Bourbon Pursuit

Bourbon Pursuit

The Official Podcast of Bourbon! The best in news, reviews and interviews with people making the bourbon whiskey industry happen. Join hosts Kenny Coleman, Ryan Cecil, and Fred Minnick as they talk with prominent guests and provide insight on American whiskey 3 times a week. Catch all new episodes every Thursday with special Whiskey Quickie reviews on Tuesday and get caught up on bourbon news with This Week in Bourbon on Friday. read less

Our Editor's Take

Bourbon Pursuit is a delightful podcast for new and seasoned whiskey connoisseurs alike. Hosts Kenny, Ryan, and Fred help listeners learn all there is to know about the time-honored spirit. They visit some of the world's most iconic distilleries and provide note-by-note whiskey tasting reviews. This podcast is a conversational, engaging way to discover new distilleries and whiskey brands.

From Ancient Age to Yamazaki, if there's a bourbon on the shelf, this podcast will discuss it. The three Bourbon Pursuit hosts talk to master distillers to explore the distillation process. They also explain the difference between single-barrel and straight rye whiskey. They teach listeners what qualifies a whiskey as bourbon. Plus, they explore the historical significance of whiskey in Kentucky towns like Louisville and Bardstown. Kenny, Ryan, and Fred talk through classics, limited editions, and fresh-bottled whiskeys. If there is breaking bourbon news, this podcast is the place to find it.

Bourbon Pursuit listeners also learn about the hosts themselves. The three discuss their personal whiskey collections and adventures of finding rare bottles. They share their first encounters, including good old college whiskey and Coke. And listeners find out how, for these three, a love for whiskey comes with a love for hunting.

Each host brings unique experience, knowledge, and passion to the show. Kenny has loved all things whiskey for decades. Ryan is a Kentucky native who grew up in the state's rich bourbon culture. Fred is a celebrated author and the founder of Bourbon & Beyond, a renowned whiskey festival. Their expertise and banter result in a captivating listen.

The Bourbon Pursuit podcast releases new episodes every few days. It is great for listeners of shows like Dads Drinking Bourbon and The Bourbon Hunters.

