Building a Modern Employer Brand

Susanna Rantanen

Building a Modern Employer Brand -podcast is a weekly podcast bringing you a modern breath of air into HR marketing and employer branding. This podcast is dedicated for all modern growth companies and modern employer branding practitioners who want to do a job that influences talent audiences and adds value to growing and scaling modern businesses. This podcast is brought to you by Talent Marketing School and hosted by Susanna Rantanen. Susanna is Finland's best known employer branding expert, co-founder of Employee Experience Agency Emine selected as one of the top 10 Employer Branding Agencies in Europe, founder of Talent Marketing School and the innovator behind the renowned Magnetic Employer Branding Method™️.

#111 Social media trends 2022 paving the way for bigger marketing changes
Apr 20 2022
#111 Social media trends 2022 paving the way for bigger marketing changes
In this episode of the Building a Modern Employer Brand podcast, I share with you the latest key findings and news about social media marketing trends because there are some significant changes happening right in front of our eyes. The findings I share in this episode will force us to rethink how we make continue to make the most of social media as it is still the only media aside from our own career sites that we can operate independently to drive marketing results. This episode might shake you. Hearing some of the news shook me also. But now, I'm confident that the next era in social media and other marketing will present us with amazing employer brand marketing opportunities. I'll promise to keep you updated and on board with how to confidently ride these waves! ⏱ 25:21 min In this episode: ☝️ Key trends in how social media is changing ☝️ What the algorithms are increasingly focusing on ☝️ Which social media has become the world's most visited website, and most of us are not there In the episode theme article: ☝️ Social media trends 2022 and beyond in short 🔗 IMPORTANT! Subscribe to the Weekly Email to stay on a top of what's going on in the world of social media, marketing and modern employer branding: If you are on Instagram, follow my @talentmarketingpro -profile because you don't want to miss out on my free talent marketing tips and opportunities to expand your talent marketing acumen, all for free! ************** 👩🏻‍💻 Become a modern talent marketing student and get access to Talent Marketing School here:
#109 Psychographic segmentation in employer branding
Apr 6 2022
#109 Psychographic segmentation in employer branding
We typically group and profile our talent audiences based on roles, job requirements, education and years of experience. This is called demographic segmentation. While demographic segmentation works well in recruiting, it fails in employer branding because employer branding is not about promoting your career opportunities and roles. Employer branding is about positioning your organization as a specific type of organization and employer to specific kinds of people who desire the create the same professional impact as you do as a business. In this episode of the Building a Modern Employer Brand podcast, I introduce you to the psychographic segmentation key in modern employer branding. In this episode: 💡 What is psychographic segmentation? 💡 Why psychographic segmentation makes so much sense in modern employer branding? 💡 What does psychographic segmentation look like? ⏱ 20:52 min If you want to learn more about psychographic profiling, check out this blog post: Subscribe to the Weekly Podcast Email and stop missing out on my free, exclusive expertise tip or advice each week on the topic of the episode: Take your employer branding career into your own hands and become a student at Talent Marketing School! Learn all you need to know to master the modern employer brand in my guidance: If you are on Instagram, follow my @talentmarketingpro -profile because you don't want to miss out on my free talent marketing tips and opportunities to expand your talent marketing acumen, all for free! **************
#108 The power of the employer brand
Mar 30 2022
#108 The power of the employer brand
Companies who direct employer branding activities into recruitment campaigns miss on the real power of employer branding. Recruitment is the final stage in the candidate's journey. The decision making doesn't take place at this phase. It took place long before the applications are being sent. The more experienced your target talent needs to be, the more likely they have made the decisions about their next place to work long before you published your job post. It's too late to influence the most ideal talents at this stage anymore. You only get what's left and available if you leave it to the recruitment stage. In this episode of the Building a Modern Employer Brand podcast, I talk about the power of the real employer brand. 🔗 20:40 min In this episode: 💥 The power of the employer brand 💥 Why it is too late to change your relevant candidates' minds during the recruitment marketing phase if they don't know you. ************** 📩 Subscribe to the Weekly Podcast Email and stop missing out on my free, exclusive expertise tip or advice each week on the topic of the episode: Take your employer branding career into your own hands and become a student at Talent Marketing School! Learn all you need to know to master the modern employer brand in my guidance: If you are on Instagram, follow my @talentmarketingpro -profile because you don't want to miss out on my free talent marketing tips and opportunities to expand your talent marketing acumen, all for free! **************
#103 Developing an employer brand - what needs to happen?
Feb 23 2022
#103 Developing an employer brand - what needs to happen?
