PODCAST

Growth Marketing for Martians

Rizen Corp.

Growth Marketing for Martians is a weekly podcast focused on discussing tomorrow's brand-building strategies. Hosted by Rogelio Rodriguez and Jeff Lambert, these marketing Martians share an intergalactic love for learning and sharing with other podcast space travelers. This podcast is brought to you by Rizen, a revenue growth firm focused on innovative strategies and proven tactics to scale your business. Learn more about how they can help you by visiting www.gorizen.com.
Marketers' Mailbag: Getting Better at Social Media ManagementLet's Make "Hot Marketer Summer" a Thing w/ These Fresh Outreach IdeasMarketer's Mailbag: How to Streamline Your Social Media Workload
Welcome to our newest installment - Marketer's Mailbag! We answer your questions about REAL issues facing professionals in marketing, sales, and management. In our first installment of Marketer's Mailbag, Rocio asks how she can simplify her overwhelming amount of tasks as a social media manager. Learn More About Smart Social Media Managementhttps://blog.gorizen.com/social-media-optimization-playbook (The 2021 Social Media Optimization Playbook (Just for Marketers!)) Hey You. Stop Working So Hard! Our Rev Grow system helps you quickly increase leads and boost sales. Get training, project support, content creation, campaign consulting, and so much more!  Just some success stories include: https://www.gorizen.com/project/for-eyes?hsLang=en-us (For Eyes DOUBLED their leads in just 4 months!) https://www.gorizen.com/project/gdmedics?hsLang=en-us (Garage Door Medics TRIPLED organic traffic in only 8 months!) https://www.gorizen.com/project/alco?hsLang=en-us (Alco Windows & Doors boosted annual sales from 500k to $10 MILLION in 24 months!) Transform your sales and marketing efforts into a lean and mean revenue machine with Rev Grow today! https://offers.gorizen.com/revenue-growth-program-for-home-services-businesses-video (Watch our FREE Video: 3 Keys of Transformative Brand Growth) We'd Love To Meet You! Follow Us On Social:https://www.facebook.com/793399640752569 (Facebook) https://www.instagram.com/rizeninbound/ (Instagram) https://www.linkedin.com/company/9388116 (LinkedIn) https://twitter.com/rizeninbound (Twitter) https://www.youtube.com/channel/UCRo2SPn9g0FxnDNiEWkU1HQ (YouTube)
Jul 11 2021
4 mins
Create or Update Your Company Mission Statement (in Just 5 Min!)
Who are you as a brand? What is your “north star?” If your supporters, both employees and customers, don’t know who you are and what you stand for, they’ll be less likely to support you. Help people understand your purpose and reason for being by creating an impactful mission statement. Don’t waste your time with long-winded guides. We’ll help you create or improve yours in 5 minutes or less! Learn More About Mission Statementshttps://www.forbes.com/sites/williamcraig/2018/05/15/the-importance-of-having-a-mission-driven-company/#4a25816b3a9c (Forbes' article about the link between mission statements and strong organizations ) https://www.mintel.com/press-centre/social-and-lifestyle/56-of-americans-stop-buying-from-brands-they-believe-are-unethical (Mintel study on the importance of building brand trust ) Hey You. Stop Working So Hard! Our Rev Grow system helps you quickly increase leads and boost sales. Get training, project support, content creation, campaign consulting, and so much more!  