Go-To Gal with Jaclyn Mellone: Online Marketing + Mindset for Female Entrepreneurs

Jaclyn Mellone, Online Marketing Strategy for Freelancers, Experts, Personal Brands, Entrepreneurs, and Consultants

Stop waiting for momentum, start creating it!
Go-To Gal is a Top-100 Marketing Podcast designed to help you BECOME a sought-after expert (from the inside out). We talk about mindset, strategy, and even the tactics. This show is all about helping you create the momentum that builds both your business and brand as the go-to authority.

This year we were featured in Forbes as one of the "21 Podcasts for 2021!" They said "Host, Jaclyn Mellone, instantly becomes your best friend when you listen to her episodes. A mix of expert interviews of go-to women that you must know, to coaching, and stories - this podcast is like a warm cup of tea to calm you down paired with a funfetti cupcake to make you smile. Jaclyn’s warm personality will have you binging on episode after episode."

If you're ready to overcome self-doubt, stand out from the crowd, and make bank by becoming the go-to authority in your space, this is the show for you!

Want my free 30-Days of Authority Building Action Plan? jaclynmellone.com/plan


How to Declutter and Systematize G Suite with Dara Sklar
6d ago
How to Declutter and Systematize G Suite with Dara Sklar
Episode #249. About Dara Sklar: Dara Sklar is a lifelong entrepreneur. No, really - from selling kisses to her parents at six years old, to becoming self-employed at twenty-six - Dara has been through a lot! You may know her as the Google Guru, with over 3500 students in her wildly popular course "Get Productive with G Suite".And with all that perspective and experience, it's no wonder she loves to help other small business owners get and stay organized so they can run more efficiently, using the Google suite of tools they already know, love, and are (probably already) paying for!She’s also the friend you call for tech help - excited to jump in and show you time-saving tips and hacks that you'll wish you knew sooner.When she's not at her computer, you can find her on the squash court, mountain bike trails or ski hill... or sipping a good glass of wine or craft beer!Connect with Dara SklarWebsiteInstagramFacebookFavorite Quotes“There was no way I could have set my business up right the first time. And so I kind of had to roll with the punches. And then sometimes you get busy and things get messy. So my best piece of advice for people in that scenario is to just actually say, okay, who am I today? What are the needs of my business today?”“One of my favorite things to do is to keep the inbox an action-oriented place. Meaning when there are emails in the inbox, it's because I have to do something with them.”“We need to keep it a little bit of a sacred space and ask: what's the point of our businesses? Are we here to make money? Are we here to serve the world? We're not necessarily here to consume or to read newsletters or whatever. Those can be secondary activities. And so the action-orientedness comes with anything that moves your business forward or serves the people that you're here to serve.” In This Episode You’ll Learn:Common mistakes when using GoogleThe beauty of data and storageHow to get rid of the visual clutter in your digital workspaceUsing your Gmail inbox as a task for project managementTaking ownership of your inbox through labels and archivingHaving an overall business philosophy of what data and systems you need to take away, retain and absorbMentioned on the Show:Top 40 Google Hacks You'll Wish You'd Been Using All AlongLove the show? Then why don’t you:Leave us a review on Apple Podcasts.Subscribe to the show.Tag us on Instagram @go.to.gal or Jaclyn @jaclyn_mellone and let us know what you think or what and who you’d want to hear on the show!Want to become a Gal Pal? Head on over to this link to Become a Go-To Gal Podcast Insider
How to Hire a Marketing Leader that Generates Revenue for Your Business with Veronica Romney
Nov 17 2022
How to Hire a Marketing Leader that Generates Revenue for Your Business with Veronica Romney