Developing the employer image (the first phase in employer branding) is hugely popular these days as you very well know. But have you ever stopped to think about what prevents your organization from achieving the kind of employer image your business needs? Or maybe you’re not really sure what exactly is the employer image your organization needs to achieve? In this episode of the Building a Modern Employer Brand -podcast, I share with you what typically stops organizations from achieving the employer image they need and what it takes to achieve the kind of employer image your business needs. ⏱ 17:43 min In this episode: 👉 The basic principle of a developed employer image. 👉 What stops you from achieving a specific employer image? 👉 What stops you from achieving the kind of employer image your business needs? 👉 How to make sure you end up with a specific, value-add employer image? Find the complementary blog post: 🔗 this blog post, I share a few additional tips about developing and promoting an employer image/brand. (Image or brand depends on which stage you are at with your employer brandING). ************** 📩 Subscribe to the Weekly Podcast Email and stop missing out on my free, exclusive expertise tip or advice each week on the topic of the episode: If you are on Instagram, follow my @talentmarketingpro -profile because you don't want to miss out on my free talent marketing tips and opportunities to expand your talent marketing acumen, all for free! ************** 👩🏻‍💻 Become a modern talent marketing student and get access to Talent Marketing School here:
#99 Modern employer branding vs traditional and why you should care
Jan 26 2022
#99 Modern employer branding vs traditional and why you should care
Listen, if you are feeling confused about all this talent marketing talk, how social media should be used, what is the difference between promotions, campaigns, videos, podcasts, doing this and that and the other to get more applications, I feel for you. I can empathize with your situation. We have so many opportunities and options these days to market our jobs and develop our employer image that it’s hard to know whom to listen to and which way to go. The reason why you and so many others may feel confused about employer branding is that so much has changed in the employer branding landscape in such a short time. It's time to expand our horizons. In this episode of the Building a Modern Employer Branding podcast, I talk about the changes in the employer branding landscape and how too many of you continue limiting your employer branding potential when you opt for the expired means. 🔗 24:10 min ************** 📩 Subscribe to the Weekly Podcast Email and stop missing out on my free, exclusive expertise tip or advice each week on the topic of the episode: If you are on Instagram, follow my @talentmarketingpro -profile because you don't want to miss out on my free talent marketing tips and opportunities to expand your talent marketing acumen, all for free! ************** 👩🏻‍💻 Become a modern talent marketing student and get access to Talent Marketing School here: #employerbranding #talentmarketing #talentmarketingpro #magneticemployerbrandingmethod #vaikuttavatyönantajabrändi #eminenpodcast
#98 What if you are unemployer branding instead of employer branding?
Jan 19 2022
#98 What if you are unemployer branding instead of employer branding?
What if you are unemployer branding when you thought you were employer branding? What if what you are doing or planning to do results in the exact opposite you meant to achieve? Regardless of the size of the company or the operating industry, even the market, most employers paraphrase themselves almost identically when it comes to employer branding. The problem is, using the same keywords, taglines and almost identical messages and images, they are doing exactly the opposite: unemployer branding. In this episode of the Building a Modern Employer Brand -podcast, we are going to have a serious talk about employer branding. You need to know the difference between employer branding and unemployed branding because it is very possible you are not employer branding at all. Because unemployer branding hurts your employer branding career and doesn't help the company you work for at all, and that's why you need to recognise it and then put a stop to it. 🔗 21:38 min In this episode: 💡 What does unemployer branding look like? 💡 Why is it a huge problem? 💡 How to stop unemployer branding? ************** 📩 Subscribe to the Weekly Podcast Email and stop missing out on my free, exclusive expertise tip or advice each week on the topic of the episode: If you are on Instagram, follow my @talentmarketingpro -profile because you don't want to miss out on my free talent marketing tips and opportunities to expand your talent marketing acumen, all for free! ************** 👩🏻‍💻 Become a modern talent marketing student and get access to Talent Marketing School here:
#97 Top 3 social media marketing trends 2022 for employer branding
Jan 12 2022
#97 Top 3 social media marketing trends 2022 for employer branding
Social media has become an integral part of our daily lives as consumers and talent marketers. And more so as consumers. I mean, who doesn’t wake up and check their favourite social media notifications the first thing in the morning? What this means to you as a talent marketer, you need to make social media your daily or a few times a week routine as well. WE, myself included simply need to be connecting with our audiences on socials more than we most likely did in 2021 and before. But, the big question is: how? When we don’t have all the working time in the world to spend on socials, how should we use the time we have to make most of it? In this episode of the Building a Modern Employer Brand -podcast, I give you my curated Top 3 picks from a long list of 2022 social media trends. When we focus on these three important trends in 2022, our talent marketing will be a success! ⏱ 25:39 min 🔗   this episode: 💡 The Top 3 picks from all social media marketing trends 2022 I curated for you. 💡 Why keeping up with the Joneses on social media is important for modern employer branding practitioners and other talent marketers? ************** 📩 Subscribe to the Weekly Podcast Email and stop missing out on my free, exclusive expertise tip or advice each week on the topic of the episode: If you are on Instagram, follow my @talentmarketingpro -profile because you don't want to miss out on my free talent marketing tips and opportunities to expand your talent marketing acumen, all for free! ************** 👩🏻‍💻 Become a modern talent marketing student and get access to Talent Marketing School here: