Agency Giants

Jordan Platten

Welcome to Agency Giants, the podcast that delves into the minds of the world's top 1% agency owners. Join us as we explore the secrets behind their remarkable success and gain invaluable insights from their unique journeys.

Hosted by Jordan Platten, an industry-leading UK Youtuber and agency owner who has generated over $100 million in return on investment for a diverse variety of brands around the globe.

Each episode of the podcast features in-depth conversations with visionary agency owners who have achieved unparalleled heights in their respective fields. From digital marketing to advertising, branding to PR, we cover a diverse range of agency specialties, ensuring a wealth of knowledge and inspiration for all listeners.


Through engaging discussions, we uncover the strategies, philosophies, and innovative approaches that set these exceptional entrepreneurs apart. How did they overcome obstacles and build their agencies from the ground up? What bold decisions propelled their growth? What lessons did they learn along the way? Find out as we delve into their triumphs, failures, and everything in between.


The Agency Giants podcast goes beyond surface-level success stories. We explore the nuances of scaling agencies, managing teams, nurturing client relationships, and staying ahead of industry trends. Whether you're an aspiring agency owner, a seasoned professional seeking fresh perspectives, or simply curious about the inner workings of top-performing agencies, this podcast offers the actionable insights you crave.


Join us on this captivating journey as we unlock the strategies that drive the world's most successful agencies. Discover firsthand how these extraordinary leaders are shaping the future of the industry and learn how you can apply their wisdom to your own entrepreneurial endeavors.


If you're ready to challenge the status quo and gain a competitive edge in the world of agencies, subscribe to Agency Giants and prepare to be inspired. Get ready to unleash your potential, elevate your business acumen, and unlock the secrets to agency success with the remarkable individuals who are reshaping the industry, one groundbreaking idea at a time.


So, whether you're commuting, working out, or enjoying a moment of quiet reflection, tune in to Agency Giants and immerse yourself in the captivating stories of those who have conquered the world of agencies and are ready to share their invaluable insights with you.

