PODCAST

The Architecture Firm Marketing Podcast

Dave Sharp

Conversations with the directors of new and noteworthy architecture practices about business, marketing and communications. This podcast is hosted by Dave Sharp, a marketing coach for architects who are looking to attract awesome clients.

Amos Goldreich from Amos Goldreich Architecture
May 3 2022
Amos Goldreich from Amos Goldreich Architecture
In this episode, we discussed:The guerrilla marketing tactics that have helped Amos to convert great projects, including a setting up stall at his local farmer’s market, joining mums and dads groups on Facebook, and setting up an online consultation model that had over 100 bookings during the COVID lockdowns.How Amos is creating content to help break down the barriers between architects and the general public, such as a welcome pack to set expectations using clear and friendly language, and a recent short film about his studio to help build trust with potential clients.Why Amos believes it’s important take risks with your marketing, go outside your comfort zone, and how he has benefited from business, marketing and public speaking coaching in recent years.The Feasibility Study service Amos has designed for potential clients to allow them to get a feel for what it’s like to work with the practice, and the value an architect offers, before committing to the full process.If you’d like to learn more about Amos, you can visit agarchitecture.net or follow @agarchitecture on Instagram. If you’d like to learn more about me, Dave Sharp, you can visit vanityprojects.com to check out my blog, join over 5000 other architects on my email list, or learn more about my marketing coaching services for architects.This episode was supported by ArchiPro. ArchiPro showcases the best and latest in the architecture and building industry, and connects people with trusted trade professionals and products to suit their needs. Visit ArchiPro.com.au to learn more.
Ben Peake from Carter Williamson Architects
Jan 11 2022
Ben Peake from Carter Williamson Architects
In this episode, Ben and I chatted about:How the practice has developed a niche for itself over time, and the vital role the practice's past clients play in generating positive word of mouth.Why the practice believes in being a part of the conversation, contributing to the profession, and advocating for a better built environment at every level of government.The reasons Ben believes it's important to have a varied approach to marketing in order to reach a wide variety of clients, from alternating between different photographers, to hiring videographers to create project films, to exploring a broad mix of awards and media opportunities.How the practice has divided up different marketing responsibilities across the team, as well how they've designed their sales process for new residential clients.If you’d like to learn more about Carter Williamson, you can visit carterwilliamson.com.au or follow them on Instagram at @carterwilliamson_architects. You can also follow Ben on Instagram at @benpeake.If you enjoyed this episode of The Architecture Firm Marketing Podcast, please leave a rating, write a review, and subscribe. It helps other architects to find the show and benefit from these conversations.If you’d like to learn more about me, Dave Sharp, you can visit vanityprojects.com to check out my blog, join over 5000 other architects on my email list, or learn more about my marketing coaching services for architects and book a 30-minute gifted consultation to discuss your marketing situation.This episode was supported by Bowerbird. Bowerbird makes it easy to submit your architecture to magazines, newspapers and websites. Visit Bowerbird.io to learn more.
Adam Haddow from SJB
Dec 14 2021
Adam Haddow from SJB
In this episode, Adam and I chatted about:How SJB's unique ownership structure presents both challenges and opportunities for the practice as it grows.The different ways SJB go about winning new projects, the pros and cons of each channel, and why Adam likes working with clients who have skin in the game.The importance of relationship building, and Adam's approach to establishing and strengthening his professional relationships, and how he tailors his approach to clients in different age groups.Why Adam believes saying "yes" to requests, being generous with time and knowledge, and promoting peers doing good work are all key traits of accomplished architects.If you’d like to learn more about SJB, you can visit sjb.com.au or follow them on Instagram at @aboutsjb. You can also follow Adam on Instagram @adamhaddow.If you enjoyed this episode of The Architecture Firm Marketing Podcast, please leave a rating, write a review, and subscribe. It helps other architects to find the show and benefit from these conversations.If you’d like to learn more about me, Dave Sharp, you can visit vanityprojects.com to check out my blog, join over 5000 other architects on my email list, or learn more about my marketing coaching services for architects and book a 30-minute gifted consultation to discuss your marketing situation.This episode was supported by Bowerbird. Bowerbird makes it easy to submit your architecture to magazines, newspapers and websites. Visit Bowerbird.io to learn more.
Nikita Morell
Nov 30 2021
Nikita Morell
In this episode, Nikita and I chatted about:The mistakes architects make time and time again with their website copy.The key difference between copywriting and other types of architectural writing that you need to be aware of.The steps Nikita takes to help figure out your point of difference, and how interviews with past clients can be helpful in figuring out your practice's strengths.How to approach your copy when your practice works across multiple sectors.The best way to approach project descriptions on your website.What to put on your about page, and why it's important to talk about what your practice believes in or stands for.Simple tips to help you write with a more human tone of voice.Why it's important to talk about your process, and explain it in your own terms.Examples mentioned during this episode:SDA ArchitectureMOS NYCScarinish StudioRuncible StudiosShaw & Shaw ArchitectsOffice S&MBuilt To Sell by John WarrillowIf you’d like to learn more about Nikita, you can visit nikitamorell.com or connect with her on Linkedin. You can also join the waitlist for Nikita's next SiteSmart cohort. If you enjoyed this episode of The Architecture Firm Marketing Podcast, please leave a rating, write a review, and subscribe. It helps other architects to find the show and benefit from these conversations.If you’d like to learn more about me, Dave Sharp, you can visit vanityprojects.com to check out my blog, join over 5000 other architects on my email list, or learn more about my marketing coaching services for architects and book a 30-minute gifted consultation to discuss your marketing situation.This episode was supported by Bowerbird. Bowerbird makes it easy to submit your architecture to magazines, newspapers and websites. Visit Bowerbird.io to learn more.
