Best Practices for Building a Paid Media Strategy

Hubs & Drivers: A Podcast for Building Product Marketers

Sep 9 2022 • 11 mins

Driving awareness for your building materials brand requires an integrated, multi-faceted strategy that consistently puts your company and its products at the top of the consideration set. How do you get there? There are many pathways, and no single tactic is a so-called silver bullet. Your strategy must at least consider paid advertising if you hope to achieve success, and that requires investment.

In this episode of Hubs & Drivers, Amy Meyers, director of paid media at BLD Marketing, shares best practices when it comes to building a paid advertising program.

You can also view this episode on YouTube here.

Visit Hubs & Drivers podcast website here.

Hubs & Drivers is sponsored by BLD Marketing.

About Our Sponsor:  BLD Marketing is a results-based, digitally-focused, full-service strategic marketing firm exclusively serving the commercial and residential building materials category. BLD offers a portfolio of strategic marketing services and implementation capabilities to help clients build, grow, and optimize a healthy digital marketing ecosystem, leading to quicker growth rates and higher profitability. To learn more, visit