In the weeds, between an itch to launch a podcast and actual launching, a podcast can be the one thing that keeps you from ever getting to launch. Tie this together with corporate podcasts, and you might just have doomed your podcast before it gets off the ground. So we dive into this and specific strategies to apply along the way to ensure you get to that all-important launch day.

·     Twitter to Launch Podcast integration (1:48)

·     Going from itch to launch with a podcast (6:31)

·     How long should you spend planning to launch (9:17)

·     Using a consultant to help get higher management to buy in (11:13)

·     Things to help get higher management to buy in (13:20)

·     Leveraging project management methods to launch (20:56)

·     Leveraging a consultant to make you launch correctly and on time (25:54)