Episode #247. About Veronica Romney: Veronica Romney is a Dream Team Architect who helps online entrepreneurs build their dream teams and train their rainmaking marketing leaders. She’s a former Speaker and Trainer for Tony Robbins and Dean Graziosi and the former Chief of Staff of mega-brand BossBabe. She’s no stranger to the stage and has been in the online marketing world for over 15 years, having been featured in places like Forbes, Inc, HuffPost, ABC News Radio, and more. When she’s not helping her visionary clients scale to 8-figures plus, you can find her wrangling her two-man cubs in the beautiful oak trees of North Carolina.Connect with Veronica RomneyWebsiteInstagramFavorite Quotes“Most of the time we're building still bottom to top because we're all self-funded. So these CEOs start bringing in doers. It's a lot of vendors, contractors, part-timers, assistants. When you start adding all of the knives to your knife set, somebody actually has to put them in a holster. And that's where the CEO will feel the constraint. They’re like ‘I need to go be on stage and not have to worry about what's happening behind the curtain.' And that's where you start to feel the tension. ”“The rainmaker's job is to convert $0 to $1. The rainmaker is not responsible for the product. ”“If it's not our zone of genius, we could outsource it to somebody else. But if you're really serious about entrepreneurship, there are just certain lessons that you can't shortcut and get away from learning. ”In This Episode You’ll Learn:The pain point of building a team around you that you trustKnowing the two separate lanes of a businessWhen to be a customer-centric team, product-centric or revenue-centricWhat a rainmaker’s job isAmbitiously scaling your businessMentioned on the Show:Traction: Get a Grip on Your Business by Gino WickmanLove the show? Then why don’t you:Leave us a review on Apple Podcasts.Subscribe to the show.Tag us on Instagram @go.to.gal or Jaclyn @jaclyn_mellone and let us know what you think or what and who you’d want to hear on the show!Want to become a Gal Pal? Head on over to this link to Become a Go-To Gal Podcast Insider
Using the Visibility Stack System for Creating Content with Lisa Benavidez
Nov 2 2022
Using the Visibility Stack System for Creating Content with Lisa Benavidez
Episode #246. About Lisa Benavidez: After years of helping coaches and experts take stages and share their message, Lisa was diagnosed with rheumatoid arthritis and forced to completely change her lifestyle. This required her to redefine what success looked like, and it ignited her drive to live a life of purpose.Now she teaches women entrepreneurs how to successfully grow a business they love without sacrificing their values, boundaries, and life goals. Through the power of social media and online visibility opportunities, Lisa helps you discover your impactful message and helps you show up to share it with the people you’re meant to transform.When you combine her leadership, years of experience in the online business world, and her loving compassion to meet you where you are, you’ll find Lisa will be the answer to building the business and life of your dreams!Connect with Lisa BenavidezWebsiteInstagramFacebookFavorite Quotes“If social media and being present online in any capacity drains you, create a system around it so that you're not having to be there every day, but your value is showing up every day so you're continuing to make that impact in sharing your knowledge and your gift.”“Your main content is this one place that you like to show up, that you're gonna give all the goods in one place once a week. Whether this is a podcast, a video kind of series, on Facebook, YouTube or a blog. Depending on your strengths, you can decide what your main content is going to be each week where you’re going to deliver.”“Consistency to me means that your message is consistent over and over and over again, and the amount of time you are showing up is also pretty consistent.”In This Episode, You’ll Learn:What the Visibility Stack System is and how you can use it for your businessUsing a Content topic matrix to optimize content creationHow to not get stuck on the mindset side of implementingPutting out the right offer and messaging to engage your audienceStaying accountable and committed to be consistent with your contentBeing mindful of your energy to create and stay authenticMaking sure your platforms are in alignment with your main content and business goals Mentioned on the Show:Alter Ego by Ted HermanLove the show? Then why don’t you:Leave us a review on Apple Podcasts.Subscribe to the show.Tag us on Instagram @go.to.gal or Jaclyn @jaclyn_mellone and let us know what you think or what and who you’d want to hear on the show!Want to become a Gal Pal? Head on over to this link to Become a Go-To Gal Podcast Insider
Burned Out from Creating Content? Try this! (With Lacy Boggs)
Oct 26 2022
Burned Out from Creating Content? Try this! (With Lacy Boggs)