Just some success stories include: https://www.gorizen.com/project/for-eyes?hsLang=en-us (For Eyes DOUBLED their leads in just 4 months!) https://www.gorizen.com/project/gdmedics?hsLang=en-us (Garage Door Medics TRIPLED organic traffic in only 8 months!) https://www.gorizen.com/project/alco?hsLang=en-us (Alco Windows & Doors boosted annual sales from 500k to $10 MILLION in 24 months!) Transform your sales and marketing efforts into a lean and mean revenue machine with Rev Grow today! https://offers.gorizen.com/revenue-growth-program-for-home-services-businesses-video (Watch our FREE Video: 3 Keys of Transformative Brand Growth) We'd Love To Meet You! Follow Us On Social:https://www.facebook.com/793399640752569 (Facebook) https://www.instagram.com/rizeninbound/ (Instagram) https://www.linkedin.com/company/9388116 (LinkedIn) https://twitter.com/rizeninbound (Twitter) https://www.youtube.com/channel/UCRo2SPn9g0FxnDNiEWkU1HQ (YouTube)
May 24 2021
14 mins
Avoid Marketing Burnout With These 5 Health Tips (w/ Nichole Mena)
Marketing can be hazardous to your health, folks. Working in a high-stress corporate office environment is the ideal recipe for health issues. Avoid marketing burnout by incorporating our 5 health tips - courtesy of nutritionist and marketing professional Nichole Mena! Episode Links:Pomodoro Technique Software MacOS - https://apps.apple.com/us/app/time-out-break-reminders/id402592703?mt=12 (Time Out (Dejal Systems, Inc.)) Windows - https://app.pomodoneapp.com/installers/PomoDoneApp%20Setup%201.5.1534.exe?_ga=2.6899634.166585112.1563550539-211818757.1563550539 (PomoDoneApp (Pomodonė UAB)) Chrome OS - https://chrome.google.com/webstore/detail/tomato-timer/hffgokcnajmdbklfcbdiopgnbjlpemmk (Tomato Timer (Bruno Freitas)) Hey You. Stop Working So Hard! Our Rev Grow system helps you quickly increase leads and boost sales. Get training, project support, content creation, campaign consulting, and so much more!  Just some success stories include: https://www.gorizen.com/project/for-eyes?hsLang=en-us (For Eyes DOUBLED their leads in just 4 months!) https://www.gorizen.com/project/gdmedics?hsLang=en-us (Garage Door Medics TRIPLED organic traffic in only 8 months!) https://www.gorizen.com/project/alco?hsLang=en-us (Alco Windows & Doors boosted annual sales from 500k to $10 MILLION in 24 months!) Transform your sales and marketing efforts into a lean and mean revenue machine with Rev Grow today! https://offers.gorizen.com/revenue-growth-program-for-home-services-businesses-video (Watch our FREE Video: 3 Keys of Transformative Brand Growth) We'd Love To Meet You! Follow Us On Social:https://www.facebook.com/793399640752569 (Facebook) https://www.instagram.com/rizeninbound/ (Instagram) https://www.linkedin.com/company/9388116 (LinkedIn) https://twitter.com/rizeninbound (Twitter) https://www.youtube.com/channel/UCRo2SPn9g0FxnDNiEWkU1HQ (YouTube)
May 17 2021
14 mins
These 3 Meeting Time Schedulers Can Save Marketers AN HOUR Every Week
May 12 2021
15 mins
Build Better Landing Pages With These 3 ToolsAsk the Aliens: What Platform Will Microsoft Acquire Next?Write Better Content Headlines w/ These 3 ToolsBusiness Growth Tips from U.S. PresidentsHow to Collect Feedback AFTER Presenting a Marketing Report
You could simply ask your audience if they have any questions, but more often than not, you run the risk of hearing crickets. You’re a marketer, so consider a more creative and engaging way to seek out feedback, to access it, and to improve. Today we’ll discuss a variety of ways--some even quite fun--to solicit feedback from peers, colleagues, audiences, and managers. You’ll leave with actionable ways to immediately implement a feedback loop into your work. https://blog.gorizen.com/how-to-collect-feedback-after-presenting-a-marketing-report (Enjoy this episode in written form, human.) Learn More About Smart Data Reporting:https://blog.gorizen.com/effective-data-reporting-requires-storytelling.