Sep 27 2024
How to Measure the Success of Your PPC Agency in Housto
To measure the success of your PPC agency in Houston, it's crucial to evaluate several key performance indicators (KPIs) that align with your business goals. Start by defining objectives such as increasing traffic, conversions, and ROI. Monitoring metrics like click-through rate (CTR), cost per acquisition (CPA), and conversion rate will help determine how effectively the campaigns drive meaningful engagement and sales.