The keys to human persuasion, a conversation with Nathalie Nahai

Main topics/questions:

• We need to understand customers / employees, their context, situation, worries and motivations, for a good internal or external marketing. How do you see today’s context.
• As an expert in psychology, what role do you see in physical experiences (point of sale, events, brand experiences) in today’s mix of actions?
• Learnings from psychology for a better persuasion.
• Personalisation.