Late Night Internet Marketing and Online Business with Mark Mason

Mark Mason

Start and grow your very own online business, even if you have a day job and can only work late at night after the kids are in bed. Learn about affiliate marketing, search engine optimization (SEO), drop shipping, online course creation, copyrighting and more. Better still, learn the side-hustle hacks that you need to find time to make your business thrive. On the air since 2009, The Late Night Internet Marketing Podcast, hosted by Mark Mason, helps people just like you build an internet business. read less
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Episodes

Weathering the Storm of Channel Bans with Email List Power [LNIM 261]
Mar 26 2024
Weathering the Storm of Channel Bans with Email List Power [LNIM 261]
Discover the resilience of email marketing as a cornerstone of your business when social media turns its back on you. Leslie Samuel's cautionary tale of being banned from YouTube spotlights the volatile nature of online platforms and the stark reality that, without warning, your digital empire can crumble. Yet, amidst the ruins, an engaged email list stands as a beacon of hope. This episode isn't just about the pitfalls of digital reliance; it's a treasure trove of strategies for growing a robust email list that not only weathers storms but thrives in them. From the compelling success story of Jason Van Orden to actionable tips using platforms like ConvertKit, learn to turn subscribers into a loyal community that powers your business engine.The dark web of channel bans and hacked accounts holds a grim lesson for online entrepreneurs, and Leslie Samuel's Interactive Biology channel serves as a prime example. My journey through the treacherous territory of online bans reveals why being one of the "good guys" in the digital space matters. Security is paramount, just as locks are to a storefront, so is two-factor authentication to your online presence. This episode is packed with insights on safeguarding your digital assets and keeping your audience within arm's reach. It's not just a conversation; it's a masterclass in fortifying your business against the unexpected and ensuring your voice is never silenced.
Explode Your Online Sales By Fixing 7 Common Copywriting Problems [LNIM259]
Mar 11 2024
Explode Your Online Sales By Fixing 7 Common Copywriting Problems [LNIM259]
Embark on a transformative journey with me as we conquer the Everest of market communication—copywriting. Together with the wisdom of my friend and copywriting guru Ray Edwards, this episode guarantees an armory of tools and strategies to turn your writing hiccups into triumphs. We dissect the seven cardinal sins of copywriting and with each, present an elixir that promises to refine your message, resonate with your audience, and skyrocket your conversions.Ever wonder why some emails are the gate-crashers of the inbox party while others languish unseen? We'll reveal the alchemy behind irresistible subject lines and the secret sauce of personalization. And it's not just about the open rates—we're dishing out insider tips to craft compelling headlines, engage social media audiences, and optimize your landing pages to perfection. As a sports parent, I've mastered the art of balancing kids' schedules with the adrenaline of marketing success, and I'm sharing these anecdotes to illustrate that effective messaging can indeed be life's game-changer.But wait, there's more to this episode than tips and tricks—it's a heartfelt call to action for marketers. We hold the key to doors that might lead someone to exactly what they need, and it's our ethical duty to market with integrity. Using the analogy of a lifesaving cure, we explore the gravity of our influence and the potential to touch lives far beyond the reach of our campaigns. Tune in and equip yourself not just with the skills to boost your marketing, but with the awareness that every word can make a profound difference.
Conquering the Messy Middle: Balancing Dreams and a Day Job with the 12-Week Year Strategy [LNIM256]
Feb 19 2024
Conquering the Messy Middle: Balancing Dreams and a Day Job with the 12-Week Year Strategy [LNIM256]
Ever find yourself fighting to keep your dreams afloat in a sea of distractions and day-job demands? This episode peels back the layers of my own struggle as I wade through the "messy middle" of the year, aiming for those 2024 targets. You're not alone in the battle to manage personal projects alongside a career that doesn't always play fair with your time. Get a front-row seat to my balancing act, complete with the real-life ups and downs that come with a side hustle. And if you're looking for a secret weapon, I'm sharing mine: the 12-week year strategy. It's a goal management game-changer that's all about sharpening focus and speeding up your journey to success.No distractions can stop us, not even the high-octane allure of Formula One racing or the latest TV series that's just begging for a binge. We'll talk about how personal passions can throw a wrench in our productivity, and I'll reveal how I navigate the temptation without losing sight of the prize. You'll also discover practical moves to keep your eyes on the goal, from postponing pleasure to rallying your personal cheer squad for an extra push. Wisdom from the likes of Roosevelt and Churchill drops in, reminding us of the grit needed to face our fears and the urgency of action. So buckle up—we're on a mission to turn setbacks into comebacks and to fuel that fire within you to conquer every goal on your list.
