In this episode WSL’s Wendy Liebmann, CEO, and Candace Corlett,  President, discuss WSL’s latest research, the health and wellness shopper revolution it reveals and the implications for retailers and brands.

They discuss:

• How health and wellness has changed over the last 8 years, and the new conditions, such as mental health, that are impacting Americans’ health issues.
• How trust of established professionals has eroded as America continues to move through the COVID pandemic.
• That technology has had both a positive and negative impact on wellness – from the benefits of virtual health care to the problems of loneliness, especially in Gen Z.
• How the new openness around categories, such as sexual health, the growing interest in alternative solutions (e.g., immunity), and new retail concepts, are creating untapped growth opportunities.

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