What is it all for? | Intentional Creative Business Podcast

Wandering Aimfully

We’re Jason and Caroline Zook, a husband and wife team running two businesses together and trying to live out our version of a good life in the process. In this business podcast, we share with you advice and conversations that will help you grow your online business with more intention, creativity, and keep you rooted in your own values as you pursue your goals.

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136 - You DON'T have to "dent the universe"
Aug 4 2022
136 - You DON'T have to "dent the universe"
The famous Steve Jobs quote goes something like this: “We’re here to put a dent in the universe. Why else even be here.” And while that’s inspiring for some, it’s not the only perspective in life. Also, we can think of a million other reasons to exist as a human that don’t require trying to dent the universe.In this episode, we want to deconstruct some of these big aspirational quotes that get shared constantly around social media. There’s a lot of ego at play in the “dream big” messaging and the constant striving for trying to impact millions of people.If you’re anything like us, and if you listen to this podcast we think you are 😘😘, we’re here to tell you that having smaller goals and focusing on “enough” (in audience size, revenue, etc) can be incredibly impactful and rewarding. We also love that we can focus on making a change in a tiny group of people’s lives and that feels right to us!🐑 Check out the Airbnb we had to abandon in Holmfirth: Our pramvel stories take you through our worst Airbnb of this year and how we had to make a mid-stay move to an entirely new place. Oh, and we surprised the Mayor of WAIM!**More goodies from us: 🤔 Feel like you might be experiencing a business roadblock? Let us help you get un-stuck with our free quiz - wanderingaimfully.com⚙️ Build and sell your online course using our easy-to-use and friendly course platform - teachery.co🎥 Make sure you’re subscribed to our YouTube channel:
136 - You DON'T have to "dent the universe"
Aug 4 2022
136 - You DON'T have to "dent the universe"
The famous Steve Jobs quote goes something like this: “We’re here to put a dent in the universe. Why else even be here.” And while that’s inspiring for some, it’s not the only perspective in life. Also, we can think of a million other reasons to exist as a human that don’t require trying to dent the universe.In this episode, we want to deconstruct some of these big aspirational quotes that get shared constantly around social media. There’s a lot of ego at play in the “dream big” messaging and the constant striving for trying to impact millions of people.If you’re anything like us, and if you listen to this podcast we think you are 😘😘, we’re here to tell you that having smaller goals and focusing on “enough” (in audience size, revenue, etc) can be incredibly impactful and rewarding. We also love that we can focus on making a change in a tiny group of people’s lives and that feels right to us!🐑 Check out the Airbnb we had to abandon in Holmfirth: Our pramvel stories take you through our worst Airbnb of this year and how we had to make a mid-stay move to an entirely new place. Oh, and we surprised the Mayor of WAIM!**More goodies from us: 🤔 Feel like you might be experiencing a business roadblock? Let us help you get un-stuck with our free quiz - wanderingaimfully.com⚙️ Build and sell your online course using our easy-to-use and friendly course platform - teachery.co🎥 Make sure you’re subscribed to our YouTube channel:
134 - Are you playing the game of life on hard mode?
Jul 21 2022
134 - Are you playing the game of life on hard mode?
When you’re a person who lives with an “invisible illness” (anxiety, depression, chronic fatigue, Binocular Vision Dysfunction, etc) it can be very difficult for the rest of the world to see how much you are struggling. It’s like you’re playing the game of life on HARD MODE, while everyone else is playing on normal mode.A few years ago, while struggling with anxiety, we were very lucky to discover that Caroline has a slight misalignment of her eyes that causes a condition called Binocular Vision Dysfunction (BVD). Thankfully, we were able to find an optometrist who could prescribe a unique glasses prescription that helped give her much-needed comfort from daily dizziness, clumsiness (no joke), and many more symptoms you can find linked below caused by BVD.We wanted to peel back the curtain, talk about how Caroline is feeling this week, and share this small metaphor epiphany we stumbled into together. For Jason, playing the game of life is very normal and comfortable. For Caroline, every day can be a bit of a struggle, and it’s like she’s always playing on HARD MODE. Maybe you and your partner are similar? So, how do we navigate those different game modes together? How can we better support the person playing on HARD mode? All of that and more this week!Links we said we'd share with you...👁  Learn more about Binocular Vision Dysfunction (BVD) and take an online test for it: Find an optometrist near you that treats BVD (US Only):  No pramvel update this week as we wanted to focus on this more important topic. Travel updates are back next week!**More goodies from us: Feel like you might be experiencing a business roadblock? Let us help you get un-stuck with our free quiz - wanderingaimfully.comBuild and sell your online course using our easy-to-use and friendly course platform - teachery.coFollow us on the ole IG - instagram.com/wanderingaimfully