-heres-where-to-start (Effective Data Reporting Requires Storytelling. Here’s Where to Start.) https://blog.gorizen.com/data-worth-tracking-for-top-of-funnel-audiences (Data Worth Tracking for Top-of-Funnel Audiences) https://blog.gorizen.com/data-worth-tracking-for-middle-of-funnel-audiences (Data Worth Tracking for Middle-of-Funnel Audiences) https://blog.gorizen.com/data-worth-tracking-for-bottom-of-funnel-audiences (Data Worth Tracking for Bottom-of-Funnel Audiences) https://blog.gorizen.com/make-marketing-data-come-alive-with-multi-channel-attribution (Make Marketing Data Come Alive w/ Multi-Channel Attribution) Growth Your Brand W/ Rizen!Attention fellow marketers, managers, and business owners! This podcast is brought to you by Rizen, a revenue growth firm focused on innovative strategies and proven tactics to scale your business. Learn more about how they can help you by visiting www.gorizen.com. https://www.facebook.com/793399640752569 (Facebook) https://www.instagram.com/rizeninbound/ (Instagram) https://www.linkedin.com/company/9388116 (LinkedIn) https://twitter.com/rizeninbound (Twitter) https://www.youtube.com/channel/UCRo2SPn9g0FxnDNiEWkU1HQ (YouTube) https://www.gorizen.com/contact-the-rizen-inbound-marketing-team?hsCtaTracking=f5f2ace4-ddd9-4b70-a165-dd01014cfc34%7C168bf503-9c58-4f70-bacd-ee8c8ecdbb18 (Schedule A FREE Consultation)
Feb 15 2021
16 mins
Make Marketing Data Come Alive With Multi-Channel Attribution
How are you evaluating the value of your marketing materials? There are traditional methods and there are tomorrow’s methods. We’ll show you how to improve how you look at and analyze your data using multi-channel attribution. https://blog.gorizen.com/make-marketing-data-come-alive-with-multi-channel-attribution (Enjoy this episode in written form, human). Learn More About Smart Data Reporting: https://blog.gorizen.com/effective-data-reporting-requires-storytelling.-heres-where-to-start (Effective Data Reporting Requires Storytelling. Here’s Where to Start.) https://blog.gorizen.com/data-worth-tracking-for-top-of-funnel-audiences (Data Worth Tracking for Top-of-Funnel Audiences) https://blog.gorizen.com/data-worth-tracking-for-middle-of-funnel-audiences (Data Worth Tracking for Middle-of-Funnel Audiences) https://blog.gorizen.com/data-worth-tracking-for-bottom-of-funnel-audiences (Data Worth Tracking for Bottom-of-Funnel Audiences) Growth Your Brand W/ Rizen!Attention fellow marketers, managers, and business owners! This podcast is brought to you by Rizen, a revenue growth firm focused on innovative strategies and proven tactics to scale your business. Learn more about how they can help you by visiting www.gorizen.com. https://www.facebook.com/793399640752569 (Facebook) https://www.instagram.com/rizeninbound/ (Instagram) https://www.linkedin.com/company/9388116 (LinkedIn) https://twitter.com/rizeninbound (Twitter) https://www.youtube.com/channel/UCRo2SPn9g0FxnDNiEWkU1HQ (YouTube) https://www.gorizen.com/contact-the-rizen-inbound-marketing-team?hsCtaTracking=f5f2ace4-ddd9-4b70-a165-dd01014cfc34%7C168bf503-9c58-4f70-bacd-ee8c8ecdbb18 (Schedule A FREE Consultation)
Feb 5 2021
11 mins
5 Tips for Landing a Dream Marketing Job (w/ Rebecca Rovirosa-Capote)
We’re in the midst of one of the most significant workplace transformations in modern history. It’s the perfect time for you to plan or optimize your job search. Talent recruiter Rebecca Rovirosa-Capote stops by to share some tips to help you get ahead of the pack as you look for that new dream marketing job in 2021. Today, on Growth Marketing for Martians. https://blog.gorizen.com/5-tips-for-landing-a-dream-marketing-job-w/-rebecca-rovirosa-capote (Enjoy this episode in written form, human.) Connect w/ Rebecca Rovirosa-Capote: LinkedIn: https://www.linkedin.com/in/rebeccarovirosacapote/ (@rebeccarovirosacapote) Email: recruiter@lepic.miami Sign up for job opportunities: https://www.lepic.miami/#JOBS (https://www.lepic.miami/#JOBS) Learn More About Growing Your Marketing Career: https://blog.gorizen.com/5-skills-marketers-need-by-2025 (Try This Now: 5 Skills Marketers NEED by 2025) https://blog.gorizen.com/how-to-present-marketing-data-your-boss-will-understand (How to Present Marketing Data Your Boss Will Understand) https://blog.gorizen.com/5-tiktok-accounts-marketers-must-follow-rizen (5 TikTok Accounts Marketers MUST Follow) https://blog.gorizen.com/social-media-optimization-playbook (The 2021 Social Media Optimization Playbook (Just for Marketers)) Growth Your Brand W/ Rizen!Attention fellow marketers, managers, and business owners! This podcast is brought to you by Rizen, a revenue growth firm focused on innovative strategies and proven tactics to scale your business. Learn more about how they can help you by visiting www.gorizen.com. https://www.facebook.com/793399640752569 (Facebook) https://www.instagram.com/rizeninbound/ (Instagram) https://www.linkedin.com/company/9388116 (LinkedIn) https://twitter.com/rizeninbound (Twitter) https://www.youtube.com/channel/UCRo2SPn9g0FxnDNiEWkU1HQ (YouTube) https://www.gorizen.com/contact-the-rizen-inbound-marketing-team?hsCtaTracking=f5f2ace4-ddd9-4b70-a165-dd01014cfc34%7C168bf503-9c58-4f70-bacd-ee8c8ecdbb18 (Schedule A FREE Consultation)
Jan 29 2021
14 mins
5 Data Visualization Tools Worth Your Time (and Money)
We’ve all been there. We spent all night chugging caffeine and finalizing a huge report for the higher-ups. The next day, you’re running through your exhaustive data, only to see blank faces staring back at you? What went wrong? You didn’t make the report easy to follow. You assumed everyone else would speak your language. It’s time to step back and plan a better path for the next presentation. Using data visualization tools can help. We’ll show you some tools worth trying. Today, on Growth Marketing for Martians. https://blog.gorizen.com/5-data-visualization-tools-worth-your-time-and-money (Enjoy this episode in written form, human.) Learn More About Smart Data Reporting: https://blog.gorizen.com/effective-data-reporting-requires-storytelling.-heres-where-to-start (Effective Data Reporting Requires Storytelling. Here’s Where to Start.) https://blog.gorizen.com/data-worth-tracking-for-top-of-funnel-audiences (Data Worth Tracking for Top-of-Funnel Audiences) https://blog.gorizen.com/data-worth-tracking-for-middle-of-funnel-audiences (Data Worth Tracking for Middle-of-Funnel Audiences) https://blog.gorizen.com/data-worth-tracking-for-bottom-of-funnel-audiences (Data Worth Tracking for Bottom-of-Funnel Audiences) Growth Your Brand w/ Rizen!Attention fellow marketers, managers, and business owners! This podcast is brought to you by Rizen, a revenue growth firm focused on innovative strategies and proven tactics to scale your business. Learn more about how they can help you by visiting www.gorizen.com. https://www.facebook.com/793399640752569 (Facebook) https://www.instagram.com/rizeninbound/ (Instagram) https://www.linkedin.com/company/9388116 (LinkedIn) https://twitter.com/rizeninbound (Twitter) https://www.gorizen.com/contact-the-rizen-inbound-marketing-team?hsCtaTracking=f5f2ace4-ddd9-4b70-a165-dd01014cfc34%7C168bf503-9c58-4f70-bacd-ee8c8ecdbb18 (Schedule a FREE Consultation)
Jan 25 2021
12 mins
How to Connect Your Branding and Online Advertising Efforts (w/ Cynthia Sandoval)
