Panelists Featured in this Episode: Craig Valine (former Certified Dan Kennedy Independent Business Advisor for the Los Angeles Area, CA). Ben Thole (former Certified Dan Kennedy IBA from Raleigh/Durham, NC). Dan Cricks (Dan Kennedy Certified IBA for Northeast Ohio - Canton/Akron area). Mark Imperial (Former Dan Kennedy Certified IBA from Chicago/SW Suburbs, IL). #CraigValine
Marketing Wins & Sins: Tactics That Worked... and Some That Did Not
May 2 2024
Marketing Wins & Sins: Tactics That Worked... and Some That Did Not
Welcome back to another episode of The Most Incredible Marketing Show Ever! In this episode, we dive into the real world of marketing strategies with Episode 018, titled "Incredible Wins and Sins." Join host Craig Valine and a panel of seasoned marketing experts, all certified by the legendary Dan Kennedy. They'll share their most impactful marketing victories and the lessons learned from strategies that missed the mark. From ingenious campaign strategies to the pitfalls to avoid in direct marketing, this episode is packed with valuable insights tailored for any type of business. Whether you’re a marketing professional or a business owner looking to sharpen your strategy, this episode's discussions will provide actionable tips and real-world examples to help you succeed. So tune in, learn from the best and the worst, and enhance your marketing acumen with us on The Most Incredible Marketing Show Ever! ----------- Resources Mentioned in This Episode: Free Gift Pack from the Expert Panelists on This Show Available at: https://MostIncredibleMarketingShowEver.com ------------ Expert Panelists Featured in this Episode: Craig Valine (former Certified Dan Kennedy Independent Business Advisor for the Los Angeles Area, CA). Ben Thole (former Certified Dan Kennedy IBA from Raleigh/Durham, NC). Chuck Trautman (Dan Kennedy Certified IBA for Phoenix, AZ). Richelle Shaw (Former Dan Kennedy Certified IBA for Las Vegas, NV).
Wealth Magnet #11: The Power of Demonstration
Apr 24 2024
Wealth Magnet #11: The Power of Demonstration
In this thought-provoking episode of "The Most Incredible Marketing Show Ever!", our Dan Kennedy Certified Expert Panel dive into the power of dramatic demonstrations and the critical role of congruency in building credibility and trust in business. Whether you're a start-up founder, marketing guru, or small business owner, these takeaways are invaluable for anyone looking to amplify their impact. 🔑 **Key Takeaways:** 1. **Demonstrate Your Value:** - Ben Thole highlights the effectiveness of using dramatic demonstrations in the software sector. This approach not only showcases the product's capabilities but significantly boosts customer confidence. 2. **Be Your Brand:** - Steve Sipress and Craig Valine discuss the importance of living and breathing your own message. Your personal congruency fortifies your brand's authenticity and attracts those who resonate with your true self. 3. **Leverage Authentic Success Stories:** - Mark Imperial suggests using success stories and being a published author as dramatic demonstrations to differentiate yourself. These strategies not only highlight your expertise but also position you above the competitive noise. 🎧 Tune into this enriching discussion to unpack these insights further and discover how you can incorporate these strategies into your own business practice. 💡 Whether you're aiming to refine your marketing approach or foster deeper connections with your audience, this episode is your go-to resource. Don't forget to like, comment, and share your thoughts on how you plan to implement these tactics in your journey! #BusinessStrategy #MarketingTips #Demonstration #CraigValine ------------ Resources Mentioned in This Episode: Free Gift Pack from the Expert Panelists on This Show Available at: https://MostIncredibleMarketingShowEver.com ------------ Expert Panelists Featured in this Episode: Craig Valine (former Certified Dan Kennedy Independent Business Advisor for the Los Angeles Area, CA). Ben Thole (former Certified Dan Kennedy IBA from Raleigh/Durham, NC). Owen Garratt (Former Dan Kennedy Certified IBA for Alberta/Calgary area). Becky Auer (Dan Kennedy Certified IBA for the Pittsburgh, PA area). Mark Imperial (Former Dan Kennedy Certified IBA for Chicago SW Suburbs). Chuck Trautman (Dan Kennedy Certified IBA for Phoenix, AZ). Dan Cricks (Dan Kennedy Certified IBA for Northeast Ohio - Canton/Akron area). Richelle Shaw (Former Dan Kennedy Certified IBA for Las Vegas, NV). Joe Norcott (Former Dan Kennedy Certified IBA for Boston-South Area, MA).
Unleashing Wealth Through Action - Lessons from Dan Kennedy's Playbook | The MIMSE, Ep 016
Apr 18 2024
Unleashing Wealth Through Action - Lessons from Dan Kennedy's Playbook | The MIMSE, Ep 016
"Getting into action on an idea is, itself, magnetic to opportunity and the resources needed to move it forward." In this episode of The Most Incredible Marketing Show Ever!, we tackle Wealth Magnet #10 from Dan Kennedy's book, "No BS Wealth Attraction": "Do Something." Our extraordinary panel of Dan Kennedy Certified Experts exemplify the virtues of action, imperfection, and relentless progress in marketing and business. 🌟 Episode Highlights: 🎤 Richelle Shaw's triumph over adversity reminds us that massive implementation isn't just a strategy; it's a survival mechanism. Her experience with breast cancer and path to recovery is a powerful testament to the might of action. 🎤 Steve Sipress showcases the virtue of consistency with his daily Facebook Live videos. Seven years running, and the compound effect of these videos is a masterclass in dedication and the art of being seen. 🎤 Chuck Trautman slays the dragon of procrastination, reminding us that our brightest ideas deserve to see the light of day—and that day is today. 🎤 Through the wise words of Ben Thole, we absorb the value of taking the next step, however imperfect it may be, and learn how momentum is truly your ally in the noisy realm of marketing. 🎤 Dan Cricks provides a hearty dose of inspiration with his adapt-to-survive mantra. Remember faxing? He'll share how steering through marketing's evolutionary curve is a non-negotiable for success. 🎤 And there's so much more from Mark Imperial, Owen Garratt, Joe Norcott, and your dedicated host, Craig Valine. 🔥 Making Ideas Happen: This episode is more than just talk—it’s about translating shared experiences into tangible strategies for your business. Here's a quick look at the key takeaways: - Action beats inaction: Even if it's not perfect, start moving. Small steps can lead to significant change. - Surround yourself with doers: The energy of proactive individuals is contagious—find your tribe and keep motivated. - Delegate to create: Free up your creativity by enlisting finishers to carry out your vision. - Cultivate your workspace: Eliminate distractions and embrace methods that help you focus your energy on what matters. - Use feedback as fuel: Share your work, collect input, and improve in real-time while growing your community. ----------- Resources Mentioned in This Episode: Free Gift Pack from the Expert Panelists on This Show Available at: https://MostIncredibleMarketingShowEver.com Dan Kennedy Gold Letter - Reach out to Dan Cricks at dan@greatresultsmarketing.com ------------ Expert Panelists Featured in this Episode: Craig Valine (former Certified Dan Kennedy Independent Business Advisor for the Los Angeles Area, CA). Chuck Trautman (former Certified Dan Kennedy IBA from Phoenix, AZ) Ben Thole (former Certified Dan Kennedy IBA from Raleigh/Durham, NC). Steve Sipress (former Certified Dan Kennedy IBA from ChicagoLand, IL) Owen Garratt (Former Dan Kennedy Certified IBA for Philadelphia, PA). Dan Cricks (Dan Kennedy Certified IBA for Northeast Ohio - Canton/Akron area). Richelle Shaw (Former Dan Kennedy Certified IBA for Las Vegas, NV). Joe Norcott (Former Dan Kennedy Certified IBA for Boston-South Area, MA). Mark Imperial (Former Dan Kennedy Certified IBA from Chicago/SW Suburbs, IL). #CraigValine #takeaction #dankennedymarketing #MarketingPodcast #wealthattraction #MarketingTips #DirectMarketing #dosomething #wealthmagnet
Wealth Magnet #9: "Be Somewhere" (That Matters to Your Target Market!)
