If you’ve been running your online business for a while it’s likely you’ve heard a lot about the power of sharing stories in your sales copy. Stories work amazingly well no matter which channel or medium you’re using, whether it’s Facebook ads, email, long form sales pages, video scripts, webinars. Anywhere you need copy you know you’ll engage far better with your audience IF you tell a compelling story. But knowing which stories to tell is one of the biggest struggles I hear from online business owners.  They know they SHOULD be telling more stories but they don’t know which ones are relevant and which ones will make them sound a bit...crazy. And so, they often default to unengaging “hard-teaching” or hard selling copy which doesn’t do much for their conversions. Which is why I want to spend today’s episode explaining a couple of reasons WHY storytelling is so powerful.  Plus, I’m going to share with you 3 of the 9 key story types you need to share to engage your audience and make more sales. Here’s what’s inside: The real reason why the world’s most profitable coaches and course creators attract almost all the online business (it’s not the results they achieve for their clients) Why storytelling makes your messages stick like barnacles without needing to flog your prospects with endless promos Three of the 9 key story types that transform your lukewarm leads into obsessed mega fans  The secret to a killer Origin Story and what makes it the ultimate zero-sleaze objection smasher What a scheduling tool can teach you about the power of storytelling in a ferocious marketplace How to use client success stories to overcome skepticism and move your prospects closer to the sale The reason why most client reviews suck and how to squeeze the maximum story juice out of your testimonials  How to steal other people’s stories and use them to explain complex concepts or offers without melting your prospects’ brains (or getting sued for plagiarism)     Resources Mentioned in the Show Get on Justin Blackman’s email list https://prettyflycopy.com/voiceguides/ (https://prettyflycopy.com/voiceguides/)  My FREE Resources My https://wordistry.lpages.co/email-story-generator/ (Email Story Generator) The 9 key story types that help you write binge-worthy stories that get you paid  https://wordistry.lpages.co/rawthority/ (The Rawthority Playbook) -  Discover a simple, step-by-step process to craft a unique origin story that converts lukewarm leads into obsessed mega-fans   Check out http://www.wordistry.co.uk/ (www.wordistry.co.uk) to get more info on how An