Digital Marketing Dive

Seth Goldstein & Shannon McGill

The Digital Marketing Dive podcast is hosted by Seth Goldstein of Goldstein Media and Shannon McGill of DIAM Business Consulting. Every two weeks they interview interesting people in the digital marketing space and when there isn't a guest they talk about different digital marketing topics together.

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S2 E25 – Pam Aungst on WordPress and SEO
Jul 22 2021
S2 E25 – Pam Aungst on WordPress and SEO
Pam Aungst is the founder of Pam Ann Marketing and Stealth Search and Analytics. She provides SEO services to companies of all sizes as well as white labels her services for agencies. Pam is also an active member of the WordPress community and is a frequent contributor to WordCamps and WordPress meetups across the country. Preroll Ad:  This business book is excellent: Tiny MBA ( length business snippets from a business innovator in Philadelphia with more than 15+ years of business experience. Intro: Seth: Hey, Everyone, and welcome to season two, episode twenty-five of the Digital Marketing Dive Podcast. The SEASON FINALE! I’m Seth with Goldstein Media, and with me is the always amazing and talented Shannon of DIAM Business Consulting, live from, where I hope is a sunny, Orlando. Though I think it’s pouring rain right now at the time of this recording. Today we are closing out Season 2 of the podcast with one of my favorite SEO/WordPressers Pam Aungst. Pam is the founder of Pam Ann Marketing and Stealth Search and Analytics. She provides SEO services to companies of all sizes as well as white labels her services for agencies. Pam is an active member of the WordPress community and is a frequent contributor to WordCamps and WordPress meetups across the country. Welcome, Pam! Topics & Links Who are you?How did you get started in SEO and WordPress?What is the most common question you get asked by SMB customers when it comes to SEO?Is there some magic sauce to learning SEO and getting a site to rank?Why is WordPress such a great platform for building a site that ranks?What makes WordPress so much easier to optimize?What tips do you have for people who want to build a website but aren’t sure what CMS to use?Are site builders like Wix and Square space bad for SEO?For the small business owner out there, what’s the best way to get found on Google and the other search engines?Is Google My Business a must for small local businesses? What other sites/tools are a must to getting found and growing your local business?How important is making sure your NAP (name, address, phone number) is consistent across the Web? Shout Our Sponsor We want to thank SavvyCal ( the scheduling tool your recipients will love to use. We’ve all tried different ways to schedule a meeting. From sending times and dates back and forth until a time can be settled on, to services like calendly that just give you a block of times to pick from. Both of these ways are cumbersome. SavvyCal fixes this, it superimposes your calendar on top of your recipients so make it easy to pick a time that works for both of you. Go to
S2 E25 – Pam Aungst on WordPress and SEO
Jul 22 2021
S2 E25 – Pam Aungst on WordPress and SEO
Pam Aungst is the founder of Pam Ann Marketing and Stealth Search and Analytics. She provides SEO services to companies of all sizes as well as white labels her services for agencies. Pam is also an active member of the WordPress community and is a frequent contributor to WordCamps and WordPress meetups across the country. Preroll Ad:  This business book is excellent: Tiny MBA ( length business snippets from a business innovator in Philadelphia with more than 15+ years of business experience. Intro: Seth: Hey, Everyone, and welcome to season two, episode twenty-five of the Digital Marketing Dive Podcast. The SEASON FINALE! I’m Seth with Goldstein Media, and with me is the always amazing and talented Shannon of DIAM Business Consulting, live from, where I hope is a sunny, Orlando. Though I think it’s pouring rain right now at the time of this recording. Today we are closing out Season 2 of the podcast with one of my favorite SEO/WordPressers Pam Aungst. Pam is the founder of Pam Ann Marketing and Stealth Search and Analytics. She provides SEO services to companies of all sizes as well as white labels her services for agencies. Pam is an active member of the WordPress community and is a frequent contributor to WordCamps and WordPress meetups across the country. Welcome, Pam! Topics & Links Who are you?How did you get started in SEO and WordPress?What is the most common question you get asked by SMB customers when it comes to SEO?Is there some magic sauce to learning SEO and getting a site to rank?Why is WordPress such a great platform for building a site that ranks?What makes WordPress so much easier to optimize?What tips do you have for people who want to build a website but aren’t sure what CMS to use?Are site builders like Wix and Square space bad for SEO?For the small business owner out there, what’s the best way to get found on Google and the other search engines?Is Google My Business a must for small local businesses? What other sites/tools are a must to getting found and growing your local business?How important is making sure your NAP (name, address, phone number) is consistent across the Web? Shout Our Sponsor We want to thank SavvyCal ( the scheduling tool your recipients will love to use. We’ve all tried different ways to schedule a meeting. From sending times and dates back and forth until a time can be settled on, to services like calendly that just give you a block of times to pick from. Both of these ways are cumbersome. SavvyCal fixes this, it superimposes your calendar on top of your recipients so make it easy to pick a time that works for both of you. Go to
S2 E24 – Joe Casabona on Podcasting and Teaching Online
Jul 8 2021
S2 E24 – Joe Casabona on Podcasting and Teaching Online