Apr 11 2024
Wealth Magnet #9: "Be Somewhere" (That Matters to Your Target Market!)
Welcome to this week's episode of "The Most Incredible Marketing Show Ever!" In this episode, we continue to focus on "wealth magnets" from Dan Kennedy's book, "No BS Wealth Attraction in the New Economy." Our host, Craig Valine, alongside a stellar lineup of marketing strategists, all Dan Kennedy certified experts, will enlighten us on the idea of becoming magnetic to money—not by working harder but by simply being omnipresent where it matters. Today's focus is on Kennedy's Wealth Magnet #9: being everywhere that's relevant to your ideal customer. Get ready to hear the panel's insights on crafting omnipresence both online and offline and leveraging strategic placements for maximum effect. From attending trade shows to using retargeting ads, today's panelists, including Mark Imperial, Ben Thole, Steve Sipress, Owen Garratt, Chuck Trautman, Dan Cricks, Richelle Shaw, and Joe Norcott, will provide actionable strategies to help you attract wealth by positioning yourself where the opportunities are. So, grab a seat and tune in to this highly-anticipated episode as we unpack the utility of being strategically "somewhere" to magnetize wealth to you. Don't forget to visit our website (www.MostIncredibleMarketingShowEver.com)to grab a free gift pack from our expert panelists. Let's amplify your business presence and unlock new avenues for success! Timestamps: 00:00 Target audience by showing up online and offline. 06:03 Visibility and availability lead to seizing opportunities. 09:13 Find prospects at charity events valued over $500. 13:36 Attending shows is essential for marketing authority. 14:45 Kennedy's book highlights unconventional strategies for success. 20:10 Artist finds success in unconventional oil well scenes. 22:13 Be active where your target audience is. 24:30 Incredible marketing show, free gifts, new episodes. ----------- Resources Mentioned in This Episode: Free Gift Pack from the Expert Panelists on This Show Available at: https://MostIncredibleMarketingShowEver.com Dan Kennedy's book, "No BS Wealth Attraction in the New Economy" https://bit.ly/NoBSWealthAttraction ------------ Expert Panelists Featured in this Episode: Craig Valine (former Certified Dan Kennedy Independent Business Advisor for the Los Angeles Area, CA). Ben Thole (former Certified Dan Kennedy IBA from Raleigh/Durham, NC). Steve Sipress (former Certified Dan Kennedy IBA for Chicago, IL) Owen Garratt (Former Dan Kennedy Certified IBA for Calgary, Canada). Dan Cricks (Dan Kennedy Certified IBA for Northeast Ohio - Canton/Akron area). Richelle Shaw (Former Dan Kennedy Certified IBA for Las Vegas, NV). Joe Norcott (Former Dan Kennedy Certified IBA for Boston-South Area, MA). Mark Imperial (Former Dan Kennedy Certified IBA for Chicago-Suburbs, IL)
Interview with Michael Levine, Author of Broken Windows, Broken Business
Apr 9 2024
Interview with Michael Levine, Author of Broken Windows, Broken Business
In this special bonus episode of "The Most Incredible Marketing Show Ever!", host Craig Valine interviews the exceptional Michael Levine, a leading figure in public relations and author of the New York Times bestseller "Broken Windows, Broken Business," to a candid discussion on the nuances of entrepreneurial success and stellar communication strategies. 🔑 In this extensive conversation, Michael Levine shares his journey and invaluable lessons that are critical for any business owner, entrepreneur, or individual striving for greatness in their professional or personal lives. Here are 🚀 3 Key Takeaways you won't want to miss: - **Revitalize Your Business Strategy:** Embrace the wisdom of addressing the small yet crucial elements in your business. Michael Levine revisits the "Broken Windows Theory" from criminology and its significant updates for today's ever-evolving world, highlighting why sweating the small stuff can make or break your success. - **Master the Art of Communication:** In an age dominated by emails and texts, Levine urges a return to authenticity and straight talk. We dissect the lessons from fascinating anecdotes on personal interaction preferences and how to cut through the noise to truly connect with your audience and colleagues. - **Wisdom on Personal Accountability:** Michael's piercing insight into personal development, "people are where they are because of who they are," serves as a sobering reminder of the role personal choices play in shaping our destinies. This episode offers a roadmap to self-awareness and the courage to embrace your core values for success. 🔊 Listen in as two seasoned professionals delve into tales of resourcefulness, the significance of mentorship, and the crucial step of taking responsibility in both successes and failures. 📚 Whether you're contemplating the impact of your company's "broken windows," or how to authentically project your brand's voice, this conversation will give you the tools to elevate your thinking and actions. Bookmark 🔖 this episode for: - Remarkable insights on not just running a business, but revolutionizing it. - Strategies on how to better communicate in a world saturated with mixed messaging. - Inspiration to seek mentors, acknowledge your weaknesses, and carve a path that aligns with your true self. ----------- Resources Mentioned in This Episode: Free Gift Pack from the Expert Panelists on This Show Available at: https://MostIncredibleMarketingShowEver.com Other sites: www.BrokenWindowsBook.com www.MichaelLevineConsulting.com ------------ #CraigValine #MichaelLevine #PRExpert #BusinessGrowth #Communication #MarketingStrategy #EntrepreneurMindset #PersonalDevelopment
The Importance of Being Somebody in Your Target Market | The MIMSE, Ep 014
Apr 4 2024
The Importance of Being Somebody in Your Target Market | The MIMSE, Ep 014
