Great Thinking: The Future of Advertising

Advertising Week

Welcome to Great Thinking: The Future of Advertising, presented by the UK’s Department for Business and Trade, where leaders in the UK Advertising and Creative sectors discuss how they are navigating some of most important challenges brands are currently facing around the world. read less
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New Media Spaces for Advertising
Mar 23 2023
New Media Spaces for Advertising
How brands can build value from being players in gaming, metaverse, VR and other alternative new media. Host Dino Myers-Lamptey in conversation with Jonny Shaw, CEO, VCCP+ and Mackenzie Jackson, Co-Founder Alliance Studios

Episodes

New Media Spaces for Advertising
Mar 23 2023
New Media Spaces for Advertising
How brands can build value from being players in gaming, metaverse, VR and other alternative new media. Host Dino Myers-Lamptey in conversation with Jonny Shaw, CEO, VCCP+ and Mackenzie Jackson, Co-Founder Alliance Studios
Tech-Driven Convergence
Mar 23 2023
Tech-Driven Convergence
Opportunities in advertising, fashion, gaming, entertainment, and sport, where creativity and strategic excellence can create new brand winners. Featuring Charli Cohen, Founder, RSTLS, Andy Cooper, Director, Draw & Code and host Dino Myers-Lamptey.
Storytelling in the Metaverse
Mar 16 2023
Storytelling in the Metaverse
The Metaverse offers us all new and unique tools for storytelling, shared experience and a new approach to the idea of presence. Featuring Yush Kalia, Sales & Marketing Director, Dimension Studio and Isabelle Quevilly, Director, Creative Shop UK at Meta with host Dino Myers-Lamptey.
Understanding How Advertising Consumption is Changing
Mar 8 2023
Understanding How Advertising Consumption is Changing
Modern agencies are focusing on consumer behaviour, they’re studying where ad consumption is happening today, seeking to maximise opportunities for brands and clients. Featuring Nikkita Sidhu, Planning Director, Croud and Kate Wheaton, Head of Strategy, Relationship Design at Ogilvy with host Dino Myers-Lamptey.