This week, we're remastering one of our favorite episodes from this time last year. Jim Heininger is the Rebrand Man! He's the mind behind Rebranding Experts, a Chicago-based agency focused on breathing new life into companies such as P&G, McDonald's, and more! With 30 years of branding strategy experience, he has designed the methodology used by his team to facilitate corporate rebrands. His multi-pronged approach to branding is the secret sauce behind the successful shifts that every company wants to see when faced with a need to adapt. Here’s a Glimpse of What You’ll Learn What is Branding / Rebranding?Famous RebrandingsRefresh vs Reposition vs RebrandLaw Firm BrandingHow Jim Got Started in RebrandingReflecting Your Values & GoalsRebrand Marketing TacticsNotable Rebranding Experts SuccessMeasuring SuccessRebranding Mistakes to AvoidJim's MentorsPodcast & Book Recommendations A successful rebrand involves so much more than a new logo or a name change for a business. Market research and an audit of associations the current brand has in the minds of consumers are necessary to get the ball rolling. Understanding the nuances of brand strategy, design and identity, corporate and leadership communications, change management, customer experience design, and marketing and public relations is key to standing up a new brand for consumers to latch on to and relate to. Learn more about the philosophy of rebranding with Jim Heininger! Speakers Featured in this Episode Tom Foster of Foster Web MarketingJim Heininger of Rebranding Experts This episode is brought to you by Foster Web Marketing. Foster Web Marketing is dedicated to providing cutting-edge, highly customizable marketing and strategic solutions specifically designed for law firms and medical practices.  Our award-winning marketing and systems solutions are what sets us apart from everyone else.

Dr. Denis Cauvier and Dr. Nathalie Beauchamp are a power duo! Authors of several books individually, they have teamed up to develop two books focused on empowering businesses to overcome adversity and increase focus and productivity through the principle of hormesis! If you’re unaware of the term “hormesis,” you’re certainly not alone. Check out this episode to discover what has been holding your practice back from reaching the next level. Here’s a Glimpse of What You’ll Learn 0:00 Introduction 1:57 Getting to Know Denis 3:45 Getting to Know Nathalie 5:07 Improving Resilience Through Hormesis 8:19 What Is Resilience in Business? 11:25 Right Brain Competencies + A.I. = Success 14:00 The Importance of Self-Responsibility 19:08 Finding Work-Life Synergy 23:06 The Nuances of Changing Habits 25:42 Sitting Is the New Smoking 27:00 How to Be Coachable 30:00 How to Be a Good Coach 32:52 Coach-Coachee Mutual Respect 36:24 Discovering Your “Why” 40:27 Closing Thoughts Building Unshakeable Business Resilience and its companion Building Health Resilience Toolkit are two books dedicated to teaching the principle of hormesis to enhance an organization’s performance. In other words, they provide guidelines and insights into how organizations such as legal and medical practices can effectively microdose stressors into their workflow to develop opportunities for improvement in terms of synergy, focus, and productivity. Speakers Featured in This Episode - Tom Foster of Foster Web Marketing- Dr. Denis Cauvier of DenisCauvier.com- Dr. Nathalie Beauchampof DrNathalieBeauchamp.com This episode is brought to you by Foster Web Marketing. Foster Web Marketing is dedicated to providing cutting-edge, highly customizable marketing and strategic solutions specifically designed for law firms and medical practices. Our award-winning marketing and systems solutions are what set us apart from everyone else.

Dr. Andrew Schneider is a podiatrist and the medical director of Tanglewood Foot Specialists in Houston, Texas. Not only that, he is a video marketer extraordinaire! His practice has grown significantly by way of his YouTube channel–—a channel he has built from the ground up through DIY video production in his office. Attracting patients from all over the world, Dr. Schneider and his team provide answers and explanations for many of podiatry’s mysteries with a little movie magic. Here’s a Glimpse of What You’ll Learn 0:00 Introduction 3:22 Shoot Your Own Video Presentation 4:17 Why Video 6:03 Why Doctors Need Video Marketing 6:55 DIY vs. Pro Videography 8:55 Research & Understanding Audiences 11:50 Finding Your Patient Avatar 12:39 Components of Patient Avatars 13:46 Who’s Watching Your Videos 17:49 Topics Viewers Want to Watch 19:03 Scripted vs. Unscripted 20:14 Importance of a Good Script 21:43 Understanding Your Objective 22:23 Knowing Your Audience 22:47 Writing Tips 24:18 Equipment Checklist 26:44 Lighting Essentials 29:25 Using a Backdrop 30:08 Teleprompter Overview 32:36 Captioning Your Videos 33:25 Tripod Setup 34:20 Setting Up to Shoot 35:15 Editing Your Video 37:35 Posting & Marketing Video 43:58 Closing Thoughts Whether you’re looking to shoot your own video or work with a professional video production team, you can’t go wrong with using digital video as a new marketing channel. It’s the way of the future for podiatrists all over the world. As Dr. Schneider put it during our conversation, it’s the second largest search engine in the world with over a billion watching hours every day. When 62% of businesses use YouTube to market their services, you’re only missing out by not publishing your own videos. Take a look at this episode and learn what you can do to bring your marketing forward into the modern era. Speakers Featured in This Episode - Tom Foster of Foster Web Marketing- Andrew Schneider of Tanglewood Foot Specialists This episode is brought to you by Foster Web Marketing. Foster Web Marketing is dedicated to providing cutting-edge, highly customizable marketing and strategic solutions specifically designed for law firms and medical practices. Our award-winning marketing and systems solutions are what set us apart from everyone else.

