The Freelance Ads Club Podcast

Aggie Meroni

Whether you're a seasoned freelance ads manager or are just thinking about taking the leap, this podcast is for you. The bite-size episodes will help you whichever platform you specialise in and no matter your niche. We will give you tips on how to find, win and retain your ideal clients, hear from other freelancers in our 'Freelancer Spotlight' episodes and help keep you up to date as the ad industry goes through some of its biggest changes in a decade.

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Episodes

#10 Application Funnels 101 with Alice Bjorkstrand
Aug 11 2023
#10 Application Funnels 101 with Alice Bjorkstrand
If you're a lead gen ads manager, you're probably aware of application funnels.  If you're more ecomm, they may not be as familiar.If you have a client application process for your own freelance business, it would probably make sense to brush up on this strategy to help you with your own pipeline.In today's episode, Alice Bjorkstrand, Meta Ads Manager and Funnel Strategist, does a deep dive into application funnels.  Learn:What they areWhen to use them for your own businessWhen a client is ready to use them for their businessWhat makes a successful funnelThe common pitfallsLessons learnedIf you're looking for a way to streamline your lead generation and automate more of the process, you'll find this episode really useful.About our guest:Alice Bjorkstrand is the founder of Alice Bjorkstrand Limited and is an experienced Meta Ads Manager and Funnel Strategist, supporting coaches, creatives and service providers to create automated strategies to increase their impact and revenue. You can find Alice at:Instagram: https://www.instagram.com/alicebjorkstrand/ Website: https://alicebjorkstrand.com/***************************************************************************Keen to join the The Freelance Ads Club Membership? Join our waitlist here.To join, you MUST have training in ads management - whether you work in-house for a brand or agency or are already freelancing. Whilst we are always sharing knowledge in the group, this is not for beginners looking for a career change or to make a quick buck.We have two free resources to help you in your freelance ads journey: The Freelance Ads Club Client Onboarding Trello - instant access here. If you're looking for inspiration on how to support businesses of different sizes or to increase your income streams, check our the Trello below which includes 18 ideas for services to offer your clients. The Freelance Ads Club Offers Matrix™ - get inspired here. If you're an agency owner, struggling to hire for your client projects, you can access our member directory with all of our current highly trained ads managers here: https://thefreelanceadsclub.com/
#9 Never get stuck marketing yourself again with Georgia Williams from Ray of Social
Aug 4 2023
#9 Never get stuck marketing yourself again with Georgia Williams from Ray of Social
One of the most common reasons that freelancers drop their own marketing?They don't know what to post!In this week's episode, I am joined by Georgia Williams, Ray of Social, to talk about all things content and why having a clear strategy is important to never run out of ideas.Georgia has worked in social media marketing for the last 10 years both in-house and agency side. She now owns her freelance business "Ray of Social" creating content for people who provide a service. Her aim is to inspire brands with faff free content ideas enabling them to sell their service & show up proudly as themselves. Contact Georgia here:Instagram: https://www.instagram.com/rayofsocial/TikTok: https://www.tiktok.com/@rayofsocialFacebook: https://www.facebook.com/rayofsocialLinkedIn: https://www.linkedin.com/in/georgiamwilliams/Website: https://www.rayofsocial.com/***************************************************************************Keen to join the The Freelance Ads Club Membership? Join our waitlist here.To join, you MUST have training in ads management - whether you work in-house for a brand or agency or are already freelancing. Whilst we are always sharing knowledge in the group, this is not for beginners looking for a career change or to make a quick buck.We have two free resources to help you in your freelance ads journey: The Freelance Ads Club Client Onboarding Trello - instant access here. If you're looking for inspiration on how to support businesses of different sizes or to increase your income streams, check our the Trello below which includes 18 ideas for services to offer your clients. The Freelance Ads Club Offers Matrix™ - get inspired here. If you're an agency owner, struggling to hire for your client projects, you can access our member directory with all of our current highly trained ads managers here: https://thefreelanceadsclub.com/
#8 How to nail cold outreach to grow your business with Charlie Williams, Paradigm Media
Jul 28 2023
#8 How to nail cold outreach to grow your business with Charlie Williams, Paradigm Media