In this episode, Seth and Shannon talk with a podcasting maverick and educator Joe Casabona. Joe has a very popular show called “How I Built It” as well as the “WP Review”. Both shows can be subscribed to in your podcast player of choice. He is also a college-level educator and author of “Responsive Design with WordPress” and 3 other books. Preroll Ad:  This business book is excellent: Tiny MBA ( length business snippets from a business innovator in Philadelphia with more than 15+ years of business experience. Intro: Seth: Hey, Everyone, and welcome to season two, episode twenty-four of the Digital Marketing Dive Podcast. I’m Seth with Goldstein Media, and usually with me is the always amazing and talented Shannon of DIAM Business Consulting.  Today we have Joe Casabona on the show. Joe has a very popular show called “How I Built It” as well as the “WP Review”. Both shows can be subscribed to in your podcast player of choice. He is also a college level educator, and author of “Responsive Design with WordPress”. I’ve known Joe for quite a few years. He’s very active in the WordPress community. Topics & Links What’s your origin story? Who is Joe Casabona?When did you get started in the WordPress community?You taught college level computer science classes, how was that?How did you go from WordPress to podcasting?You now mix the two mediums with your shows WP Review and How I Built It. Though the latter is more than just WordPress. How do you find time to do it all?You also have a very active How I Built It Community with online courses and an online forum. Tell us about that.Do you suggest small business owners investigate doing a podcast for their business?What do you think of Clubhouse and Twitter Spaces? Shout Our Sponsor We want to thank SavvyCal ( the scheduling tool your recipients will love to use. We’ve all tried different ways to schedule a meeting. From sending times and dates back and forth until a time can be settled on, to services like calendly that just give you a block of times to pick from. Both of these ways are cumbersome. SavvyCal fixes this, it superimposes your calendar on top of your recipients so make it easy to pick a time that works for both of you. Go to and give them a try today! Tell them we sent you! Special Discount on Joe’s Podcast Liftoff course: out Castos: that was so much fun Joe.  Reach out to us on DMD’s social media channels and let us know what challenges you are having with digital marketing.  If you’re enjoyi
S2 E23 – Pelpina Trip On Smart Phone Video
Jun 23 2021
S2 E23 – Pelpina Trip On Smart Phone Video
Preroll Ad:  This business book is excellent: Tiny MBA ( length business snippets from a business innovator in Philadelphia with more than 15+ years of business experience. Intro: Seth: Hey, Everyone, and welcome to season two, episode twenty-three of the Digital Marketing Dive Podcast. I’m Seth with Goldstein Media, and with me as always the amazing and talented Shannon of DIAM Business Consulting.  This week we have our first international guest on the show, Pelpina Trip. She comes to us all the way from The Netherlands. Pelpina is best known her classes *online and off, about using your smartphone to do professional videos. She is the author of “Video Smart” THE book on how to do professional videos using your smartphone. Pelpina resides in The Netherlands with her husband and 3 kids. Topics & Links What’s your origin story?How did you first get into video?What made you decide to venture into using a smartphone’s camera for professional videos?How can small business owners utilize video in their daily activities?What are some tricks you can share with us to get the most out of our smartphones for our businesses?Do you edit the videos on your smartphone or do you just shoot with the phone and edit on a computer? Shout Our Sponsor We want to thank SavvyCal ( the scheduling tool your recipients will love to use. We’ve all tried different ways to schedule a meeting. From sending times and dates back and forth until a time can be settled on, to services like calendly that just give you a block of times to pick from. Both of these ways are cumbersome. SavvyCal fixes this, it superimposes your calendar on top of your recipients so make it easy to pick a time that works for both of you. Go to and give them a try today! Tell them we sent you! Outro: Well, that was so much fun! Reach out to us on DMD’s social media channels and let us know what challenges you are having with digital marketing.  If you’re enjoying the season, please feel free to give us a review in Apple Podcasts or the podcast directory of your choice. We appreciate all the support. If you feel so inclined check out PodChaser and give us a review there! That’s it for this episode, but we want to hear from you. Drop us an email at hello@digitalmarketingdive.com.
S2 E22 - Tamsen Webster and The Red Thread
Jun 10 2021
S2 E22 - Tamsen Webster and The Red Thread
In this episode, Seth and Shannon talk with Tamsen Webster the author of the new book Find Your Red Thread about how to make your ideas irresistible. Preroll Ad:  This business book is excellent: Tiny MBA ( length business snippets from a business innovator in Philadelphia with more than 15+ years of business experience. Intro: Seth: Hey, Everyone, and welcome to season two, episode twenty-two of the Digital Marketing Dive Podcast. I’m Seth with Goldstein Media, and usually with me is the always amazing and talented Shannon of DIAM Business Consulting.  Today we have Tamsen Webster the author of Find Your Red Thread. Which came out yesterday!!!!! Tamsen is a strategist, keynote speaker, and “idea-whisperer.” Today she’s going to tell us about the red thread in your thinking and how to make your ideas stick and resonate with people. Welcome Tamsen, Topics & Links Tell us a little about who you are and what you do.You had the chance to organize and speak at a TEDx. What was that like?Congratulations on your new book Find Your Red Thread. So what is the red thread? Why a thread and why red?On your website you say “But the best ideas aren’t found. They’re built.” Can you go into more detail about that?How can finding the red thread in an idea path help you be more productive as a small business owner or entrepreneur?What are some key lessons you’ve told small business owners and entrepreneurs about idea building? Shout Our Sponsor We want to thank SavvyCal ( the scheduling tool your recipients will love to use. We’ve all tried different ways to schedule a meeting. From sending times and dates back and forth until a time can be settled on, to services like Calendly that just give you a block of times to pick from. Both of these ways are cumbersome. SavvyCal fixes this, it superimposes your calendar on top of your recipients so make it easy to pick a time that works for both of you. Go to and give them a try today! Tell them we sent you! Outro: Well, that was so much fun Tamsen.  Reach out to us on DMD’s social media channels and let us know what challenges you are having with digital marketing.  If you’re enjoying the season, please feel free to give us a review in Apple Podcasts or the podcast directory of your choice. We
S2 E21 - Matt Medeiros on Podcasting for Business
May 27 2021
S2 E21 - Matt Medeiros on Podcasting for Business