Josh Kropkof is a titan of email and SMS marketing in the eCommerce world. He and his brother Ben founded The Email Agency in 2018 after starting his online business journey as a law student at the University of Miami. Known as "the quiet kid" growing up, Josh found his voice as a close-up magician & talk radio host! Today, Josh has generated $50M+ in sales for eCommerce brands using email & SMS marketing, including brands such as Mixtiles, Craft Sportswear, and the Children’s Miracle Network. Here’s a Glimpse of What You’ll Learn 0:00 Introduction 3:08 Revolutionizing Email for eCommerce 5:26 The Mixtiles Email Challenge 9:33 The Power of Client Testimonials 13:12 What Every Lawyer Needs to Hear 16:57 Creating a Conversation via Email 19:47 Most Companies Don’t Email Enough 24:51 What About Subject Lines? 28:38 Reaching Out to Josh 30:59 Closing Thoughts The Email Agency unlocks the power of your email list with innovative and captivating messaging techniques and strategies. In an age where so much of marketing is controlled by social media algorithms and search engine algorithms, email-based outreach marketing is still alive and well. Step above the fray with thoughtful B2C communication delivered straight to client, patient, and customer inboxes with The Email Agency. Speakers Featured in This Episode - Tom Foster of Foster Web Marketing- Josh Kropkof of The Email Agency This episode is brought to you by Foster Web Marketing. Foster Web Marketing is dedicated to providing cutting-edge, highly customizable marketing and strategic solutions specifically designed for law firms and medical practices. Our award-winning marketing and systems solutions are what set us apart from everyone else.

John Fisher is the founder of the New York Injury & Malpractice Law Firm, PC, limited to catastrophic injury law throughout New York State. He has been cited as a legal expert by numerous publications. He has frequently spoken to the New York State Bar Association, National Trial Lawyers, PILMMA, and other organizations concerning law practice management, trial skills, and law firm marketing. Beyond all this, he is also an alumnus of Foster Web Marketing's Marketing Services! He's a highly acclaimed guest we are very excited to have on the World of Marketing Podcast. Here’s a Glimpse of What You’ll Learn 0:00 Introduction 1:50 History With FWM 4:41 Starting a Law Firm the Right Way 8:20 Marketing by Building Relationships 10:04 Doing Things Differently 12:45 Building Organic Visibility 16:04 Sharing John's Secret to Success 17:00 Biggest Marketing Mistakes 18:16 Major Win for John's Practice 20:53 Doing Things Differently (cont.) 22:08 Successes From Rocky Starts 26:22 Becoming an Authority in Your Field 28:13 Successes From Rocky Starts (cont.) 29:53 Benefits of Mastermind Meetups 31:52 Striving for Consistent Results 33:20 Surrounding Yourself With Brilliance 36:38 Building Teams With Strong Culture Fit 38:03 Daily Rituals 39:58 Benefits of Streaking 43:40 Discoveries From Traveling 45:35 Making a Dent in the Universe 47:34 Closing Thoughts Not only is John a successful traumatic brain injury lawyer and legal marketing guru, he's also an accomplished author! His first book, “The Power of a System,” is considered one of the top, if not THE top, legal management handbooks ever written. His second book, “Win Today,” is a compilation of personal anecdotes to help readers chart a path to success and conquer any goal. Whether you are a lawyer looking to head out on your own or simply want to achieve greater success in life, be sure to check out John's musings and chronicled experiences. Speakers Featured in This Episode - Tom Foster of Foster Web Marketing- John Fisher of the New York Injury & Malpractice Law Firm, PC This episode is brought to you by Foster Web Marketing. Foster Web Marketing is dedicated to providing cutting-edge, highly customizable marketing and strategic solutions specifically designed for law firms and medical practices. Our award-winning marketing and systems solutions are what set us apart from everyone else.