One of my most frequently asked questions is how to win clients from cold outreach.It's not something I do so, I called the only person I know who has grown his agency quickly in a year by learning the skills to implement a cold outreach strategy effectively.In this episode, Charlie explains how his dropshipping side hustle, while playing football in Australia, became his new obsession. Soon after discovering eCommerce, it became Charlie's passion and he quit football. The rest is history.Charlie speaks about working for different agencies, then taking the leap to start his business Paradigm Media. The business has gone from strength to strength in less than a year, now standing at a team of 3 people and growing. 🙌Linkedin: https://www.linkedin.com/in/charlie-williams-paradigm-media/Instagram: https://www.instagram.com/charliebwilliams_/Website: paradigmmedia.uk***************************************************************************Keen to join the The Freelance Ads Club Membership? Join our waitlist here.To join, you MUST have training in ads management - whether you work in-house for a brand or agency or are already freelancing. Whilst we are always sharing knowledge in the group, this is not for beginners looking for a career change or to make a quick buck.We have two free resources to help you in your freelance ads journey: The Freelance Ads Club Client Onboarding Trello - instant access here. If you're looking for inspiration on how to support businesses of different sizes or to increase your income streams, check our the Trello below which includes 18 ideas for services to offer your clients. The Freelance Ads Club Offers Matrix™ - get inspired here. If you're an agency owner, struggling to hire for your client projects, you can access our member directory with all of our current highly trained ads managers here: https://thefreelanceadsclub.com/
#7 Freelancer Spotlight - The freelance juggle and managing client boundaries with Lianne Harris
Jul 21 2023
#7 Freelancer Spotlight - The freelance juggle and managing client boundaries with Lianne Harris
One of the perks of freelance life? Total freedom over your schedule!  Whether you like to jet off to different time zones or have caring responsibilities you need to work around, freelancing can make it possible to earn a decent living on your own terms.In this episode, Lianne Harris, Founder, Pinned Social, discusses how she manages her client work around her other responsibilities and some tricky client situations that taught her lessons in how to enforce boundaries.***************************************************************************Keen to join the The Freelance Ads Club Membership? Join our waitlist here.To join, you MUST have training in ads management - whether you work in-house for a brand or agency or are already freelancing. Whilst we are always sharing knowledge in the group, this is not for beginners looking for a career change or to make a quick buck.We have two free resources to help you in your freelance ads journey: The Freelance Ads Club Client Onboarding Trello - instant access here. If you're looking for inspiration on how to support businesses of different sizes or to increase your income streams, check our the Trello below which includes 18 ideas for services to offer your clients. The Freelance Ads Club Offers Matrix™ - get inspired here. If you're an agency owner, struggling to hire for your client projects, you can access our member directory with all of our current highly trained ads managers here: https://thefreelanceadsclub.com/
#6 Freelancer Spotlight - One year on as a freelancer, how it's gone with SJ Thomson
Jul 14 2023
#6 Freelancer Spotlight - One year on as a freelancer, how it's gone with SJ Thomson
The first year as a freelancer can be a rocky ride.  Tune in to listen to SJ Thomson's freelance experience as her business turns one.SJ shares her biggest lessons and biggest surprises since taking the leap as a freelancer.Tune in to hear all about it!SJ Thomson is a Social Media and Digital Marketing Consultant with over a decade of experience working at brands like NET-A-PORTER and Covent Garden. SJ specialises in supporting brands to achieve their objective through creative storytelling, actionable insights and an empowering environment. Email: Hello@SJThomson.comInstagram: @SJ.Thomson***************************************************************************Keen to join the The Freelance Ads Club Membership? Join our waitlist here.To join, you MUST have training in ads management - whether you work in-house for a brand or agency or are already freelancing. Whilst we are always sharing knowledge in the group, this is not for beginners looking for a career change or to make a quick buck.We have two free resources to help you in your freelance ads journey: The Freelance Ads Club Client Onboarding Trello - instant access here. If you're looking for inspiration on how to support businesses of different sizes or to increase your income streams, check our the Trello below which includes 18 ideas for services to offer your clients. The Freelance Ads Club Offers Matrix™ - get inspired here. If you're an agency owner, struggling to hire for your client projects, you can access our member directory with all of our current highly trained ads managers here: https://thefreelanceadsclub.com/
