Episode 058 of Sonitotum with Matthew Wayne Selznick examines how and why you should design a creative franchise around your fiction. There's some discussion / opining online regarding the Disney+ show Andor... specifically, complaints that, while it's excellent TV, it's "not Star Wars." I'm here to tell you why that's a narrow-minded perspective to adopt, especially for creators... and how you can, and should, emulate the same approach as huge media properties with your own fiction, no matter where you are in your creative career. Links and Topics Mentioned in This Episode There are new words written on Shadow of the Outsider, the follow up to my previous novel Light of the Outsider and the novelette "The Perfumed Air at Kwaanantag Bay." Huzzah! I mention the storyworlds I work in that are specifically designed from the ground up to be creative franchises: The Shaper's World, the Sovereign Era, Daikaiju Universe, and the Protector Cycle. Check out what I've released so