Gary Brumley is an accomplished law firm administrator at Mallard Perez, PLLC, in Sarasota, Florida. He has over 13 years of human resources and management experience, which began during his time with the Kentucky National Guard. The Guard built his skill set within human resources management, finance, and victim advocacy—three areas of expertise he brings with him into the legal and administrative fields. Upon transitioning out of the military, Gary earned his MBA to expand upon his abilities as an HR and managerial professional. Here’s a Glimpse of What You’ll Learn 0:00 Introduction 1:35 Military Service 3:40 Why Leave the Military? 7:41 Working With Mallard Perez 10:16 Military Service After Basic Training 11:50 Public Sector vs. Private Sector 14:12 Challenges of Military to Civilian Life 19:47 Military Leadership in Law Practice 21:59 Advice for Veterans 25:24 Marketing Pitfalls to Avoid 28:40 Benefits of Military Experience 32:44 Gary’s Mentors 24:50 Working With Vet-Run Businesses 36:30 Biggest Marketing Mistakes 39:14 Transition Assistance Program 45:00 PGA H.O.P.E. 46:57 Closing Thoughts Playing well with Gary’s strengths in victim advocacy, Mallard Perez, PLLC, is a personal injury law firm with expertise in everything from car accident injury cases to elder and child abuse cases. If you or a loved one are suffering the effects of an at-fault party’s negligence on the road, or even in the daycare, nursing home, and education systems, please reach out to their lawyers today to schedule a confidential consultation. Their legal team has been built with the goal of helping you and your family recover from such tragic events. Speakers Featured in This Episode - Tom Foster of Foster Web Marketing- Gary Brumley of Mallard Perez, PLLC This episode is brought to you by Foster Web Marketing. Foster Web Marketing is dedicated to providing cutting-edge, highly customizable marketing and strategic solutions specifically designed for law firms and medical practices. Our award-winning marketing and systems solutions are what set us apart from everyone else.

Jack Grimes is an Army Cavalry soldier turned lawyer. Or, wait a minute—it’s actually the other way around! Jack has the unique experience of attending law school and THEN heading into the military. As he says, he had an itch he couldn’t scratch and knew the only way he would be able to rest is if he enlisted. Today, he has been commissioned as an Air Force JAG Corps Lieutenant Colonel while he runs his private practice in Northern Virginia. He’s a man that stands for upholding the law in every aspect of his life. Here’s a Glimpse of What You’ll Learn 0:00 Introduction 3:17 Military Experience 4:53 Why Jack Enlisted 6:45 Working in the JAG Office 10:20 Why Jack Went to Law School 12:57 Lessons Learned From the Military 16:32 Military Education Benefits 18:29 Working With Private Citizens  20:43 Choosing a Legal Field 23:34 Career Advice for Veterans 24:54 Pitfalls of Private Practice 27:30 Benefits of Military Experience 30:07 Veteran Legal Mentorship Programs 34:52 Biggest Legal Marketing Mistakes 36:47 Focus of Jack’s Practice 39:43 Marketing Success Stories 42:10 Closing Thoughts Jack’s practice, GuideOn Legal Services, pays homage to his Army roots, playing off the name of the flag carried by military units. The name of the practice is meant to signify the firm’s desire to continue supporting troops once they transition out of the armed forces and into civilian life. Look to GuideOn for services associated with estate planning and estate law, digital asset protection, and business law. Whether you serve or not, you can rest assured that Jack and his team will have you and your loved ones protected on and off the battlefield. Speakers Featured in This Episode - Tom Foster of Foster Web Marketing- Jack Grimes of GuideOn Legal Services This episode is brought to you by Foster Web Marketing. Foster Web Marketing is dedicated to providing cutting-edge, highly customizable marketing and strategic solutions specifically designed for law firms and medical practices. Our award-winning marketing and systems solutions are what set us apart from everyone else.