#5 Freelancer Spotlight - Why you shouldn't overlook your mindset with Franca Cumbo
Jul 7 2023
#5 Freelancer Spotlight - Why you shouldn't overlook your mindset with Franca Cumbo
In this episode, Aggie, the Founder of the Freelance Ads Club Membership, meets with Franca Cumbo - a fellow freelancer and the Founder of Lionstar Social 🤍In this episode, Franca talks about her business journey and how important working on her mindset has been on growing her business.Tune in here to hear more.Having spent 15 years + working with some of the best global brands, Franca decided to take her digital expertise across brand strategy, web experiences and campaigns into her own paid social consultancy, Lionstar Social. Franca uses her digital marketing experience to help smaller, ambitious brands make a bigger impact. She works with aligned brands who are looking for a marketing partner with passion. Franca specialises in Meta advertising and Google search to combine brand building and performance marketing to introduce good brands to more people.Get in touch with Franca: Email: franca@lionstarsocial.coWebsite: www.lionstarsocial.coLinkedIn: https://www.linkedin.com/in/francacumbo/P.S. Franka recommends to anyone who enjoyed this podcast to take a read of this book - the book expresses how women used mindset coaching to create aligned family and business lives  https://amzn.eu/d/9TS8svj 📖📚***************************************************************************Keen to join the The Freelance Ads Club Membership? Join our waitlist here.To join, you MUST have training in ads management - whether you work in-house for a brand or agency or are already freelancing. Whilst we are always sharing knowledge in the group, this is not for beginners looking for a career change or to make a quick buck.We have two free resources to help you in your freelance ads journey: The Freelance Ads Club Client Onboarding Trello - instant access here. If you're looking for inspiration on how to support businesses of different sizes or to increase your income streams, check our the Trello below which includes 18 ideas for services to offer your clients. The Freelance Ads Club Offers Matrix™ - get inspired here. If you're an agency owner, struggling to hire for your client projects, you can access our member directory with all of our current highly trained ads managers here: https://thefreelanceadsclub.com/
#4 How I'm preparing for maternity leave (with retainer clients)
Jul 1 2023
#4 How I'm preparing for maternity leave (with retainer clients)
Aggie during this episode talks about how she is prepping herself and her retainer clients for her imminent maternity leave ✨All the blogs she read and podcasts she listened to were by freelancers doing project work.  If you have retainer clients, preparing for maternity leave is a whole different ball game.This is not a 'this is how you should do it' podcast episode.  Just an honest account of what the challenges have been so far and what steps have been taken mid-way through her pregnancy.No doubt a follow-up episode will follow once Aggie is back from maternity leave to go over what worked and what wasn't needed.***************************************************************************Keen to join the The Freelance Ads Club Membership? Join our waitlist here.To join, you MUST have training in ads management - whether you work in-house for a brand or agency or are already freelancing. Whilst we are always sharing knowledge in the group, this is not for beginners looking for a career change or to make a quick buck.We have two free resources to help you in your freelance ads journey: The Freelance Ads Club Client Onboarding Trello - instant access here. If you're looking for inspiration on how to support businesses of different sizes or to increase your income streams, check our the Trello below which includes 18 ideas for services to offer your clients. The Freelance Ads Club Offers Matrix™ - get inspired here. If you're an agency owner, struggling to hire for your client projects, you can access our member directory with all of our current highly trained ads managers here: https://thefreelanceadsclub.com/
#2 Freelancer Spotlight -  How to work from anywhere with Danni Osborne
Jun 9 2023
#2 Freelancer Spotlight - How to work from anywhere with Danni Osborne
