Found The Flow

Tara Paton

Welcome to Found The Flow, the podcast with marketing expert and business consultant, Tara Paton. Tara's helped major companies create marketing campaigns, brand strategies, and product awareness that's made them millions. This podcast is for online product-based & consumer business owners looking to find their flow as an entrepreneur, and create a thriving business that truly aligns with their passion and purpose. Turn up the volume, join in on the conversation, and Find Your Flow with Tara today! read less

S2 EP16: Embodying The S.H.I.F.T Your Business Needs with Jessica Renee Grant
Dec 8 2022
S2 EP16: Embodying The S.H.I.F.T Your Business Needs with Jessica Renee Grant
In this episode, I welcome your new business bestie, Jessica Renee Grant. As a branding, business, and boutique strategy coach, Jessica helps faith-based entrepreneurs build their brands, grow their businesses, and navigate through the shift of “becoming”.    So if you're looking to elevate your brand, income, and impact, tune in as Jessica Renee Grant talks purpose, transitions, and why “if you ain’t right, your business ain’t right.”   KEY POINTS: - What does “becoming” mean? - Jessica’s first major shift and the many after - The biggest lesson in Jessica’s entrepreneurial journey - Designing a business around the life you want   - 3 things Jessica wishes she knew before she started  - Shifting into the role of coach    QUOTABLES: “I think a lot of people fail to realize that we are an evolving creature. So we continuously evolve. And once you reach one level, then there's another level that we have to go to.” “A lot of people miss their opportunity because they simply aren't in a position to be able to receive it. You need to plan, prepare, and get clear on what it is you're doing.”   GUEST RESOURCES: Find Jessica Renee Grant and her links on social media! IG | instagram.com/thejessicarenee   PRODUCTS / RESOURCES: Grab your FREE copy of the Profitable Marketing Playbook at www.profitablemarketingplaybook.com Visit Tara's website at tarapaton.com IG | @tarasoether - instagram.com/tarasoether       Found the Flow is edited by Instapodcasts (visit at instapodcasts.com)
S2 EP14: Being Triggered into Transition with Jessica Lampkin
Nov 25 2022
S2 EP14: Being Triggered into Transition with Jessica Lampkin
In this episode, we go behind the chair with Jessica Lampkin, founder, and CEO of The Evolve Effect - a high-quality hair solution store positively impacting the way women feel inside and out through loving what they see in the mirror. But Jessica didn’t always have the confidence she now instills in her clients….   Tune in as Jessica shares her journey from the cut-throat corporate job that almost killed her to letting her hair down, both literally and figuratively, and allowing her complete authentic self to shine.    KEY POINTS: - What led Jessica to become a stylist? - From doing hair in her home to running a six-figure business - Shifting your mindset from corporate to entrepreneur  - Jessica’s hardest transition and biggest entrepreneurial shock  - How to translate your authentic self online  - What’s next for Jessica Lampkin?   QUOTABLES: “What I was thinking to myself is, there's got to be more. And if I can make these people upwards of 60, 70 million a year, I can make myself 1% of that easy. If I can do this and manage all these people and have an impact…If I can do that, I can do this for myself.” “What I tried to do in this situation was look at it as another trigger for transition and just listen to what God is assigning me to do.”   GUEST RESOURCES: Jessica Lampkin: www.theevolveeffect.com IG | @theevolveeffect_hairstudio   PRODUCTS / RESOURCES: Grab your FREE copy of the Profitable Marketing Playbook at www.profitablemarketingplaybook.com Visit Tara's website at tarapaton.com IG | @tarasoether - instagram.com/tarasoether       Found the Flow is edited by Instapodcasts (visit at instapodcasts.com)
S2 EP12: Debunking Social Media’s Entrepreneurship Fairy Tale with Karria Lawrence
Nov 10 2022
S2 EP12: Debunking Social Media’s Entrepreneurship Fairy Tale with Karria Lawrence
Founder and CEO of Fortress Consulting Firm, certified behavioral science consultant, trauma specialist, and founder of an international non-profit for young women, Karria Lawrence joins me today on this episode of Found The Flow.   Listen in as Karria shares her path to purpose - guiding others to unlock their gifts, passions, and innate skills while helping business owners strategize innovative ways to connect to and support their ideal clients. Through sharing her own journey in the corporate space, how she overcame the hustle mentality, and what it took to step into the role of CEO, Karria gets real about entrepreneurship and why it’s not just what you see on social media.    