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Episodes

How He Won Performance Marketing Agency of the Year 2024 | Daniel Watts | #6
Sep 30 2024
How He Won Performance Marketing Agency of the Year 2024 | Daniel Watts | #6
Send us a textThe Agency Giants Podcast - Episode 6 (Daniel Watts)__________________________________________This week on the Agency Giants Podcast, we explore the journey of Daniel Watts, who co-founded BARK.London in 2019.Fast forward to 2024, Bark was named Performance Marketing Agency of the year at the UK Enterprise Awards!A stand-out of defining moments in Daniel's performance marketing career involved helping take a DTC e-commerce business from Β£0 to Β£25m in annual sales in under three years.Daniel's LinkedIn: https://uk.linkedin.com/in/danieltiwattsBARK.London: https://bark.london/__________________________________________0:00 - From Entrepreneur to Agency Owner: Daniel's Journey3:16 - The Recruitment Background: Lessons for Agency Life7:15 - Accidental Success: How Daniel's Agency Found Its Niche14:25 - The Power of Honesty in Client Relationships20:51 - The Hiring Challenge: Finding and Keeping Top Talent28:02 - Data Science in Marketing: A Game-Changing Approach37:25 - The Secret to Client Retention: Under-Promise, Over-Deliver47:55 - Measuring Team Happiness: The Key to Agency Success52:58 - The Future of Agencies: AI, Automation, and Strategy59:52 - Triple Whale and the Evolution of Marketing Attribution1:01:27 - Advice for Struggling Agencies: Look at Your Product First__________________________________________https://www.youtube.com/playlist?list=PLdO5xp5occOyeEZ2GCD21gqDKLz8Z8-Ak__________________________________________🎧 Stream on your favorite audio platform:Apple Podcasts: https://podcasts.apple.com/us/podcast/the-agency-podcast/id1755717870Spotify: https://open.spotify.com/show/0jmr989Mkl4EJQ6AyAzJfEAmazon Music: https://music.amazon.com/podcasts/64e31809-88d4-43a3-b2e3-e59caf73aec4/the-agency-podcast__________________________________________If you want to find out how we help agency owners sign their first or next 5 clients, guaranteed, check this out πŸ‘‰ https://www.affluent.academy/?utm_source=youtube&utm_medium=video&utm_campaign=agencypod&utm_term=interview&utm_content=437d__________________________________________Agency Owners Community: https://www.skool.com/agencyowners__________________________________________Follow us on all platforms:Instagram: https://www.instagram.com/agencygiantspodcast/Facebook: https://www.facebook.com/agencygiantspodcast/TikTok: https://www.tiktok.com/@agencygiants
How He Landed Over 500+ High Ticket Clients For His Agency | Olly Fawcett | #5
Aug 26 2024
How He Landed Over 500+ High Ticket Clients For His Agency | Olly Fawcett | #5
Send us a textThe Agency Giants Podcast - Episode 5 (Olly Fawcett)__________________________________________This week on Agency Giants, we explore the journey of Olly Fawcett, a creative agency founder who started his business at just 17 years old.A decade later, Olly has built two thriving agencies servicing over 500 clients!Olly's Instagram: https://www.instagram.com/olly.303303 London: https://303.london/Ralle Media: https://ralle.uk/ __________________________________________0:00 - From Entrepreneur to Business Owner: Olly's Journey3:13 - Starting an Agency at 17: Olly's Unconventional Path7:13 - The Rollercoaster of Agency Life: Ups, Downs, and Growth14:25 - ADHD in Business: Challenges and Unexpected Advantages20:48 - Balancing Creativity and Business: Olly's Approach28:02 - Niche Focus: How Acquiring Ralle Media Changed the Game37:25 - Mastering Client Retention: Strategies That Work47:55 - Building a Dream Team: Hiring and Keeping A-Players52:56 - Office vs Remote: Finding the Perfect Work Culture1:00:58 - Founder's Dilemma: Balancing Presence and Productivity1:08:01 - Landing Big Fish: How Olly Scored Clients Like HexClad1:15:34 - From DMs to Deals: Olly's Unorthodox Acquisition Tactics1:18:01 - The Agency Pitch Scam: Exposing Predatory Business Models1:27:06 - AI and Agencies: Predicting the Industry's Future1:34:16 - Creating Scroll-Stopping Content: Olly's Secret Sauce__________________________________________https://www.youtube.com/playlist?list=PLdO5xp5occOyeEZ2GCD21gqDKLz8Z8-Ak__________________________________________If you want to find out how we help agency owners sign their first or next 5 clients, guaranteed, check this out πŸ‘‰ https://www.affluent.academy/?utm_source=youtube&utm_medium=video&utm_campaign=agencypod&utm_term=interview&utm_content=433d__________________________________________Agency Owners Community: https://www.skool.com/agencyowners__________________________________________Follow me on other platforms:  IG, FB, Twitter & TikTok @jordanplatten
How He Makes $3.8m A Year With His Creative Agency | Loukas Hambi | #4