Introducing the first Freelancer Spotlight of Season 2, featuring Danni Osborne, the Founder of DO Digital, Danni is a member of The Freelance Ads Club Membership and an experienced digital e-commerce manager and online marketing specialist.Having spent the last 18 years working for some of the biggest e-commerce retailers such as NET-A-PORTER and MATCHES, along with smaller start-ups, Danni learned to blend data analysis with fashion aesthetics to create impactful on-brand experiences for her fashion and lifestyle clients. Tune in to hear how Danni manages to run a thriving business across different time zones and the challenges that involves from both a logistical and client management point of view.Curious to see if the 'digital nomad' lifestyle is for you? 👀***************************************************************************Keen to join the The Freelance Ads Club Membership? Join our waitlist here.To join, you MUST have training in ads management - whether you work in-house for a brand or agency or are already freelancing. Whilst we are always sharing knowledge in the group, this is not for beginners looking for a career change or to make a quick buck.We have two free resources to help you in your freelance ads journey: The Freelance Ads Club Client Onboarding Trello - instant access here. If you're looking for inspiration on how to support businesses of different sizes or to increase your income streams, check our the Trello below which includes 18 ideas for services to offer your clients. The Freelance Ads Club Offers Matrix™ - get inspired here. If you're an agency owner, struggling to hire for your client projects, you can access our member directory with all of our current highly trained ads managers here: https://thefreelanceadsclub.com/
#26 Influencer Marketing: What you need to know with Jessica Audsley
Mar 3 2023
#26 Influencer Marketing: What you need to know with Jessica Audsley
Influencer marketing is going nowhere and as an ads manager, the probability your client has asked if you'll 'find' them an influencer to work for free, is high.In this chat with Jessica Audsley, Founder, We Have Agency, we talk about what's the latest in the influencer world, what influencers expect from outreach and what you should expect as a freelancer from your clients if influencer management suddenly falls on your to-do list.To reach out to Jess:https://www.instagram.com/we.have.agency/https://www.linkedin.com/in/jessica-audsley/***************************************************************************Keen to join the The Freelance Ads Club Membership? Join our waitlist here.To join, you MUST have training in ads management - whether you work in-house for a brand or agency or are already freelancing. Whilst we are always sharing knowledge in the group, this is not for beginners looking for a career change or to make a quick buck.We have two free resources to help you in your freelance ads journey: The Freelance Ads Club Client Onboarding Trello - instant access here. If you're looking for inspiration on how to support businesses of different sizes or to increase your income streams, check our the Trello below which includes 18 ideas for services to offer your clients. The Freelance Ads Club Offers Matrix™ - get inspired here. If you're an agency owner, struggling to hire for your client projects, you can access our member directory with all of our current highly trained ads managers here: https://thefreelanceadsclub.com/
#25 Client churn and how to factor it into your pipeline with Charlotte Sheridan
Feb 24 2023
#25 Client churn and how to factor it into your pipeline with Charlotte Sheridan
One day you're at capacity, the next day, 3 of your clients give notice on the same day and you're suddenly in panic mode about replacing them.  In today's episode, Charlotte Sheridan, Founder, The Small Biz Expert,  shares why client churn is inevitable and why instead of burying our heads in the sand and being in denial that client relationships will come to an end, forecasting how long they may stay and keeping a constant pipeline to stay fully booked.Freelancer feast and famine periods are common.  Break this cycle after listening to Charlotte share her experience and how she overcomes this within her own business.To contact Charlotte:Charlotte@thesmallbizexpert.co.ukhttps://www.instagram.com/the_small_biz_expert/***************************************************************************Keen to join the The Freelance Ads Club Membership? Join our waitlist here.To join, you MUST have training in ads management - whether you work in-house for a brand or agency or are already freelancing. Whilst we are always sharing knowledge in the group, this is not for beginners looking for a career change or to make a quick buck.We have two free resources to help you in your freelance ads journey: The Freelance Ads Club Client Onboarding Trello - instant access here. If you're looking for inspiration on how to support businesses of different sizes or to increase your income streams, check our the Trello below which includes 18 ideas for services to offer your clients. The Freelance Ads Club Offers Matrix™ - get inspired here. If you're an agency owner, struggling to hire for your client projects, you can access our member directory with all of our current highly trained ads managers here: https://thefreelanceadsclub.com/
#22 How to spot and avoid non-paying clients with Jon McCulloch
Feb 3 2023
#22 How to spot and avoid non-paying clients with Jon McCulloch