Episode #245.  About Lacy Boggs: Lacy Boggs is a content strategist, author of the bestselling Kindle ebook, "Make a Killing With Content," and the mastermind behind the "Ace Stone, Marketing Detective" podcast. As the director of The Content Direction Agency, she helps small business owners create and implement content marketing strategy that feels like a playground for ideas and results in deceptively powerful nurture content to create massive growth.Connect with Lacy BoggsWebsiteInstagramInstagram for Marketing Agency Facebook Favorite Quotes“There are so many more channels and so many more platforms that we are all expected to be on at any given time. And we've gotten into this weird place where marketers are starting to think that more is better, more is better, more is better. But more is not better. Better is better.”“If collaboration brings joy to you, that's where your brainstorm should start. How do you bring that essence and that energy of collaboration to something you want to do?”“Often we think of marketing as a separate silo from the work we do in our business, but it doesn't have to be. Guess what: there's content there that somebody else can help you tease out. Everything is content.”In This Episode You’ll Learn:How increasing visibility doesn’t involve adding more platforms and channelsWhy working from a place of joy when creating content never failsHow to avoid silo-ing your marketing in your businessThe challenges of organic social media traffic (and if it’s even still possible!)How podcasts can be a discovery tool for your businessWhy resonating with your audience is the best path forwardLove the show? Then why don’t you:Leave us a review on Apple Podcasts.Subscribe to the show.Tag us on Instagram @go.to.gal or Jaclyn @jaclyn_mellone and let us know what you think or what and who you’d want to hear on the show!Want to become a Gal Pal? Head on over to this link to Become a Go-To Gal Podcast Insider
How to Say It: Communication Tips To Sell More with Nikki Rausch
Oct 12 2022
How to Say It: Communication Tips To Sell More with Nikki Rausch
Episode #244.  About Nikki: CEO of Sales Maven, Nikki Rausch has the unique ability to transform the misunderstood process of “selling”.With 25+ years of experience selling to prestigious organizations like The Bill & Melinda Gates Foundation and NASA, Nikki shattered sales records and received “top producer” awards along the way.Today, entrepreneurs and small business owners hire Nikki to show them how to sell successfully and authentically.An engaging speaker, she shares the secrets of her sales success through keynote speeches and business-changing workshops. Her robust Sales Maven Society ignites game-changing outcomes for clients.Nikki has written 3 books, all available on Amazon. And she has a podcast called Sales Maven which you can find on your favorite podcast platform.Connect with Nikki Rausch:Website Instagram Facebook LinkedIn Favorite Quotes“People who know you who like and trust you are willing to make introductions on your behalf, but they won't do it until you ask them because they don't even think about doing it. So don't be afraid to reach out to somebody who has some kind of relationship or rapport with.”“ I have a rapport bank account with everybody I come into contact with. I'm always trying to make deposits in the rapport bank account. And when I make a misstep and there's a withdrawal, there's still some type of a balance.”“Decide for yourself. What resonates with me? What can I take away from what I just heard? What am I willing to just test out and see if it works? Does it not work? Either way is okay. Most things in our business is a test anyway. You might as well be willing to test it. ”In This Episode You’ll Learn:The importance of relationships and your networkHow to have your rapport bank accountBeing okay with resistance when sellingHow many questions is too many questions in conversationsAllowing more flexibility in the way they communicateNot being afraid to AB test it!Love the show? Then why don’t you:Leave us a review on Apple Podcasts.Subscribe to the show.Tag us on Instagram @go.to.gal or Jaclyn @jaclyn_mellone and let us know what you think or what and who you’d want to hear on the show!Want to become a Gal Pal? Head on over to this link to Become a Go-To Gal Podcast Insider
How to Thrive in an Uncertain Economy with Kelly Roach
Oct 4 2022
How to Thrive in an Uncertain Economy with Kelly Roach
Episode #243. About Kelly: Kelly Roach is an award-winning 8-figure entrepreneur, sought-after speaker, best-selling author, and top-rated podcast host seeking to transform the world of business and leadership education across the globe.Connect with Kelly RoachWebsite FacebookFavorite Quotes“Make sure that you're really reinforcing that your products, program, services, and messaging are really, truly hitting the intersection of someone's urgent need and their deep desire. And there's usually a little bit of realignment there just in messaging and positioning in order to speak to where people are.” “There's a wide-open playing field right now for true thought leadership. It's not about being positive or negative. It's about assessing the situation and understanding how to navigate it and how to be successful winning in it.”