In this episode, Seth talks with Matt Medeiros, the Director of Podcaster Success at Castos (who just so happens to be our podcast hosting provider). He is also an avid podcaster himself. His main podcast is called the Matt Report, where he interviews influencers in the WordPress, open-source, and business/technology ecosystems. He also has two other podcasts. One is a local podcast focused on the small businesses in his local area, just south of Boston called Southcoast.FM and the other is  on WordPress called the WP Minute. Preroll Ad:  This business book is excellent: Tiny MBA ( length business snippets from a business innovator in Philadelphia with more than 15+ years of business experience. Intro: Seth: Hey, Everyone, and welcome to season two, episode twenty-one of the Digital Marketing Dive Podcast. I’m Seth with Goldstein Media, and usually with me is the always amazing and talented Shannon of DIAM Business Consulting, but unfortunately her computer decided to self-destruct and she’s currently on the hunt for a new one. She’ll be missed, but will be back on next week.  Today we have Matt Medeiros, the Director of Podcaster Success at Castos (who just so happens to be our podcast hosting provider). He is also an avid podcaster himself. His main podcast is called the Matt Report, where he interviews influencers in the WordPress, open source, and business/technology ecosystems. He also has two other podcasts. One is a local podcast focused on the small businesses in his local area, just south of Boston called Southcoast.FM and the other is  on WordPress called the WP Minute. He also does the Castos podcast called Audience and the Random Show. Today we’re going to talk about podcasting and how it can be used for business to drive traffic to your site, increase ROI and brand awareness and so much more. Welcome Matt! Topics & Links This is a real thrill to have a veteran podcast on the show. Let’s dive into the podcasting side of your repertoire first. How did you first find your way into podcasting?Podcasting can be daunting for the average business owner. How do you suggest business owners and entrepreneurs get started with podcasting?Once a podcast is recorded and distributed, what tips do you have, from your experience as a podcaster and your work at Castos, for people getting the word out to the world about their show?Is podcasting something every business should invest in?Tell us a bit about Matt Report, Southcast FM, The WP Minute, and all the other content creation you do online.What do you think about Clubhouse and Twitter Spaces? Do you think the business owners should look at those platforms too? Shout Our Sponsor We want to thank SavvyCal ( the scheduling tool your recipients will love to use. We’ve all tried different ways to schedule a meeting. From sen
S2 E20 - Seth Halpern Talks About Hosting and the Importance of Having Your Website On A Solid Server
May 13 2021
S2 E20 - Seth Halpern Talks About Hosting and the Importance of Having Your Website On A Solid Server
In this episode, Seth and Shannon talk with Seth Halpern, Senior Vice President and the GM of the small/medium business division at WP Engine & Flywheel WordPress Managed Hosting, all about the importance of good, quality hosting for your small business site and entrepreneurial projects. Preroll Ad:  This business book is excellent: Tiny MBA ( length business snippets from a business innovator in Philadelphia with more than 15+ years of business experience. Intro: Seth: Hey, Everyone, and welcome to season two, episode twenty of the Digital Marketing Dive Podcast. I’m Seth with Goldstein Media, and with me as always is the amazing and talented Shannon of DIAM Business Consulting. Before we get into it. Shannon and I have decided to move the show back to bi-weekly. It’s just gotten busy in our daily businesses and we need to focus on those. So for the rest of this season, these shows will come out every other week! With that, Shannon, are you ready to rock? Today we have Seth Halpern, Senior Vice President and the GM of the small/medium business segment at WP Engine & Flywheel WordPress Managed Hosting.  We’re going to talk about how picking the right hosting is imperative to your success online and some tips on how to make your site stand out online. Just a quick full disclosure, Goldstein Media is an agency partner with Flywheel and a very happy customer for more than 4+ years now. Welcome Seth! Topics & Links Let’s start off at the beginning. Who are you? What do you do? And what’s your connection to small businesses and entrepreneurs?So Flywheel and WP Engine recently joined forces (WP Engine bought Flywheel to be exact), how does this help the small business and the entrepreneur?What does a daily life look like at a WP Engine/Flywheel?The WordPress CMS now powers approximately 41% of the websites online. Why is having a good host important for companies running WordPress websites?Both WP Engine (via Torque Magazine) and Flywheel (via Layout) have excellent articles and posts about business and operations, not just hosting. How has these blogs helped educate consumers on your brands?Let’s get down the nitty gritty, what is WordPress Managed Hosting/Optimized Hosting? How does it differ from just getting a $3/mo server somewhere?A lot of these bargain hosting companies have “WordPress managed hosting,” how is WP Engine and Flywheel different? Shout Our Sponsor We want to thank SavvyCal ( the scheduling tool your recipients will love to use. We’ve all tried different ways to schedule a meeting. From sending times and dates back and forth until a time can be settled on, to services like calendly that just give you a block of times to pick from. Both of these ways are cumbersome. SavvyCal fixes this, it superim
S2 E19 - Corey Haines Talks Brand Building, Community Building, and Entrepreneurship
Apr 29 2021
S2 E19 - Corey Haines Talks Brand Building, Community Building, and Entrepreneurship
In this episode, Seth and Shannon talk with Corey Haines of SwipeFiles.com about building a community, doing the entrepreneurial jump during Covid and much more! Preroll Ad:  This business book is excellent: Tiny MBA ( length business snippets from a business innovator in Philadelphia with more than 15+ years of business experience. Intro: Seth: Hey, Everyone, and welcome to season two, episode nineteen of the Digital Marketing Dive Podcast. I’m Seth with Goldstein Media, and with me as always is the amazing and talented Shannon of DIAM Business Consulting. Shannon, you ready to rock? Today we have Corey Haines of SwipeFiles on the show. Corey is a seasoned marketers and brand builder, who is going to talk to us today about building a community, a brand for your business, doing elearning courses to educate people, and all about his love for the no-code revolution online. Welcome Corey! Topics & Links Tell us your background? How did you find your way into marketing?Before becoming an entrepreneur, you worked in the tech/marketing world at Baremetrics, right? What was the journey like leaving that 9-5ish job to go out on your own?What is a Swipe File?What is Swipefiles.com?Tell us about the community behind