EP 484: Marketing Your Idea with Travis Chambers

The Rich Outdoors

Dec 15 2020 • 1 hr 8 mins

Another entrepreneur podcast for you guys today. Full disclosure this one may go a bit deep for some still thinking about starting a company however it may give you a peep into the struggles and hurdles I deal with in my own company. Travis Chambers is a rockstar in the marketing world. Travis was a part of the most viral video of all time and then took his skills out on his own to create a media company that has helped brands do $300+ million in trackable sales. Chamber Media, Travis' company has mastered scalable video marketing through paid advertising.

In this podcast we cover the understanding of video marketing, we also dive into why comedy works and how to scale your marketing. We talk about Facebook ads and how small business should think about using that medium. Many small business know that they need to use Facebook ads but do not fully understand what that means or how to implement an actionable plan.

In this podcast we also cover something really close to home for me, understanding your avatar. At Backcountry Fuel we have struggled to market well to both hunters while not alienating the more outdoor rec community or vise versa. Travis gives me some really solid advice on this front and we talk about how to reframe this problem a different way.

Show Notes:
Intro - Travis Talks Virility - 04:57
Basics of Your Ad Campaign - 11:16
Personal Branding - 21:18
Videos & FB Ads - 27:59
Marketing Dilemas & BFB - 38:24
What's Next & Partnerships - 47:28
Closing Advice for Entrepreneurs - 1:04:02
Travis Chambers Contact & Online - 1:12:22

Today's podcast is brought to you by Backcountry Fuel Box, my subscription company that provides you with a constant supply of new outdoor snacks, bars, and meals. Right now we are running the biggest deal of the year but you only have a couple more days to take advantage of this deal. Now through the 20th our Holiday Sale will save you $100 dollars off a 12 month subscription. Normally you would pay 399 for a years worth of boxes, but right now only its $299. This is a crazy deal because really you are getting $500 in snacks, bars, Dehydrated meals and all kinds of goodies. On top of that when you take advantage of the Holiday Sale we are throwing in a custom food storage dry bag as well. Again this is your last chance at the best deal of the year. Hit pause on this podcast and go get it today. www.backcountryfuelbox.com

Also While you are grabbing last minute gifts Argali knives and game bags are a kick ass gift. Brad Brooks the founder of Argali has been on the podcast and in fact if you like this show you will probably enjoy or conversation about entrepreneurship in episode 478. Argali makes lightweight gear for true backcountry hunters. Imagine a knife that only ways 2 ounces and actually feels like a full size knife. Aragali's new Serac knife is my new favorite blade. It is just comfortable to me and I love the shape for working up animals. Argali game bags also make a really great gift as well. Stop packing around giant game bags, Argali bags are specifically designed for backpack hunters and the High Country set is only 9 ounces. Both make great gifts so go check them out at www.argalioutdoors.com. Use the TRO code for 10% off your entire order.