“Make sure that you're actually delivering real value that helps the person create a breakthrough for free. So many people have been burnt by so many horrendous people in the online space at this point that they're already coming to you skeptical.”In This Episode You’ll Learn:Tackling the big question: are we in a recession?Realigning your offers to speak to where your audience isEconomic landscape: intelligent assessment vs. scaremongeringOffering real value to people already hurt with overpromising and underdeliveringHow being consultative helps both you and your client avoid overwhelmLove the show? Then why don’t you:Leave us a review on Apple Podcasts.Subscribe to the show.Tag us on Instagram @go.to.gal or Jaclyn @jaclyn_mellone and let us know what you think or what and who you’d want to hear on the show!Want to become a Gal Pal? Head on over to this link to Become a Go-To Gal Podcast Insider
How to Create Consistent 10K+ Months with A Course or Membership with Haley Burkhead
Sep 28 2022
How to Create Consistent 10K+ Months with A Course or Membership with Haley Burkhead
Episode # 242. About Haley: Haley Burkhead is the creator of Recurring Profit where the mission is to bring a simple and automated approach to online businesses all over the world. She quit her job with $12 and turned that into a multi-million dollar company where her team and her help scale online course and membership sites.Connect with Haley BurkheadWebsiteInstagramFavorite Quotes“What if we could access audiences that someone has already built online? And then we have built our sales machine so strong to convert cold people that have never met you before. Awesome.”“Who wants to sit on a weekly newsletter? Let's be honest. We're tired of that beat-around-the-bush way. We are not really doing the three-month warmup and then live launch because it's inconvenient for people.”“A podcast is like an Instagram account. Even when you're not posting, it's a valuable resource that people can binge in one sitting. You're creating it once and it's working forever instead of you having to create something new every week.”In This Episode You’ll Learn:How to turn your knowledge and skill into a consistent monthly incomeDebunking the beliefs that are holding you back from building your audience and businessWhich stage of your sales funnel creates a profit-stacking effectPodcasting as a binge-able, valuable commodityHow to avoid the endless loop of content creationLove the show? Then why don’t you:Leave us a review on Apple Podcasts.Subscribe to the show.Tag us on Instagram @go.to.gal or Jaclyn @jaclyn_mellone and let us know what you think or what and who you’d want to hear on the show!Want to become a Gal Pal? Head on over to this link to Become a Go-To Gal Podcast Insider
How to Scale An Agency (or Service Based Business) with Kate Ahl
Sep 20 2022
How to Scale An Agency (or Service Based Business) with Kate Ahl
Episode #241. About Kate: Kate Ahl is the owner and founder of Simple Pin Media, a Pinterest management and marketing company. Through their work with over 700 Pinterest accounts, they take a data-driven approach to crafting a Pinterest strategy that aims to help their clients and students find their perfect person on Pinterest. Kate teaches thousands of people about Pinterest marketing through various speaking engagements and her podcast, the Simple Pin Podcast.Connect with Kate WebsitePinterestInstagramFacebookLinkedInFavorite Quotes“An educator teaches and then it's up to the other person to implement. But as an agency service provider, it's my responsibility to implement that for my clients and take on ownership of the success of their business.”“One of the things multiple owners do is get stuck on creating the system because they're really, truly afraid to get rid of it. The real issue is you have to be willing to kind of unclench your hands to let somebody else do it.”“The part of onboarding that is often missed is that you are taking over a piece of responsibility in somebody else's business and you are acting on behalf of them.  That takes time. That takes study. I have to understand what your goals are and what your purpose is and what your brand is in order to accurately reflect you. Build that into your onboarding process.”In This Episode You’ll Learn:What it takes to be a customer-first-based businessBeing an agency service provider vs. an educatorCreating repeatable systems that actually workDifferent types of agency business modelsThe crucial part of onboardingMentioned on the Show:Do Scale by Les McKeownThe Empowered Agency Podcast Love the show? Then why don’t you:Leave us a review on Apple Podcasts.Subscribe to the show.Tag us on Instagram @go.to.gal or Jaclyn @jaclyn_mellone and let us know what you think or what and who you’d want to hear on the show!Want to become a Gal Pal? Head on over to this link to Become a Go-To Gal Podcast Insider