SwipeFiles.com?How can small businesses use the swipe file technique? What are the benefits and how does one get a swipe file started?Tell us about your courses (Mental Models for Marketing and Refactoring Growth).You are also a podcaster. You have two shows. Tell us about them?Everything Is MarketingDefault AliveYou’re a big proponent of the no-code movement? Why? How can no-code help the small business owner and entrepreneur?What are some of your no-code tools?You’re an entrepreneur and small business owner. How do you make time for all your projects, your family, and have a life outside of work?We’re all slowly getting out of the Covid-19 pandemic, finally. How has the past year-plus affected you? How have you coped? Shout Out (Ad) So as much as we’re over the pandemic, we’re still dealing with Covid-19. Masks still need to be worn. Just because you need to wear a mask doesn’t mean you have to be uncomfortable. This is where our sponsor comes in. Breezy Masks have Silver-Nano protection. They are breathable, lightweight and fog free. They have two versions. Xchange: Most protective. 5 layers of protection with silver-nano technology.Sports: The most breathable. 2 layers of protection with silver-nano technology. Check them out today and thank them for sponsoring Digital Marketing Dive. Go to:
S2 E18 - Amanda Natividad talks Content Strategy and SEO
Apr 22 2021
S2 E18 - Amanda Natividad talks Content Strategy and SEO
In this episode, Seth and Shannon talk to Amanda Natividad, the director of marketing for Growth Machine, a content strategy, and SEO firm. Amanda talks to us about how to best use content to not only get found online in the search engines but grow your authority online. Preroll Ad:  This business book is excellent: Tiny MBA ( length business snippets from a business innovator in Philadelphia with more than 15+ years of business experience. Intro: Seth: Hey, Everyone, and welcome to season two, episode eighteen of the Digital Marketing Dive Podcast. I’m Seth with Goldstein Media, and with me as always is the amazing and talented Shannon of DIAM Business Consulting. Shannon, you ready to rock? Today we have Amanda Natividad, the director of marketing for Growth Machine, a content marketing and SEO firm. She’s going to talk to us all about how content and having a content strategy is crucial to success online and in SEO. Welcome Amanda! Topics & Links You weren’t always in marketing, content strategy/production, SEO, what did you go to school for originally?You were a journalist for a while. What was that like? Where did you do your stint?You’re a professionally-trained chef. What made you go in that direction? What stopped you from becoming a chef full-time?We’re all emerging from our bunkers after this last year of Covid-19, I know you’re a parent, what’s it been like working a full time job and having a little rugrat running around?What is Growth Machine? What are your primary responsibilities there?How do you use your previous experiences as a writer and a chef in your work at Growth MachineHow does Growth Machine help the small/mid sized businesses get found online and increase their ROI?Tell us more about Growth Machine and link-building. It’s one of the most dreaded tasks for many in the online space, but it’s an important one.What are some tips you can share with our audience when it comes to content? Many people see a blog as a hurdle and are intrigued by whitepapers and other lead captures, but are intimidated. What are some suggestions you have to help people get past these “phobias”?What tips do you have for writing effective copy when it comes to small business owners?Why is it important to have an overall strategy when it comes to digital marketing?  Shannon’s Event At The End Of April. April, The 23rd: Piecing Together A Success Business Links Growth Machine Free SEO Course The
S2 E17 – Emmy Award-Winning Journalist Kerry Barrett On Getting The Most Out Of Your Online Brand Presence
Apr 15 2021
S2 E17 – Emmy Award-Winning Journalist Kerry Barrett On Getting The Most Out Of Your Online Brand Presence
In this episode, Seth and Shannon talk to Emmy Award-Winning journalist Kerry Barrett on how to get the most out of your online brand, online video, and presence online. Kerry has worked as a journalist for 20+ years and now brings her on-camera expertise to individuals and companies of all sizes. Preroll Ad:  This business book is excellent: Tiny MBA ( length business snippets from a business innovator in Philadelphia with more than 15+ years of business experience. Intro: Seth: Hey, Everyone, and welcome to season two, episode seventeen of the Digital Marketing Dive Podcast. I’m Seth with Goldstein Media, and with me as always is the amazing and talented Shannon of DIAM Business Consulting. Shannon, you ready to rock? Today we have Emmy Award Winning Journalist and turned brand ambassador and video/brand presence expert Kerry Barrett of Kerry Barrett Consulting. Welcome Kerry! Topics & Links Tell us a little about your background? How did you find your way into journalism?You’ve worked all over the country, including Philadelphia, how was each place different? We’re sure you have stories for each place.How is work/life balance different now, being and entrepreneur, than it was as a TV journalist?What is Kerry Barrett Consulting? What is your aim? Let’s talk storytelling. It is such a buzz thing. How do you explain the process and the importance to potential clients in a concise way?You’re very active on social media, especially LinkedIn, how do you balance social media time with work and life?What’s your favorite social network? You’re on quite a bit. And very active.How are you using digital marketing to help your clients gain exposure and grow their business?What are some of the offerings that you do for your clients? What makes Kerry Barrett unique and special?Tell us more about your Friday livestreams and your video podcast(s)What have you taken from your time as a journalist and applied to your entrepreneur life?Hardest thing about being an entrepreneur? The most rewarding? Shannon’s Event At The End Of April. April, The 23rd: Piecing Together A Success Business Out (Ad) So as much as we’re over the pandemic, we’re still dealing with Covid-19. Masks still need to be worn. Just because you need to wear a mask doesn’t mean you have to be uncomfortable. This is where our sponsor comes in. Breezy Masks have Silver-Nano protection. They are breathable, lightweight and fog free. They have two versions. Xchange: Most protective. 5 layers of protection with silver-nano technology.Sports: The most breathable. 2 layers of protectio
S2 E16 - Annie P. Ruggles The Self-Proclaimed Human Muppet Shows You The Right Way To Sell
Apr 8 2021
S2 E16 - Annie P. Ruggles The Self-Proclaimed Human Muppet Shows You The Right Way To Sell