In this episode of "The Most Incredible Marketing Show Ever!", today's conversation is about standing out in any marketplace by becoming a celebrity within your industry. This is Episode 014, titled "Wealth Magnet #8: Be Somebody." In today’s fast-paced world, leveraging the magic of celebrity can elevate your brand and allow you to charge premium rates. As always, our expert guest panel includes marketing strategist Steve Sipress, who’ll unpack the art of tying your name to a well-known figure and how it’s been a game changer for his career. Richelle Shaw will share her story of how becoming a celebrity in her niche transformed her business landscape completely. We'll also hear from Chuck Trautman, who’ll emphasize the importance of being both memorable and entertaining when you interact and present. Ben Thole will debunk the myth that you need someone's approval to be an expert and share how to amplify your distinct qualities to the world. Additionally, Mark Imperial will take us through his journey from a high school DJ to becoming a Chicago house music pioneer, highlighting the power of creating and owning your content. Plus, Dan Cricks advises on connecting with celebrities to stand out and boost your small business. Stay tuned as each of our guest experts provides insights into building your personal brand, establishing authority, and, ultimately, securing a higher market position by just being “somebody.” Remember, it’s not just about what you know, but about being known! Listen in. Grab a pen and a notepad and take lots of notes. This is a good one that will help you reap great rewards from all types of marketing efforts. ---- Timestamped Overview: 00:00 Wealth comes through effort, be a celebrity. 05:57 Being somebody attracts desired partnerships and recognition. 08:55 Becoming famous is a shortcut to attention. 10:36 Chicago house music pioneer achieves business success. 14:44 Took photo with Gene Simmons, gained popularity. 18:55 Steve observed Super Bowl referee in Baltimore. 20:46 Dan Kennedy conference turns me into celebrity. 23:34 People struggle to be themselves, use sizzle reel. 26:08 Being authentic and present draws people in. 29:39 Local doctor’s March Madness vasectomy promotion. 32:56 Link to Steve's shared content for quick book completion. 36:04 Join us for incredible weekly marketing show. ----------- Resources Mentioned in This Episode: Free Gift Pack from the Expert Panelists on This Show Available at: https://MostIncredibleMarketingShowEver.com ------------ Expert Panelists Featured in this Episode: Craig Valine (former Certified Dan Kennedy Independent Business Advisor for the Los Angeles Area, CA). Chuck Trautman (former Certified Dan Kennedy IBA from Phoenix, AZ) Ben Thole (former Certified Dan Kennedy IBA from Raleigh/Durham, NC). Steve Sipress (former Certified Dan Kennedy IBA from ChicagoLand, IL) Owen Garratt (Former Dan Kennedy Certified IBA for Philadelphia, PA). Dan Cricks (Dan Kennedy Certified IBA for Northeast Ohio - Canton/Akron area). Richelle Shaw (Former Dan Kennedy Certified IBA for Las Vegas, NV). Joe Norcott (Former Dan Kennedy Certified IBA for Boston-South Area, MA). Mark Imperial (Former Dan Kennedy Certified IBA from Chicago/SW Suburbs, IL).
Email marketing Made Simple (sales and engagement tactics that work!) | The MIMSE, Ep 013
Mar 28 2024
Email marketing Made Simple (sales and engagement tactics that work!) | The MIMSE, Ep 013
In this episode of "The Most Incredible Marketing Show Ever!", our panel of Dan Kennedy Certified Experts and email marketing maestros dive deep into strategies and insider tips to elevate your email campaigns to new heights of success. Join Craig Valine, Mark Imperial, Joe Norcott, Dan Cricks, Steve Sipress, Becky Auer, Richelle Shaw, Mark Imperial, Mike Capuzzi, and Ben Thole as they unpack the nuances of: 🎯 Segmenting your audience for precision targeting 🔑 Crafting irresistible subject lines for higher open rates 🔄 Blending email with direct mail for a stronger marketing mix Ready to catapult your email marketing game? Here are 3 must-hear takeaways from this power-packed discussion: 🔹 Segmentation & Personalization: Learn to tailor your content to match the needs and interests of your audience segments for better engagement and conversion rates. 🔹 Email List Hygiene: Understand the significance of maintaining a clean email list and how it can make or break your delivery and engagement efforts. 🔹 Value & Incentives: Discover creative methods to provide value and intriguing incentives to keep your subscribers hooked and looking forward to your emails. Transform your business communication with effective email marketing tactics from experts that live and breathe conversion strategy! Listen in. Grab a pen and a notepad and take lots of notes. This is a good one that will help you reap great rewards from all types of marketing efforts. ---- Timestamped Overview: 00:00 Podcast highlights power of email marketing success. 06:02 Encourage clients to share email for exclusives. 07:42 Offer something valuable to get their email. 12:00 Automate communication and personalize messaging for efficiency. 13:52 Ben's advice: consider all possible scenarios. 18:34 Wearing many hats in business requires help. 21:31 Email delivery now stricter, need targeted lists. 22:36 Remove inactive contacts to improve email engagement. 28:42 Subject line critical for email success, constant learning. 29:44 Importance of developing connection for email success. 33:18 Build your email campaign while sending emails. 35:58 Use personal, short emails for customer engagement.00:00 Podcast highlights power of email marketing success. ----------- Resources Mentioned in This Episode: Free Gift Pack from the Expert Panelists on This Show Available at: https://MostIncredibleMarketingShowEver.com ------------ Expert Panelists Featured in this Episode: Craig Valine (former Certified Dan Kennedy Independent Business Advisor for the Los Angeles Area, CA). Ben Thole (former Certified Dan Kennedy IBA from Raleigh/Durham, NC). Steve Sipress (former Certified Dan Kennedy IBA from ChicagoLand, IL) Mike Capuzzi (Former Dan Kennedy Certified IBA for Philadelphia, PA). Becky Auer (Dan Kennedy Certified IBA for the Pittsburgh, PA area). Dan Cricks (Dan Kennedy Certified IBA for Northeast Ohio - Canton/Akron area). Richelle Shaw (Former Dan Kennedy Certified IBA for Las Vegas, NV). Joe Norcott (Former Dan Kennedy Certified IBA for Boston-South Area, MA). Mark Imperial (Former Dan Kennedy Certified IBA from Chicago/SW Suburbs, IL). #CraigValine #EmailMarketing #BusinessStrategy #MarketingPodcast #TheMIMSETwitter #MarketingTips #DigitalMarketing #EmailList #EmailStrategy
Crafting Your Customer Avatar for Precision Messaging | The MIMSE, Ep 012
Mar 21 2024
Crafting Your Customer Avatar for Precision Messaging | The MIMSE, Ep 012