Instagram 2022: How to Leverage the Algorithm for Leads and Sales with Sophia Parra
Sep 15 2022
Instagram 2022: How to Leverage the Algorithm for Leads and Sales with Sophia Parra
Episode # 240. About Sophia: Sophia is a social media strategist with a proven record for increasing a brand’s following, engagement, and reach.Her clients have tripled attendance at their free events, gone from 800 followers to 50k followers, increased opportunities for podcasts, magazines and even TV features, and at the top of 2020, one of her clients had a 6 figure launch from her Direct Messages...She’s also the creator of the online subscription, WHAT THE HECK TO POST, where she helps members stop falling victim to the algorithm and was most recently seen talkin' DM strategy on Forbes.Connect with Sophia Getsocial.comWhatthehecktopost.com  InstagramFavorite Quotes“There's a lot of messaging that says content is king. right. And this is why where burnout comes from. We’re showing up every single day to pump out a bunch of different content. But what we are forgetting is without the relationship, without someone feeling comfortable enough to talk to you,  your conversion rate after a period is going to start to dip.”“The job of the algorithm is to keep someone on the platform as long as possible. That's why the algorithm exists.  It serves people content based on what they’ve shown interest in.”“So much of the content and how we're leveraging the algorithm - not all of it is measurable. Loosen up. Don't take your engagement personally because there's a lot that you're not even aware of.”In This Episode You’ll Learn:A fresh perspective on social mediaGetting to know your followers better through your postsThe relationship between the algorithm and relationships with your audienceWhy you shouldn’t obsess with engagement statsUsing your branded language without over-commoditizing what you doDiscovering where to get active conversionsMentioned on the Show:jaclynmellone.com/galpalsLove the show? Then why don’t you:Leave us a review on Apple Podcasts.Subscribe to the show.Tag us on Instagram @go.to.gal or Jaclyn @jaclyn_mellone and let us know what you think or what and who you’d want to hear on the show!Want to become a Gal Pal? Head on over to this link to Become a Go-To Gal Podcast Insider
How to Unlock Your Zone of Genius with Jaime Slutzky
Aug 23 2022
How to Unlock Your Zone of Genius with Jaime Slutzky
Episode #237. About Jaime: Jaime Slutzky is an experienced and knowledgeable online technology strategist who works with music teachers who have caps on their income or time to create scalable online products and services.With her degree in Computer Science, 11+ years in corporate IT, and over a decade supporting online businesses, she has the expertise, insight, and grit to help music teachers take what they do in private lessons and create online courses, programs, workshops, and memberships.After about 8 years of working with anyone who wanted to hire her, she chose to work exclusively with music teachers because of the opportunities that they offer their students. As she says, she is in awe and inspired by music educators’ creativity and dedication to their craft.Connect with JaimeWebsiteFacebookInstagramFavorite Quotes“The zone of genius is where the skillset and passions collide.”“When niching, you really should be clear on who you're serving and how you're serving them. It can be you're niching your expertise or you're niching who you are selling to. The best and fastest results are if you niche both of those down. ““There are a lot of people who are passionate about making money and that is their driving force. And I swear those businesses are the flash-in-the-pan type businesses. They're not sustainable in the long run. You gotta go deeper. You gotta understand the person that you're making an impact on.”In This Episode You’ll Learn:How to niche down the right wayThe two components that make the zone of geniusWhy passion should be the driving force, not just profitHow zone of genius and business model are two totally different thingsDefining passion through the success of your clients or studentsMentioned on the Show:Viral Post GeneratorLove the show? Then why don’t you:Leave us a review on Apple Podcasts.Subscribe to the show.Tag us on Instagram @go.to.gal or Jaclyn @jaclyn_mellone and let us know what you think or what and who you’d want to hear on the show!Want to become a Gal Pal? Head on over to this link to Become a Go-To Gal Podcast Insider
Use this Color-Coded Copy System to Make More Sales with Sage Polaris
Aug 16 2022
Use this Color-Coded Copy System to Make More Sales with Sage Polaris