Diana Cupps has done it all. From training as a medical laboratory technician in the Army and working as a civilian nurse after an honorable discharge, she decided to go back to school to earn her JD. Today, she is a family law and medical malpractice lawyer based in Tulsa, Oklahoma. She runs her practice with her husband, Troy Cupps. And, together, they bring Diana’s experience as a U.S. veteran into every aspect of their business. Here’s a Glimpse of What You’ll Learn 0:00 Introduction 6:38 Military Experience 8:01 Why Diana Enlisted 10:11 Vets Supporting Vets 11:08 Why Go Into Law? 12:42 Personal Experiences With Lawyers 15:48 Informal Legal Training 17:22 Military Lessons Learned 21:00 Military Teamwork vs. Legal Teamwork 23:50 Advice for Vets Considering Law School 24:27 Pitfalls of Becoming a Lawyer 26:02 Unique Perspective as a Veteran 28:55 Mentorship & Assistance for Vets 29:42 Biggest Legal Marketing Mistake 31:31 Biggest Marketing Success Story 32:41 Closing Thoughts Diana brings a great deal of personal experience into her practice. Being a former Army medical lab technician and an emergency nurse, she has a uniquely insightful position as a medical malpractice lawyer. Further, her experience of working with multiple different attorneys with varying styles in divorce court informs her family law practice. When you hire Diana the Lawyer, you are hiring a legal team that sees you as a person and can relate to your situation more directly than most other law firms can. Speakers Featured in This Episode - Tom Foster of Foster Web Marketing- Diana and Troy Cupps of Diana the Lawyer This episode is brought to you by Foster Web Marketing. Foster Web Marketing is dedicated to providing cutting-edge, highly customizable marketing and strategic solutions specifically designed for law firms and medical practices. Our award-winning marketing and systems solutions are what set us apart from everyone else.

Kevin Mottley is THE guy to handle traumatic brain injury (TBI) cases in the state of Virginia. In fact, he is sought out by personal injury lawyers and auto accident victims as far out as California! His journey from defense attorney to leading TBI attorney illustrates his acumen not only as a lawyer, but as an entrepreneur. No wonder this is his fourth time being on the show! If you’re thinking about growing within a niche field of law, be sure to listen closely. Here’s a Glimpse of What You’ll Learn 0:00 Introduction 0:49 How Kevin Got Started 3:40 First Brain Injury Case 5:13 Prior Legal Experience 7:28 Helping People With High Stakes 9:23 Recognizing Potential in a Case 16:16 Reviewing Cases for Other Lawyers 19:56 Knowing When to Refer a Case 21:23 “Bespoke” Cases 25:38 Habits for Success 27:30 Referring Cases to Kevin 30:02 Closing Thoughts Kevin was part of the team that landed the largest verdict in Virginia federal court and the largest verdict in a brain injury case in 2023. His practice is a top-notch example of how to pick a niche and grow within it. From his early days as a defense litigator to reading the thoughts and words of Mark Lanier (someone he considers one of the greatest trial lawyers in the world), and then to building his firm within the TBI niche, Kevin is a force to be reckoned with! Reach out to The Mottley Law Firm today if you or a loved one have experienced a TBI or you have a client that is currently dealing with one. Speakers Featured in This Episode - Tom Foster of Foster Web Marketing- Kevin Mottley of The Mottley Law Firm This episode is brought to you by Foster Web Marketing. Foster Web Marketing is dedicated to providing cutting-edge, highly customizable marketing and strategic solutions specifically designed for law firms and medical practices. Our award-winning marketing and systems solutions are what set us apart from everyone else.

Mike Cardoza is a longtime client and friend of Foster Web Marketing. He is a unique lawyer—a California consumer financial protection attorney—who helps people regain control of their financial lives by getting the upper hand on creditors, debt collectors, and credit reporting agencies. He is also a former senior executive of a debt-buying company, a debt-collection agency, and a major regional high-volume debt-collection law firm. He now brings his experience and skill to exclusively help consumers, and he has truly created an excellent law firm. Trained as a trial attorney in the U.S. Marine Corps, Mike Cardoza has tried countless cases in federal and state courtrooms. As a veteran of the war in Iraq, and following additional assignments overseas and in the courtroom, he has now retired from the U.S. Marine Corps Reserves as a colonel and continues in his legal career. Here’s a Glimpse of What You’ll Learn 0:00 Introduction 3:45 Military Experience 7:38 Marketing Military Service 9:45 Mike’s Career Path 12:40 A Military Lawyer’s Role 14:05 Leaving the Service 14:46 Challenges Transitioning to Civilian Life 18:14 Military Versus Legal Training 21:16 Positives of Mike’s Practice 23:40 Career Advice for Vets 26:43 Pitfalls & Setbacks 29:10 What Lawyers Should Avoid 30:40 A Veteran’s Perspective 32:11 Importance of Military Experience 34:30 Learning to Be a Marketer 38:10 Paying Attention to Your Marketing 41:43 Finding Your Niche 46:31 Overqualified as a Civilian 48:58 Mentoring Lawyers 50:36 Building Something That Lasts 52:14 Hire People Who Are Smarter Than You! 53:55 Closing Thoughts Mike is the author of The Secret World of Debt Collection: Beat Collectors at Their Own Game and is a regularly featured speaker and commentator on consumers' rights and credit reporting. Mike founded The Cardoza Law Corporation to share the truth about consumer credit and finance with clients and be their “partner in prosperity.” If you are going through the hardships of financial instability due to debt collectors and creditors, be sure to contact The Cardoza Law Corporation today! Speakers Featured in This Episode - Tom Foster of Foster Web Marketing- Mike Cardoza of The Cardoza Law Corporation This episode is brought to you by Foster Web Marketing. Foster Web Marketing is dedicated to providing cutting-edge, highly customizable marketing and strategic solutions specifically designed for law firms and medical practices. Our award-winning marketing and systems solutions are what set us apart from everyone else.