In this episode of "The Most Incredible Marketing Show Ever!", our panel of Dan Kennedy Certified Experts discuss the significance of understanding your target audience beyond surface-level demographics. Richelle Shaw offers a detailed explanation on the selection of customer lists, highlighting the use of resources like USPS Every Door Direct to reach your precise market segment. Ben Thole introduces the concept of ANTI-avatars to identify customers who fall outside of your target demographic, allowing for a more refined marketing message. Meanwhile, Becky Auer shares empirical evidence of the success that a well-crafted, targeted strategy can yield, particularly in niche markets such as the restaurant industry. Our discussion extends to a variety of industries and audience types, with insights from professionals including Joe Norcott, Steve Sipress, and Dan Cricks, who emphasize the necessity of a deep understanding of both the demographic and psychographic profiles of your ideal clients. The episode also delves into the practical applications of AI in marketing, as presented by Steve Sipress, for finding and engaging with the most appropriate audience segments. The episode touches upon the human aspects of marketing, such as the empathetic approach of understanding and mirroring your customer’s needs for more authentic engagement, a topic Craig Valine explores through his personal experience in various industries. This episode is supported by a discussion around strategic research, the development of thorough customer personas, and the importance of personalized messaging—all of which are crucial for enhancing marketing results. Listen in. Grab a pen and a notepad and take lots of notes. This is a good one that will help you reap great rewards from all types of marketing efforts. ---- Things to Listen For: How can you determine the most appropriate level of sophistication for your customer lists to ensure effective targeting? What tools and strategies can you employ to better understand your target audience’s demographics and psychographics? How can creating an "anti-avatar" help you refine your marketing messages, and what are some examples of using this concept effectively? In what ways can the principles of niche marketing be applied to other industries to improve marketing success? How does understanding the dreams, failures, fears, suspicions, and enemies of a target audience improve the impact of sales copywriting? How has AI, specifically in platforms like Facebook, changed the landscape of targeted marketing, and what are the pros and cons of relying on AI for audience identification? What are the key elements of a successful direct mail campaign, and how does the choice of mailing list influence the outcome? How can you effectively test your marketing messages and advertising locations to ensure you resonate with your intended demographic, specifically with reference to millennials and social media platforms? And Much More! ----------- Resources Mentioned in This Episode: Free Gift Pack from the Expert Panelists on This Show Available at: https://MostIncredibleMarketingShowEver.com ------------ Expert Panelists Featured in this Episode: Craig Valine (former Certified Dan Kennedy Independent Business Advisor for the Los Angeles Area, CA). Ben Thole (former Certified Dan Kennedy IBA from Raleigh/Durham, NC). Steve Sipress (former Certified Dan Kennedy IBA from ChicagoLand, IL) Mike Capuzzi (Former Dan Kennedy Certified IBA for Philadelphia, PA). Becky Auer (Dan Kennedy Certified IBA for the Pittsburgh, PA area). Dan Cricks (Dan Kennedy Certified IBA for Northeast Ohio - Canton/Akron area). Richelle Shaw (Former Dan Kennedy Certified IBA for Las Vegas, NV). Joe Norcott (Former Dan Kennedy Certified IBA for Boston-South Area, MA). Mark Imperial (Former Dan Kennedy Certified IBA from Chicago/SW Suburbs, IL).
The Art of Copywriting (Salesmanship in Print) | The MIMSE, Ep 011
Mar 14 2024
The Art of Copywriting (Salesmanship in Print) | The MIMSE, Ep 011
In this episode of "The Most Incredible Marketing Show Ever!", host Craig Valine introduces you to the Art of Copywriting (aka "Salesmanship in Print"). We'll be exploring the crucial aspects that make for compelling marketing copy, grabbing the attention of potential customers, and converting interest into action. Sales is often described as the transfer of enthusiasm, and our experts will illustrate why that passion is essential, how to package it into your communications, and the importance of having fun with your marketing. With Craig on the show, there's an impressive lineup of guest experts including Ben Thole, Steve Sipress, Joe Norcott, Dan Cricks, Becky Auer, Richelle Shaw, Mark Imperial, and Mike Capuzzi, all here to provide insights into creating a marketing message that's not just heard but felt and responded to. And of course, we're going to discuss the timeless fundamentals of copywriting. You'll learn about the power of crafting a narrative around personal experiences, addressing your audience's pain points, and ensuring your sales letters are as engaging as an in-person conversation. We'll hear from Richelle Shaw as she analyzes a marketing piece, highlighting what makes it effective for the over-50 demographic. Mike Capuzzi will share his thoughts on psychology in copywriting, and Mark Imperial will take us through the importance of writing for buyers with an engaging question grabber. ---- Things to Listen For: How enthusiasm directly impacts the effectiveness of sales copy, and examples of how to incorporate enthusiasm into your copywriting Some creative strategies for making marketing fun and enjoyable that have worked for are expert panel, and did they improved engagement with their target audience Advice on the construction of an irresistible offer that includes urgency and scarcity, and examples of a successful crafted offer The most critical elements of a successful response mechanism in marketing copy, and some of the most common mistakes copywriters should avoid How the PS section of a sales letter can significantly affect your conversion rates, and what kinds of information you should typically include in this section The importance of using a question grabber in copy and how it can significantly increase reader engagement The importance of psychology in writing copy The efficacy of lumpy mail in direct response marketing The importance of building and utilizing a swipe file. Salesmanship principles that every copywriter should integrate into their sales letters or ad copy to ensure they resonate with potential buyers And Much More! ----------- Resources Mentioned in This Episode: Free Gift Pack from the Expert Panelists on This Show Available at: https://MostIncredibleMarketingShowEver.com Mike Capuzzi's Copy Checklist https://drive.google.com/file/d/106h0HwO2TNW0PZDOjkS--uv7a4LOPu2p/view?usp=sharing ------------ Expert Panelists Featured in this Episode: Craig Valine (former Certified Dan Kennedy Independent Business Advisor for the Los Angeles Area, CA). Ben Thole (former Certified Dan Kennedy IBA from Raleigh/Durham, NC). Steve Sipress (former Certified Dan Kennedy IBA from ChicagoLand, IL) Mike Capuzzi (Former Dan Kennedy Certified IBA for Philadelphia, PA). Becky Auer (Dan Kennedy Certified IBA for the Pittsburgh, PA area). Dan Cricks (Dan Kennedy Certified IBA for Northeast Ohio - Canton/Akron area). Richelle Shaw (Former Dan Kennedy Certified IBA for Las Vegas, NV). Joe Norcott (Former Dan Kennedy Certified IBA for Boston-South Area, MA). Mark Imperial (Former Dan Kennedy Certified IBA from Chicago/SW Suburbs, IL).
