In episode 074 of Sonitotum with Matthew Wayne Selznick,  I spell out the most important thing authors must consider when conceiving your social media marketing plan… or even if, indeed, you should have one. My advice might be a relief to you, or it might piss you off… because it’s not necessarily what most folks are suggesting. This episode was recorded on March 6th, 2023. Links and Topics Mentioned in This Episode My day job? I’m a creative services provider helping authors, podcasters and other creators. How can I help you? You can now name your own price (at least a buck; upper limit determined by your generosity and means) on all of my e-books when you purchase them directly from me. Check out what’s available. Sonitotum with Matthew Wayne Selznick can now be found on YouTube, if that’s your thing when it comes to audio podcasts.  You can find the playlist here, and if you’d like notified whenever there’s a new episode cross-posted