Preroll Ad:  This business book is excellent: Tiny MBA ( length business snippets from a business innovator in Philadelphia with more than 15+ years of business experience. In this episode, Seth and Shannon talk to Annie P. Ruggles of the Non-Sleazy Sales Academy and self-proclaimed human-Muppet about how to sell, ask for money, and be successful as a small business owner. Intro: Seth: Hey, Everyone, and welcome to season two, episode sixteen of the Digital Marketing Dive Podcast. I’m Seth with Goldstein Media, and with me as always is the amazing and talented Shannon of DIAM Business Consulting. Shannon, you ready to rock? Today we have Annie Ruggles of The Non-Sleazy Sales Academy Welcome Annie! Topics & Links Annie! Where did all of this come from?What do you see as the biggest challenge in sales for small business owners?What are some misguided things that small business owners do that actually turn off potential clients?What do you see as the magic sauce in digital sales?As a small business owner yourself, what do you find are some of the hardest things to stay consistent withWhat words of wisdom do you have for small business owners? Event At The End Of April. April, The 23rd: Piecing Together A Success Business Out (Ad) Breesy Masks are Silver-Nano Protected, Breathable, Lightweight, Fog-Free.Xchange: Most Protective. 5 layers of protection with silver-nano technology.Sports: Most Breathable. 2 layers of protection with silver-nano technology. Link: Well, that was so much fun Shan.  Shannon: It was great!! Reach out to us on DMD’s social media channels and let us know what challenges you are having with digital marketing.  I want to shout out to Breesy Masks for keeping us covered in the craziness of 2021. These are by far the most comfortable masks I’ve worn. They are lightweight and moisture-wicking for a cool and comfortable experience. Check them out. The link is in the show notes! Seth: If you’re enjoying the season, please feel free to give us a review in Apple Podcasts or the podcast directory of your choice. We appreciate all the support. If you feel so inclined check out PodChaser and give us a review there! That’s it for this episode, but we want to hear fr
S2 E15 David Anderson of Leadstra
Apr 1 2021
S2 E15 David Anderson of Leadstra
In this episode, Seth and Shannon talk to David Anderson of Leadstra about entrepreneurship, business coaching, podcasting and so much more. Preroll Ad:  This business book is excellent: Tiny MBA ( length business snippets from a business innovator in Philadelphia with more than 15+ years of business experience. Intro: Seth: Hey, Everyone, and welcome to season two, episode fifteen of the Digital Marketing Dive Podcast. I’m Seth with Goldstein Media, and with me as always is the amazing and talented Shannon of DIAM Business Consulting. Shannon, you ready to rock? Today we have David Anderson of Leadstra. Welcome David! Topics & Links Intro: Who is Dave Anderson in life and business?Dave’s “why” in business and life Let’s talk business! What your various business pursuits are, how you became involved, what markets you are serving.Positioning yourself and your business in an overcrowded digital market. How do you do it?What tips can you give small business leaders in building their brand digitally? How do they position themselves and companies as leaders?  Or what should they absolutely NOT be doing?Final thoughts  Shannon’s (and Dave’s) Event At The End Of April. April, The 23rd: Piecing Together A Success Business Out (Ad) Breesy Masks are Silver-Nano Protected, Breathable, Lightweight, Fog-Free.Xchange: Most Protective. 5 layers of protection with silver-nano technology.Sports: Most Breathable. 2 layers of protection with silver-nano technology. Link: Well, that was so much fun Shan.  Shannon: It was great!! Reach out to us on DMD’s social media channels and let us know what challenges you are having with digital marketing.  I want to shout out to Breesy Masks for keeping us covered in the craziness of 2021. These are by far the most comfortable masks I’ve worn. They are lightweight and moisture-wicking for a cool and comfortable experience. Check them out. The link is in the show notes! Seth: If you’re enjoying the season, please feel free to give us a review in Apple Podcasts or the podcast directory of your choice. We appreciate all the support. If you feel so inclined check out PodChaser and give us a review there! That’s it for this episode, but we want to hear from you. Drop us an email at
S2 E14 - Rand Fishkin of Sparktoro
Mar 25 2021
S2 E14 - Rand Fishkin of Sparktoro
In this episode, Seth and Shannon talk to the founder and former-CEO of Moz and the co-founder of Sparktoro, Rand Fishkin. He is also the author of “Lost and Founder” a book about his life as a startup founder and his adventures raising money and growing a business with venture capital. Preroll Ad:  This business book is excellent: Tiny MBA ( length business snippets from a business innovator in Philadelphia with more than 15+ years of business experience. Intro: Seth: Hey, Everyone, and welcome to season two, episode fourteen of the Digital Marketing Dive Podcast. I’m Seth with Goldstein Media, and with me as always is the amazing and talented Shannon of DIAM Business Consulting. Shannon, you ready to rock? Today we have the co-founder of a great new digital marketing intelligence tool, Sparktoro — Rand Fishkin. He is the former founder of Moz, a SaaS SEO software company and the author of Lost and Founder: A Painfully Honest Field Guide to the Startup World. Rand is prolific on Twitter and very accessible. If you get a chance, definitely follow him on Twitter at @RandFish. Welcome Rand! Topics & Links Tell us about your book Lost and Founder.What is Sparktoro? How is it different to the tools over at Moz?How are you approaching Sparktoro differently from what you did at Moz?What advice would you give small & mid-sized businesses entrepreneurs that you wish you had when you started at Moz? Event At The End Of April. The last Friday: Piecing Together A Success Business Out (Ad) Breesy Masks are Silver-Nano Protected, Breathable, Lightweight, Fog-Free.Xchange: Most Protective. 5 layers of protection with silver-nano technology.Sports: Most Breathable. 2 layers of protection with silver-nano technology. Link: Well, that was so much fun Shan.  Shannon: It was great!! Reach out to us on DMD’s social media channels and let us know what challenges you are having with digital marketing.  I want to shout out to Breesy Masks for keeping us covered in the craziness of 2021. These are by far the most comfortable masks I’ve worn. They are lightweight and moisture-wicking for a cool and comfortable experience. Check them out. The link is in the show notes!