The Foundations of Dan Kennedy Style Marketing | The MIMSE, Ep 010
Mar 7 2024
The Foundations of Dan Kennedy Style Marketing | The MIMSE, Ep 010
In this episode of "The Most Incredible Marketing Show Ever!", host Craig Valine introduces you to the foundations of "Dan Kennedy-Style" marketing (aka "direct response marketing"). Discover how to truly understand your audience and make the right media choices with insights from expert panelist Mark Imperial. Ben Thole reveals the key to selecting the perfect market for your business, while Becky Auer shares invaluable experiences from her restaurant's customer base. Richelle Shaw and Joe Norcott examine the significance of message-to-market match and response tracking, emphasizing the importance of adapting to customer preferences. Learn from real-world case studies and expert insights from Dan Kennedy and Bill Glaser. Join us as we explore the "Follow That Car" media placement principle, the value of multi-step marketing, and the importance of the marketing triangle—message, market, and media. Plus, get recommended resources and details on how to engage with the show! Don't miss out on this action-packed episode designed to turbocharge your marketing efforts. Hit play now and revolutionize your approach to marketing! 🎙️🔥 Timestamped Overview: 00:00 Direct response marketing targets individuals, prompts response. 03:47 Multiple ways to contact for direct response. 09:50 Differentiate target markets, understand customer needs. 11:01 Identify target market, start with specific media. 16:54 Analyze, measure, track, and adjust marketing for results. 18:23 Clients often rely on feelings, not data. 21:40 Stand out in copy, remove industry norms. 25:41 Follow successful advertising to target your market. 30:15 Double results from ads using simple concept. 31:11 Follow-up campaigns increase sales by engaging potential customers. 34:01 Exciting marketing show with free gifts available. ----------- Resources Mentioned in This Episode: Free Gift Pack from the Expert Panelists on This Show Available at: https://MostIncredibleMarketingShowEver.com ------------ Expert Panelists Featured in this Episode: Craig Valine (former Certified Dan Kennedy Independent Business Advisor for the Los Angeles Area, CA). Ben Thole (former Certified Dan Kennedy IBA from Raleigh/Durham, NC). Steve Sipress (former Certified Dan Kennedy IBA from ChicagoLand, IL) Mike Capuzzi (Former Dan Kennedy Certified IBA for Philadelphia, PA). Becky Auer (Dan Kennedy Certified IBA for the Pittsburgh, PA area). Dan Cricks (Dan Kennedy Certified IBA for Northeast Ohio - Canton/Akron area). Richelle Shaw (Former Dan Kennedy Certified IBA for Las Vegas, NV). Joe Norcott (Former Dan Kennedy Certified IBA for Boston-South Area, MA). Mark Imperial (Former Dan Kennedy Certified IBA from Chicago/SW Suburbs, IL).
the one about Building a network of mentors, coaches, and support groups to accelerate your success | The MIMSE, Ep 009
Feb 29 2024
the one about Building a network of mentors, coaches, and support groups to accelerate your success | The MIMSE, Ep 009
Welcome to Episode 9 of The Most Incredible Marketing Show Ever: The Phenomenon, Trigger #5 - The One About Building a Network of Mentors, Coaches, and Support Groups to Accelerate Your Success". Today, we're unpack the immense value of mastermind groups and the profound impact of expert guidance in skyrocketing your achievements. In this power-packed episode, we had the pleasure of hearing from Ben Thole, Mike Capuzzi, Joe Norcott, Dan Cricks, Becky Auer, and Richelle Shaw about the transformative power of mastermind groups. This panel of top experts shared invaluable advice on selecting impactful coaches, engaging in masterminds with genuine care, and the importance of active participation. Remember, a great network of experts isn't just about getting support; it's about giving back, solving problems together, and enhancing your business growth. For more insights and free resources, visit us at www.mostincrediblemarketingshowever.com. Because when you surround yourself with the best, you achieve your best—faster! Key Questions Answered in This Episode: 1. Considering the five triggers for triggering Dan Kennedy's "phenomenon," how does building a support network of experts specifically enhance one’s ability to achieve more within 12 months? 2. Dan Cricks mentioned the benefits of networking within a mastermind groupshared a time when his connections within a mastermind group directly contributed to a significant achievement or breakthrough in his business? 3. Based on the panel's experiences, what are the key elements to look for when choosing a mastermind group or expert mentor to ensure that they align with your business goals and values? 4. Becky Auer cautioned about thoroughly researching before selecting a coach or mentor. From the panel's perspective, "what are some red flags to watch out for when seeking expert guidance?" 5. Mike Capuzzi emphasized the impact of leadership on the effectiveness of a mastermind group. "What qualities should one look for in the leader of a mastermind group to maximize the group's potential?" 6. Joe Norcott and Craig Valine highlighted the importance of harmony within a mastermind group. "Can you elaborate on strategies to maintain a harmonious yet dynamic environment that fosters growth?" 7. Richelle Shaw spoke about the importance of active participation in a mastermind group. "How can members ensure they are contributing as much value as they are receiving?" 8. Ben Thole advised taking action and joining a "good enough" group. "How do you balance the need for finding an ideal group with the urgency of needing support now? Can you share a story of someone who benefited from joining an imperfect group?" 9. Craig Valine discussed the structure of HIS mastermind meetings. "What are some best practices to run a mastermind meeting effectively, based on your experience?" 10. Given the adage that “You are the average of the five people you spend the most time with,” how can being selective about your expert support network impact your personal and professional growth? Can anyone share a personal transformation story that validates this?" ----------- Resources Mentioned in This Episode: Free Gift Pack from the Expert Panelists on This Show Available at: https://MostIncredibleMarketingShowEver.com ------------ Expert Panelists Featured in this Episode: Craig Valine (former Certified Dan Kennedy Independent Business Advisor for the Los Angeles Area, CA). Ben Thole (former Certified Dan Kennedy IBA from Raleigh/Durham, NC). Mike Capuzzi (Former Dan Kennedy Certified IBA for Philadelphia, PA). Becky Auer (Dan Kennedy Certified IBA for the Pittsburgh, PA area). Dan Cricks (Dan Kennedy Certified IBA for Northeast Ohio - Canton/Akron area). Richelle Shaw (Former Dan Kennedy Certified IBA for Las Vegas, NV). Joe Norcott (Former Dan Kennedy Certified IBA for Boston-South Area, MA).