So hop off Instagram, tune in, and learn why we need to kill the comparison game when it comes to business ownership.   KEY POINTS: - Karria’s healing journey to founding Pretty Girls Pray - Why are operational strategies so important? - Does Karria believe in the hustle mentality? - Infusing corporate techniques into entrepreneurship  - Social media’s fantasy portrayal of business ownership   QUOTABLES: “Social media has portrayed where business is. So I feel like there's a lot of people who fantasize about business but don't understand the work to actually grow a business.”   GUEST RESOURCES: Karria Lawrence LinkedIn | linkedin.com/in/consultwithkarria   PRODUCTS / RESOURCES: Did you know you have a "Founder Identity" that rules every marketing decision you make?  Find out which Founder you are so you can be more confident with your marketing and reach your business goals faster!  Take the Founder Quiz at tarapaton.com/founderquiz    Visit Tara's website at tarapaton.com IG | @tarasoether - instagram.com/tarasoether       Found the Flow is edited by Instapodcasts (visit at instapodcasts.com)
S2 EP10: The Accidental Entrepreneur with Business Coach Dionne Reddick
Oct 27 2022
S2 EP10: The Accidental Entrepreneur with Business Coach Dionne Reddick
Creating her natural skincare line out of necessity when she couldn’t purchase her usual body butter and had to make her own, Dionne Reddick is now the Founder and CEO of Body Essense by Dionne. And wholeheartedly admits she is an accidental entrepreneur!   Listen in as she shares her journey to business owner and coach, from the mistakes to mindset shifts to what she sees for the future in this ever-changing landscape. Be sure not to miss her tips on how she found success and the steps you can take to grow and scale your business too!   KEY POINTS: - How Dionne became an entrepreneur by mistake! - Making the mindset shift to business owner  - Early mistakes and Dionne’s advice for her former self - Do entrepreneurs need a coach? - “You have to teach people how to treat you” - Dionne’s transition from entrepreneur to coach - Why you need to pay attention to where your audience is   QUOTABLES: “Business was not my choice. But it kept choosing me.” “When people say, ‘Why would I pay you when I can just Google it or YouTube?’ - I say to them, you don't even know what to YouTube or Google. You don't know what you don't know until you know that you didn't know it.” “You have got to be willing to grow with how the world is growing.”   GUEST RESOURCES: Learn more at: linktr.ee/bizcoachingbydionne IG | instagram.com/thedionnereddick TikTok | tiktok.com/@thedionnereddick bodyessencebydionne.com   PRODUCTS / RESOURCES: Did you know you have a "Founder Identity" that rules every marketing decision you make?  Find out which Founder you are so you can be more confident with your marketing and reach your business goals faster!  Take the Founder Quiz at tarapaton.com/founderquiz    Visit Tara's website at tarapaton.com IG | @tarasoether - instagram.com/tarasoether       Found the Flow is edited by Instapodcasts (visit at instapodcasts.com)
S2 EP9: Manifesting a Life in God's Design with Crystal Perkins
Oct 20 2022
S2 EP9: Manifesting a Life in God's Design with Crystal Perkins
Crystal Perkins makes business, family, and self-care look flawless! So in this episode, I sit down with this manifestation coach to learn her secret to becoming empowered, unapologetic, and build a six-figure brand.   From mindset to manifestation, tune in as Crystal shares the blueprint to shift you from writing your vision to living it!    As she always says: “You deserve what you desire!”   KEY POINTS: - Why you need to start putting yourself first! - The process of unlearning that led Crystal to abundance  - Releasing religion and embracing spirituality  - What is manifestation? - How mindset work is a journey, not a destination     QUOTABLES: “As women of faith and a lot of Christian women, we know how to write the vision, but we don't know how to live it. And it was in that moment where GOD told me I'm the blueprint to shift women from writing their vision to living in it.” “I had to choose that lane that God was calling me to walk in. And when I chose it unapologetically and walked in it, it was like a new level of freedom that I've never experienced in my life.”   GUEST RESOURCES: Stay connected with Crystal Perkins on social media! IG | instagram.com/thecrystalperkins   PRODUCTS / RESOURCES: Did you know you have a "Founder Identity" that rules every marketing decision you make?  Find out which Founder you are so you can be more confident with your marketing and reach your business goals faster!  Take the Founder Quiz at tarapaton.com/founderquiz    Visit Tara's website at tarapaton.com IG | @tarasoether - instagram.com/tarasoether       Found the Flow is edited by Instapodcasts (visit at instapodcasts.com)
