On this episode we speak with Will Ritter who is the Co-Founder and CEO of POOLHOUSE, which creates bold campaigns that win elections, empower brands, and move people to action. We discuss the genesis of POOHOUSE and how their approach to ad-making made the difference on election day for Glenn Youngkin in Virginia.

The Business of Politics Show, hosted by Eric Wilson, is a production of Startup Caucus, an investment fund and incubator for Republican campaign technology. Visit StartupCaucus.com to learn more.