The One About Using Direct Response Tools & Principles | The MIMSE, Ep 008
Feb 22 2024
The One About Using Direct Response Tools & Principles | The MIMSE, Ep 008
Welcome to Episode 8 of The Most Incredible Marketing Show Ever: The Phenomenon, Trigger #4 - Applying Direct Marketing and Tools". Today, we're diving deep into the power of direct marketing strategies and the tools that make them work. In this episode, we're unpacking the magic behind successful direct marketing campaigns with our panel of "Dan Kennedy" certified experts. Richelle Shaw discusses the importance of a multimedia approach to touch your audience multiple times, from mail to web. Mike Capuzzi breaks down the essence of direct marketing—it's all about getting that direct response. Then, as we pull back the curtain on what separates the good from the great in marketing, we'll hear from the likes of Dan Cricks on leveraging direct mail to generate staggering business results, and Becky Auer on targeting—or rather anti-targeting—your marketing to resonate with your intended crowd. Don't miss the insights of Mark Imperial and Joe Norcott, who'll help us differentiate between branding and direct response marketing, and the power of that little 'PS' in your sales letters. Ben Thole brings to our attention the critical importance of understanding and addressing customer concerns directly in our messaging. We'll wrap up by discussing the nuances of list selection and segmentation with our guests, emphasizing the invaluable role these tactics play in creating targeted, profitable marketing campaigns. Richelle Shaw points out the practice of focusing marketing efforts beyond just affluent neighborhoods to align with actual needs, and we'll debate the virtues of cutting-edge CRMs for managing and automating our follow-up efforts. So, grab your notepads, marketers, because this is one episode you'll want to take notes on. And remember, there's a special free gift waiting for you from all of the expert panelists at www.mostincrediblemarketingshowever.com. Timestamped Review: 00:00 Effective marketing targets, measures, and tests strategies. 04:33 Direct marketing to targeted industry and individuals. 07:05 Real estate success through direct mail marketing. 11:06 Deliberate use of words in advertising matters. 17:05 Understanding customer mindset to drive sales success. 20:12 Specialized lists are crucial for marketing campaigns. 23:27 Reached out, no responses, wrong targeting. 25:31 Collect email addresses, segment and tag customers. 29:20 Understanding customer preferences to increase business revenue. 32:36 Utilize all media to reach target market. 35:59 Free gift at incredible marketing show.com, new episodes Thursdays. ----------- Resources Mentioned in This Episode: Free Gift Pack from the Expert Panelists on This Show Available at: https://MostIncredibleMarketingShowEver.com ------------ Expert Panelists Featured in this Episode: Craig Valine (former Certified Dan Kennedy Independent Business Advisor for the Los Angeles Area, CA). Ben Thole (former Certified Dan Kennedy IBA from Raleigh/Durham, NC). Mike Capuzzi (Former Dan Kennedy Certified IBA for Philadelphia, PA). Becky Auer (Dan Kennedy Certified IBA for the Pittsburgh, PA area). Mark Imperial (Former Dan Kennedy Certified IBA for Chicago SW Suburbs). Chuck Trautman (Dan Kennedy Certified IBA for Phoenix, AZ). Dan Cricks (Dan Kennedy Certified IBA for Northeast Ohio - Canton/Akron area). Richelle Shaw (Former Dan Kennedy Certified IBA for Las Vegas, NV). Joe Norcott (Former Dan Kennedy Certified IBA for Boston-South Area, MA).