Episode #236. About Sage: Sage Polaris has written high-converting copy for more than 400+ clients earning them millions of dollars. She helps personal brands and service providers sell more of their service or offer with the words on their website.She has worked with Chalene Johnson, Chrisette Michele, Rick Mulready, and Lynne Twist. Basically, she makes money for the “internet-famous” people we all look up to.Connect with SageWebsiteFacebookFavorite Quotes“It takes time to build that audience, to be able to offer something at a lower cost and to have it be profitable.”“It’s about understanding the strategy that underpins the page before you make all these choices about your copy. Because if you don't understand the audience and you don't know that the offer is gonna land with them, the copy really won't do you much.”“The thing that's often missing is listening to your audience. You really need to know your audience and appeal to what they specifically want from you. That way they feel seen and heard. And at the end of the day, that's what everybody wants in your copy.” In This Episode You’ll Learn:The four different buyer types and how we all buy based on our personalityHow to create deep connections even before you start sellingWhy personification is a great copywriting hack to increase sales conversionsHow to make your audience feel seen and heard through your copyMentioned on the Show:Sage's free gift: Triple Your Open Rate (The Email Template)Which Movie Villain is Sabotaging You? Take the quiz!Love the show? Then why don’t you:Leave us a review on Apple Podcasts.Subscribe to the show.Tag us on Instagram @go.to.gal or Jaclyn @jaclyn_mellone and let us know what you think or what and who you’d want to hear on the show!Want to become a Gal Pal? Head on over to this link to Become a Go-To Gal Podcast Insider
How to Earn Passive Income (Even If You Don’t Have a Big Audience) with Jessica Stansberry
Aug 9 2022
How to Earn Passive Income (Even If You Don’t Have a Big Audience) with Jessica Stansberry
Episode #235. About Jessica: Jessica Stansberry helps entrepreneurs grow and scale their income by teaching them how to create content that sells FOR them so they can sell more and work less. Jessica's YouTube channel, email list, and Instagram account are FULL of helpful nuggets to help entrepreneurs scale their businesses and become true CEOs.Connect with JessicaWebsiteYouTubeInstagramFacebookTwitterTikTokFavorite Quotes“People normally look at passive as they don't have to do any work, which is absolutely not true. Because almost every stream of passive income still requires quite a bit of work upfront.  Passive income (to me) is all the work happens upfront. After the delivery, there's no work.”“Building an audience is the hardest part with affiliate marketing because one or two clicks per month are not gonna pay the bills. But as you build up your audience, they will.”“I wouldn't say there's a minimum viable audience, but a very specific audience. If you can gather even a small amount of very specific people, then you could start making really good money pretty early on.”In This Episode You’ll Learn:What earning passive income really meansHaving the right audience for your passive income streamsUsing integrated content and discovering what type of content converts the best for your businessFinding the right brand for an affiliate partnershipPlaying the long game for passive incomeMentioned on the Show:Jessica’s Amazon StoreJessica’s Affiliate Marketing PlaybookAmazon’s Influencer ProgramLove the show? Then why don’t you:Leave us a review on Apple Podcasts.Subscribe to the show.Tag us on Instagram @go.to.gal or Jaclyn @jaclyn_mellone and let us know what you think or what and who you’d want to hear on the show!Want to become a Gal Pal? Head on over to this link to Become a Go-To Gal Podcast Insider
A Simple System to Fill Your Courses, Programs or Client Spots with Liam Austin
Jul 27 2022
A Simple System to Fill Your Courses, Programs or Client Spots with Liam Austin
Episode #234. About Liam: Liam Austin is the co-founder of Entrepreneurs HQ and a virtual event strategist, having launched over 15 virtual summits, dozens of quick workshops, and many more online events, hosting over 400 speakers whilst educating 100,000+ business owners through his programs. Virtual Events That Sell is his 6-week implementation program which makes it easy for you to create your own high-impact virtual events, from workshops and masterminds to summits and conferences, with the end goal of selling more of your high-ticket offer (includes how to blueprint, validate and sell your new program.) Liam is also the creator of the Million Dollar Virtual Summit Program, where he partners with select clients to generate seven figures.Connect with LiamWebsiteYouTubeFacebookEntrepreneurs HQ FacebookTwitterFavorite Quotes“The quickest, easiest way to think about these is summits, at one end of the spectrum, big impact, big project. The other end of the spectrum is the quick workshop wins that we create. They're like a 90-minute training session that you can set up in just the space of a few days.”