Mastering Online Business Mindset with Cliff Ravenscraft: Transforming Dreams into Reality [LNIM253]
Jan 29 2024
Mastering Online Business Mindset with Cliff Ravenscraft: Transforming Dreams into Reality [LNIM253]
Embark on a transformative adventure with Cliff Ravenscraft, the Mindset Answer Man, as we uncover the profound impact of mindset on personal and business growth. Our candid conversation traverses Cliff's inspiring journey from leading Bible studies to becoming a sought-after coach and speaker, emphasizing the power of conquering fears and setting audacious goals. He generously shares the wisdom gleaned from our Mastermind group and his own experiences, including the gripping tale of his first keynote presentation.As a seasoned coach who began leading Bible study groups at a young age, I've learned that the leap from employment to entrepreneurship is often hindered not by strategy, but by self-worth and money beliefs. This episode dives into the pivotal mindset shifts needed for significant life changes, offering invaluable insights into bridging the vast chasm between the employee and business owner mentalities. Through personal anecdotes and reflections, we highlight the necessity of internal belief work before chasing business formulas.Wrapping up, we delve into the intrinsic value each of us possesses, with a focus on recognizing our worth beyond professional achievements. Whether you're a stay-at-home parent or an emerging entrepreneur, understanding the wealth of experience and skills you hold is crucial. This episode challenges the notion that wealth equals emotional stability, advocating instead for personal growth and emotional intelligence as the true paths to peace. Join us on the Late Night Internet Marketing Podcast as we continue to support each other in our entrepreneurial journeys, and remember, my virtual door is open for those who wish to share their stories or seek guidance.
The Art of Profitable Product Selection on Amazon FBA Wholesale [LNIM252]
Jan 22 2024
The Art of Profitable Product Selection on Amazon FBA Wholesale [LNIM252]
Ever wondered what it takes to turn a profit with Amazon FBA? Let's unravel that mystery together! In our latest Late Night Internet Marketing Podcast episode, I guide you through the labyrinth of product sourcing and the pivotal factors that will chart your course towards Amazon FBA profitability. From understanding market demand to utilizing tools like Jungle Scout for pinpointing top-performing products, we've got the lowdown. And for those of you who are fans of checklists, I've got a downloadable gem that's going to streamline your decision-making process. Plus, I can't resist sharing a slice of life from Dallas – the weather's changing and so are the sports seasons, making it a perfect time to root for the Texas Rangers!Now, let's talk numbers and the nitty-gritty of financials when selling on Amazon FBA. I'll peel back the curtain on the costs involved in getting those unique products, such as the antler-shaped toilet paper holders, all prepped and shipped. We'll navigate the treacherous waters of choosing the right suppliers, managing inventory effectively, and staying in Amazon's good graces with their ever-so-strict compliance requirements. It's not just about understanding the rules; it's about mastering them to stay on top of your game.To cap off our nocturnal knowledge fest, I'm serving up a hearty dose of encouragement for all you online business dreamers out there. The digital realm is brimming with opportunities, and this episode is your reminder that your entrepreneurial dreams are worth chasing. So grab that vision, give it a good shake, and let's make it a reality together. Don't forget to share your success stories with us – they're the fuel that ignites this community's passion. Keep paving the path to your online business success, and I'll catch you in the next episode for more late-night wisdom. See you next week – same time, same place, always aiming for the stars. Ciao!
Unlocking Amazon FBA Wholesale Success: A Beginners Guide For 2024 [LNIM251]
Jan 15 2024
Unlocking Amazon FBA Wholesale Success: A Beginners Guide For 2024 [LNIM251]
Ever wondered if the bustling world of Amazon FBA wholesale could be your next entrepreneurial playground? Buckle up as we guide you through the labyrinth of finding and selling profitable products on the giant e-commerce platform. This episode is a treasure trove of insider knowledge, packed with a checklist of strategies to help you zero in on high-demand, cost-effective items ripe for the Amazon marketplace. As I unveil a critical evolution of my brand and prepare to roll out a professional coaching program, two lucky listeners stand to gain an exclusive mentorship experience with over three decades of my wisdom in internet business growth.Venturing further into the heart of Amazon FBA wholesale, I break down the nuts and bolts of nurturing relationships with suppliers and leveraging data analysis tools for maximum profit. Learn how your products can win the coveted Amazon buy box, and what it takes to position yourself favorably amidst the competition. Plus, a detailed walkthrough is on the horizon—but why wait? Grab the downloadable checklist and start your journey toward mastering the FBA landscape before the next session. Just imagine your products flying off the virtual shelves, all thanks to the insights shared here.As we wrap up, I reflect on personal achievements, from marathon show attendances to the joyous pandemonium of a new puppy. It's clear that a robust support system is vital, be it in family life or the cutthroat world of internet marketing. I share the rewarding experience of guiding a colleague towards a successful tutoring venture, highlighting the symbiosis of business and personal life goals. For those yearning for growth, there's a chance to join my new coaching initiative: two spots for dedicated sessions designed to catapult your business forward. Join us as we navigate the ebbs and flows of the digital market, staying calm and hopeful about what the future holds.