S2 E13 - Mark Schaefer and The Cumulative Advantage
Mar 18 2021
S2 E13 - Mark Schaefer and The Cumulative Advantage
In this episode, Seth and Shannon talk with marketing legend Mark Schaefer about his latest book Cumulative Advantage and how it applies to life and business. Preroll Ad:  This business book is excellent: Tiny MBA ( length business snippets from a business innovator in Philadelphia with more than 15+ years of business experience. Intro: Seth: Hey, Everyone, and welcome to season two, episode thirteen of the Digital Marketing Dive Podcast. I’m Seth with Goldstein Media, and with me as always is the amazing and talented Shannon of DIAM Business Consulting. Shannon, you ready to rock? Today we have Mark Schaefer on. Mark is a globally-recognized author, speaker, podcaster, and business consultant. He is a prolific writer and speaker whose work sits at the intersection of marketing, technology, and humanity. He has advanced degrees in marketing and organizational development… holds seven patents… and is a faculty member of the graduate studies program at Rutgers University.  He is the best-selling author of nine popular books… including the very first book on influence marketing. His blog, GROW, and podcast “The Marketing Companion” are ranked among the top rated publications in the marketing field. We could go on and on about Mark, but let’s get on with the conversation. Topics & Links His Website: Books: Cumulative AdvantageMarketing RebellionKnownThe Content CodeSocial Media ExplainedThe Tao of TwitterReturn on InfluenceBorn to BlogLessons: Essays to Help You Embrace the Chaos What is the Cumulative Advantage?What inspired him to write the book? Shannon’s Event At The End Of April. The last Friday: Piecing Together A Success Business Out (Ad) Breesy Masks are Silver-Nano Protected, Breathable, Lightweight, Fog-Free.Xchange: Most Protective. 5 layers of protection with silver-nano technology.Sports: Most Breathable. 2 layers of protection with silver-nano technology. Link: Well, that was so much fun Shan.  Shannon: It was great!! Reach out to us on DMD’s social media channels and let us know what challenges you are having with digital marketing.  I want to shout out to Breesy Masks for keeping us covered in the craziness of 2021. These are by far the most comfortable masks I’ve worn. They are lightweight and moisture-wicking for a cool and comfortable experience. Check them out. The link is in the show notes!
S2 E12 - Alex Hillman
Mar 11 2021
S2 E12 - Alex Hillman
In this episode Seth and Shannon talk with Alex Hillman, who is quite a renaissance man. He is the co-founder of one of the original co-working spots in the nation, Indy Hall, in Philadelphia, PA. He is also the author of the Tiny MBA, and the co-founder of Stacking The Bricks, an educational company that helps entrepreneurs on their journey. Preroll Ad:  This business book is excellent: Tiny MBA ( length business snippets from a business innovator in Philadelphia with more than 15+ years of business experience. Intro: Seth: Hey, Everyone, and welcome to season two, episode twelve of the Digital Marketing Dive Podcast. I’m Seth with Goldstein Media, and with me as always is the amazing and talented Shannon of DIAM Business Consulting. Shannon, you ready to rock? Today we have Alex Hillman on the show. Alex is the co-founder of Indy Hall, one of the oldest (2006) co-working spaces in the nation (maybe the world). He is also the author of the the Tiny MBA (*full disclosure our title sponsor for this show, thanks Alex). He is also the co-founder of Stacking the Bricks, an e-learning course business for product-centered entrepreneurs. Topics & Links Who is Alex Hillman?IndyHall.orgWith the pandemic Indy Hall’s online coworking community has been growing beyond the Philadelphia-area.Open Hall!Tiny MBAHow did it come about? What’s the origin story? What is your favorite part of the book?Stacking the BricksWhat is it? What is 30×500? Who should enroll? Shannon’s Event In April: Piecing Together A Success Business Out (Ad) Breesy Masks are Silver-Nano Protected, Breathable, Lightweight, Fog-Free.Xchange: Most Protective. 5 layers of protection with silver-nano technology.Sports: Most Breathable. 2 layers of protection with silver-nano technology. Link: Well, that was so much fun Shan.  Shannon: It was great!! Reach out to us on DMD’s social media channels and let us know what challenges you are having with digital marketing.  I want to shout out to Breesy Masks for keeping us covered in the craziness of 2021. These are by far the most comfortable masks I’ve worn. They are lightweight and moisture-wicking for a cool and comfortable experience. Check them out. The link is in the show notes! Seth: If you’re enjoying the season, please feel free to give us a review in Apple Podcasts or the podcast directory of your choice. We appreciate all the support. If you feel so inclined check out PodChaser and give us a review there! That’s it for this episode, but we want to hear from you. Drop us an email at hell&#x
S2 E11 – What Does Your Digital Presence Say About You?
Mar 4 2021
S2 E11 – What Does Your Digital Presence Say About You?
