Columbia Business School Center on Global Brand Leadership

Welcome to the BRITE Ideas podcast, where we discuss how brands build relationships with consumers and society through innovation, technology, and marketing. BRITE Ideas is produced by the Center on Global Brand Leadership at Columbia Business School, and is led by co-hosts Matthew Quint and J.P. Kuehlwein. We want to thank our supporters Lexicon Branding and Kogan Page. For more information visit: http://briteideas.co
Business and social impact lessons from the LEGO Foundation and Right to PlayCatherine Williams on assuring AI is not artificial (Head of IQ, Qualtrics)Musa Tariq on brands and fundamental human needs (CMO, GoFundMe)