Continuing Education Units (CEUs) as a Marketing Strategy

Hubs & Drivers: A Podcast for Building Product Marketers

May 27 2022 • 8 mins

As a building products manufacturer, there are many ways for you to share your expertise such that it benefits key target audiences, like architects. Many of these professionals are required to secure continuing education credits to maintain their certification. Creating a CEU for them – a continuing education unit – can also be an effective way to market.

On this episode of Hubs & Drivers, host Jeff Donaldson meets with Garrett Andrae, creative director of BLD Marketing, to discuss popular CEU formats and why continuing education for architects should be a part of your overall marketing and sales strategy.

You can also view this episode on YouTube here.

Visit Hubs & Drivers podcast website here.

Hubs & Drivers is sponsored by BLD Marketing.

About Our Sponsor:  BLD Marketing is a results-based, digitally-focused, full-service strategic marketing firm exclusively serving the commercial and residential building materials category. BLD offers a portfolio of strategic marketing services and implementation capabilities to help clients build, grow, and optimize a healthy digital marketing ecosystem, leading to quicker growth rates and higher profitability. To learn more, visit