Disclaimer: There were some technical difficulties when recording this episode so please excuse some of the poor quality audio.  It's worth persevering through!This is a tough love episode and the advice Jon shares is invaluable to anyone who runs a business and either is dealing with late-paying or non- paying clients, has endured those clients before or is worried about working with them in the future.Hopefully, his tips will help you avoid stressful situations in the future.You can hear more from Jon at the links below: LinkedIn: https://www.linkedin.com/in/the-ebg/Well-Fed Business Instagram: https://www.instagram.com/wellfedbusiness/Well-Fed Business TikTok: https://www.tiktok.com/@wellfedbusinesspodcastThe Well-Fed Business podcast: https://www.youtube.com/channel/UC0i-CpXFVS1CgnCxmYfKXQgBook by Anne Dixon: A Woman in Your Own Right: The Art of Assertive, Clear and Honest Communication***************************************************************************Keen to join the The Freelance Ads Club Membership? Join our waitlist here.To join, you MUST have training in ads management - whether you work in-house for a brand or agency or are already freelancing. Whilst we are always sharing knowledge in the group, this is not for beginners looking for a career change or to make a quick buck.We have two free resources to help you in your freelance ads journey: The Freelance Ads Club Client Onboarding Trello - instant access here. If you're looking for inspiration on how to support businesses of different sizes or to increase your income streams, check our the Trello below which includes 18 ideas for services to offer your clients. The Freelance Ads Club Offers Matrix™ - get inspired here. If you're an agency owner, struggling to hire for your client projects, you can access our member directory with all of our current highly trained ads managers here: https://thefreelanceadsclub.com/
#21 Why am I changing The Freelance Ads Club?
Jan 27 2023
#21 Why am I changing The Freelance Ads Club?
The free Freelance Ads Club Slack Channel is getting an upgrade.It's been a valuable resource for many multi-platform ads managers since May 2022 but it could be soooo much more.Currently, it is difficult to navigate or get to know other members well and this is blocking referrals from happening (NO ONE refers work to someone they don't know and trust, their reputation is on the line after all!)Listen in to why I want to help more freelancers earn more for their expertise and why the changes are needed to make this happen.To join the waitlist, sign up here.Doors will open for one day ONLY on Wednesday 1st February 2023.See you on the inside!***************************************************************************Keen to join the The Freelance Ads Club Membership? Join our waitlist here.To join, you MUST have training in ads management - whether you work in-house for a brand or agency or are already freelancing. Whilst we are always sharing knowledge in the group, this is not for beginners looking for a career change or to make a quick buck.We have two free resources to help you in your freelance ads journey: The Freelance Ads Club Client Onboarding Trello - instant access here. If you're looking for inspiration on how to support businesses of different sizes or to increase your income streams, check our the Trello below which includes 18 ideas for services to offer your clients. The Freelance Ads Club Offers Matrix™ - get inspired here. If you're an agency owner, struggling to hire for your client projects, you can access our member directory with all of our current highly trained ads managers here: https://thefreelanceadsclub.com/
#19 Camera shy? Don't be! with Rosie Parsons
Jan 13 2023
#19 Camera shy? Don't be! with Rosie Parsons
Episode 19 is a good one!  And I say that every time I know :)  Today I am joined by Rosie Parsons, THE personal branding photographer.  I invited Rosie to come and join me today to talk about the importance of being visible online.As a freelance ads manager, you are just one person in a very noisy place trying to shout louder than everyone else to get noticed.  Having decent photography or visuals, whether graphics or strong products / brands, can really help to get you noticed and to stand out in someone's feed. So in today's episode I am talking to Rosie, and she is sharing her tips on how to get started, how to budget for a branding portfolio, whether you're even ready for one at this point in your business, and what the benefits are. We also talked about the amazing processes Rosie has in place in her business, as a freelancer herself, and how she helps herself to save time and make things more efficient in running her business. Rosie also shares how she makes sure she gives her clients a VIP experience to clients so they return for more, and recommend her to their network.Rosie can be contacted via her Website: http://rosieparsonsphotography.com or on via social media profiles: http://instagram.com/rosieparsonsphotography https://www.linkedin.com/in/personalbrandphotographer/And