S2 EP7: Big Chloe Energy with Visual Branding Coach and Designer Chloe Cleaves
Oct 6 2022
S2 EP7: Big Chloe Energy with Visual Branding Coach and Designer Chloe Cleaves
So much goes on behind the scenes when you decide to take your brand to the next level. And in this episode, visual branding coach and designer Chloe Cleaves returns to guide us through this process and share how she helped me elevate and evolve my brand!   From emotional purchases to leveraging your lifestyle to knowing what to share or keep private, don’t miss this hands-on discussion on how your rebrand can go from complete overhaul to thoughtful evolution.    KEY POINTS: - Infusing yourself into your brand and business - Are people buying the product or the person? - How Chloe defines “lifestyle” - What is the lifestyle of your brand? - Intentionally building relationships with your clients - Why you need to brand with meaning   QUOTABLES: “When you're a personal brand, there's a lot of you that needs to shine through. I'm all for separate business and personal, but people are buying from the person.” “I think a lot of people don't understand when I say put more of yourself out there, it doesn't mean telling them something. It means you have to show up more.” “You also got to think of the lifestyle of your brand, because there's your lifestyle, but then there's the lifestyle of the brand. What does the brand do on a day to day? What does it need to do? What does it need to show?”   GUEST RESOURCES: Find Chloe Cleaves at: thechloebrand.co/links IG | instagram.com/thechloebrand   PRODUCTS / RESOURCES: Did you know you have a "Founder Identity" that rules every marketing decision you make?  Find out which Founder you are so you can be more confident with your marketing and reach your business goals faster!  Take the Founder Quiz at tarapaton.com/founderquiz    Visit Tara's website at tarapaton.com IG | @tarasoether - instagram.com/tarasoether       Found the Flow is edited by Instapodcasts (visit at instapodcasts.com)
S2 EP6: Unapologetic in Life and Business with Chloe Cleaves
Sep 29 2022
S2 EP6: Unapologetic in Life and Business with Chloe Cleaves
Meet Chloe Cleaves - founder and CEO of The Chloe Branding Co., a concierge visual branding agency, as well as the brains behind Chloe Courses, a hands-on branding course for DIY entrepreneurs. And if that wasn’t enough, she’s also the creator of The Branding Brunch, an intimate educational series designed to bring branding experts together.   But we aren’t here today just to talk visuals…   Tune in as Chloe gets raw about her journey from an abusive relationship to finding peace in her power to applying the lessons she learned in her personal life to her business. Because today’s Chloe Cleaves is unapologetic about her life, her business, and her success!   KEY POINTS: - Can your business and personal life really be separate?  - Surviving an abusive relationship and finding her power - Do you need to do more, to be more? - What is “Big Chloe Energy”?  - The hardest challenge when branding entrepreneurs - How Chloe utilizes the psychology of color   QUOTABLES: “I had to realize the power I had on my own.” “Big Chloe Energy is just that unapologetic, ‘whatever makes me feel good,’ and whatever makes the vision come out attitude.”    GUEST RESOURCES: Find Chloe Cleaves at: thechloebrand.co/links IG | instagram.com/thechloebrand   PRODUCTS / RESOURCES: Did you know you have a "Founder Identity" that rules every marketing decision you make?  Find out which Founder you are so you can be more confident with your marketing and reach your business goals faster!  Take the Founder Quiz at tarapaton.com/founderquiz    Visit Tara's website at tarapaton.com IG | @tarasoether - instagram.com/tarasoether       Found the Flow is edited by Instapodcasts (visit at instapodcasts.com)
S2 EP5: Founder Identity Series | Frustrated Founder
Sep 22 2022
S2 EP5: Founder Identity Series | Frustrated Founder
Welcome to The Founder Identities Series, a special segment of the Found the Flow podcast!    In this series, I will be doing a deep dive into each of the 6 phases we typically go through as we evolve in our entrepreneurial journeys. Whether you’re just starting out in your business or are well into your journey, this series will guide you through each phase so you can thrive in every single one of them.   Tune in and find out how you can advance to the next level in The Founder Identities Series!    KEY POINTS: - Signs you’re a Frustrated Founder - Why you’re not getting results in your business  - The importance of systems within your team  - How to start trusting your team    QUOTABLES: “If you're hiring people, and there are no systems, you're just creating chaos within the organization.” “I can guarantee you this, if you don't trust your team members, they don't trust you either.” “The longer that you hold on to the belief that you have to do things yourself because that's the only way that they're going to get done right, you are going to continue to be the bottleneck in your business.”    PRODUCTS / RESOURCES: Did you know you have a "Founder Identity" that rules every marketing decision you make?  Find out which Founder you are so you can be more confident with your marketing and reach your business goals faster!  Take the Founder Quiz at tarapaton.com/founderquiz    Visit Tara's website at tarapaton.com IG | @tarasoether - instagram.com/tarasoether       Found the Flow is edited by Instapodcasts (visit at instapodcasts.com)