122 - Embracing YOU: Selling (and Kinsale, Ireland stories!)
Mar 10 2022
122 - Embracing YOU: Selling (and Kinsale, Ireland stories!)
It’s so easy to get swept up in all the sales tactics. The manipulative wording, the guilt-tripping, the urgency, the scarcity, and so many of those things happen without even realizing it because we’re following the advice of someone else. Our goal this week is to show you some options that can feel more congruent with who you are at your core.When it comes to selling, we take a lot of pride in being as truthful as possible and only making promises we know we can keep. No false guarantees and no pie-in-the-sky dream selling around here (anymore).For us, selling has become so much easier when we’ve created more real and honest connections with our audience. When we’ve leaned into building long-term trust and stopped chasing the short-term dollars. We hope you can walk away from this episode feeling empowered and like you can sell in a way that feels GOOD to you.If you didn’t catch it last week, we’re officially in Ireland! We made the trek from Dublin to Kinsale and are absolutely loving this charming, nautical town.Check out The Dockhouse Airbnb in Kinsale: Watch our Lisbon Recap video: Movie discussed: No movies discussed this week.**More goodies from us: ⭐️ Get ready for our WAIM Unlimited Spring Enrollment (March 21 - April 5) - wanderingaimfully.com/joinFeel like you might be experiencing a business roadblock? Let us help you get un-stuck with our free quiz - wanderingaimfully.comBuild and sell your online course using our easy-to-use and friendly course platform - teachery.coFollow us on the ole IG - instagram.com/wanderingaimfully
120 - Embracing YOU: Productivity (and final Lisbon stories!)
Feb 24 2022
120 - Embracing YOU: Productivity (and final Lisbon stories!)
Productivity is such a loaded word. For a long time it was just used synonymously with working. But we have a different definition. To be “productive” doesn’t just necessarily mean working. It means doing what you intend to do.If you intend to rest and you rest, you’re productive. If you intend to write a newsletter and you write it, or you plan it, or you name the Google Doc so you can sit down and write it next time...hey I think that’s productive too.A lot of productivity advice assumes that we all get things done in the same way, which couldn’t be further from the truth. We all have different brains, different preferences. Some of us prefer a very rigid schedule and that helps us stay on track. Some of us need extreme flexibility. We want to share our thoughts on productivity this week and hope after listening you’ll embrace more of what works FOR YOU!Jason’s Spotify playlist (Do The Work): go-to Pomodoro app: you enjoy our final update from Lisbon! We had a wonderful few days of sightseeing, adventures, and hilarious moments using an intercom system in an Airbnb.🍿 Movie discussed: Redeye**More goodies from us: Feel like you might be experiencing a business roadblock? Let us help you get un-stuck with our free quiz - wanderingaimfully.comBuild and sell your online course using our easy-to-use and friendly course platform - teachery.coFollow us on the ole IG - instagram.com/wanderingaimfully
118 - Embracing YOU: Branding + Copywriting (and Jason got covid)
Feb 10 2022
118 - Embracing YOU: Branding + Copywriting (and Jason got covid)
It can feel risky to stand out with your business but we’d say it’s one of the most important decisions you can lean into when building your brand and doing any copywriting (emails, sales pages, newsletters, articles, etc).Your brand is how someone feels when they experience your product or service and the more you inject your authenticity and uniqueness into that brand the more you’ll align with your customers/clients!For years, we’ve wrestled with the ideas of “being professional” and… what the heck does that even mean?? Who decides what a “professional” standard is in the online business world we exist in these days? Does that antiquated way of thinking actually matter anymore?  (Spoiler alert: no, it does not.)We hope you walk away with some ideas and ways to embrace more of what makes YOU, you, in your brand and copywriting after listening to this episode.Oh, and not to bury the lead, but in the *pramvel* section, we share our covid story from the last week. And the small wedding we catered via UberEats!🍿 Movie discussed: Not a movie, but we loved The Woman in the House Across the Street from the Girl in the Window on Netflix!**More goodies from us: Feel like you might be experiencing a business roadblock? Let us help you get un-stuck with our free quiz - wanderingaimfully.comBuild and sell your online course using our easy-to-use and friendly course platform - teachery.coFollow us on the ole IG - instagram.com/wanderingaimfully