Covid Surges Cause Disruptions to Production of Super Bowl Commercials

Reopening America

Jan 28 2022 • 8 mins

The road to filming and producing all those excellent Super Bowl commercials that many love, has been very stressful this year. The average price for 30 seconds of ad time during the game is up to $6.5 million, an increase of a million from last year. However, because of Covid surges, delays and price hikes have affected commercial shoots. Suzanne Vranica, advertising editor at the WSJ, joins us for all the disruptions.

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