S2 EP4: Feeling, Dealing, & Healing as an Entrepreneur with The Business Therapist, Lashana West
Sep 15 2022
S2 EP4: Feeling, Dealing, & Healing as an Entrepreneur with The Business Therapist, Lashana West
Meet Lashana West - CEO of Ms. West Creative Coaching and Consulting, business therapist, and mindset mentor. Devoted to helping ambitious women remove the mental blocks that stand between them and their biggest dreams, tune in as she joins Sherrell to speak about her own mindset journey and the experiences she now uses to empower entrepreneurs to scale their businesses with clarity, confidence, and authenticity.    KEY POINTS: - What pushed Lashana to become a therapist? - How Lashana’s troubled past translates into her business today - The transition from working with youth to entrepreneurs   - What is the 6CD method? - Can we completely overcome mindset blocks? - Addressing triggers in a healthy way - Feelings are not facts! How to practice perception checks   QUOTABLES: “Everything that happens in life happens for us. I would not be here, I would not be a therapist, and I would not be an effective parent had I not went through what I went through. Because that showed me what I didn't want to repeat.” “I always say repel and attract. If you are your authentic self, you will repel those who are not a good fit and attract those that are. When we shrink, and we try to fake it, we're attracting those who aren't really attracted to our true brand.” “I believe that we can have and do anything that we want. But we first have to have the courage to believe it and then be open to do the work.”   GUEST RESOURCES: Learn more about Lashana West at: mswestcreativecoach.com IG | @lashanawest - instagram.com/lashanawest   PRODUCTS / RESOURCES: Did you know you have a "Founder Identity" that rules every marketing decision you make?  Find out which Founder you are so you can be more confident with your marketing and reach your business goals faster!  Take the Founder Quiz at tarapaton.com/founderquiz    Visit Tara's website at tarapaton.com IG | @tarasoether - instagram.com/tarasoether       Found the Flow is edited by Instapodcasts (visit at instapodcasts.com)
S2 EP3: 90 Days in the Desert with Carina Glover
Sep 8 2022
S2 EP3: 90 Days in the Desert with Carina Glover
Building the next billion-dollar tech company, Carina Glover joins me to share a little more about her journey to HerHeadquarters - an app connecting women-owned businesses to partnerships nationwide - as well as her hopes for the future and the challenges that come with being a woman of color in the tech space.   It’s not all about tech though, as Carina gets honest about the rejections, mindset shifts, and breakdowns that often come before the breakthroughs.    KEY POINTS: - Why Carina started HerHeadquarters - The value of brand partnerships and collaborations  - Going from an expert in industry to starting all over again - The breakdown before the breakthrough - Challenges facing women of color in the tech space    QUOTABLES: “In my entrepreneur journey, I've had lots of hardships. I'm not new to the struggle of being a business owner. But 90 days in the desert was by far the hardest season of being a business owner and the closest I've ever been to quitting and not caring about why I started. If I almost drowned, it was in the desert.”   GUEST RESOURCES: Carina Glover IG | @her.name.is.carina - instagram.com/her.name.is.carina LinkedIn | linkedin.com/in/carinaglover   Learn more about HerHeadquaters at: herheadquarters.app IG | @herheadquarters - instagram.com/herheadquarters   PRODUCTS / RESOURCES: Did you know you have a "Founder Identity" that rules every marketing decision you make?  Find out which Founder you are so you can be more confident with your marketing and reach your business goals faster!  Take the Founder Quiz at tarapaton.com/founderquiz    Visit Tara's website at tarapaton.com IG | @tarasoether - instagram.com/tarasoether       Found The Flow's is edited by Instapodcasts (visit at instapodcasts.com)
S2 EP1: Sitting in Stillness and Shifting into Your Purpose with Tara Paton | A Stranded Phase Podcast Takeover!
Sep 1 2022
S2 EP1: Sitting in Stillness and Shifting into Your Purpose with Tara Paton | A Stranded Phase Podcast Takeover!
