PODCAST EPISODE

Evaluating Advertising Costs Between Platforms

Legal Marketing 101

May 21 2021 • 6 mins


On this week's episode we go through methods to evaluate advertising costs and weigh out the pros and cons between advertising platforms. We will cover: CPM (cost per mille) and CPC or cost per thousand impressions and cost per click method, and ultimately how to calculate the best return for your investment.

For any specific questions please send us an email at contact@rosenadvertising.com