In this episode, Seth and Shannon discuss personas and how to use them. They also discuss how you can still be genuine and real online and be a persona. Preroll Ad:  This business book is excellent: Tiny MBA length business snippets from a business innovator in Philadelphia with more than 15+ years of business experience. Intro: Seth: Hey, Everyone, and welcome the second season and the eleventh episode of the Digital Marketing Dive Podcast. I’m Seth with Goldstein Media, and with me as always is the amazing and talented Shannon of DIAM Business Consulting. Shannon, you ready to rock? Topics & Links Being authenticA difference between being a personna online and being in-authenticSpeaking to your target audience  Shannon’s Event In March: Piecing Together A Success Business Out (Ad) Breesy Masks are Silver-Nano Protected, Breathable, Lightweight, Fog-Free.Xchange: Most Protective. 5 layers of protection with silver-nano technology.Sports: Most Breathable. 2 layers of protection with silver-nano technology. Link: and Shannon’s Recommendations Seth Looking for other great podcasts? Check out my curated list over at Podchaser Shannon Stop Checking Your Likes — Shake off the need for approval and live an incredible life by Susie Moore Outro: Seth: Well, that was so much fun Shan.  Shannon: It was great!! Reach out to us on DMD’s social media channels and let us know what challenges you are having with digital marketing.  I want to shout out to Breesy Masks for keeping us covered in the craziness of 2021. These are by far the most comfortable masks I’ve worn. They are ligh
S2 E10 – Small business leaders and digital marketing. What you need to know
Feb 18 2021
S2 E10 – Small business leaders and digital marketing. What you need to know
In this episode, Seth and Shannon talk about what small business owners need to know about digital marketing and how they should tackle what appears to be a gargantuan feat. Preroll Ad:  This business book is excellent: Tiny MBA ( – Tweet length business snippets from a business innovator in Philadelphia with more than 15+ years of business experience. Intro: Seth: Hey, Everyone, and welcome the second season and the tenth episode of the Digital Marketing Dive Podcast. I’m Seth with Goldstein Media, and with me as always is the amazing and talented Shannon of DIAM Business Consulting. Shannon, you ready to rock? Topics & Links Shannon’s Event In March: Piecing Together A Success Business Out (Ad) Breesy Masks are Silver-Nano Protected, Breathable, Lightweight, Fog-Free.Xchange: Most Protective. 5 layers of protection with silver-nano technology.Sports: Most Breathable. 2 layers of protection with silver-nano technology. Link: and Shannon’s Recommendations Seth The Matt Report Podcast → veteran content creator and director of content at Castos (our podcast hosting provider). Check out Matt Medeiros’ podcast! Shannon Local Podcasts. As small business owners, we need LOTS of knowledge…I promise there will be a podcast on what you are looking for.  Support your fellow business owners. Don’t know how to find them? LinkedIn…Search podcast…Use filters. While you are at it, connect with the podcaster and encourage them! Small business is better together!Seth’s 2 cents. Check out Podchaser to find local podcasts. Outro: Seth: Well, that was so much fun Shan.  Shannon: It was great!! Reach out to us on DMD’s social media channels and let us know what challenges you are having with digital marketing.  I want to shout out to Breesy Masks for keeping us covered in the craziness of 2021. These are by far the most comfortable masks I’ve worn. They are lightweight and moisture-wicking for a cool and comfortable experience. Check them out. The link is in the show notes! Seth: This season is going to be great! I want to thank Castos. They are the podcast hosting we use. Check them out at and give them a try and support Digital Marketing Dive. If you’re enjoying the season, please feel free to give us a review in Apple Podcasts or the po
S2 E9 – On Community
Feb 4 2021
S2 E9 – On Community
Title Sponsor This business book is excellent: Tiny MBA ( length business snippets from a business innovator in Philadelphia with more than 15+ years of business experience. Intro: Seth: Hey, Everyone, and welcome to the ninth episode of the second season of the Digital Marketing Dive Podcast. I’m Seth with Goldstein Media, and with me as always is the amazing and talented Shannon of DIAM Business Consulting. Shannon, you ready to rock? Topics & Links RedditNewsletter CrewIndy HallTraffic Think TankMarketing JuntoCommunity.SwipeFiles.comLinkedIn GroupsFacebook GroupsCircle.coWordPressbbPressBuddyPressDiscourse Come this Friday to Indy Hall @ Home Open Hall. Free online co-working. (First Friday of every month) Event In March: Piecing Together A Success Business for Four Virtual Networking Shout Out (Ad) Breesy Masks are Silver-Nano Protected, Breathable, Lightweight, Fog-Free.Xchange: Most Protective. 5 layers of protection with silver-nano technology.Sports: Most Breathable. 2 layers of protection with silver-nano technology. Link: and Shannon’s Recommendations Seth Indy Hall @ Home Shannon The Art of Community by Charles Vogl Outro: Seth: Well, that was so much fun Shan.  Shannon: It was great!! Reach out to us on DMD’s social media channels and let us know what challenges you are having with digital marketing.  I want to shout out to Breesy Masks for keeping us covered in the craziness of 2021. These are by far the most comfortable masks I’ve worn. They are lightweight and moisture-wicking for a cool and comfortable experience. Check them out. The link is in the show notes! Seth: This season is going to be great! I want to thank Castos. They are the podcast hosting we use. Check them out at and give them a try and support Digital Marketing Dive. If you’re enjoying the season, please feel free to give us a review in Apple Podcasts or the podcast directory of your choice. We appreciate all the support. If you f
S2 E8 – To Filter or Not Filter Your Brand Photos On Social
Jan 28 2021
S2 E8 – To Filter or Not Filter Your Brand Photos On Social