What does your advertising say about who you are? Do customers understand your mission? Your vision? What makes you unique? Paid Marketing expert Cynthia Sandoval explains why it’s important to align branding and advertising and where to begin. https://blog.gorizen.com/how-to-connect-your-branding-and-online-advertising-efforts (Enjoy this episode in written form, human.) Watch this episode Connect w/ Cynthia Sandoval: Instagram:https://www.instagram.com/thecynsandoval/ (@thecynsandoval) LinkedIn: https://www.linkedin.com/in/cynthiansandoval/ (cynthiasandoval) Twitter: https://twitter.com/thecynsandoval (@thecynsandoval) Website: cynthiaismarketing.com Learn More About Branding & Online Advertising: https://blog.gorizen.com/best-mission-statement (Write Your Brand’s Best Mission Statement in 5 Minutes (or less)) https://blog.gorizen.com/successful-marketing-during-coronavirus (How These Brands Successfully Tweaked Marketing During Coronavirus) https://blog.gorizen.com/how-to-inject-empathy-into-your-business-by-using-inbound-principles (Inject Empathy into Your Brand By Using Inbound Principles) https://offers.gorizen.com/marketing-partnership-readiness-inventory-download-rizen (Is Your Brand Ready to Partner With a Marketing Agency? (FREE Resource))  Growth Your Brand w/ Rizen! This podcast is brought to you by Rizen, a revenue growth firm focused on innovative strategies and proven tactics to scale your business. Learn more about how they can help you by visiting www.gorizen.com. https://www.facebook.com/793399640752569 (Facebook) https://www.instagram.com/rizeninbound/ (Instagram) https://www.linkedin.com/company/9388116 (LinkedIn) https://twitter.com/rizeninbound (Twitter) https://www.gorizen.com/contact-the-rizen-inbound-marketing-team?hsCtaTracking=f5f2ace4-ddd9-4b70-a165-dd01014cfc34%7C168bf503-9c58-4f70-bacd-ee8c8ecdbb18 (Schedule a FREE Consultation)
Jan 15 2021
21 mins
Reignite Your Millennial Marketing Efforts With These [On Fleek] Ideas
Ah Millennials. The generation that brought us avocado toast and destroyed a thousand industries. As a Millennial myself, I think we are the generation of change and progress - so why do brands regularly fail so spectacularly at speaking to us?  We have some thoughts as to why, plus some excellent ideas your company can use to reach them - er - us. Today, on Growth Marketing for Martians.  Enjoy this episode in written form, human. Learn More About 21st Century Marketing https://www.gorizen.com/inbound-marketing-guide (Customers Now: An Optimized Guide to Inbound Marketing) https://blog.gorizen.com/inbound-vs.-outbound-marketing-who-wins (Inbound vs. Outbound Marketing: Who Wins?) https://blog.gorizen.com/7-tips-for-delegating-effectively-as-a-marketing-manager (7 Tips for Delegating Effectively as a Marketing Manager) https://blog.gorizen.com/topic-clusters (Attract More Customers to Your Website With Topic Clusters-Here's How) https://offers.gorizen.com/en/contentcompassdownload (Organize Your Marketing Efforts With a Content Compass (Free Download)) Growth Your Brand w/ Rizen! This podcast is brought to you by Rizen, a revenue growth firm focused on innovative strategies and proven tactics to scale your business. Learn more about how they can help you by visiting www.gorizen.com. https://www.facebook.com/793399640752569 (Facebook) https://www.instagram.com/rizeninbound/ (Instagram) https://www.linkedin.com/company/9388116 (LinkedIn) https://twitter.com/rizeninbound (Twitter) https://www.gorizen.com/contact-the-rizen-inbound-marketing-team?hsCtaTracking=f5f2ace4-ddd9-4b70-a165-dd01014cfc34%7C168bf503-9c58-4f70-bacd-ee8c8ecdbb18 (Schedule a FREE Consultation)
Jan 12 2021
23 mins
How to Build an Effective Sales Training ProgramHow to Write an Engaging Cold Email5 TikTok Accounts Marketers MUST Follow
Nov 9 2020
15 mins
Hubspot vs. Salesforce: Which Is Best for Marketers?

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