Bourbon Pursuit

Bourbon Pursuit

The Official Podcast of Bourbon! The best in news, reviews and interviews with people making the bourbon whiskey industry happen. Join hosts Kenny Coleman, Ryan Cecil, and Fred Minnick as they talk with prominent guests and provide insight on American whiskey 3 times a week. Catch all new episodes every Thursday with special Whiskey Quickie reviews on Tuesday and get caught up on bourbon news with This Week in Bourbon on Friday.

370 - Evolving a Modern Bourbon Brand with Kaveh Zamanian of Rabbit Hole
4d ago
370 - Evolving a Modern Bourbon Brand with Kaveh Zamanian of Rabbit Hole
Every brand finds their path. Some will talk about their grains sourced right on their farm. Some will rely on a historical figure from decades ago. But for Rabbit Hole, it's been about being a modern brand. Kaveh Zamanian makes his return to the show to talk about how the brand has changed in the few years since we had him on last. We discuss how their brand and liquid has evolved, how they are reaching into new demographics, his take on their new series of high end innovations and collaborations and a past time favorite of all of ours, dusty hunting. Show Notes: Above the Char with Fred Minnick (@fredminnick) talks about being Fred Minnick Why don't you go by Doctor Z? Did you originally intend the distillery to be built for Fred to have a 24-hour fermentation sleepover? Is the location of the distillery challenged by location since it's in a popular location? What are you doing to keep up with demand? Are you positioning yourself as a modern brand? Has the consumer mindset changed over the past few years now that the brand has grown? How do you collect your demographic data? What approach are you taking that you have such a high female consumer-base? How were you able to create no market confusion with your expressions? Why do you have a fascination with malting? Can you tell from the malting process that something will work or do you have to see it all the way through? What makes your 10 year blend and the 16 year french oak release special? What does the Founder's Collection mean to you as this was introduced? How did you get hooked up with Starlino? Are there barriers to entry as you grow and expand into international markets? Are bartenders or stores the best way to spend your resources for getting to market? How has your dusty hunting collection going? Are you trying to recreate some of your favorite dusties? @rabbithole @kzrabbithole Support this podcast on Patreon
369 - History and Story of Blade & Bow with Doug Kragel of Diageo
Aug 4 2022
369 - History and Story of Blade & Bow with Doug Kragel of Diageo
You've probably heard of the legendary Stitzel-Weller distillery. Getting a taste of whiskey created by this famous place is nearly impossible for the average person. But, there is one opportunity that remains where you can get just a hint at the greatness. Doug Kragel joins the show to give us the history and in-depth breakdown of Blade & Bow. As a brand educator he knows all about the products in the Diageo portfolio and we try and dig into more about the identity of these whiskeys. And to make everyone jealous, we even get to drink the limited 22 year old release. Show Notes: Above the Char with Fred Minnick (@fredminnick) talks about distribution markups How did you get into a role of an ambassador or brand educator? What was the George Dickel brand like when you started? How do you determine criteria for an accelerator program? Why was Blade & Bow created? How does a partnership form to get whiskey to make this brand without revealing sources? What's the difference between fractional blending vs solera? Is there a team or a single master blender? What if I challenged you and said are there really 20 year old barrels being dumped in the blend? Why only have a small still at Stitzel-Weller and not try to recreate the magic it once had? Why have partnership with Garden & Gun at the distillery? What is the next phase of growth for Blade & Bow? What does a membership to the Five Keys Club get you? Why do a 22 Year Blade & Bow vs another Orphan Barrel? Will we ever see Bulleit distilled whiskey go into Blade & Bow? @bladeandbowwhiskey @stitzelwellerdistillery Support this podcast on Patreon
367 - The Literal Rockstar of Bourbon with Bo Garrett of Montgomery Gentry and Wild Turkey
Jul 21 2022
367 - The Literal Rockstar of Bourbon with Bo Garrett of Montgomery Gentry and Wild Turkey