“The idea for virtual summits and events is let's build your authority. Let's showcase your expertise to the world, build your email list. So people see you as that go-to expert so they come to you. You're their number one choice that they wanna work with to get more help.”“Ideally, depending on what your business is like with our business, with our main program is predictable income, freedom. We teach people how to turn these virtual events - whether it's a workshop, summit, challenge, seminar, retreat, boot camp - into an automated event.”“Spend time to really identify the right topic, the right niche, the right results, the right headline, the call to action. It's gonna have the product name right for the workshop. And we're gonna actually attract people in.”In This Episode You’ll Learn:Summits vs. workshops and when to use them strategicallyMaking the small tweaks and changes that have a high impact or promiseWhat types of offers work for quick and easy winsThe key to high ticket offers that are highly scalable and profitablePricing to properly frame virtual eventsMentioned on the Show:win.comvirtualsummitclass.comLove the show? Then why don’t you:Leave us a review on Apple Podcasts.Subscribe to the show.Tag us on Instagram @go.to.gal or Jaclyn @jaclyn_mellone and let us know what you think or what and who you’d want to hear on the show!Want to become a Gal Pal? Head on over to this link to Become a Go-To Gal Podcast Insider
Swipe this Strategy to Increase Your Sales with Nora Sudduth
Jul 19 2022
Swipe this Strategy to Increase Your Sales with Nora Sudduth
Episode #233. About Nora: Nora Sudduth, Co-founder of Hello Audio is a leading marketing & conversion strategist who has helped businesses sell over $500M of products & services online. She’s also designed several courses, coaching and certification programs that have generated millions more.Connect with NoraWebsiteLinkedInFacebookFavorite Quotes“The one thing every consumer is gonna look for before they put that credit card down is the increased likelihood of success or certainty.  How certain am I that this investment is going to pay off? Because I'm looking at the trade-off and the return on investment.” compared to what I know I'm spending on gas and groceries. As a business owner or creator, you need to convey that higher likelihood of certainty. And how do you do that through these stories?”“I think private podcasts could be the new inbox. There's less noise in someone's podcast app and people are more likely to look at it. But you need to make that headline compelling.”“Private podcasts work really well for any time you're delivering a result. This is an effective use of being able to share those customer stories in order to either help provide reassurance and increase the likelihood of success for that perspective investor or prospective buyer.”In This Episode You’ll Learn:How to make client success stories relatable and relevant for your audience baseUsing testimonials to gain valuable feedback from usersHow these types of stories help in understanding the emotional components of customers’ decisionsPrivate podcasts as effective and authentic tools for selling vs. sales pagesApproaching testimonials, not through the lens of success but through ideas and connection What you should be looking for in a success storyMentioned on the Show:jaclynmellone.com/galpalsLove the show? Then why don’t you:Leave us a review on Apple Podcasts.Subscribe to the show.Tag us on Instagram @go.to.gal or Jaclyn @jaclyn_mellone and let us know what you think or what and who you’d want to hear on the show!Want to become a Gal Pal? Head on over to this link to Become a Go-To Gal Podcast Insider
Entrepreneurship + ADHD with Courtney Chaal (How to Make Your Business Work for Your Brain)
Jul 12 2022
Entrepreneurship + ADHD with Courtney Chaal (How to Make Your Business Work for Your Brain)
