Ask Frank Kern

Frank Kern

Transforming Your Business Isn't About Doing A Million Different Things. It's About Finding ONE BIG THING And Then Leveraging That. Frank Kern has been advising entrepreneurs like you all day, every day, to do just that since 1999. This is his podcast. More at FrankKernPodcast.com.

Any tips to get people really engaged from the get-go? Should there be a warm-up period?Is there an email sequence or best practice to get more people to say yes to a live offer by a deadline?When creating Facebook video and image ads, should I create regular posts or build them in the ads manager?Do you recommend collecting lead forms directly from Facebook? How do you utilize important but questionable photos within Facebook ads?Never Forget This One ThingI want to have someone do a certain thing...what should the ad say?Any advice on how to learn to put a good course together?If you were starting a social media agency from square one and didn't have "proof" yet, what would your lead gen strategy be?What to do if the ads are not workingWhat do you recommend for Book funnels in terms of advertising? Any minor adjustments you'd recommend to your IBB for this model?Frank, how do you script your videos?What types of lead magnets work best to attract higher-level prospects for our agency side?Do you have tips/recommendations to optimize engagement and click-through rate?What would you say to the individual that has all the content in the world but is having trouble implementing it?If you were doing a State of the Union today, how would you structure it towards more of an agency application funnel rather than an info product or lower-end product?Do you have any tips on how I can engage a beta group that is testing my product to extract the most valid information?How do you create whale bait to add new upper-level prospects to your pipeline?How do you accurately categorize and elevate the appropriate price for tools such as 1-on-1 coaching, group coaching, memberships, and live events?What are your takeaways from creating your "perfect lifestyle" first and then working hard to pay for it?You understand human behavior, positioning and dynamics. How do unconscious marketing elements like context, environment and positioning affect the marketing schtick?