Jim Stephenson aka ClickClickJim
Nov 16 2021
Jim Stephenson aka ClickClickJim
In this episode, Jim and I chatted about:His practical advice for picking the right photographer for your project, timing your shoot, allocating your marketing budget, and how you, as the architect, can make life easier for your photographer.Jim's tips for getting your project published, how to select the right publications, and how to develop and maintain good relationships with the media.Why film is becoming more popular as a way to showcase your work and ideas, and the different types of films that you should be thinking about making, as well as the many creative ways architects can use and distribute film to promote your projects and your practice.To learn more about Jim and his work, you can visit clickclickjim.com and follow him on Instagram at @clickclickjimIf you enjoyed this episode of The Architecture Firm Marketing Podcast, please leave a rating, write a review, and subscribe. It helps other architects to find the show and benefit from these conversations, so I really appreciate it.To learn more about me, Dave Sharp, you can visit vanityprojects.com to check out my blog, join over 5000 other architects on my email list, or learn more about my marketing coaching services for architects and book a 30-minute gifted consultation to discuss your marketing situation.This episode was supported by Bowerbird. Bowerbird makes it easy to submit your architecture to magazines, newspapers and websites. Visit Bowerbird.io to learn more.
Mat Hinds from Taylor + Hinds
Oct 5 2021
Mat Hinds from Taylor + Hinds
Today I’m joined by Mat Hinds from Taylor + Hinds Architects, a Tasmanian practice Mat and his partner Poppy Taylor founded in 2013.Taylor + Hinds are known for uncovering the histories and stories of Tasmania in their work—and their approach to architecture, and the way it’s communicated, is serious, critical and rigorous.In this episode, we discussed Mat’s thoughts on a wide variety of issues, including:Why Mat and Poppy have made the choice to remain a small practice, and how that allows them to be more selective in the projects they accept.Why Mat believes architects shouldn’t be afraid to use complex architectural language when necessary to communicate their ideas.How the studio has learned to price their work in a way that reflects the true value of what they do.The key criteria that the studio looks for in the right client.The questions Mat asks new clients to uncover the narrative of the project.If you’d like to learn more about Taylor + Hinds, you can visit taylorandhinds.com.au or follow Taylor + Hinds on Instagram at @taylorandhindsarchitects.If this your first time listening to the podcast, please make sure to subscribe to hear a new episode every other week. It also helps other architects to find the show and benefit from these conversations, so I really appreciate it when you subscribe in your podcast app.And finally, if you’d like to learn more about me, Dave Sharp, you can visit vanityprojects.com to check out my blog, join over 5000 other architects on my email list, or learn more about my marketing coaching services for architects and book a 15-minute consultation to discuss your marketing situation.
Cassie Hansen from Artichoke Magazine
Sep 22 2021
Cassie Hansen from Artichoke Magazine
Cassie Hansen is the editor of Artichoke Magazine—Australia’s most respected interior architecture and design magazine.Artichoke covers hospitality, retail, exhibition and workplace interior design projects and the architects and designers behind them. Cassie is best person to speak to when it comes to understanding how print journalism works, and what you can do to improve your chances of seeing your work in a print magazine.In this episode, we discussed:How an editor plans out magazines throughout the year, how lead times work, and the best time to approach them about your projects.What exclusivity means for architecture publications, the rules you need to follow, and why you should be careful when selecting publications to contact.How editors like Cassie find new projects, and why it’s important to reach out to them and be proactive—rather than sitting back and waiting for them to approach you.What you should (and shouldn’t) send an editor to submit your new project.Do you need a media kit? And what should you put in there?Common mistakes architects make that hurt their chances of getting published.How to find photographers and writers than will help you to get more media.Why awards programs are an important consideration in your marketing.If you’d like to learn more about Artichoke, you can visit architectureau.com or follow Artichoke on Instagram at @artichoke_magazine. You can also follow Cassie on Instagram @cassiehansen_.If you’d like to learn more about me, Dave Sharp, you can visit vanityprojects.com to check out my blog, join over 5000 other architects on my email list, or learn more about my marketing coaching services for architects and book a 20-minute call to discuss your marketing situation.
Anthony Clarke from BLOXAS
Sep 8 2021
Anthony Clarke from BLOXAS
Today I’m joined by Anthony Clarke from BLOXAS, a small architecture practice based in Melbourne that helps clients who live with cognitive impairments or issues of sensory perception: such as dementia, autism, Tourette’s, trauma and chronic fatigue.BLOXAS began life following the typical trajectory of most architecture firms - growth, bigger projects, and recognition. Then in 2017, Anthony began a rebranding process, and discovered that his most fulfilling projects were related to his passion for psychology and neuroscience. He decided to pivot and focus exclusively on that field of research from then on. Today, Anthony has built substantial expertise in this niche area of architecture, and his services are now highly sought after within the communities for people living with these conditions.In this episode, we discussed:How an intensive rebranding and strategy process that led Anthony to see his existing projects in a new light.The risks and rewards of becoming a specialist firm.The importance of being disciplined about saying no to work that falls outside your chosen niche.How Anthony was able to draw on his personal interest in psychology to form a new foundation for his practice.The importance of developing rigorous research techniques in order to develop new expertise and speak more convincingly about your work.The important role writing, speaking and film plays in expressing the process behind architectureIf you’d like to learn more about BLOXAS, you can visit BLOXAS.com or follow the practice on Instagram at @BLOXAS.And finally, if you’d like to learn more about me, Dave Sharp, you can visit vanityprojects.com to check out my blog, join over 5000 other architects on my email list, or learn more about my marketing coaching services for architects and book a 15-minute call to discuss your marketing situation.