There's not many people in the bourbon industry that have a story like our guest. Bo Garrett wanted a better life than working in the coal mines of eastern Kentucky. He picked up a guitar and left for Lexington, Kentucky to be discovered. He met some key people that would change his life forever and spent over 20 years together on the road as the lead guitarist for Montgomery Gentry while being sponsored by Jim Beam. After the tragic passing of Troy Montgomery, it sent Bo to a dark place and he needed something. After a fateful run-in with Jimmy Russell while having dinner with Fred Noe, he started giving tours at Wild Turkey and discovered a new passion and became one of their esteemed Brand Builders. After you hear this story, you will see that Bo is the literal rockstar of the bourbon world. Show Notes: Above the Char with Fred Minnick (@fredminnick) talks about proofing based on taste or most money Did you have a family history in moonshining? When did you start getting into playing guitar? What genre did you first start with? What did the music career really take off? What was your best and worst tour experience? Do you miss life on the road and touring? What is your guitar of choice? Do you still keep in touch with everyone in the band? How did Booker Beam and Montgomery Gentry come together? Do you look back on your days on the road and wish you hunted more? What made you want to be a tour guide at Wild Turkey when you weren't touring? How are you finding historical information and pictures to share on social media? Are you digging up more history on Jimmy Russell as you spend time with him? What else are you doing as a Brand Builder at Wild Turkey? @wildturkey @montgomerygentry Support this podcast on Patreon
366 - From Archeologist to Bourbon and Dusty Expert with Caroline Paulus
Jul 14 2022
366 - From Archeologist to Bourbon and Dusty Expert with Caroline Paulus
We all come from different backgrounds, yet we all find a passion in bourbon. One of the most intriguing stories I have ever been introduced to is from our guest today, Caroline Paulus. Her first love and her area of study is archeology. She had no idea that coming to Kentucky from Wisconsin on a dig would lead her into a new career in bourbon. She is fascinated with the history of whiskey and that has made her become one of the leading authorities when it comes to analyzing dusties. As the whiskey historian at Justin's House of Bourbon and senior editor for The Bourbon Review, she tells her story about falling into this line of work and some stories about running one of the best stores dedicated to bourbon in Kentucky. Show Notes: Above the Char with Fred Minnick (@fredminnick) talks about distilling presence during World War II Was whiskey ever a thing in your household or did you discover it later in life? Why do people from Wisconsin ruin an old fashioned? What was your original archeology digs in Kentucky focused on? How do you make the jump from being an archeologists to getting into bourbon? How are you now after losing your senses to COVID? Who taught you to get comfortable tasting whiskey? At what point do you become a whiskey historian? Have you been able to spot fake dusties? What's the most popular item sold at Justin's House of Bourbon? Can you try to hand sell me a dusty bourbon? @houseofbourbonlex @houseofbourbonky @houseofbourbonlou @bourbonreview @misswhiskeyhistorian Support this podcast on Patreon
365 - Is Sourced Bourbon Sustainable? with John Little of Smooth Ambler
Jul 7 2022
365 - Is Sourced Bourbon Sustainable? with John Little of Smooth Ambler
Smooth Ambler made a name for themselves with Old Scout. It was before the big craze of higher-aged sourced MGP when it was relatively easy to find. But, all good things come to an end and now they had to figure out how to keep that business sustainable. John Little, Founder of Smooth Ambler, joins the show once again to talk about why transparently sourcing whiskey was a critical component of the business. John feels they made plenty of mistakes early on and are trying to recapture the glory Old Scout once had. We dive into the economics of the sourced market of increased costs and what the future holds for their own distilled whiskey. Show Notes: Above the Char with Fred Minnick (@fredminnick) talks about the best introduction to bourbon flights How hard was it to take a step back from being involved with every facet of the business? Why did sourcing whiskey never leave your business? Did the market dictate Old Scout's trajectory? Why not shut down the still and go all-in on sourced product? Did you ever think about putting Old Scout to the side once your distilled product was ready? What future modeling did you use to figure out when to put down new make or just purchase aged inventory? What was the reaction when Old Scout went off the market and back on? Why was transparency so important when it came to telling the Old Scout story? Besides capital, what initial challenges do you have sourcing whiskey? How much better have you gotten at projecting pipeline and future growth? Aged stock has increased significantly, so how are you handling this? As barrel prices increase are you absorbing costs or planning on passing on those costs? @smoothambler Support this podcast on Patreon