In this episode, Lumar host (& Senior Technical SEO) Chris Spann discusses SEO reporting best practices with Natasha Burtenshaw-deVries, Director of Organic Growth at Flywheel Digital.    Better SEO reporting isn't necessarily about complex math but about aligning with client goals and simplifying the process. Natasha discusses the importance of focusing on what truly matters for clients or stakeholders — and how to educate them on interpreting SEO data correctly.   Tune in to hear Natasha's insights on building better SEO reports and the importance of being a strategic partner to clients.     About Human-First Digital: In this podcast series, SEO expert Chris Spann speaks to the brightest minds in the world of website optimization. The HFD podcast is brought to you by Lumar. Learn more about Lumar’s full suite of SEO, web accessibility, and site speed tools at lumar.io   ************************   Episode Links:   Follow Natasha Burtenshaw-deVries on LinkedIn:  https://www.linkedin.com/in/natashaburtenshawdevries/  Follow Chris Spann on LinkedIn: https://www.linkedin.com/in/chrisspann/  Follow Lumar on LinkedIn: https://www.linkedin.com/company/lumarhq/  Explore Lumar’s website optimization platform: lumar.io    ************************ Episode Timestamps: 00:00:07 – Introduction to Human-First Digital 00:03:28 – The Essence of Better SEO Reporting 00:08:06 – Understanding Client Needs for SEO Reports  00:10:28 – Simplifying SEO Reports for Better Insights 00:13:55 – Building Stronger Client Relationships

Welcome to Human-First Digital, the new Lumar podcast on all things SEO and website optimization, hosted by Senior Technical SEO Chris Spann. In this episode, Chris sits down with Will Critchlow, CEO and founder of SearchPilot, to explore Will's journey in SEO, the challenges of search visibility in 2024, and the impact of platforms like Reddit on search results.   Discussed in this episode: Will’s early experiences in search engine optimization and the founding of SearchPilot, a platform focused on SEO A/B testing.The dynamic nature of SEO in 2024 and the importance of understanding Google's core intentions for long-term results.How SEO strategies can yield varying results depending on the type of website and industry or sector.The role of Reddit in search engine visibility today and the evolving landscape of SEO. The evolution of Google’s search ranking algorithms, challenges with deep learning, and bugs in search.     **********   Learn more about Lumar at: https://www.lumar.io/ Follow Lumar on LinkedIn: https://www.linkedin.com/company/lumarhq/  Follow Will on LinkedIn:  https://www.linkedin.com/in/willcritchlow/ Follow Chris on LinkedIn:  https://www.linkedin.com/in/chrisspann/      **********   Episode Timestamps:   [00:00:07] Introduction to Human First Digital  [00:00:37] Will Critchlow’s SEO Journey [00:03:05] The Complexity of SEO Testing [00:06:35] The Role of Links in SEO [00:11:00] Reddit’s Dominance in Search Results  [00:17:58] Search Quality Discussions [00:22:30] Google and the Future of Search [00:33:14] Closing Thoughts and Reflections