This is Superlative: A Podcast about watches, the people behind them, and the worlds that inspire them. This week our host and aBlogtoWatch Founder Ariel Adams is joined by the Vice President of Design at Shinola, Brandon Little. To start the episode Brandon explains a bit about his position at Shinola, and dives deeper into the brand itself. Ariel asks Brandon to explain some of the differences between something being 100 % made in America and a product that is just from an American company. Ariel talks about how he can see that Shinola tries to craft a relationship with their customer before pushing any product on them, and asks what other brands can learn from this. The two talk about the price point range that Shinola operates in, and where Brandon sees Shinola selling at in the future. To round out the show Ariel asks Brandon to talk about what he sees as the selling point for Shinola, and what he would like Shinola to be known for to their customers over time.

To stay updated with Brandon and Shinola:

Twitter - @Shinola - https://twitter.com/shinola

Instagram @Shinola - https://www.instagram.com/shinola/

Website - https://www.shinola.com/

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