Jul 15 2024
How He Makes $3.8m A Year With His Creative Agency | Loukas Hambi | #4
Send us a textThe Agency Giants Podcast - Episode 4 (Loukas Hambi)__________________________________________This week on Agency Giants, I sit down with Loukas Hambi, founder of Hambi Media.His creative agency has become the go-to for online stores scaling through creative content, projecting $3.8M in annual recurring revenue!Whether you're just starting out or looking to take your creative agency to the next level, Loukas's story is packed with actionable insights and inspiration!Loukas's Instagram: https://www.instagram.com/loukashambi/Hambi Media: https://www.hambimedia.com/For You Advertising: https://www.foryouadvertising.com/__________________________________________0:00 - The Agency Podcast - Episode 4 Introduction0:51 - Strategic Moves - Selling Stakes and Merging Services2:49 - Riding the TikTok Wave to 7-Figures in 12 Months3:35 - The Power of Partnerships in Agency Growth8:52 - The Patient Entrepreneur - Reinvesting for Success10:34 - Agency Evolution - From Ads to Content Creation13:14 - Leadership Journey - From Hands-On to CEO15:53 - Scaling Secrets - Consistency, Teams, and Culture22:12 - Culture Matters - Hiring and Growing with Values31:26 - The Employer's Dilemma - Side Hustles and A-Players36:01 - The Entrepreneur's Journey - Sacrifices and Rewards40:58 - Embracing Failure and Riding the Agency Rollercoaster48:33 - Paying It Forward - Why Successful Owners Mentor__________________________________________https://www.youtube.com/playlist?list=PLdO5xp5occOyeEZ2GCD21gqDKLz8Z8-Ak__________________________________________If you want to find out how we help agency owners sign their first or next 5 clients, guaranteed, check this out πŸ‘‰ https://www.affluent.academy/?utm_source=youtube&utm_medium=video&utm_campaign=agencypod&utm_term=interview&utm_content=428d__________________________________________FREE Agency Owners Community: https://www.skool.com/agencyowners__________________________________________Follow me on other platforms:  IG, FB, Twitter & TikTok @jordanplatten
How This 26 Year Old Makes $5,000,000+ a Year | Olly Hudson | #3
Jul 6 2024
How This 26 Year Old Makes $5,000,000+ a Year | Olly Hudson | #3
Send us a textThe Agency Giants Podcast - Episode 3 (Olly Hudson)__________________________________________This week on Agency Giants, I sit down with Olly Hudson, a 26-year-old entrepreneur who's redefining success in the agency world.Olly has built not one, but TWO thriving agencies, collectively generating over $5,000,000 in annual revenue!Olly is the founder of:β€’ Soar With Us: A powerhouse performance marketing agencyβ€’ For You Advertising: A specialized TikTok-focused agencyWhether you're just starting out or looking to take your agency to the next level, Olly's story is packed with actionable insights and inspiration!Olly's Instagram: https://www.instagram.com/olly_hudson/Soar With Us: https://www.soarwithus.co/For You Advertising: https://www.foryouadvertising.com/__________________________________________0:00 - The Art of Agency Acquisition: Expanding Services4:16 - Key Milestones That Drive Agency Growth7:01 - The Secret to Early Agency Growth10:49 - Scaling Up: Managing Opportunities Effectively12:25 - Agency Success: From Industry Novice to Expert14:30 - Agency Evolution: Shifting from Services to Systems16:52 - The Scaling Secret: Implementing Repeatable Processes18:27 - Structuring Your Agency for Massive Growth21:26 - The Power of SOPs in Agency Management24:39 - Becoming an Industry Leader: Strategies That Work27:43 - Building an Agency Reputation on Solid Results30:43 - The Roadmap from 10K to 100K Monthly Revenue31:49 - Leveraging Partnerships for Agency Growth34:52 - Evolving Outbound Strategies for Agencies37:25 - The Art of Setting Realistic Client Expectations39:52 - Harnessing Case Studies as Powerful Sales Tools41:23 - Agency Growth: Niching vs Holistic Approach45:34 - Client Retention: Going Above and Beyond47:45 - The Reality of Agency Life: An Honest Perspective49:00 - Why Successful Agency Owners Become Mentors__________________________________________https://www.youtube.com/playlist?list=PLdO5xp5occOyeEZ2GCD21gqDKLz8Z8-Ak__________________________________________If you want to find out how we help agency owners sign their first or next 5 clients, guaranteed, check this out πŸ‘‰ https://www.affluent.academy/?utm_source=youtube&utm_medium=video&utm_campaign=agencypod&utm_term=interview&utm_content=424d__________________________________________FREE Agency Owners Community: https://www.skool.com/agencyowners__________________________________________Follow me on other platforms:  IG, FB, Twitter & TikTok @jordanplatten
How He Went From $0-$100k/mo In 12 Months | Nicklas Larsen | #2