The one about choosing entrepreneurial activities that align well with your talents, interests, and market demands | The MIMSE, Ep. 007
Feb 15 2024
The one about choosing entrepreneurial activities that align well with your talents, interests, and market demands | The MIMSE, Ep. 007
In this week's episode of The Most Incredible Marketing Show Ever, we delve deep into the heart of entrepreneurial success, exploring the dynamic interplay between talent, interest, and market demands. Join us as we uncover invaluable insights from industry titans, each sharing their pearls of wisdom to propel your business ventures to new heights! 🔍 Ever wondered how to spot a profitable market and carve out your unique niche? Discover expert strategies for crafting a compelling value proposition that stands out in a crowded market. 💡 Learn from Ben Thole why cultivating a supportive community of like-minded individuals is a game-changer for business triumphs, and uncover Mark Imperial's key considerations for building a scalable and sellable business model. 💥 Unearth the secrets to reinventing yourself and your business ideas for today's market with Mike's transformative tips. Plus, gain inspiration from Richelle Shaw's groundbreaking journey into entrepreneurship without traditional education. 🚀 Dan Cricks reveals powerful marketing strategies for businesses lacking in-house expertise, while Mike Capuzzi and guests dissect the risks of outsourcing marketing and share crucial protection measures. 📈 Discover why direct response marketing principles are the cornerstone of success, and learn how to apply them to diverse businesses. And don't miss Joe Norcott's insights on finding your unique selling proposition and igniting passion for unparalleled success! 🌟 Plus, dive into actionable steps from the Phenomenon program to supercharge your business growth in just 12 months! Tune in now to unlock the secrets to entrepreneurial triumph and transform your business journey! Timestamped Overview: 00:00 Consider profit potential before starting a business. 04:14 Dan Kennedy stressed business within your business. 08:17 Focus on scaling instead of trading time. 10:40 Emphasizing need to narrow down ideal prospect. 14:29 Focus on profitability, embrace existing market opportunities. 16:47 Verify success with tax returns, marketing is key. 20:41 Business scalability and sellability are crucial considerations. 25:24 How can businesses protect themselves from scams? 28:59 Agree with Dan and Mike about SEO. 31:29 Entrepreneurs collaborating to share marketing expertise. ------------ Resources Mentioned in This Episode: Free Gift Pack from the Expert Panelists on This Show Available at: https://MostIncredibleMarketingShowEver.com ------------ Expert Panelists Featured in this Episode: Craig Valine (former Certified Dan Kennedy Independent Business Advisor for the Los Angeles Area, CA). Ben Thole (former Certified Dan Kennedy IBA from Raleigh/Durham, NC). Mike Capuzzi (Former Dan Kennedy Certified IBA for Philadelphia, PA). Becky Auer (Dan Kennedy Certified IBA for the Pittsburgh, PA area). Mark Imperial (Former Dan Kennedy Certified IBA for Chicago SW Suburbs). Chuck Trautman (Dan Kennedy Certified IBA for Phoenix, AZ). Dan Cricks (Dan Kennedy Certified IBA for Northeast Ohio - Canton/Akron area). Richelle Shaw (Former Dan Kennedy Certified IBA for Las Vegas, NV). Joe Norcott (Former Dan Kennedy Certified IBA for Boston-South Area, MA).
Breaking Boundaries: Redefining Limitations, Speed, and Wealth | The MIMSE, Ep 006
Feb 8 2024
Breaking Boundaries: Redefining Limitations, Speed, and Wealth | The MIMSE, Ep 006
Welcome to a transformative episode of The Most Incredible Marketing Show Ever! Are you ready to shatter the glass ceiling of your own beliefs? In today's enlightening conversation, we delve deep into the realms of personal growth, success, and financial empowerment. Have you ever felt that your own limiting beliefs were holding you back? Join our expert panel as we explore the art of questioning, challenging, and ultimately conquering those self-imposed limitations. It's time to unlock your full potential and step into the life you deserve. Success isn't a slow and arduous journey for everyone. We'll introduce you to the concept of embracing rapid success models. Learn from those who've achieved greatness at lightning speed and discover how to apply their strategies to your own path to success. Money, a subject that often carries with it a multitude of emotions and misconceptions. This episode will guide you through the process of redefining your money mindset. Gain the knowledge you need to take control of your financial future, from wealth creation to smart investment strategies. Get ready to challenge your beliefs, accelerate your success, and transform your relationship with money. Tune in now and start rewriting the narrative of your life. It's time to break free from limitations, embrace speed, and build the wealth you've always dreamed of. Join us on this journey of self-discovery and empowerment in this episode of The Most Incredible Marketing Show Ever! Don't miss out on the opportunity to unleash your true potential! Listen in now and let's embark on this incredible transformation together.
The Phenomenon Chief Trigger #1 - Taking Massive Action | The MIMSE, Ep 005
Feb 1 2024
The Phenomenon Chief Trigger #1 - Taking Massive Action | The MIMSE, Ep 005
Welcome to another insightful episode of "The Most Incredible Marketing Show Ever - aka "The MIMSE", where we dive deep into Dan Kennedy's program "The Phenomenon," which challenges individuals to 'achieve more in 12 months than in the previous 12 years'. Our expert panel, featuring Dan Kennedy certified experts, explores the keys to taking action, surrounding yourself with the right people, and seeking guidance from experienced mentors. The conversation covers the importance of setting goals, avoiding procrastination, and harnessing the power of massive action to accelerate success. So, join us as we explore the practical strategies and powerful insights from our panel to help you achieve your own phenomenal success. Timestamped Overview: 00:00 February focus: Achieve more in 12 months. 05:02 I think taking action is key for success. 07:59 Get a mentor from someone who knows. 12:25 Approach change, surround yourself with supportive people. 15:20 Overcame cancer, focused on moving forward positively. 19:04 Guidelines for project success, tools for staying on track. 20:50 Join mastermind groups, research similar case studies. Master direct response marketing for business success. 24:42 Importance of mindset for optimal performance emphasized. 26:21 Set 5, 3, 1 year goals, streamline steps. 29:57 Embrace fast action to achieve success. 33:47 Exciting marketing show with free gifts, subscribe! Resources Mentioned in This Episode: Free Gift Pack from the Guest Panel of Experts on This Show Available at https://MostIncredibleMarketingShowEver.com Visit our show website to get deeper into each episode: http://bit.ly/themimse "Like" and Follow Us on: https://www.facebook.com/themimse The MIMSE Experts in This Episode: Craig Valine (former Certified Dan Kennedy Independent Business Advisor for the Los Angeles Area, CA). Learn more about Craig at www.CraigValineMarketing.com Ben Thole (former Certified Dan Kennedy IBA from Raleigh/Durham, NC). Learn more about Ben at www.MarketingFunnel.com. Mike Capuzzi (Former Dan Kennedy Certified IBA for Philadelphia, PA). Learn more about Mike at www.MikeCapuzzi.com Becky Auer (Dan Kennedy Certified IBA for the Pittsburgh, PA area). Learn more about Becky at www.BeckyAuer.com/freebook Mark Imperial (Former Dan Kennedy Certified IBA for Chicago SW Suburbs). Learn more about Mark at www.MarkImperial.com Chuck Trautman (Dan Kennedy Certified IBA for Phoenix, AZ). Learn more about Chuck at ChuckTrautman.com Dan Cricks (Dan Kennedy Certified IBA for Northeast Ohio - Canton/Akron area). Learn more about Dan at www.GreatResultsMarketing.com Richelle Shaw (Former Dan Kennedy Certified IBA for Las Vegas, NV). Learn more about Richelle at www.MillionDollarPartnerships.com Joe Norcott (Former Dan Kennedy Certified IBA for Boston-South Area, MA). Learn more about Joe at www.norcottbusinessgrowth.com/
