Jun 14 2022
Amanda Baillieu from Archiboo
In this episode, we discussed:Why people are losing interest in picture-perfect architecture porn, and what opportunities that creates for architects to show a bit more depth and vulnerability in their communications.Why you should set aside a portion of your marketing budget for activities and content that will help the general public understand the value of what architects do, even if it isn’t targeted directly to potential clients.How architects can use writing, podcasts and video to tell the stories behind their projects in new and exciting ways.How Amanda would allocate her marketing budget if she was starting an architecture firm today.If you’d like to learn more about Archiboo and enter your practice into the 2022 Archiboo Awards, you can visit archibooawards.com or follow them on Instagram @archiboolive. If you’d like to learn more about me, Dave Sharp, you can visit vanityprojects.com to check out my blog, join over 5000 other architects on my email list, or learn more about my marketing coaching services for architects.This episode was supported by ArchiPro. ArchiPro showcases the best and latest in the architecture and building industry, and connects people with trusted trade professionals and products to suit their needs. Visit ArchiPro.com.au to learn more.