How to Build a Strong Brand and Design for Your Learning Platform with Bourn Creative’s Jennifer Bourn
Welcome to LMScast! In this episode Chris Badgett of LifterLMS talks about how to build a strong brand and design for your learning platform with Bourn Creative’s Jennifer Bourn. Jennifer is an online course creator, platform builder, and education entrepreneur. Jennifer talks about truly defining your company’s purpose, values, and personality. This will help shape your company. She also highlights the importance of putting the ‘why’ into your business. People will connect with a story that resonates with them. She talks about how brand promotion and providing clarity will help customers get excited about your product. Chris and Jennifer discuss …
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