Welcome back to season 2 of Found the Flow! Kicking off another season of evolution, vulnerability, and shifting into your purpose, this special episode has Jessica Hurley, the founder of Instapodcasts and the host of The Stranded Phase podcast, taking over!   Tune in as Jessica and I dive deep into my own story as a seeker of information and the “queen of transitions.” From questions about balancing spirituality and entrepreneurship to what I learned in my recent 5 months of stillness, join us for this episode and more as I help founders go from frantic to flow and learn to live by their own design!   KEY POINTS: - Balancing spirituality and business - The value of sitting in stillness with yourself  - Intentionally living in the present  - Being successful but out of alignment - what now? - How does Tara measure success? - What to expect from season 2 of Stacking Ms   QUOTABLES: “Once you really start to connect with yourself, which is the most important, I think that is when you really start to tap into some really true power.” “You don't have to stay stuck, or you don't have to continue to do something the same way that you've always done it before just because you've done it before and it works. If God is telling you to move, spirits telling you to move, you get that pit in your stomach and you need to move, you move.”   GUEST RESOURCES: Love what you’re hearing? Follow Jessica Hurley on social media and share the love! IG | @jessicahurley__ - instagram.com/jessicahurley__ Gain access to more of Jessica’s resources here: linktr.ee/jessicahurley__   PRODUCTS / RESOURCES: Did you know you have a "Founder Identity" that rules every marketing decision you make?  Find out which Founder you are so you can be more confident with your marketing and reach your business goals faster!  Take the Founder Quiz at tarapaton.com/founderquiz    Visit Tara's website at tarapaton.com IG | @tarasoether - instagram.com/tarasoether       Found the Flow is edited by Instapodcasts (visit at instapodcasts.com)
S1 EP20 - Money, Marketing, Mindset..and Marriage with Dwayne Paton
May 23 2022
S1 EP20 - Money, Marketing, Mindset..and Marriage with Dwayne Paton
In this season finale episode, Tara is joined by her very own husband, best friend, and fellow entrepreneur Dwayne Paton. Get your tissues ready as this power couple gets into an honest and powerful conversation on being in a relationship with an entrepreneur, watching each other pursue their passions and grow, and the side of entrepreneurship that only the people closest to you get to see.    KEY POINTS: - What happened when Tara quit her job  -  How did the transition to entrepreneurship affect Dwayne and Tara’s relationship?  - The effect of entrepreneurship on Tara: The good and the difficult  - Being in a relationship with an entrepreneur  - Dropping a 6 figure salary to pursue entrepreneurship  - What is the next stage for Dwayne and Tara? - New and crazy ideas    QUOTABLES: “Being determined as an entrepreneur, to be successful, is a different type of desire” “One of the things I really love about you is, you can recognize what's happening and give me the permission to give myself grace.” “We've always done things with intention. Whether our families understood it or not, it was based on how we thought about it. Together.”   PRODUCTS / RESOURCES: Grab your FREE copy of the Profitable Marketing Playbook at www.profitablemarketingplaybook.com Visit Tara's website at tarapaton.com IG | @tarasoether - instagram.com/tarasoether       Stacking M's is edited by Instapodcasts (visit at instapodcasts.com)
S1 EP18 - What Having a Friend in the Beauty Industry Really Means With Akua Robinson
May 9 2022
S1 EP18 - What Having a Friend in the Beauty Industry Really Means With Akua Robinson
In this episode, Tara is joined by Akua Robinson, a Professional Makeup Artist and Beauty Educator. As Akua brings us along her journey towards her success in the beauty industry, you will see how she got to where she is today through sheer persistence and by being in the right rooms. Listen in as she shares her passion for networking and community building with all her experience in the beauty industry.    KEY POINTS: - Akua’s journey into the beauty industry  - How did Akua get the opportunities that she got in the beauty industry?  - Building her community: Friends and Beauty - The biggest gap in business when it comes to beauty professionals  -  Akua’s entrepreneurial nightmares - Akua on her money, mindset, and marketing    QUOTABLES: “But now I'm realizing that everybody's journey is completely unique. Like, it's really no blueprint to success as a makeup artist or photographer” “I just felt like people needed to get out and talk to people. People really have a hard time with, like, in-person interaction. They just want to hide behind the little iPhones and Androids. Yeah, you gotta get out and you got to talk to people.” “You're not going to be everybody's cup of tea.”   GUEST INFORMATION: Akua Robinson akuarobinson.com IG | @akuarobinson - instagram.com/akuarobinson   Friends in Beauty  friendsinbeauty.com/links IG | @friendsinbeauty - instagram.com/friendsinbeauty    PRODUCTS / RESOURCES: Grab your FREE copy of the Profitable Marketing Playbook at www.profitablemarketingplaybook.com Visit Tara's website at tarapaton.com IG | @tarasoether - instagram.com/tarasoether       Stacking M's is edited by Instapodcasts (visit at instapodcasts.com)