In this episode Seth and Shannon go deep on social media filters and how they reflect on your business. Preroll Ad: This business book is excellent: Tiny MBA ( length business snippets from a business innovator in Philadelphia with more than 15+ years of business experience. Intro: Seth: Hey, Everyone, and welcome to the seventh episode of the second season of the Digital Marketing Dive Podcast. I’m Seth with Goldstein Media, and with me as always is the amazing and talented Shannon of DIAM Business Consulting. Shannon, you ready to rock? Shout Out (Ad) Breesy Masks are Silver-Nano Protected, Breathable, Lightweight, Fog-Free.Xchange: Most Protective. 5 layers of protection with silver-nano technology.Sports: Most Breathable. 2 layers of protection with silver-nano technology. Link: and Shannon’s Recommendations Seth Mark Schaefer’s book Cumulative Advantage Outro: Seth: Well, that was so much fun Shan.  Shannon: It was great!! Reach out to us on DMD’s social media channels and let us know what challenges you are having with digital marketing.  I want to shout out to Breesy Masks for keeping us covered in the craziness of 2021. These are by far the most comfortable masks I’ve worn. They are lightweight and moisture-wicking for a cool and comfortable experience. Check them out. The link is in the show notes! Seth: This season is going to be great! I want to thank Castos. They are the podcast hosting we use. Check them out at and give them a try and support Digital Marketing Dive. If you’re enjoying the season, please feel free to give us a review in Apple Podcasts or the podcast directory of your choice. We appreciate all the support. If you feel so inclined check out PodChaser and give us a review there! That’s it for this episode, but we want to hear from you. Drop us an email at hello@digitalmarketingdive.com or join our Discord server here:
S2 E7 – Sharing An Origin Story (How To Tell An Engaging Story Through Digital Marketing)
Jan 13 2021
S2 E7 – Sharing An Origin Story (How To Tell An Engaging Story Through Digital Marketing)
Preroll Ad: This business book is excellent: Tiny MBA ( length business snippets from a business innovator in Philadelphia with more than 15+ years of business experience. Intro: Seth: Hey, Everyone, and welcome to the seventh episode of the second season of the Digital Marketing Dive Podcast. I’m Seth with Goldstein Media, and with me as always is the amazing and talented Shannon of DIAM Business Consulting. Shannon, you ready to rock? Shout Out (Ad) Breesy Masks are Silver-Nano Protected, Breathable, Lightweight, Fog-Free.Xchange: Most Protective. 5 layers of protection with silver-nano technology.Sports: Most Breathable. 2 layers of protection with silver-nano technology. Link: and Shannon’s Recommendations Seth Marketing Junto Shannon Start with Why by Simon Sinek and Business Brilliant by Louis Schiff Outro: Seth: Well, that was so much fun Shan.  Shannon: It was great!! Reach out to us on DMD’s social media channels and let us know what challenges you are having with digital marketing.  I want to shout out to Breesy Masks for keeping us covered in the craziness of 2021. These are by far the most comfortable masks I’ve worn. They are lightweight and moisture-wicking for a cool and comfortable experience. Check them out. The link is in the show notes! Seth: This season is going to be great! I want to thank Castos. They are the podcast hosting we use. Check them out at and give them a try and support Digital Marketing Dive. If you’re enjoying the season, please feel free to give us a review in Apple Podcasts or the podcast directory of your choice. We appreciate all the support. If you feel so inclined check out PodChaser and give us a review there! That’s it for this episode, but we want to hear from you. Drop us an email at hello@digitalmarketingdive.com or join our Discord server here:
S2 E6 – How The Hell Do We Keep Up With Algorithms?
Dec 23 2020
S2 E6 – How The Hell Do We Keep Up With Algorithms?
Preroll Ad: This business book is excellent: Tiny MBA ( – Tweet length business snippets from a business innovator in Philadelphia with more than 15+ years of business experience. Intro: Seth: Hey, Everyone, and welcome to the sixth episode of the second season of the Digital Marketing Dive Podcast. I’m Seth with Goldstein Media, and with me as always is the amazing and talented Shannon of DIAM Business Consulting. Shannon, you ready to rock? How do we stay up with all the changes to the algorithms across the web? From Google to Facebook, to Instagram to Linkedin. Everyone of these sites has an algorithm. Learning and staying on top of the changes can be a full time job. What is a person to do? Read, read, read. You follow it or you hire someone to do it for you. Do what you’re good at and hire for the rest. Links To Resources We Talked About: Google just realized a December Algorithm + This ArticleStoopInbox → A great way to consume newsletters. This is how Seth stays up on all the Algo changesFollow leaders in the spaces that affect you on Twitter.SearchLiaison on Twitter → Google’s outward facing account to announce things like an algorithm change.Seth’s SEO Twitter listInsights On Marketing post about the Google algorithm update Shout Out (Ad) Breesy Masks – Silver-Nano Protection, Breathable, Lightweight, Fog-FreeXchange: Most Protective. 5 layers of protection with silver-nano technology.Sports: Most Breathable. 2 layers of protection with silver-nano technology. Link: and Shannon’s Recommendations Seth BrowserStack — This web app has saved me so much time with cross-browser and device testing. It’s great! Shannon Improved Together — LinkedIn resource to promote content effectively.  Outro: Seth: Well, that was so much fun Shan.  Shannon: It was great!! Reach out to us on DMD’s social media channels and let us know what challenges you are having with digital marketing.  I want to shout out to Breesy Masks for keeping us covered in the craziness of 2020. These are by far the most comfortable masks I’ve worn. They are lightweight and moisture-wicking for a cool and comfortable experience. Check them out. The link is in the show notes! Seth: This season is going to be great! I want to thank Castos. They are the podcast hosting we use. Check them out at and give them a try and support Digital Marketing Dive. If you’re enjoying the s