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Episodes

471 - Standing Out In A Crowded Market with Seth Benhaim of Broken Barrel
3d ago
471 - Standing Out In A Crowded Market with Seth Benhaim of Broken Barrel
Starting a whiskey company is no easy task. And making youself stand out from everyone else, it's even harder. There are a handful of companies that supply most of the bourbon we see on the shelves and many of us fall into the trap of buying based off the packaging. However, with this show, we're able to go and find brands who are finding new fans based off their whiskey. Broken Barrel is one of those companies that is forging a new path and finishing their whiskey in such a unique way by rebuilding barrels that we needed to have them on the show. Today we get to talk to Seth Banheim who is the Founder and their Global Brand Manager, Nick Roady about how to stand out in a crowded market. As a brand we have to find new ways to be different and find a way to capture the mindshare of consumers on a whole new level. We also talk about brand education hurdles and how far can you go until you've completely lost a customer. There's a lot to unpack here, especially for those budding whiskey brands who are looking to make a name for themselves. Show Notes: Above the Char with Fred Minnick (@fredminnick) talks about eliminating toasted barrels for finishing. What were you doing with a vodka brand and how did it get into whiskey? Where did you see the opportunity to find new types of staves? Do you hate making money? Why was is so important to have a differentiator compared to what has been done already? How does the conversation change when talking to retailers and distributors on being different? What did you learn from Ol Smokey and what they did different? How far can you go before you lose a consumer with brand education? Is there something to a model like yours that can capture consumers of all levels? At what point does differentiation go too far? Support this podcast on Patreon Learn more about your ad choices. Visit megaphone.fm/adchoices
470 - The Complete History and Mystique Behind Blanton's with Dominic Guglielmi, author of Warehouse H
Jul 11 2024
470 - The Complete History and Mystique Behind Blanton's with Dominic Guglielmi, author of Warehouse H
If you're a liquor store owner, there are 3 words you hate to hear, "Got any Blanton's?". For today's modern whiskey consumer, we know about the iconic bottle shape, the collectible letters, and there's a few different expressions. However, Blanton's played a critical role in the history of bourbon and there are a lot of super rare expressions you will never get a chance to see in your lifetime. To tell this history, Dominic Guglielmi who's the author of Warehouse H comes on the show. He has the one of the most renowned collections of Blanton's on the earth and he even refers to himself as the Ultimate Tater. Beyond just collecting the most coveted bottles around, he has taken the knowledge he learned and the complete history of the brand and put it into a fascinating book that will make you respect it's past and what it has done for the current bourbon landscape. Show Notes: Above the Char with Fred Minnick (@fredminnick) talks about palletized warehouses. What's your coming of age tale with Blanton's? What was your first rare Blanton's bottle? What's the most limited bottle ever released? Why was Blanton's created as a product? Who owns the brand? Where did the bottle come from? What releases go into different markets? Is the demand as strong internationally vs domestically? Does the price remain at SRP internationally? What are the secondary prices on the most rare bottles of Blanton's? What do you think of today's typical Blanton's releases? Where are the best Blanton's ending up across the world? What is new Blanton's culture like? Support this podcast on Patreon Learn more about your ad choices. Visit megaphone.fm/adchoices
469 - How to Value A Whiskey Company and Sell It with Kris Bohm of Distillery Now Consulting
Jul 4 2024
469 - How to Value A Whiskey Company and Sell It with Kris Bohm of Distillery Now Consulting
Every year there is a distillery that catches the headlines because they have sold for hundred of millions of dollars. Sounds like a dream for many but to make that dream become a reality, you'll have to know how to value your distillery. For that reason I've invited Kris Bohm on the show. He's the founder of Distillery Now Consulting where he helps folks buy, sell, and install distillery equipment, but he's also found himself in the midst of multiple merger and acquisition conversations. He joins the show to talk about how to value a distillery in the case someone like Diageo or a private equity firm comes knocking. We talk about case sale volumes, the value of aging whiskey in barrels, equipment, brand recognition, and where the trajectory growth curve comes into play. Show Notes: Above the Char with Fred Minnick (@fredminnick) talks about the rise of AI and being a writer. What made you want to get into distilling as a teenager? What's the difference in distilling alcohol vs ethanol? Why would a client choose pot vs column? How do you gauge consumer demand and look at sales for calculating value? What does the pool of buyers look like? What is the threshold of a case volume to start the discussion? What's the value in the brand vs the equipment and production? Beyond physical assets, what other factors play into a valuation? How are barrels valued? What's the process for selling a business? Any value in having current distribution? What are roadblocks that often kill deals? Does it matter if case volume happens in the market or at the tasting room? If you can't afford Vendome, where do your point people? Support this podcast on Patreon Learn more about your ad choices. Visit megaphone.fm/adchoices
467 - From Gift Shop to GameDay: The Disrupted Journey of RD1 Bourbon with Barry Brinegar
Jun 20 2024
467 - From Gift Shop to GameDay: The Disrupted Journey of RD1 Bourbon with Barry Brinegar
