Lauren Passell is the owner of Tink Media. Her experience in Public Relations . gives her a unique perspective. But simply put, podcasting is public relations. Everything from getting the guest, preparing the show, and marketing and promoting the show is what a great PR firm executes; all in the name of messaging and creating audience awareness. Lauren along with Arielle Nissenblatt, embarked on podcasting's ultimate PR campaign with last April with the "Adopt-a-Listener" podcast initiative to recruit more people to connect with podcasts.
I was speaking with lauren about podcast marketing – it felt very therapeutic hear someone with an equal disdain for wasting money on social media ad spending and the need to upgrade our podcast artwork.
Lauren offers free podcast marketing suggestions in her newsletters that you can find here:
Lauren and I also spoke at length about promos swaps. Tink Media has a place where you can find some people to do a promo swap with.
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