How To Set And Achieve Your Goals -- The 2024 Edition [LNIM250]
Jan 8 2024
How To Set And Achieve Your Goals -- The 2024 Edition [LNIM250]
Achieving your dreams and smashing your annual goals might appear daunting, but it's time to turn the tables on disappointment and step into a realm of success. As we hit a milestone with our 250th episode of the Late Night Internet Marketing Podcast, I'm thrilled to bring you a celebration of consistency and a taste of the electrifying announcement awaiting us in the next episode—where mindset maestro Cliff Ravenscraft will unveil the transformative power of one-on-one coaching. This episode isn't just a pat on the back for our journey; it's a treasure chest of insights and practical steps to ensure your 2024 is not another year of 'what ifs' but a year of 'I did it!'Reflecting on goals is like peering into a mirror; sometimes what we see doesn't align with our desires, yet it's a crucial step in charting a path to success. In this episode, we traverse the terrain of unmet aspirations, understanding that life's curveballs aren't failures but fertile ground for growth. Drawing inspiration from the relentless perseverance of Thomas Edison and the trailblazing spirit of Elon Musk, we reimagine what it means to dream big. I open up about my drive to empower others, inviting you to explore what fuels your own fire for extraordinary success.Finally, we tackle the nitty-gritty of setting visionary goals with the precision of a surgeon—using the SMART goal framework to carve out a clear path forward. By breaking down these objectives into bite-sized, 12-week chunks, we can keep the flames of motivation burning brightly, ensuring that with each passing year, your business is not just surviving, but thriving. So, prepare to jot down your vision, align your leading metrics, and join me next week for a session with Cliff Ravenscraft that promises to take your aspirations from the drawing board to reality. Let's make 2024 a landmark year together!
Unlocking Business Growth with Email Marketing Strategies (Part 2) [LNIM248]
Oct 27 2023
Unlocking Business Growth with Email Marketing Strategies (Part 2) [LNIM248]
In Episode 248 of Late Night Internet Marketing, Mark Mason continues from where he left off in Episode 247 discussing the importance of email marketing for online businesses. In this podcast, he shares practical and effective strategies every online entrepreneur should adopt to get the most out of email marketing. **Key points and action items:**- Understanding why email marketing is crucial for your online business.- The importance of getting into someone's inbox and getting emails to be opened by subscribers. - Crafting great copy in emails that creates curiosity and encourages action. - Offering immense value to subscribers through email content. - Practicing consistent testing and improvement of email subject lines and content. - Ensuring mobile optimization for emails. - Upselling or preselling within emails. **Links Mentioned:**- latenightim.com/247 [Listen to Episode 247 here]- Facebook group **Additional Notes:**Following confirming the effectiveness of email marketing in online businesses, Mark extends a challenge to his listeners. He urges listeners to identify three actionable steps they can take within the next ten days to improve their email marketing game and share these in the Facebook group. He also encourages listeners to implement a manageable and effective email marketing strategy that resonates with their business and audience. The episode closes with a bonus segment where Mark shares personal updates and upcoming plans, such as his son's interest in Amazon FBA and the future of the Texas Rangers, his favorite baseball team.