I remember the first time I saw a bottle of WM Tarr. I didn't know much about it except that is was from a company in Lexington and there was well-known football coach supporting the brand. Fast forward a few months and that bottle disappeared from the shelves and was replaced with a new brand called RD1 and it specialized in finished bourbon whiskeys. To help share more of this story, we've invited Barry Brinegar on the show. Barry is a Co-Founder and National Brand Ambassador and gives us the scoop on how their business plan that was only going to focus on gift shop sales got completely disrupted by covid and they had to look at new ways of doing business. We talk about their mission as a company and how they are taking a modern approach to whiskey to find new customers and how a that football coach I talked about landed them a premier placement on ESPN's college football gameday coverage. Show Notes: Above the Char with Fred Minnick (@fredminnick) talks about Maker's Mark and the proof change. How did you get started in the whiskey industry? How did you get connected with Mark Stoops? Why release WM Tarr? How did you adapt when covid shut down your business plan? What is the goal of how you are trying to be different? Did your cutover happen overnight and was the plan to switch over already in place? Why go with a modern brand vs traditional? How did you land on your core four products? How involved is Mark Stoops with the brand? Why have so much transparency when it comes to the wood finishing process? Why did you use amburana? Support this podcast on Patreon Learn more about your ad choices. Visit megaphone.fm/adchoices
466 - What's The Impact Of Stave Seasoning and Char? with Andrew Wiehebrink of Independent Stave Company
Jun 13 2024
466 - What's The Impact Of Stave Seasoning and Char? with Andrew Wiehebrink of Independent Stave Company
The barrel is where the magic happens and it takes years for your whiskey to achieve it's optimal flavor. Most of us are familiar with the standard american white oak barrel with a char 4. Yet, there are hundreds, if not, thousands of combinations that go into creating a barrel from the wood species, stave seasoning, char, toasting and how it ages based on location in a geography or a floor in a warehouse. There's one guy that does all this research and that's Andrew Wiehebrink from Independent Stave. This is his third time on the show and this time he brings different aging experiments for us to taste through. We taste the same whiskey from different levels of a warehouse and even the same american single malt aged in texas and scotland. We also dive into the state of the barrel shortage, our shared distain of amburana, the shift to char 1, and what new innovations are coming from the barrel and oak alternative market. Show Notes: Above the Char with Fred Minnick (@fredminnick) talks about will today's bottles be a new dusty. Talk about what stave seasoning does for the whiskey Why does Kentucky have more extraction than Texas? What does elevation from levels on a warehouse do to the aging process? How often do you revisit experiments? Does the mashbill make a difference to your experiments? Would American Single Malt make more sense to use new vs used barrels? What did the location differences for American Single Malt experiments make? Has the barrel shortage been resolved? Do you research the human element and what consumers are looking for in taste? What do you think of Amburana and exotic wood species? How are you smoking barrels? Why is Char 1 creating a darker whiskey and are there diminishing returns? Does pot vs column still play a role? Where are oak alternatives heading? How do you design a barrel correctly for double oaking? Support this podcast on Patreon Learn more about your ad choices. Visit megaphone.fm/adchoices
TWiB: New Bourbon Auction Record Has Been Set, Chicken Cock's New Home Called Circa 1856, Green River Launches Full Proof
Jun 7 2024
TWiB: New Bourbon Auction Record Has Been Set, Chicken Cock's New Home Called Circa 1856, Green River Launches Full Proof
It's This Week in Bourbon for June 7th 2024. A new record for the highest price bourbon bottle ever sold at auction, Chicken Cock Whiskey has announced the grand opening of its brand home, Circa 1856, and Green River Launches Full Proof Kentucky Straight Bourbon Whiskey.Show Notes: Breaking Bourbon turns 10 Camp Runamok for 2024 H.K. Young Bourbon Co launch Peg Leg Porker Spirits blending and bottling facility Ross and Squibb Distillery announced enhancements to their barrel program Tennessee Alcoholic Beverage Commission (TABC) fines 5 retailers for illegal shipping Diageo vs W.J. Deutsch & Sons is over Chicken Cock Whiskey has announced Circa 1856 RECORD BREAKING SALE Curry’s Gentleman’s Cut is releasing a 15-year-old straight bourbon whiskey branded Player Exclusive Heaven Hill B524 of Elijah Craig and Larceny Knob Creek 10 Year Old Kentucky Straight Rye Whiskey Bear Fight Kentucky Reserve Frank August partners with Jane Bowie and Denny Potter Rebel 10-Year Single Barrel Bourbon Buckner’s 17 Lost Lantern is release nine whiskies Barrell Bourbon Batch 036 FEW Smashing Pumpkins Bourbon Green River Full Proof Kentucky Straight Bourbon @breakingbourbon @camp_runamok @h.@k.@youngbourbonco @peglegporker @rossandsquibb @chickencockwhiskey @unicorn_auction @stephencurry30 @heavenhillbrands @elijahcraig @larcenybourbon @knobcreek @bearfightwhiskey @thefrankaugust @rebelbourbon @augustakydistillery @lostlanternwhiskey @barrellbourbon @fewspirits @smashingpumpkins @greenriverdistillingco Support this podcast on Patreon Learn more about your ad choices. Visit megaphone.fm/adchoices
465 - Crafting An Authentic Celebrity Whiskey with Ari Sussman of Whiskey JYPSI
Jun 6 2024
465 - Crafting An Authentic Celebrity Whiskey with Ari Sussman of Whiskey JYPSI
Most of us scoff at celebrity whiskey because let's be honest, most celebrities don't care as much about the product as they do sales. But on a past whiskey quickie we reviewed Whiskey JYPSI and that one changed our mind. It wasn't until we started diving into it that we discovered Ari Sussman. He's a whiskey maker for many brands like Whiskey JYPSI, Three Chord, and Mammoth Distilling, but his history with spirits will fascinate you. He's truly a student of the art where he spent years overseas bartending, discovered vintage cocktail books, and was an integral part of the first ever university distilling program at Michigan State. We talk to Ari about his past and then dive into the Whiskey JYPSI brand and how Eric Church and himself are trying to change the face of celebrity booze. Show Notes: Above the Char with Fred Minnick (@fredminnick) talks about finding better bourbon in the Netherlands. How did you get to this point in your career? What old school cocktails and liqueurs fascinated you? Were you trying to use the University of Michigan distilling program to innovate new things? Can you talk about blending 50ml bottles? What brands did you help build? Why would a company want to ghost blend? How did you get hooked up with Whiskey JYPSI? Why is this celebrity brand different than others? How have you added in Canadian whiskey and light whiskey into a blend? What do you feel is more innovative in world whiskey that's not happening in American whiskey? Why are you trying to be different in this celebrity world? Why JYPSI? Support this podcast on Patreon Learn more about your ad choices. Visit megaphone.fm/adchoices