her podcast is Build A Brand with Rosie Parsons if you want to subscribe***************************************************************************Keen to join the The Freelance Ads Club Membership? Join our waitlist here.To join, you MUST have training in ads management - whether you work in-house for a brand or agency or are already freelancing. Whilst we are always sharing knowledge in the group, this is not for beginners looking for a career change or to make a quick buck.We have two free resources to help you in your freelance ads journey: The Freelance Ads Club Client Onboarding Trello - instant access here. If you're looking for inspiration on how to support businesses of different sizes or to increase your income streams, check our the Trello below which includes 18 ideas for services to offer your clients. The Freelance Ads Club Offers Matrix™ - get inspired here. If you're an agency owner, struggling to hire for your client projects, you can access our member directory with all of our current highly trained ads managers here: https://thefreelanceadsclub.com/
#18 Staying visible as a business owner with Facebook Ads Expert, Jon Loomer
Jan 6 2023
#18 Staying visible as a business owner with Facebook Ads Expert, Jon Loomer
Today I am joined by Jon Loomer, one of the leading experts in Facebook advertising.  When I first invited Jon on the podcast, I thought that we would probably be talking mostly about Facebook ads, the changes and how that impacts us as ad buyers and our clients.  Whilst we did touch on that, the majority of the conversation was about how you can stay visible as a business owner, and how you have to adapt to changing environments.  Jon is practicing what he preaches and we chatted about launching his Tiktok account, growing it and lessons learnt along the way. Tune in to listen to what Jon had to say.   Find his contact details below if you would like to find out more:@:  jonloomer.com & powerhittersclub.com Or socials: instagram.com/jonloomer/ & facebook.com/jonloomerdigital***************************************************************************Keen to join the The Freelance Ads Club Membership? Join our waitlist here.To join, you MUST have training in ads management - whether you work in-house for a brand or agency or are already freelancing. Whilst we are always sharing knowledge in the group, this is not for beginners looking for a career change or to make a quick buck.We have two free resources to help you in your freelance ads journey: The Freelance Ads Club Client Onboarding Trello - instant access here. If you're looking for inspiration on how to support businesses of different sizes or to increase your income streams, check our the Trello below which includes 18 ideas for services to offer your clients. The Freelance Ads Club Offers Matrix™ - get inspired here. If you're an agency owner, struggling to hire for your client projects, you can access our member directory with all of our current highly trained ads managers here: https://thefreelanceadsclub.com/
#17 Life after Facebook Ads with Amanda Perry
Dec 30 2022
#17 Life after Facebook Ads with Amanda Perry
Welcome to Episode 17, of the Freelance Ads Club Podcast. Today, I am joined by Amanda Perry, the serial entrepreneur and former owner of Soup Agency. I invited Amanda on the podcast because she has had such a varied career. And I just thought as ads managers, most of us can relate because not everyone starts their careers as an ads manager. I wanted to understand what Amanda's other businesses were, what she learned from all of those different business models, and also when she knew that it was time to try something new. We all know, careers chop and change. They're squiggly, and sometimes they don't serve you anymore.  It's good to know when to persevere, and when it's time to move on. This is what I gained from Amanda in this episode, and so much more, on finding her happy.To contact Amanda directly either jump on her website: www.amandaperry.co.uk, or follow her @amandaperry***************************************************************************Keen to join the The Freelance Ads Club Membership? Join our waitlist here.To join, you MUST have training in ads management - whether you work in-house for a brand or agency or are already freelancing. Whilst we are always sharing knowledge in the group, this is not for beginners looking for a career change or to make a quick buck.We have two free resources to help you in your freelance ads journey: The Freelance Ads Club Client Onboarding Trello - instant access here. If you're looking for inspiration on how to support businesses of different sizes or to increase your income streams, check our the Trello below which includes 18 ideas for services to offer your clients. The Freelance Ads Club Offers Matrix™ - get inspired here. If you're an agency owner, struggling to hire for your client projects, you can access our member directory with all of our current highly trained ads managers here: https://thefreelanceadsclub.com/