How Campaigns Can Tap into the Creator Economy – Kurt Luidhardt (Prosper Group)

The Business of Politics Show

Mar 6 2024 • 24 mins

Our guest today is Kurt Luidhardt, co-founder of the Prosper Group, one of the leading digital strategy firms for Republicans. Kurt and his team have worked for candidates across the country, including Georgia Governor Brian Kemp, Texas Senator Ted Cruz, and many more.

In today's episode, we're talking about the future of digital strategy, online fundraising, and what recent shifts in tactics mean for a new path forward for creating content to engage supporters.

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