#10 Application Funnels 101 with Alice Bjorkstrand

The Freelance Ads Club Podcast

Aug 11 2023 • 1 hr 4 mins

If you're a lead gen ads manager, you're probably aware of application funnels.  If you're more ecomm, they may not be as familiar.

If you have a client application process for your own freelance business, it would probably make sense to brush up on this strategy to help you with your own pipeline.

In today's episode, Alice Bjorkstrand, Meta Ads Manager and Funnel Strategist, does a deep dive into application funnels.  Learn:

  • What they are
  • When to use them for your own business
  • When a client is ready to use them for their business
  • What makes a successful funnel
  • The common pitfalls
  • Lessons learned


If you're looking for a way to streamline your lead generation and automate more of the process, you'll find this episode really useful.

About our guest:

Alice Bjorkstrand is the founder of Alice Bjorkstrand Limited and is an experienced Meta Ads Manager and Funnel Strategist, supporting coaches, creatives and service providers to create automated strategies to increase their impact and revenue.

You can find Alice at:

Instagram: https://www.instagram.com/alicebjorkstrand/

Website: https://alicebjorkstrand.com/

***************************************************************************
Keen to join the The Freelance Ads Club Membership? Join our waitlist here.

To join, you MUST have training in ads management - whether you work in-house for a brand or agency or are already freelancing. Whilst we are always sharing knowledge in the group, this is not for beginners looking for a career change or to make a quick buck.

We have two free resources to help you in your freelance ads journey:

  • The Freelance Ads Club Client Onboarding Trello - instant access here.


If you're looking for inspiration on how to support businesses of different sizes or to increase your income streams, check our the Trello below which includes 18 ideas for services to offer your clients.

  • The Freelance Ads Club Offers Matrix™ - get inspired here.



If you're an agency owner, struggling to hire for your client projects, you can access our member directory with all of our current highly trained ads managers here: https://thefreelanceadsclub.com/