Email Marketing Mindset -- Getting Your Head Right Around Email [LNIM247]
Feb 21 2023
Email Marketing Mindset -- Getting Your Head Right Around Email [LNIM247]
In this week's episode of the Late Night Internet Marketing podcast, I want to talk about something that no one seems to ever want to talk about: what's the right mindset for email marketing. I believe this is really important, especially in an era where email marketing is becoming increasingly important. So, in this episode, I share some excerpts from a presentation that I did earlier this month, where I talked about the way you should think about email marketing.Before I dive into the tactical aspects of email marketing, I think it's important to get clear on the right mindset for email marketing. I want you to think about how you can help the people that you're marketing to, not just selling to them. People have needs, problems, wants, and desires, and your job as an email marketer is to get them what they want so they can resolve their problems. I also believe that email marketing is the most important online business skill that you can master, and that whatever you're doing with it right now is not enough.In the second half of this presentation, which I'll share in next week's episode, I'll break down three key things that you absolutely must do in your emails to increase open rates and convert offers. I hope you enjoyed this episode and hit the subscribe button if you haven't already. Subscriptions to this podcast are always free, and I'd love to be first in your inbox each week with the next episode of the Late Night Internet Marketing Podcast. Thanks for listening, and I'll talk to you next week!
Don't Quit Too Soon: The Power of Pushing Through "The Dip (Seth Godin)" When Building Your Online Business [LNIM246]
Feb 13 2023
Don't Quit Too Soon: The Power of Pushing Through "The Dip (Seth Godin)" When Building Your Online Business [LNIM246]
Hey there, it's Mark Mason, your host for the Late Night Internet Marketing Podcast. Today, I want to talk about something that I see happening way too often in the world of online business: quitting too soon. This is the most common failure mode that I see when people try to start an online business. I've been discussing this for years, but I want to approach it from a different angle today. I want to talk about a book called "The Dip" by Seth Godin."The Dip" was published back in 2007, but I recently revisited it thanks to my friend Aiden Booth. This book provides valuable insights into why people quit too soon and how to recognize when you're in a dip that's worth pushing through. The dip is the point where things get tough, and it's the moment when most people quit. But if you push through the dip, you'll reach the other side, where the magic happens.I see so many people get excited about online business opportunities because of some sales pitch that promises riches with just a click of a button. However, once they start doing the work, things don't go exactly as planned, and they start encountering real-life business challenges. This is when people start to get discouraged and quit before they even reach the dip.In "The Dip," Seth Godin argues that there are two choices when you get into a dip: quit and cut your losses or recognize the dip for what it is and push through. He also talks about strategic quitting, where you should accept the dip and quit to work on something more important. But I think the most crucial point is recognizing when you're in a dip worth pushing through.I've seen so many people quit right before the magic happens. They quit just because they encounter resistance or things aren't going as smoothly as they expected. But the truth is, building a successful online business takes time and effort. You can't expect success overnight. You need to push through the dip and keep going until you reach the other side.I encourage you not to be one of those people who quit too soon. Don't jump from one program to another, always looking for the next big thing. Instead, recognize that the dip is part of the process and push through it. If you're committed to building a successful online business, you need to be patient and keep going, even when things get tough.If you've ever experienced a dip in your online business journey but pushed through it and came out on the other side, I'd love to hear from you. Shoot me an email at feedback@latenightim.com, and maybe we can get you on the show to talk about your success story.Remember, building a successful online business is a marathon, not a sprint. Don't give up too soon, and keep pushing through the dip until you reach the other side.
KPI:  The Secret To Achieving Your 2023 Goals LNIM243
Jan 24 2023
KPI: The Secret To Achieving Your 2023 Goals LNIM243
Today we will be discussing the concept of Key Performance Indices (KPIs) and their importance in measuring success. A KPI is essentially a measurable value that shows the progress towards a specific goal. For instance, weight is a common KPI for many people. However, the challenge with this type of KPI is that it is a lagging indicator, meaning it only tells us what has already happened, not what is going to happen. In a business setting, it is more valuable to use leading indicators, which are KPIs that predict future outcomes, in order to make adjustments and achieve our goals.For example, as a solo entrepreneur, we may be most concerned with the amount of money our business makes, whether it be revenue or profit. However, once January is over and we know how much money we made, it is too late to make adjustments to achieve our goal of growing our business in 2023. That's why we need to be measuring things that are related to actually achieving the goal, not only measuring whether or not we achieved the goal after the fact.One example of a leading indicator in a business setting could be using affiliate marketing as a way to predict and potentially achieve a goal. By closely monitoring the progress and success of our affiliate marketing efforts, we can make informed decisions on how to adjust and improve in order to reach our desired outcome.In conclusion, leading indicators are crucial for predicting and achieving business goals. We hope you found this information valuable, and encourage you to look into more resources on KPIs and leading indicators to take your business to the next level.