Dan Kennedy Time Management Principles Revealed | The MIMSE, Ep. 004
Jan 25 2024
Dan Kennedy Time Management Principles Revealed | The MIMSE, Ep. 004
Welcome to another insightful episode of "The Most Incredible Marketing Show Ever - aka "The MIMSE", where we uncover the secrets of effective time management for entrepreneurs. In this episode, we delve into the wisdom of our panel of esteemed marketing strategists trained by the legendary Dan Kennedy. Together, they explore the principles outlined in Dan's book, "No B.S. Time Management for Entrepreneurs." From discussing the importance of finding the most productive time for work to sharing personal anecdotes about family and work-life balance, our panel of experts provide invaluable insights and actionable strategies. Join us as we learn about time blocking, delegating tasks, prioritizing revenue-generating activities, and much more. So, grab your notepad, sit back, and get ready to unlock the keys to mastering time management to skyrocket your business success! In this episode: 00:00 Running business on own terms, choosing autonomy. 05:07 Entrepreneurship offers freedom despite taking big risks. 09:27 Using AI to automate tasks for efficiency. 11:25 Business owners overwhelmed with time management challenges. 15:21 Weekly written to-do list helps manage tasks. 17:37 Using Dan's program helped me bond with my son. 21:47 Improve productivity by mastering time management skills. 24:24 Time is an asset, use it wisely. 30:31 Effective time management: prioritize, delegate, and focus. 33:52 Protect time, think differently, achieve success autonomously. 34:40 Challenges of texting and social media communication. Resources Mentioned in This Episode: Free Gift Pack from the Guest Panel of Experts on This Show Available at https://MostIncredibleMarketingShowEver.com Visit our show website to get deeper into each episode: http://bit.ly/themimse "Like" and Follow Us on: https://www.facebook.com/themimse https://www.youtube.com/@mostincrediblemarketingshow The MIMSE Experts in This Episode: Craig Valine (former Certified Dan Kennedy Independent Business Advisor for the Los Angeles Area, CA). Learn more about Craig at www.CraigValineMarketing.com Ben Thole (former Certified Dan Kennedy IBA from Raleigh/Durham, NC). Learn more about Ben at www.MarketingFunnel.com. Steve Sipress (Former Certified Dan Kennedy IBA in Chicago, IL). Learn more about Steve at www.TheWowStrategy.com Becky Auer (Dan Kennedy Certified IBA for the Pittsburgh, PA area). Learn more about Becky at www.BeckyAuer.com/freebook Mark Imperial (Former Dan Kennedy Certified IBA for Chicago SW Suburbs). Learn more about Mark at www.MarkImperial.com Chuck Trautman (Dan Kennedy Certified IBA for Phoenix, AZ). Learn more about Chuck at ChuckTrautman.com Dan Cricks (Dan Kennedy Certified IBA for Northeast Ohio - Canton/Akron area). Learn more about Dan at www.GreatResultsMarketing.com Richelle Shaw (Former Dan Kennedy Certified IBA for Las Vegas, NV). Learn more about Richelle at www.MillionDollarPartnerships.com Joe Norcott (Former Dan Kennedy Certified IBA for Boston-South Area, MA). Learn more about Joe at www.norcottbusinessgrowth.com/
The Deliberate Strategy for Nearly Guaranteeing Marketing Results | The MIMSE, Ep. 003
Jan 18 2024
The Deliberate Strategy for Nearly Guaranteeing Marketing Results | The MIMSE, Ep. 003
The Deliberate Strategy That 'Nearly' Guarantees Marketing Results" *Unlock the Power of Marketing Calendars with Insights from the Most Incredible Marketing Show Ever!" In this episode of "The Most Incredible Marketing Show Ever!" (aka "The MIMSE") we delve into the world of Marketing Calendars with an esteemed panel of marketing strategists Certified and trained by the renowned Dan Kennedy. The discussion is led by host Craig Valine and features expert insight from Richelle Shaw, Chuck Trautman, Dan Cricks, Becky Auer, Mark Imperial, Joe Norcott, Steve Sipress, Ben Thole, and more. Our guests share tips on the importance of Marketing Calendars and how to use them effectively for various business industries. They discuss everything from using unique holidays for marketing to the importance of flexibility in calendar planning. Tune in for a wealth of valuable advice and practical insights on mastering the art of Marketing Calendars. Timestamps: 00:00 Retailer focuses on calendar events, uses BrownieLocks.com for unique holidays to celebrate. 05:23 Plan marketing calendar around industry events for promotions. 09:35 Create unique business holidays; plan marketing calendar. 13:34 Adjusting calendar as things change; practical tips. 14:25 Consistency is key for successful marketing strategies. 20:23 Client's choice on digital or handwritten calendars, be interesting, stay personal. 24:06 Be creative, celebrate own holidays, share personally. 26:10 "The Most Incredible Marketing Show" new episodes. Resources Mentioned in This Episode: Free Gift Pack from the Guest Panel of Experts on This Show Available at https://MostIncredibleMarketingShowEver.com "Like" and Follow Us on: https://www.facebook.com/themimse The MIMSE Experts in This Episode: Craig Valine (former Certified Dan Kennedy Independent Business Advisor for the Los Angeles Area, CA). Learn more about Craig at www.CraigValineMarketing.com Ben Thole (former Certified Dan Kennedy Independent Business Advisor from Raleigh/Durham, NC). Learn more about Ben at www.MarketingFunnel.com. Steve Sipress (Former Certified Dan Kennedy IBA in Chicago, IL). Learn more about Steve at www.TheWowStrategy.com Becky Auer (Dan Kennedy Certified IBA for the Pittsburgh, PA area). Learn more about Becky at www.BeckyAuer.com/freebook Mark Imperial (Former Dan Kennedy Certified IBA for Chicago SW Suburbs). Learn more about Mark at www.MarkImperial.com Chuck Trautman (Dan Kennedy Certified IBA for Phoenix, AZ). Learn more about Chuck at ChuckTrautman.com Dan Cricks (Dan Kennedy Certified IBA for Northeast Ohio - Canton/Akron area). Learn more about Dan at www.GreatResultsMarketing.com Richelle Shaw (Former Dan Kennedy Certified IBA for Las Vegas, NV). Learn more about Richelle at www.MillionDollarPartnerships.com Joe Norcott (Former Dan Kennedy Certified IBA for Boston-South Area, MA). Learn more about Joe at www.norcottbusinessgrowth.com/ To access this episode and previous ones, visit https://bit.ly/themimse. Stay tuned and stay ahead!