Jun 26 2024
How He Went From $0-$100k/mo In 12 Months | Nicklas Larsen | #2
Send us a textThe Agency Giants Podcast - Episode 2 (Nicklas Larsen)__________________________________________This week, I'm thrilled to introduce you to Nicklas Larsen, a true rising star in the agency world.Nicklas is the founder of Larson Digital, a boutique agency that specializes in high-end, direct-to-consumer marketing for e-commerce brands.What makes Nicklas's story so remarkable? He scaled his agency from $0 to $100k/month in just 12 months! πŸ“ˆπŸ’°And he did it with no prior digital marketing background!Nicklas's Instagram: https://www.instagram.com/larsen_pa_insta/Larsen Digital: https://www.larsendigitalmarketing.com/__________________________________________0:00 - Embracing Impostor Syndrome: A Sign of Growth0:23 - From 0 to 100K: Scaling an Agency in 12 Months1:20 - The Journey from $10K to $100K: Overcoming Mindset Battles3:44 - The Origin Story: From Teenage Shopify Store to Agency Owner5:52 - Transitioning to High-End DTC Clients: Overcoming Imposter Syndrome9:52 - The Key to Exceptional Service Delivery12:25 - Building a Data-Driven, Impact-Focused Agency16:52 - The Power of Repeatable Processes in Agency Scaling21:26 - The Importance of SOPs and Documentation24:39 - Becoming an Industry Leader: Beyond Service Delivery27:43 - The Role of Case Studies in Agency Growth31:49 - Cold Email Strategies That Land $15M Clients37:25 - Creating a Leverage Library: Maximizing Agency Assets41:23 - Balancing Case Study Value and Client LTV45:34 - The Ideal Agency Size: Diminishing Returns and New Opportunities50:53 - Personal Growth: Minimizing Opportunity Cost, Maximizing Potential52:48 - Why Successful Agency Owners Become Mentors55:58 - The Transformative Power of Mindset Shifts in Agency Growth__________________________________________https://www.youtube.com/playlist?list=PLdO5xp5occOyeEZ2GCD21gqDKLz8Z8-Ak__________________________________________If you want to find out how we help agency owners sign their first or next 5 clients, guaranteed, check this out πŸ‘‰ https://www.affluent.academy/?utm_source=youtube&utm_medium=video&utm_campaign=agencypod&utm_term=interview&utm_content=423d__________________________________________FREE Agency Owners Community: https://www.skool.com/agencyowners__________________________________________Follow me on other platforms:  IG, FB, Twitter & TikTok @jordanplatten
The Secrets Behind Building a $500k+/pm Online Business | Rory Keran | #1
Jun 21 2024
The Secrets Behind Building a $500k+/pm Online Business | Rory Keran | #1
Send us a textThe Agency Giants Podcast - Episode 1 (Rory Keran)__________________________________________In this debut episode, I have the pleasure of sitting down with Rory Keran, a true agency powerhouse.Rory is the founder of not one, but two highly successful agencies: CSM Agency and Evolve Marketing.With CSM Agency, Rory has achieved the incredible feat of generating over $400K in a single month, focusing on delivering exceptional results for B2B clients.Meanwhile, Evolve Marketing has made its mark in the professional services space, working with leading legal firms, accountancy practices, and insurance brokers.Throughout our conversation, Rory shares his wealth of knowledge and experience, diving deep into the strategies and mindsets that have fueled his agencies' remarkable growth. πŸ’‘πŸ“ˆRory's Instagram: https://www.instagram.com/rory_keran/CSM Agency: https://www.csmagency.ie/Evolve Marketing: https://www.evolvemarketing.ie/__________________________________________0:00 - How Rory Keran Hired an MD for His Agency3:46 - Keran's Agency Journey So Far9:52 - Keran's Lessons from Hidden Gent: Agency to Product16:19 - How Keran Scales with Separate Agency Brands24:09 - Keran on Finding the Ideal Agency Size and Goals27:48 - Agency Exit Strategies: How To Build a Sellable Agency32:36 - Keran Mastering Agency Models: Retainers & Partnerships43:35 - Why Keran is Passionate About Mentoring Agency Owners48:17 - The 3 Pillars to Scale Your Agency to $100K/Month56:51 - Keran's Agency Client Closing Strategies1:01:08 - Keran's $100k/pm Agency Concepts for Smaller Businesses__________________________________________https://www.youtube.com/playlist?list=PLdO5xp5occOyeEZ2GCD21gqDKLz8Z8-Ak__________________________________________If you want to find out how we help agency owners sign their first or next 5 clients, guaranteed, check this out πŸ‘‰ https://www.affluent.academy/?utm_source=youtube&utm_medium=video&utm_campaign=agencypod&utm_term=interview&utm_content=421d__________________________________________FREE Agency Owners Community: https://www.skool.com/agencyowners__________________________________________Follow me on other platforms:  IG, FB, Twitter & TikTok @jordanplatten