This week we are remastering a favorite of ours from this time last year. Kevin Mottley is regarded as one of the top traumatic brain injury (TBI) attorneys in the state of Virginia. Based in Richmond, he handles the complex, life-altering cases that many lawyers are not equipped to handle. On top of that, he is connected with lawyers around the country to provide referrals to the right legal team for people’s cases. His journey to where he is today is one of grit and determination. If you’re thinking about growing within a niche field of law, be sure to listen closely! Also, be on the lookout for a follow-up episode with Kevin that we recorded earlier and are planning to push out later this month! Here’s a Glimpse of What You’ll Learn 0:00 Introduction 3:05 How Kevin Got Started 5:09 Focus In & Find Your Perfect Client 8:30 Bespoke Cases 11:25 “What Did I Learn” Memos 13:36 Working With Other Lawyers 15:42 A Good Case in Federal Court 17:51 Complexities in Kevin’s Cases 19:49 Working as an NFL Player’s Agent 22:16 When Kevin Met Tom 24:00 Finding Your Niche 27:52 Being the Best at What You Do 33:00 Focus on Details 35:23 Closing Thoughts Kevin’s practice, the Mottley Law Firm, has brought in impressive settlements for his clients. In fact, in 2023, Kevin was part of the team that landed the largest verdict in Virginia Federal Court and the largest verdict in a brain injury case. If you or a loved one is in need of serious firepower to take on a TBI case, be sure to contact his law firm today. Speakers Featured in This Episode - Tom Foster of Foster Web Marketing- Kevin Mottley of The Mottley Law Firm This episode is brought to you by Foster Web Marketing. Foster Web Marketing is dedicated to providing cutting-edge, highly customizable marketing and strategic solutions specifically designed for law firms and medical practices. Our award-winning marketing and systems solutions are what set us apart from everyone else.

Sean Campbell is a well-regarded consultant, speaker, author, trainer, mentor, and educator. He has delivered talks for Fortune 50 companies and top tier conferences around the world, and he has written extensively on technology and business topics. Sean has been a professional services firm owner for more than 20 years and is currently the CEO of Cascade Insights. His work has spanned consulting engagements with tech giants and startups you’ve heard of to the sale of his first company, as well as the growth of delivery, sales, marketing, and operational practices inside professional services firms. He specializes in helping organizations find success and opportunity in the B2B tech sector via market research insights, smart strategy, and powerful messaging. Here’s a Glimpse of What You’ll Learn 0:00 Introduction 2:02 Get to Know Sean 4:02 Working With Microsoft 8:09 Working With Cloudflare 11:36 Learning & Teaching 13:17 Creating Roadmaps to Success 15:54 Doing the Research 18:30 Changing Through Business 20:29 Sean’s Mentors 24:25 Presidential Biographies 25:46 Sean’s Philosophy 27:51 Selling the First Company 31:44 Daily Rituals & Routines 34:56 Craziest Thing Sean Has Done 39:31 Closing Thoughts Market research is arguably the most important aspect of any go-to-market strategy today. What good are your marketing and branding assets if you don’t know who’s in your audience? Understanding the reality you place your business in is crucial to getting off the ground. As they say, “The first million is always the hardest.” So it’s highly advisable that you put your best foot forward before you even start walking. Market research and customer understanding will get your business on the path to success when you’re trying to figure everything else out along the way. For more information on getting market research for your business, be sure to check out Cascade Insights. Speakers Featured in This Episode - Tom Foster of Foster Web Marketing- Sean Campbell of Cascade Insights This episode is brought to you by Foster Web Marketing. Foster Web Marketing is dedicated to providing cutting-edge, highly customizable marketing and strategic solutions specifically designed for law firms and medical practices. Our award-winning marketing and systems solutions are what set us apart from everyone else.

