Hubs & Drivers: A Podcast for Building Product Marketers

Hubs & Drivers

Welcome to Hubs & Drivers: A Podcast for Building Products Marketers. Your customers and prospects are rapidly changing how they find, validate, and specify your products. Are you responding to these changes? Is your marketing engine fueled for success both today and tomorrow? Join your host Jeff Donaldson for insightful conversations with industry subject matter experts on best practices and the latest trends for impactful building product marketing in today's digital-first paradigm.

Driving Thought Leadership
Jun 17 2022
Driving Thought Leadership
What’s it mean to be a thought leader in the building and construction space? It means you have verifiable expertise to offer, through your innovations and the solutions you have developed. It also means your people are subject matter experts because of their background and experience. When you properly leverage these assets, you raise the credibility and visibility of your brand. How do you increase your thought leadership quotient, thereby building trust and confidence in your brand with your audience? It goes well beyond promoting products. On this episode, Jeff Donaldson, host of Hubs & Drivers and senior vice president of PR and content marketing at BLD Marketing,  and Jake Michalski,  senior PR/content marketing specialist discuss four steps for building a thought leadership program. You can also view this episode on YouTube here.Download a copy of the Building a Thought Leadership Program infographic here.Visit Hubs & Drivers podcast website here.Hubs & Drivers is sponsored by BLD Marketing.About Our Sponsor:  BLD Marketing is a results-based, digitally-focused, full-service strategic marketing firm exclusively serving the commercial and residential building materials category. BLD offers a portfolio of strategic marketing services and implementation capabilities to help clients build, grow, and optimize a healthy digital marketing ecosystem, leading to quicker growth rates and higher profitability. To learn more, visit www.bld-marketing.com
Curated Content: Filling in the Gaps
May 13 2022
Curated Content: Filling in the Gaps
Follow this metaphor...If your building materials brand is a top-performing automobile, the fuel that enables it to perform at high levels is the content you develop on behalf of that brand. You need to constantly fill the tank and ensure the fuel is mixed properly – blog posts, product features, thought leadership articles, infographics and more. That way, the engine of your brand continues to hum. But developing this quantity of original content is a heavy lift for any marketing team. How can you augment the organic content you’re producing for your owned media channels, including your website, your blog, and your social media communities? Curated content is good solution. On this episode of Hubs & Drivers, Jeff Donaldson sits down with Scott Rogerson, CEO of UpContent, Inc. to discuss his company's powerful technology solution that allows brands to curate and share third-party content with their audiences as part of an effective content strategy.  Learn how UpContent can help augment your organic content marketing initiatives here.You can also view this episode on YouTube here.Visit Hubs & Drivers podcast website here.Hubs & Drivers is sponsored by BLD Marketing.About Our Sponsor:  BLD Marketing is a results-based, digitally-focused, full-service strategic marketing firm exclusively serving the commercial and residential building materials category. BLD offers a portfolio of strategic marketing services and implementation capabilities to help clients build, grow, and optimize a healthy digital marketing ecosystem, leading to quicker growth rates and higher profitability. To learn more, visit www.bld-marketing.com