Episode #232. About Courtney: Courtney Chaal is a copywriter turned business coach obsessed with making complex concepts (like business models and sales copy) simple and tangible to help regular people get big results.In 2012, she launched my copywriting services with zero experience and a desire to never have to get a “real job.” Since then, she has evolved from writing custom proposals for clients to creating a booked-out signature service (Sales Page CPR®) to launching digital products and programs like The Sales Page Kit™, Yay for Clients™, and her signature high ticket coaching program, Yay for 100K™.Since then her business has been featured on FastCompany.com, Inc.com, the CreativeLive blog, and on dozens of podcasts.Courtney is a BIG believer in the power of offering a signature service as the best way to start making a full-time income online. She’s taught more than 400 entrepreneurs how to make a full-time income from 1:1 services work. Now, she coaches entrepreneurs on how to streamline their services into a signature program so that they can blast the lid off of their income potential.Connect with CourtneyWebsiteInstagramFavorite Quotes“Everything has consequences that are desired and undesired. If I'm gonna spend all my waking hours working on my business, I might hit my goal faster, but I also might deteriorate my health. You need to accept the consequences that come with the benefits of what you want.”“I think everyone is creative. I just have a very extreme, particular type of creativity. That is my superpower. This is what helps me create all the things that I create. I'm not known for being organized. So I'm trying to become organized. Not only is it hard for me, but it is also stealing from my strength. And that was the aha! I needed to have. It's not just like, oh, you're not gonna get good at that. Me focusing on that is not only an opportunity cost. It is actually, absolutely stealing from the thing that makes me really brilliant at what I do.”“Make sure to surround yourself with people like us (with neurodiversity) who get it. Because it can get really, really bad for your self-esteem. And if you grew up that way, just have a lot of compassion for yourself.”In This Episode You’ll Learn:Focusing on the positives of being diagnosed with ADHDThe mindset shift of looking at neurodiversity as a superpowerThe opportunity cost that comes with forcing yourself to be organizedPractice self-compassion and be around people who understand and are supportiveMentioned on the show:Creating Services That Are Easy to Sell with Courtney ChaalLove the show? Then why don’t you:Leave us a review on Apple Podcasts.Subscribe to the show.Tag us on Instagram @go.to.gal or Jaclyn @jaclyn_mellone and let us know what you think or what and who you’d want to hear on the show!Want to become a Gal Pal? Head on over to this link to Become a Go-To Gal Podcast Insider
Building an Ecosystem that Creates Cash, Influence, and Autonomy with Eleanor Beaton
Jun 28 2022
Building an Ecosystem that Creates Cash, Influence, and Autonomy with Eleanor Beaton
Episode #230. About Eleanor: Eleanor Beaton is the founder of SafiMedia, an education & coaching company for women entrepreneurs. SafiMedia is committed to advancing global gender equity one woman-owned business at a time. Together with her colleagues, Eleanor is on a mission to double the number of women entrepreneurs who scale past $1M in revenue by 2030.Eleanor hosts the Power + Presence + Position podcast, a top-ranked podcast for female founders with over 1.5 million downloads to date. The former chair of the Visiting Women’s Executive Exchange Program at the Yale School of Management, Eleanor has been featured in publications including The Globe & Mail, The Atlantic, CBC, Chatelaine, and more.Connect with EleanorWebsiteSafi Media WebsiteEleanor's InstagramSafi Media InstagramLinkedInFacebookFavorite Quotes“As women, we need to have these conversations and stop taking the bake sale approach: bake the cookies and sell them. No. How about we start really creating assets and thinking about an ecosystem of growth rather than putting it all on our own back and growing through our labor?”“The key to a sustainable business is packaged standardized offerings. So a business will start with a lot of bespoke services. And I think that's really a powerful way (to start) and you can always have a portion of your business be bespoke. But if you truly wanna scale, you're going to need to start standardizing through group programs, courses, or standardized services.”“We're living through this epidemic of overwhelm. There can certainly be a huge amount of ease and flow. But the reality is there are parts of a business that are hard. And sometimes you just have to choose your hard.”In This Episode You’ll Learn:What’s holding female entrepreneurs back from meeting their revenue goals and milestonesHow to build an ecosystem that supports your business minus the overwhelmScaling through standardized vs. bespoke servicesThe ability to “choose your hard” in the times there’s lack of ease and flowAvoiding the trap of comparisonitis with everyone else’s Instagram highlightsLove the show? Then why don’t you:Leave us a review on Apple Podcasts.Subscribe to the show.Tag us on Instagram @go.to.gal or Jaclyn @jaclyn_mellone and let us know what you think or what and who you’d want to hear on the show!Want to become a Gal Pal? Head on over to this link to Become a Go-To Gal Podcast Insider