Dr. Nathan Ivey comes from the Pacific Northwest and is from a family of 10. He got his podiatry degree from the California College of Podiatric Medicine in 1999. Eventually, the lack of sun got to him and his wife, so they uprooted and moved down to New Mexico, where he has been in practice ever since. His specialty is in rearfoot and ankle reconstruction, but he is also adept at using orthotics to correct issues that would otherwise require surgery. He is a business owner who is familiar with the stresses and obstacles involved in running a practice and taking over a practice. Over the years, he has built a sense of resiliency into his entrepreneurial style—something we can all learn from. Here’s a Glimpse of What You’ll Learn 0:12 Introduction 3:32 Is There a Secret to Podiatry Growth? 7:38 How Nathan Got Started 10:41 Building Without a Guide 12:16 Nathan’s Background Outside of Work 13:35 Setting Up Shop in Albuquerque 15:37 Obstacles in Taking Over a Practice 20:09 The Necessity of Resilience 22:37 Marketing Before FWM 25:20 Modernizing Marketing With FWM 29:50 Performance Improvements With FWM 32:41 Flying From Practice to Practice 35:19 Dealing With Social Anxiety 40:19 Nathan’s Best Piece of Advice 41:23 Nathan’s Daily Rituals 44:29 Closing Thoughts You’d be hard-pressed to find a podiatrist, or any entrepreneur for that matter, that has a story quite like Dr. Nathan Ivey’s. His practice has been forged out of the trials and tribulations of moving several states away, taking over a practice, holding his own against hospitals, and actually having to fly across New Mexico to commute between two practices. His story is one of legend, and like many legends, we can learn a lesson or two from it. This episode will explore the concepts of the ever-evolving landscape of entrepreneurship, marketing, and life in general. Speakers Featured in This Episode - Tom Foster of Foster Web Marketing- Dr. Nathan Ivey of New Mexico Foot and Ankle Institute This episode is brought to you by Foster Web Marketing. Foster Web Marketing is dedicated to providing cutting-edge, highly customizable marketing and strategic solutions specifically designed for law firms and medical practices. Our award-winning marketing and systems solutions are what set us apart from everyone else.

Dave Valentine is a visionary entrepreneur who owns seven businesses that have collectively generated more than one billion dollars for over 1000 clients, including major brands like Target, Time magazine, and American Express. Motivated by a health scare, he shifted his approach to scaling his businesses and now runs them from a serene mountain house by a river with three waterfalls. With a focus on conscious capitalism and investing in people, Dave aims to employ over 200,000 individuals and reclaim freedom from the influence of greedy individuals and corporations. Here’s a Glimpse of What You’ll Learn 0:14 Introduction 1:46 How Dave Got Started 3:02 Dave’s Businesses 4:57 Sustaining a Creative Business 7:32 Creative Playbooks 8:34 Health Setback & Comeback 12:29 Landing Big Clients 15:30 Other Companies 16:45 Marketing a Flight School 19:05 The Business of Video Reviews 22:31 Long Tail Pro 24:11 VHS Design & Defined Branding 25:49 Other Companies (Redux) 27:17 The Marketer’s Mind 29:07 Closing Thoughts With a handful of businesses in play and several sales under his belt already, it’s clear that Dave Valentine knows a little something about reaching success. Through his Agency Growth Summit, his upcoming book, and his business coaching, he’s interested in sharing his wealth of knowledge and insights with you. Take a look at his website to find out more about how he can get you on the path to success by bringing you into his mindset! Speakers Featured in This Episode - Tom Foster of Foster Web Marketing - Dave Valentine of DaveValentine.co This episode is brought to you by Foster Web Marketing. Foster Web Marketing is dedicated to providing cutting-edge, highly customizable marketing and strategic solutions specifically designed for law firms and medical practices. Our award-winning marketing and systems solutions are what set us apart from everyone else.

Marco Salinas is an author, a longtime student of marketing legend Dan Kennedy, and an all-around marketing guru in his own right. Hailing out of San Antonio, Texas, he is a media marketing consultant, a podcast producer, and a host at Business Innovators Radio Network. His influence has spread throughout Texas' major markets and beyond. When you listen to him, you're listening to experience, expertise, and a tried-and-true marketing genius. Here’s a Glimpse of What You’ll Learn 0:13 Introduction 1:44 How Marco Got Started 4:38 Introduction to Dan Kennedy 6:26 Marco's Clients 7:46 Marketing Strategies 10:25 Marco's Mentors 12:37 Podcast Recommendations 15:49 Past Marketing Mistakes 17:51 Success Stories 20:39 Closing Thoughts Marco has several different ventures of his own in play, namely Expert Publishing Associates (https://expertpublishing.associates) and PinaColadaMedia.com. Whether your marketing is focused on the written word or the verbal language, he has a solution for your marketing needs. Understanding your audience is key in marketing, and a major aspect of this is knowing how they learn best—and since we typically learn through our eyes or our ears, Marco has everyone covered! Understanding the best way to get your message across to your market is the secret to success. Be sure to check out Marco's work and see how he can assist you with yours! Speakers Featured in This Episode - Tom Foster of Foster Web Marketing- Marco Salinas of Expert Publishing Associates and Pina Colada Media This episode is brought to you by Foster Web Marketing. Foster Web Marketing is dedicated to providing cutting-edge, highly customizable marketing and strategic solutions specifically designed for law firms and medical practices. Our award-winning marketing and systems solutions are what set us apart from everyone else.

Brad Chandler has gone through a metamorphosis. In a previous life, Brad was a real estate investor with some suppressed childhood issues that he took control of in 2021. Today, he’s a life coach for those going through difficult times in their adult lives. Brad has overcome a life of drinking and smoking to reach a point of self-love, inner worth, and freedom. If you have ever looked in the mirror and said to yourself, “I thought it would be different by now,” this is the episode you’ve been waiting for. Here’s a Glimpse of What You’ll Learn 0:13 Introduction 1:15 Brad’s Life-Changing Experience 3:58 Learned Behavior 7:08 Processing Anger 8:23 Importance of Self-Love 10:46 Hypnotherapy 13:04 Finding Solutions 18:00 Closing Thoughts We all hold on to something that has kept us back from achieving everything we thought we could be. Letting go of preconceived notions of ourselves or false beliefs about the world and the way things have to be is the answer to many of life’s problems. If you have ever felt your life wasn’t complete despite owning a growing business or building a strong amount of wealth, it’s time to look away from the materialistic side of life and start focusing on yourself, your relationships, and where you think you’re going. Speakers Featured in This Episode - Tom Foster of Foster Web Marketing- Brad Chandler of Brad Chandler Coaching This episode is brought to you by Foster Web Marketing. Foster Web Marketing is dedicated to providing cutting-edge, highly customizable marketing and strategic solutions specifically designed for law firms and medical practices. Our award-winning marketing and systems solutions are what set us apart from everyone else.

Carolyn Walker is the CEO & Managing Partner of Response, an independent marketing agency in New Haven, CT. Carolyn honed her skills over 20 years in senior management, building revenues and maximizing market competitiveness for multi-million and multi-billion dollar corporations. Today, she and Response develop cutting-edge marketing solutions to expand their clients’ reach into new markets by introducing new channels and opportunities to get the word out. She’s a champion of bold ideas, an agent of change, and a firm believer that marketing is not the savior but the amplifier. Here’s a Glimpse of What You’ll Learn 0:14 Introduction 2:51 Response Marketing 6:00 Working With CorelDRAW 7:06 Working With McAfee 10:12 The Hackable? Podcast 13:14 Attracting Big Brands 14:43 Marketing Professional Services 18:58 Experience-Based Branding 20:06 Performance Marketing 22:52 Experience and Memory 26:32 Creating Excitement 28:45 Developing a Branded Podcast 35:04 Marketing Is an Investment 36:34 Past Mistakes 37:50 Mentors 39:39 Podcast Recommendations 40:29 Conference Recommendations 42:26 Rituals and Routines 47:05 Closing Thoughts Everyone knows the traditional marketing channels: website, video, social media, email, SMS, etc. When the world of marketing (nudge nudge) is as saturated as it is today, a bold idea like developing a new podcast or creating an emotionally engaging brand campaign to reach a completely new audience or shift your practice’s positioning could be the secret to success. This is Response’s specialty. If you want your business to punch above its weight class, we urge you to pay attention to what Carolyn has to say. Speakers Featured in This Episode - Tom Foster of Foster Web Marketing- Carolyn Walker of Response This episode is brought to you by Foster Web Marketing. Foster Web Marketing is dedicated to providing cutting-edge, highly customizable marketing and strategic solutions specifically designed for law firms and medical practices. Our award-winning marketing and systems solutions are what set us apart from everyone else.

Ken Hardison is a successful lawyer-turned-marketer. After selling two multimillion-dollar law firms and briefly giving retirement a go, he was inspired to form the Personal Injury Marketing & Management Association (PILMMA) to help lawyers learn the business skills they may not have gotten in law school. PILMMA’s format for educating members is through mastermind meetups, where attendees are able to share their insights and problems with one another. And it’s exactly this format that has helped Ken and his mastermind members get to where they are today. Ken and his organization are devoted to helping lawyers master the art of intake, legal marketing, and case management to expand their firms and successes. Here’s a Glimpse of What You’ll Learn 0:13 Introduction 3:16 Starting PILMMA 8:00 Mastermind Rundowns 11:01 Evolution of the Conference 15:19 Learning From Participants 19:33 PILMMA Rundown 22:57 Managing Millennials 24:57 Benefits of the Mastermind 27:28 Importance of Intake 32:27 Mentoring Success 39:40 Finding Purpose 42:45 Mastermind Target Audience 46:00 Focus & Grit 52:12 Social Media Presence 53:32 Invest in a Team 1:00:29 Closing Thoughts Have you ever attended a marketing mastermind of any kind? There are countless iterations around the country, but the ones put on by PILMMA are hard to beat. Plus, they’re completely virtual! All you need is an internet connection to put you in touch with like-minded, entrepreneurial lawyers who have started their own firms and are looking to grow alongside you. Get in touch today at info@pilmma.org or visit their website at pilmma.org. Speakers Featured in This Episode - Tom Foster of Foster Web Marketing- Ken Hardison of PILMMA This episode is brought to you by Foster Web Marketing. Foster Web Marketing is dedicated to providing cutting-edge, highly customizable marketing and strategic solutions specifically designed for law firms and medical practices. Our award-winning marketing and systems solutions are what set us apart from everyone else.

Kevin Burnes is a professional guitarist, sound engineer, and personal trainer. His backstory is one that will astound anyone who listens to this episode. From spending time recording and working with Don Dokken (yes! THAT Don Dokken) to several other rock and jazz outfits, Kevin has done it all. While this is not your average World of Marketing podcast episode, it certainly offers something special for our audience. Get into the mind of a creative, an artist, and a passionate worker in his field to understand what goes into the life and labor of a professional artist. Here’s a Glimpse of What You’ll Learn 0:14 Introduction 4:50 How Kevin Got Started 8:10 Musical Inspirations 9:53 Guitar Collections 12:22 Playing With Bands 16:22 How Kevin Stays Centered 19:16 Daily Rituals and Routines 20:54 What’s Next for Kevin 28:02 Closing Thoughts Do you relate to Kevin’s philosophies and experiences? He’s a man that has gone through so much within his own industry. While putting this episode together, we couldn’t help but think about all the parallels between working in the music industry and starting a legal or podiatry practice. There is a sense of purpose and belonging that you need to be successful in anything you do. So, take a page out of Kevin Burnes’ book to see how you can shift your mindset to turn your work into an art.  Speakers Featured in This Episode - Tom Foster of Foster Web Marketing- Kevin Burnes of www.KevinBurnes.com This episode is brought to you by Foster Web Marketing. Foster Web Marketing is dedicated to providing cutting-edge, highly customizable marketing and strategic solutions specifically designed for law firms and medical practices. Our award-winning marketing and systems solutions are what set us apart from everyone else.

Alex Makarski is the founder of Clickmakers.io and MeasureBit, an AI-powered digital advertising agency and a data integration and analytics company, respectively. Hailing from the former Soviet Union, Alex originally studied to be an engineer. However, he now splits his time between Canada and Mexico after successfully shifting his scientific training to the realm of digital marketing.  Alex utilizes machine learning to improve the programmatic video, display, and search ads his clients rely on to find success in their own ventures, and he offers clients integration solutions that unlock the full potential of their built-up user and conversion data. In this episode, Tom sits down with him for a deeply insightful and fascinating discussion of how algorithmic tools and AI can be applied to everyone’s digital campaigns. Here’s a Glimpse of What You’ll Learn 0:13 Introduction 1:38 How Alex Got Started 4:00 Alex’s Companies 7:01 Working With Machine Learning 11:52 Training Algorithmic Tools 15:02 Advice for Law Firms 21:51 Staying Up to Date in Marketing 23:43 Marketing Agency Red Flags 24:21 Staying Grounded in Marketing 28:46 Closing Thoughts Artificial intelligence, more aptly referred to as “machine learning,” is ingrained within the digital advertising space. As time goes on, it’s become increasingly relevant in the analytics space, as well. Clickmakers.io and MeasureBit are two vendors that offer different sides of the spectrum for companies looking to make the most of their data and expand their reach strategically and efficiently. Speakers Featured in This Episode - Tom Foster of Foster Web Marketing- Alex Makarski of Clickmakers.io and MeasureBit This episode is brought to you by Foster Web Marketing. Foster Web Marketing is dedicated to providing cutting-edge, highly customizable marketing and strategic solutions specifically designed for law firms and medical practices. Our award-winning marketing and systems solutions are what set us apart from everyone else.